E-COMMERCE BUSINESS MODELS

INTERNET
➢ E-tailer
The Internet or “Net” (network of networks) is ➢ Transaction broker
the largest computer network in the world that ➢ Market creator
connects billions of computer users. ➢ Content provider
➢ Community provider
The word internet comes from combination ➢ Portal
between “interconnection” and “Network” ➢ Service provider

Network is a collection of computers and E-COMMERCE REVENUE MODELS

devices connected via communication ➢ Advertising
channels and transmission media allow to ➢ Sales
share resources (hardware, software, data, ➢ Subscription
information). ➢ Free/Freemium
➢ Transaction fee
Generally, nobody own internet. ➢ Affiliate

E-COMMERCE
Electronic commerce (EC, E-Commerce)—a B2B E – COMMERCE
process of buying, selling, transferring, or B2B e-commerce is simply defined as e-
exchanging products, services, and/or commerce between companies. This is the
information via electronic networks and type of e-commerce that deals with
computers. relationships between and among
businesses. About 80% of e-commerce is of
A possible response is to introduce a variety of this type, and most experts predict that B2B
e- commerce initiatives that can improve: ecommerce will continue to grow faster than
➢ Supply chain operation the B2C segment.
➢ Information
➢ Money from raw materials through The Internet Allows many smaller companies
factories to participate in government and private bids
➢ Increase customer service they otherwise would be locked out of by
➢ Open up markets to more customers bigger competitors. Governments and
companies that let out the bids are finding
E-commerce defined from the following that they get lower bids through the Internet
perspectives: because of the increased number of bidders.

Communications: Delivery of goods, services, Alibaba.com is the best example of b2b e

information, or payments over computer commerce where a business organization
networks or any other electronic means. can buy from another business organization
in bulk.
E-BUSINESS
A broader definition of EC, which includes: The more common B2B examples and best
➢ Buying and selling of goods and practice models are IBM, Hewlett Packard
services (HP), Cisco and Dell. Cisco, for instance,
➢ Servicing customers receives over 90% of its product orders over
➢ Collaborating with business partners the Internet.
➢ Conducting electronic transactions
within an organization
ADVANTAGES OF B2B E-COMMERCE A consumer posts his project with a set budget
➢ Some advantages of B2B ecommerce online and within outs; companies review the
are; customers’ requirements and bids out the
➢ Direct interaction with customers. project. Then the customer will review the bids
➢ Focused on sales promotion. and selects the company that will complete
➢ Building customer loyalty. the project.
➢ Savings in distribution costs Eg .stock market

B2C E-COMMERCE Generally, in the C2B ecommerce, the

Business-to-consumer e-commerce, or customer requests a specific service from the
commerce between companies and business.
consumers, involves customers gathering
information, purchasing physical goods (i.e., C2C E – COMMERCE
tangibles such as books or consumer It facilitates the online transaction of goods or
products) or information goods (or goods of services between two peoples.
electronic material or digitized content, such
as software, or e-books); and, for information However, there is not visible intermediary
goods, receiving products over an electronic involved, but the parties cannot carry out the
network. It is the second largest and the transactions without the platform, which is
earliest form of e- commerce. Its origins can provided by the online market such as eBay.
be traced to online retailing (or e-tailing).
Examples:
The more common applications of this type ➢ Advertisement of personal services
of e-commerce are in the areas of purchasing over the internet.
products and information, and personal ➢ Selling of knowledge and experts
finance management, which pertains to the online.
management of personal investments and ➢ The most famous examples of c2c e –
finances with the use of online banking tools. commerce websites are carousel

