What is web programming and what is it for?

Franco Brutti
20 de febrero de 2023

Programming

Nowadays it's almost impossible to imagine the world without the internet and websites...

And in recent years the demand for professional web programmers has been increasing, so you can find all kinds of experts on
the subject for your company.

Do you want to use technology as a resource for your company? You can have your own website and incorporate it into your
next marketing campaigns.

That's why today we're going to talk about what web programming is. We will also tell you how to make the most of it for your
company in terms of marketing campaigns.

Are you up for reading?

What is web programming about?

Web programming is the process of creating web pages. During this process, the programmer is in charge of shaping the
site according to the demands and needs of the company.

Although it is true that as a company, you can decide on certain aspects of the site, the programmer will be in charge of advising
you so that the result is the best one possible.

This advice is given with the intention that the site not only meets the needs of the company, but also offers a good experience to
users who enter. For the creation of the portal, programmers use different programming languages that are currently available
on the market.

What is a programming language?

A programming language is a computer language that programmers use to create software. This way they are able to indicate to
the programs the structure to be followed in order to make the process as safe as possible.
Nowadays, there are many programming languages, so the programmer is free to choose the one he/she feels most
comfortable with, the one that best suits what he/she is asked to do.

One of the most widely used languages in web programming today is HTML5 as it's compatible with the vast majority of
computer browsers and mobile devices, such as smartphones.

The programming language allows you to set the structure of the website. Elements such as media files and fonts depend
entirely on the language that is used.

Choosing the right language for your company's website is an important task, as it's one of the ways in which your customers can
interact with you and your brand.

What are the tasks of a web programmer?

Programming professionals are among the most sought-after today. However, few people know exactly what the tasks of these
experts are. That's why we're going to show you some of the tasks that programmers carry out on a daily basis:

1. Knowing the client's needs

The period prior to programming is one of the most important and necessary ones. It's during this stage that both parties come to
an agreement on the structure of the site, the theme and other important aspects for its operation.

This is the ideal time for you to give the necessary indications to the programmer. They will know where and how to add
multimedia content, a hit counter and how to tailor the site to your brand's target audience.

Keep in mind that throughout the programming process there may be consultations and meetings. Each one of them with the
purpose of getting to know the progress of the site, making last minute changes or advising on what's more convenient.

That's why it's important that you communicate all your needs to the programmer, so that they know how to start the
programming process!

2. Programming the website

Once you've told the programmer everything you need or want for your website, the programmer will get down to work and start
the process of programming the portal.

To do this, the programmer will use any of the existing programming languages on the market, as well as the information you
gave him/her, and it's here where he/she will start to add the multimedia files, colour, fonts...

At this point, the structure of the web page begins to take shape. This process can take more or less time, depending on the
specifications of the website and how much multimedia content the programmer needs to add.

The creation of special, web-specific functions is part of the programming. A certain action when the cursor is positioned on a
space on the screen or an effect are some of the functions that can be created for your website.

3. Supervising and maintaining the site

The programmer's responsibility does not end when the site is finished. The professional needs to keep an eye on the site to
make sure that everything is running smoothly.

It's important to carry out maintenance on the site from time to time, because it will prevent inconveniences and improve the
experience of users accessing your company's site or online shop.

Types of web programming for businesses

As you might expect, there are several types of programming that you can take advantage of for your business or brand. Each with
a different purpose that allows the user to have a smoother experience.

But, there are two types of programming in particular that are of utmost importance for a business website.

Together, they not only make up the website as such, but provide the user with a flawless and complete result. This is where the
engagement with customers comes from, and it is in this way that they will want to buy from your online shop again or recommend
your website.
1. Frontend
The frontend is the part of the website that users can interact with. This is where the entire customer experience takes place and
where the most detailed programming takes place.

It's also the part that is referred to as the interface and client side. Multimedia files, action buttons, colours and typography are
some of the aspects that can be found on this side of the web.

As we mentioned before, it's important that the programmer knows your needs and requirements. This way, the structure of the
website and the project in general will have the right specifications and will offer the user a more fluid and pleasant interface.

2. Backend
As a complement to the frontend, the backend is the non-visible part of the website. This is the server where the data of our
portal is hosted, so it's of utmost importance that the programmer does a good job.

The backend is where all our data is stored and it's the part of the site that users do not interact with directly. However, without this
aspect of the page, the frontend would not be possible, so it plays an important role in the programming of the site.

Both parts depend on each other to give an optimal and complete result, so it's important that both are well programmed. For the
site to work properly, both must be in tune with each other.

The backend is where the programming language that the programmer has chosen for your website comes into play. It's also what
hosts the code of the website and what allows the browser to correctly read the information on the site.

How are programming and marketing related?

One of the most frequently asked questions is how marketing and programming are related. Well, answering this question is a
simple task.

To do so, it's important to bear in mind that the internet and social networks are the best tools for marketing today.

As the years and technology advance, the way in which advertising campaigns are carried out is constantly changing to meet new
needs and demands.

This is why the two branches go hand in hand, as in recent years customers have become increasingly interested in consuming
digital products at their fingertips. This is why marketing experts are using new technologies for their campaigns.

So it's important that you consider hiring a coding expert as part of your digital marketing team. Not only will they be the partner
you need, but they will also advise you on issues related to your company's web programming.

How does web programming benefit your company or

brand?
When adopting new strategies and tools for your company, it's natural to wonder how they can be beneficial. That's why you may
be wondering how you can make the most out of web programming.

Here are some of the benefits you can get from web programming.

