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Assignment Six

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Assignment Six

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yc4yxfmvy5
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© © All Rights Reserved
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Ines Escribano Assignment t six

MARKETING
1.What is the target market of this The "Good Girl" perfume by Carolina Herrera is
primarily targeted at women in the adult
product?
demographic. The fragrance is designed to appeal
to those who appreciate sophistication, elegance,
and a touch of sensuality. The brand often
positions "Good Girl" as a luxurious and stylish
fragrance.

1. Age Group: Primarily adults, typically ranging


from late twenties to middle-aged individuals,
who are seeking a more mature and refined
fragrance.
2. Income Level: The target market may include
individuals with a higher disposable income, as
the Carolina Herrera brand, in general, is
positioned as a luxury and high-end fashion
brand.
3. Lifestyle: The perfume is often marketed to
those with a fashionable and glamorous
lifestyle. The marketing campaigns and
imagery associated with "Good Girl" tend to
convey a sense of sophistication and
confidence.

2. What is the dominant marketing


message to your target market?

My brand would be a brand focused on comfort and


elegance at the same time in all its aspects, whether
wearing a tracksuit or a dress, I would like to have a
brand where the consumer can have everything, in the
Inditex style therefore the dominant marketing message
for my fashion brand focused on comfortable yet stylish
clothing often revolves around the intersection of fashion
and comfort, catering to individuals who prioritize both
aesthetics and ease of wear.

-Effortless Style
-Versatility
-Quality Materials
-Everyday Wear
-Inclusive Sizing
3. Where can you reach your target consumer? Social media?
Direct marketing? Outdoor media?

1. Social Media: Platforms like Instagram, Facebook, and Pinterest are ideal for showcasing visually
appealing images and lifestyle shots of the brand's casual and elegant clothing. Influencer
partnerships can also be leveraged to reach a wider audience.

2. E-commerce Website: The brand's official website


serves as a central hub for showcasing the entire product
range, providing detailed information about the clothing,
and offering a seamless online shopping experience.
3. Email Marketing: Utilizing email campaigns to engage
with customers, share updates on new arrivals,
promotions, and exclusive offers. Personalized
recommendations based on customer preferences can
enhance the shopping experience.

4. Influencer Collaborations: Partnering with influencers


and fashion bloggers who align with the brand's style can
amplify the reach and credibility, as well as provide
authentic endorsements through reviews and styling
content.
5. Fashion Events and Shows: Participating in or hosting
fashion events, runway shows, or pop-up shops can
create buzz around the brand and allow potential
customers to experience the clothing in person.

6. Outdoor Media: Selective use of outdoor advertising, such as billboards or bus stop ads in
strategic locations, can contribute to brand visibility and reach a broader audience.

4. How do the competitors promote their products? And how will this
influence your choice of promotional activity?

To understand how competitors promote their products, it's essential to conduct a competitive
analysis, examining their marketing strategies across various channels. Here are common
promotional activities competitors may use and how it could influence your choices:

Social Media Marketing


Influencer Partnerships
Email Marketing
Content Marketing
Offline Marketing
Partnerships and Collaborations
Discounts and Promotions
Customer Reviews and Testimonials

Ines Escribano Gonzalez

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