Business-To Consumer (B2c) E-Commerce P2P E-COMMERCE

Transaction Process It is a technology in itself that helps people to
Business-to Consumer (B2C) e commerce directly share computer files and computer
transaction process includes; resources without having a central web server.
➢ Customer identifies a need.
➢ Searches for the product or services to To use this, both the peers should have to
satisfy the need. install the software so that they can
➢ Selects a vendor and negotiates a communicate on the common platform.
price.
➢ Receives the product or services Examples:
(delivery logistics, inspection and ➢ Sharing of music’s, videos, and other
acceptance). digital files electronically
➢ Makes payment. ➢ One example of p2p e – commerce is
➢ Gets service and warranty claims. to rent Cars by a peer to peer for a
limited period Of time.
C2B E – COMMERCE
Also called demand collection model.
It enables buyers to name their own price,
often binding, for a specific good or services
generating demand
MOBILE COMMERCE (M – COMMERCE) FOR WHAT IT DOES NOT WORK?
It refers to the use of mobiles devices for 1. Items which require “touch and trial”
conducting the transactions. ➢ Luxury goods.
➢ Clothes - beyond T-shirts
The mobile device holder can connect each 2. Groceries - it works for some people, but
other and can conduct the business. market is restricted.

This is not really a type of e commerce but a WHAT ARE THE RISKS?
mechanism in transaction. Failure of the web site:
➢ problems with the surroundings, power
Many M-Commerce applications involve failure.
internet enabled mobile devices. If such ➢ failure of the hardware or software.
transactions are targeted to individual, to ➢ attack through virus or computer hackers.
specific location, at specific times, they are Main issue: Secure payment scheme
referred as location base ecommerce (L-
Ecommerce). FACTORS TO CONSIDER BEFORE LAUNCHING
INTO E-COMMERCE
E-GOVERNMENT Developing a deep, lasting relationship with
In E-Government a government department customers takes on even greater importance
buys or sells goods, services or information to on the Web.
business (G2B) or to the individual citizens
(G2C) or to other government entity (G2G). Creating a meaningful presence on the Web
requires an ongoing investment of resources
In E-Government; intranets, extranets and the – time, money, energy, and talent.
internet all are applied.
Eg: Filing returns through net Measuring the success of a Web-based sales
effort is essential to remaining relevant to
HOW CAN E-COMMERCE BE USED? customers whose tastes, needs, and
1. Community-based services: Payment of preferences constantly change
utility bills, traffic fines, donations to charity
etc.
2. Shopping: Buying and selling goods and BENEFITS AND LIMITATIONS OF E-COMMERCE
services TO SOCIETY
3. Communication: E-mail, Net telephony Benefits
products can be commerce-enabled and ➢ Enables more flexible working practices
serviced via the Net. ➢ Connects people.
➢ Facilitates delivery of public services.
Ese days use of e – commerce technology ➢ 24/7 access.
Is being done by the Delhi traffic police in filing ➢ More choices.
penalty against the violators of law. ➢ Price comparisons.
➢ Improved delivery processes.
FOR WHAT E-COMMERCE WORK ➢ An environment of competition
➢ Travel / Tourism. ➢ Operational cost savings.
➢ Retail - items that don’t need personal ➢ Mass customization.
touch - music, books, gifts, Computers, ➢ Enables reduced inventories.
electronic items, Auctions. ➢ Lower telecommunications cost.
➢ Real Estate - houses and investment
properties. More efficient and effective
processes between businesses (B 2 B).
Limitations Mobile Commerce from the Customer‘s point
➢ Breakdown in human interaction. of view
➢ Social division.
• The customer wants to access
➢ Reliance on telecommunications
information, goods and services any
infrastructure, power and IT skills.
time and in any place on his mobile
➢ Wasted resources.
device.
➢ Computing equipment.
➢ A basic technical knowledge. • He can use his mobile device to
➢ Cost of access to the Internet. purchase tickets for events or public
➢ Cost of computing equipment. transport, pay for parking,
➢ Lack of security and privacy of download content and even order
personal data. books and CDs.
➢ Physical contact and relationships are
• He should be offered appropriate
replaced by electronic processes.
payment methods.
➢ A lack of trust because they are
interacting with faceless computers. • The future development of the mobile
➢ Lack of sufficient system security, telecommunication sector is
reliability, standards and heading more and more
communication protocols. towards value-added services.
➢ Rapidly evolving and changing Analysts forecast that soon half of
technology. operators’ revenue will be earned
➢ Under pressure to innovate through Commerce.
➢ Facing increased competition • Innovative service scenarios will be
➢ Problems with compatibility of older needed that meet the customer ‘s
and ‘newer’ technology. expectations and business models that
satisfy all partners involved.

MOBILE COMMERCE
Mobile Commerce is also known as M- SERVICES AND APPLICATIONS PROVIDED IN M -
Commerce. COMMERCE

➢ Mobile ticketing
M-Commerce is the buying and selling of
➢ Mobile Money Transfer
goods and services through wireless
➢ Content purchase and delivery
handheld devices.
➢ Information services
➢ Mobile banking
M-Commerce is the process of paying for
➢ Mobile Browsing
services using a mobile phone or personal
➢ Mobile Purchase
organizer.
➢ Mobile marketing and advertising

M-Commerce is the ability to conduct

Commerce using a mobile device such as:
MOBILE TICKETING
➢ Mobile Phone
➢ Personal Digital Assistant (PDA) Mobile Ticketing is the process where the
➢ Smart Phone customers can order, pay for, obtain and
validate tickets from any location and at any
Due to rapidly changing technology, there is time using Mobile phones.
more demand of m commerce than e
commerce
Tickets can be booked and cancelled on the
mobile device with the help of simple
application downloads.
Delivery of tickets to mobile phones can be INFORMATIONSERVICES
done in the form of a SMS or by an MMS. A wide variety of information services can be
delivered to mobile phone users in much the
same way as it is delivered to PCs. These
Mobile Tickets can be purchased in a variety services include:
of ways including online, via text messaging or ➢ News
in a secure mobile application. ➢ Stock quotes
➢ Sports scores
Mobile Ticketing is used in many applications
➢ Traffic reporting
like:

➢ Airline ticketing
➢ Cinema ticketing MOBILE BANKING
➢ Railway & Bus ticketing Banks and other financial institutions use
➢ Concert/Event ticketing mobile Commerce to allow their customers to
➢ Consumer voucher distribution access account information and make
transactions, such as purchasing stocks,
remitting money, receive notifications,
Benefits to the ticket buyer transfer money to other banks.
➢ Instant delivery of mobile
tickets at purchase. Mobile Banking Services are:
➢ Individual mobile tickets can be ➢ Mini-statements and checking of account
forwarded to a friend. history
➢ Quicker entry with no waiting in lines. ➢ Checking the balance
➢ Recent transactions
Benefits to the Event organizer ➢ PIN provision, Change of PIN and reminder

• Reduced will call lines and staffing. over the Internet

• Guaranteed security, only one entry ➢ Cash-in, cash-out transactions on an ATM
per barcode.
• Event is 'greener' with reduced paper LOCAL BASED SERVICES
waste. The location of the mobile phone user is an
important piece of information used during
Mobile Commerce or M-Commerce
MOBILE MONEY TRANSFER
transactions.
Mobile Money Transfer refers
to payment services which are performed Knowing the location of the user allows for
by using a mobile phone. By using this service, location- based services such as:
we can transfer money from one person to ➢ Local discount offers
other by using a mobile phone. ➢ Tracking and monitoring of people

Ex: ICICI bank has started IMPS - Interbank MOBILE PURCHASE

Mobile Payment Service. It is an interbank Some merchants provide mobile websites
electronic instant mobile money transfer that are customized for the smaller screen
service through mobile phones. and limited user interface of a mobile device.

CONTENT PURCHASE AND DELIVERY

Mobile content purchase and delivery mainly
consists of the sale of ringtones, wallpapers,
and games for mobile phones.
The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full-length music tracks and video.
MOBILE MARKETING AND ADVERTISING traditional data management tools are able
Mobile marketing is highly responsive sort of to store it or process it efficiently.
marketing campaign, especially from brands’
experience point of view. “Extremely large data sets that may be
analyzed computationally to reveal patterns ,
Corporations are now using M-Commerce to trends and association, especially relating to
expand everything from services to marketing human behavior and interaction are known as
and advertisement. Big Data.”

Types of M-marketing and advertising: Examples Of Big Data

Mobile Web mobile games Following are some the examples of Big Data
Poster SMS mobile videos ➢ The New York Stock Exchange generates
advertising MMS audio about one terabyte of new trade data per
advertising Advertisements day.
➢ Social Media
ADVANTAGES The statistic shows that 500+terabytes
Advantages of M-Commerce are: of new data get ingested into the
➢ Portability databases of social media site
➢ Instant connectivity Facebook, every day. This data is mainly
➢ Mobility generated in terms of photo and video
➢ Personalization uploads, message exchanges, putting
➢ Localization comments etc.
❑A single Jet engine can generate
DISADVANTAGES 10+terabytes of data in 30 minutes of flight
➢ Small screens of most devices still limit time. With many thousand flights per day,
types of file and data transfer (i.e. generation of data reaches up to many
streaming videos, etc.) Petabytes.
➢ Use of graphics limited
➢ User interface is often difficult to learn how
to use
➢ Speed
➢ Limited storage capacity of devices

BIG DATA – AN INTRODUCTION

WHY DO WE NEED DATA MINING?
DATA Really, really huge amounts of raw data!!
The quantities, characters, or symbols on In the digital age, TB of data is generated by
which operations are performed by a the second
computer, which may be stored and ➢ Mobile devices, digital photographs,
transmitted in the form of electrical signals web documents.
and recorded on magnetic, optical, or ➢ Facebook updates, Tweets, Blogs, User
mechanical recording media. generated content
➢ Transactions, sensor data, surveillance
BIG DATA data
Big Data is also data but with a huge size. Big ➢ Queries, clicks, browsing
Data is a term used to describe a collection of Cheap storage has made possible to
data that is huge in volume and yet growing maintain this data
exponentially with time. In short such data is
so large and complex that none of the
Need to analyze the raw data to extract Big Data: 2-Complexity
knowledge ➢ Various formats, types, and structures
➢ Text, numerical, images, audio, video,
BIG DATA CHARACTERISTICS sequences, time series, social media data,
multi -dim arrays, etc...
➢ Static data vs. streaming data
➢ A single application can be
generating/collecting many types of data
To extract knowledge ➔ all these types of
data need to link together

Big Data: 3-Speed (Velocity)

➢ Data is begin generated fast and need to
be processed fast
➢ Online Data Analytics
Volume (Scale)
➢ Late decisions ➔ missing opportunity
• Data Volume
Examples
– Growth 40% per year
• E-Promotions: Based on your current
– From 8 zettabytes (2016) to 44zb (2020)
location, your purchase history, what
• Data volume is increasing exponentially
you like ➔ send promotions right now
Volume means “How much Data is
for store next to you
generated”. Now-a- days, Organizations or
• Disaster management and response
Human Beings or Systems are generating or
• Healthcare monitoring: sensors
getting very vast amount of Data say TB(Tera
monitoring your activities and body ➔
Bytes) to PB(Peta Bytes) to Exa Byte(EB) and
any abnormal measurements require
more.
immediate reaction

EXAMPLE: TRANSACTION DATA

Real-Time Analytics/Decision Requirement
Billions of real-life customers:
➢ Product Recommendations that are
➢ Shopee and Lazada: 20M transactions
Relevant & Compelling
per day
➢ Improving the Marketing Effectiveness of a
➢ Telcos (Smart/PLDT/Globe) 300 M calls
Promotion while it is still in Play
per day
➢ Learning why Customers Switch to
➢ Credit card companies: billions of
competitors and their offers; in time to
transactions per day.
Counter.
The point cards allow companies to collect
➢ Friend Invitations to join a Game or Activity
information about specific users
that expands business
➢ Preventing Fraud as it is Occurring &
EXAMPLE: DOCUMENT DATA
preventing more proactively
• Web as a document repository: estimated
50 billion of web pages
EXTENDED BIG DATA CHARACTERISTICS: 6V
• Wikipedia: 4 million articles (and counting)
Volume: In a big data environment, the
• Online news portals: steady stream of 100’s
amounts of data collected and processed are
of new articles every day
much larger than those stored in typical
• X/Twitter: ~300 million tweets every day
relational databases.
Variety: Big data consists of a rich variety of
EXAMPLE: NETWORK DATA
data types.
• Web: 50 billion pages linked via hyperlinks
Velocity: Big data arrives to the organization
• Facebook: 500 million users
at high speeds and from multiple sources
• Twitter: 300 million users
simultaneously.
• Instant messenger: ~1billion users
• Blogs: 250 million blogs worldwide,
• presidential candidates run blogs
Veracity: Data quality issues are particularly BIG DATA: 6V IN SUMMARY
challenging in a big data context.
Visibility/Visualization: After big data being
processed, we need a way of presenting the
data in a manner that’s readable and
accessible.
Value: Ultimately, big data is meaningless if it
does not provide value toward some
meaningful goal.

VERACITY (QUALITY & TRUST)

Data = quantity + quality
When we talk about big data, we typically
mean its quantity:
➢ What capacity of a system provides to
cope with the sheer size of the data?
➢ Is a query feasible on big data within
our available resources?
➢ How can we make our queries tractable
➢ on big data?

Can we trust the answers to our queries?

➢ Dirty data routinely lead to misleading
financial reports, strategic business
planning decision loss of revenue, WHY STUDY BIG DATA?
credibility and customers, disastrous 1. The hottest topic in both research and
consequences industry
The study of data quality is as important as 2. Highly demanded in real world
data quantity 3. A promising future career
➢ Research and development of big data
Data in real-life is often dirty systems
➢ 81 million National Insurance numbers but ➢ Big data applications: social marketing,
only 60 million eligible citizens healthcare, ...
➢ 98000 deaths each year, caused by errors ➢ Data analysis/data scientist: to get
in medical data values out of big data discovering and
➢ 500,000 dead people retain active applying patterns, predicative analysis,
Medicare cards business intelligence, privacy and
security, ...

VISIBILITY/VISUALIZATION WHAT’S DRIVING BIG DATA

➢ Visible to the process of big data
management
➢ Big Data – visibility = Black Hole?
VALUE OF BIG DATA ANALYTICS Alternative names
Big data is more real-time in nature than → Knowledge discovery (mining) in
traditional DW applications databases (KDD), knowledge extraction,
data/pattern analysis, data archeology, data
Traditional DW architectures (e.g. Exadata, dredging, information harvesting, business
Teradata) are not well- suited for big data intelligence, etc.
apps
DATA MINING IS NOT…..
Shared nothing, massively parallel processing, ➢ Searching for a phone number in a phone
scale out architectures are well-suited for big book
data apps ➢ Searching for keywords on google
➢ Generating a histogram of salaries for
CHALLENGES IN HANDLING BIG DATA different age groups
• The Bottleneck is in technology ➢ Issuing SQL query to a database, and
New architecture, algorithms, reading the reply
techniques are needed ➢ Finding groups of people with similar
• Also, in technical skills hobbies
Experts in using the new technology ➢ Are chances of getting cancer higher if
and dealing with big data you live near a power line?

“Big data is high-volume, high- velocity and WHY DATA MINING? COMMERCIAL VIEWPOINT
high-variety information assets that demand Lots of data is being collected and
cost-effective, innovative forms of information warehoused
processing for enhanced insight and decision 1. Web data
making.” – Gartner ➢ Yahoo has Peta Bytes of web data
➢ Facebook has billions of active users
DATA MINING 2. purchases at department/ grocery stores,
Extraction of useful information from data: e-commerce
discovering relationships that have not ➢ Amazon handles millions of visits/day
previously been known 3. Bank/Credit Card transactions

Data mining (knowledge discovery from data) Computers have become cheaper and more
Extraction of interesting patterns or knowledge powerful
from huge amount of data
Competitive Pressure is Strong
Data Mining is the application of Machine ➢ Provide better, customized services for
Learning techniques to solve real-life data an edge (e.g. in Customer Relationship
analysis problems Management)

Data mining (knowledge discovery from WHY DATA MINING? SCIENTIFIC VIEWPOINT
data) • Data collected and stored at
→ Extraction of interesting (non-trivial, implicit, • enormous speeds
previously unknown and potentially useful) • Data mining helps scientists
patterns or knowledge from huge amount of – in automated analysis of massive
data datasets
→ Data mining: a misnomer? – In hypothesis formation
KNOWLEDGE DISCOVERY (KDD) PROCESS Analysts working with Big Data typically want
Data Cleaning the knowledge that comes from analyzing the
→ Remove noise and inconsistent data data.
Data Integration
→ Combine multiple data sources HIGH-PERFORMANCE ANALYTICS REQUIRED:
Data Selection To analyze such a large volume of data, Big
→ Data relevant to analysis tasks are Data analytics is typically performed using
retrieved from the data specialized software tools and applications for
Data transformation predictive analytics, data mining, text mining,
→ Transform data into appropriate form for forecasting and data optimization.
mining (summary, aggregation, etc.)
Data mining Collectively these processes are separate but
→ Extract data patterns highly integrated functions of high-
Pattern Evaluation performance analytics.
→ Identify truly interesting patterns
Knowledge representation Using Big Data tools and software enables an
→ Use visualization and knowledge organization to process extremely large
representation tools to present the mined volumes of data that a business has collected
data to the user to determine which data is relevant and can
be analyzed to drive better business decisions
in the future.

THE CHALLENGES
For most organizations, Big Data analysis is a
challenge. Consider the sheer volume of data
and the different formats of the data (both
structured and unstructured data) that is
collected across the entire organization and
the many different ways different types of
data can be combined, contrasted and
analyzed to find patterns and other useful
business information.

The first challenge is in breaking down data

silos to access all data an organization stores
in different places and often in different
systems.

A second challenge is in creating platforms

that can pull in unstructured data as easily as
BIG DATA ANALYTICS
structured data.

Big Data analytics is the process of collecting,

This massive volume of data is typically so
organizing and analyzing large sets of data
large that it's difficult to process using
(called Big Data) to discover patterns and
traditional database and software methods.
other useful information.

Big Data analytics can help organizations to

better understand the information contained
within the data and will also help identify the
data that is most important to the business
and future business decisions.
HOW BIG DATA ANALYTICS IS USED TODAY half of all respondents said they were applying
As the technology that helps an organization big data analytics to improve customer
to break down data silos and analyze data retention, help with product development and
improves, business can be transformed in all gain a competitive advantage.
sorts of ways.
Notably, the business area getting the most
Today's advances in analyzing big data allow attention relates to increasing efficiency and
researchers to decode human DNA in minutes, optimizing operations. Specifically, 62 percent
predict where terrorists plan to attack, of respondents said that they use big data
determine which gene is mostly likely to be analytics to improve speed and reduce
responsible for certain diseases and, of complexity.
course, which ads you are most likely to
respond to on Facebook. TOP BIG DATA APPLICATIONS IN TODAY’S
WORLD
Another example comes from one of the
• Big Data in Healthcare
biggest mobile carriers in the world.
• Big Data in Education
• Big Data in E-commerce
France's Orange launched its Data for
• Big Data in Media and Entertainment
Development project by releasing subscriber
• Big Data in Finance
data for customers in the Ivory Coast.
• Big Data in Travel Industry

The 2.5 billion records, which were made • Big Data in Telecom

anonymous, included details on calls and text • Big Data in Automobile

messages exchanged between 5 million

users. APPLICATIONS OF BIG DATA
1. Big Data in Retail
Researchers accessed the data and sent The retail industry is the one that faces the
orange proposals for how the data could fiercest competition of all. Retailers constantly
serve as the foundation for development hunt for ways that will give them a competitive
projects to improve public health and safety. edge over others. Customers are the real king
sounds legit for the retail industry in particular.
Proposed projects included one that showed
how to improve public safety by tracking cell For retailers to thrive in this competitive world,
phone data to map where people went after they need to understand them customers in a
emergencies; another showed how to use better way. If they are aware of their
cellular data for disease containment. customers ‘needs and how to fulfill those
(source) needs in the best possible way, then they know
everything.
THE BENEFITS OF BIG DATAANALYTICS
Enterprises are increasingly looking to find Check how Big Data act as a weapon for
actionable insights into their data. Many big retailers to connect with their customers
data projects originate from the need to
answer specific business questions. With the Through advanced analysis of their
right big data analytics platforms in place, an customer’s data, retailers are now able to
enterprise can boost sales, increase efficiency, understand them from every angle possible.
and improve operations, customer service They gather this data from various sources
and risk management. such as social media, loyalty programs, etc.

Webopedia parent company, QuinStreet, Even a minute detail about any customer has
surveyed 540 enterprise decision- makers now become significant for them. They are
involved in big data purchases to learn which now closer to their customers than they have
business areas companies plan to use Big ever been. This empowers them to provide
Data analytics to improve operations. About
customers with more personalized services 3. Big Data in Education
and predict their demands in advance. When you ask people about the use of the
data that an educational institute gathers, the
This helps them in building a loyal customer majority of the people will have the same
base. Some of the biggest names in the retail answer that the institute or the student might
world like Walmart, Sears and Holdings, need it for future references.
Costco, Walgreens, and many more now have
Big Data as an integral part of their Even you had the same perception about this
organizations. data, didn’t you? But the fact is, this data holds
enormous importance. Big Data is the key to
A study by the National Retail Federation shaping the future of the people and has the
estimated that sales in November and power to transform the education system for
December are responsible for as much as 30% better.
of retail annual sales.
Some of the top universities are using Big Data
2. Big Data and healthcare in healthcare as a tool to renovate their academic
▪Big Data in Healthcare are an ideal match. It curriculum. Additionally, universities can even
complements the healthcare industry better track the dropout rates of the students and are
than anything ever will. The amount of data taking the required measures to reduce this
the healthcare industry has to deal with is rate as much as possible.
unimaginable.
4. Big Data in E-commerce
Gone are the days when healthcare
One of the greatest revolutions this generation
practitioners were incapable of harnessing
has seen is that of E-commerce. It is now part
this data. From finding a cure to cancer to
and parcel of our routine life. Whenever we
detecting Ebola and much more, Big Data has
need to buy something, the first thought that
got it all under its belt and researchers have
provokes our mind is E-commerce. And not
seen some life-saving outcomes through it.
your surprise, Big Data has been the face of it.

Big Data and analytics have given them the

Some of the biggest E-commerce companies
license to build more personalized
of the world like Amazon, Flipkart, Alibaba, and
medications. Data analysts are harnessing
many more are now bound to Big Data and
this data to develop more and more effective
analytics is itself evidence of the level of
treatments. Identifying unusual patterns of
popularity Big Data has gained in recent times.
certain medicines to discover ways for
developing more economical solutions is a
Big Data is now as important as anyone else in
common practice these days.
these organizations. Amazon, the biggest E-
commerce firm in the world and one of the
Explore how Big Data helps to speed up the
pioneers of Big Data and analytics, has Big
treatment process – Big Data in Healthcare.
Data as the backbone of its system. Flipkart,
Smart wearables have gradually gained
the biggest E-commerce firm in India, has one
popularity and are the latest trend among
of the most robust data platforms in the
people of all age groups. This generates
country.
massive amounts of real-time data in the
form of alerts which helps in saving the lives of See how Flipkart used Big Data to have one of
the people. the most robust data platforms.

Big Data’s recommendation engine is one of

the most amazing applications the Big Data
world has ever witnessed. It furnishes the
companies with a 360-degree view of its
customers.
Companies then suggest customers This has brought much-needed fluency in
accordingly. Customers now experience more their systems. They are now empowered to
personalized services than they have ever focus more on providing better services to
had. Big Data has completely redefined their customers rather than focusing on
people’s online shopping experiences. security issues. Big Data has now enhanced
the financial system with answers to its
5. Big Data in Media and Entertainment hardest of the challenges.
Media Entertainment and Entertainment
industry is all about art and employing Big 7. Big Data in Travel
Data in it is a sheer piece of art. Art and While Industry is spreading like wildfire and
science are often considered to be the two various industries have been cooking its food
completely contrasting domains but when with it, the travel industry was a bit late to
employed together, they do make a deadly realize its worth. Better late than never though.
duo and Bigdata’s endeavors in the media Having a stress-free traveling experience is
industry are a perfect example of it. still like a daydream for many.

Viewers these days need content according to And now Big Data’s arrival is like a ray of hope,
their choices only. Content that is relatively that will mark the departure of all the
new to what they saw the previous time. Earlier hindrances in our smooth traveling
the companies broadcasted the Ads experience.
randomly without any kind of analysis.
See how Big Data is revolutionizing the travel &
But after the advent of Big Data analytics in tourism sector.
the industry, companies now are aware of the Through Big Data and analytics, travel
kind of Ads that attracts a customer and the companies are now able to offer more
most appropriate time to broadcast it for customized traveling experience. They are
seeking maximum attention. now able to understand their customer’s
requirements in a much-enhanced way.
Customers are now the real heroes of the
Media and entertainment industry - courtesy From providing them with the best offers to be
to Big Data and Analytics. able to make suggestions in real-time, Big
Data is certainly a perfect guide for any
6. Big Data in Finance traveler. Big Data is gradually taking the
The functioning of any financial organization window seat in the travel industry.
depends heavily on its data and to safeguard
that data is one of the toughest challenges 8. Big Data in Telecom
any financial firm faces. Data has been the The telecom industry is the soul of every
second most important commodity for them digital revolution that takes place around the
after money. world. With the ever-increasing popularity of
smartphones, it has flooded the telecom
Even before Big Data gained popularity, the industry with massive amounts of data.
finance industry was already conquering the
technical field. In addition to it, financial firms And this data is like a goldmine, telecom
were among the earliest adopters of Big Data companies just need to know how to dig it
and Analytics. properly. Through Big Data and analytics,
companies are able to provide the customers
Digital banking and payments are two of the with smooth connectivity, thus eradicating all
most trending buzzwords around and big data the network barriers that the customers have
has been at the heart of it. Big Data is bossing to deal with.
the key areas of financial firms such as fraud
detection, risk analysis, algorithmic trading,
and customer contentment.
Companies now with the help of Big Data and
analytics can track the areas with the lowest
as well as the highest network traffics and thus
doing the needful to ensure hassle-free
network connectivity.

Big Data alike other industries have helped the

telecom industry to understand its customers
pretty well.

Telecom industries now provide customers

with offers as customized as possible.

Big Data has been behind the data revolution

we are currently experiencing.

9. Big Data in Automobile

“A business like an automobile, has to be
driven, in order to get results.” B.C. Forbes

And Big Data has now taken complete control

of the automobile industry and is driving it
smoothly. Big Data is driving the automobile
industry towards some unbelievable and
never before results.

The automobile industry is on a roll and Big

Data is its wheels or I must say Big Data has
given wings to it. Big Data has helped the
automobile industry achieve things that were
beyond our imaginations

From analyzing the trends to understanding

the supply chain management, from taking
care of its customers to turning our wildest
dream of connected cars a reality, Big Data is
well and truly driving the automobile industry
crazy.