1. It creates a space for customers

To set up a company in the past, the first thing founders would do was to get a space for the company's tasks. This ensured that
they had a place for production and administrative matters.

Today, the equivalent of real estate is the internet. Thanks to it, users who access your website can become future customers of
your brand.

That's why it's important to have a virtual space that houses everything you need for your customers.

A virtual shop offers a complete and accessible catalogue for all users, as well as different payment methods for them to
purchase your products.
You can also add a space with information about your company for customers to familiarise themselves with it. The important
thing is to have a website that is useful for both the company and the customers themselves.

2. It nurtures marketing campaigns

Social media marketing campaigns are becoming more frequent and effective. They help to reach a much wider sector and to
generate a closer link with customers. They also help you to be known by new users.

You can take advantage of your business social networks to add a direct link to your website, especially if this is an online shop.

That way, both your social networks and your website will have a constant traffic of visitors. This will allow users, over time, to
become brand ambassadors and recommend your brand to other potential customers in the future.

3. Interactive multimedia content

Users are increasingly attracted to multimedia content. This is why platforms such as TikTok, YouTube and Instagram are
becoming increasingly popular and excellent tools for digital marketing campaigns.

Hiring a programmer with HTML5 skills will guarantee you a website with multimedia content that catches the attention of your
users.

That way you will get an interactive user experience that can lead the user to a possible future purchase.

4. Increased brand reach

As we mentioned before, having an online presence is one of the best advantages you can have nowadays. It allows you to
reach a larger number of people, making it a tool to advertise goods and services.

If you have a good SEO department you can get a better positioning in the main search engines, such as Google.

Take advantage of web programming for your business!

Expand your web presence with this tool that you can take advantage of for your future marketing campaigns.
Having a specialised web developer will help make the creation process of the site as fast and enjoyable as possible. They will
know how to listen to the specifics of what you need in your portal.

Also, you can go to these professionals to get full advice on what you need to start designing your own website.

Are you a web programming lover? Let us know in the comments what you think of the subject so far:

The Internet is bigger than you might think.

The sites that show up in search engines like Google are just 5% of everything you can find on the Internet
(and boy, is that 5% vast).

All the websites that are not indexed in search engines are known as the Deep Web.

The Deep Web is a deep sea with some "good" stuff, but with many imminent dangers. It’s the place where
all confidential, personal and business information is usually kept. But it's also the place where criminals
commit all sorts of illicit acts.

If you have the itch and would like to know what the Deep Web is and what to find in it, continue reading
this post.

So... What is the Deep Web?

The Deep Web refers to those websites that we cannot access through search engines or social
networks. The key to understanding this concept lies in indexing.

Any website that is not indexed in Google or other search engines can be considered as part of the Deep
Web. But especially those sites that intentionally do not want to be found by search engines and block their
indexing in Google.

The concept of the Deep Web was born in 2001 by Michael Bergman. The concept is based on the fact
that all users find and access websites through search engines like Google. And therefore, any site that
cannot be found by search engines will not be visible to users.

The 3 levels of the web

To understand the concept of the Deep Web a little better, we need to understand the three levels of the
web.

Normally, the web is compared to an Iceberg that is divided into three parts: Surface Web, Deep Web and
Dark Web.
Let's look at each one in more detail:

1. Surface Web

The Surface Web is the superficial part of the web and is represented as the part of the Iceberg that sticks
out of the sea and is visible to everyone.

In this part of the web, there are all the pages and data that can be found by search engines or through social
networks. It constitutes only 5% of the web.

You can access these websites with traditional browsers such as Chrome, Firefox or Edge. Search engines
can easily crawl them and place them in their rankings. Through keywords in the search engine, you will be
able to find them.

We also count here those sites that can be found through social networks.

2. Deep web

Continuing with the illustration of the Iceberg, the Deep Web is the part that lies under the sea and
constitutes almost the entire bulk or body of the web. In fact, the Deep Web represents 90% of the entire
Internet.

In this area are all the websites that have not been indexed, private databases and even illicit content.

Normally, these websites are protected by security walls that prevent both search engines and users from
accessing them. This means that the links are not visible to most people.
There is a part of the Deep Web that is "safe" because important user data is stored there:
 Bank and financial accounts.
 Messaging in social networks or e-mail accounts.
 Databases.
 Legal and confidential files.

However, the deeper we go into the Deep Web, the more dangers we find, especially because we are
approaching the deepest part of the web, known as: Dark Web.

3. Dark Web

As we have just said, it’s the deepest and darkest part of the web. Here not only are websites not
indexed, but traditional browsers cannot access them. It represents just 0.1% of the web.

This is where Tor websites are located, so you will need an anonymous browser to access this part of the
web. That's because IP addresses are masked to traditional browsers.

The Dark Web is the most dangerous area of the Internet, used for illicit actions of all kinds:
 Illegal Content.
 Trafficking or trade of illicit goods.
 Hackers and computer criminals.

What is in the Deep Web?

Being the largest bulk of the Internet, the Deep Web is full of all kinds of content and websites: both legal
and illegal. Here is a list of all the good and bad that is on the Deep Web:

1. Private databases

The Deep Web hosts most of the databases of companies, brands and websites.

The reason why those databases are here is very obvious: the database is a company's most precious asset, so
its access should be kept private and limited to people with permissions.

Remember that databases are the main target of unethical hackers. Therefore, it should be kept protected and
guarded only for a specific group of people.

2. Internal systems for companies and educational institutions

The Deep Web is used by companies and organizations as well as schools and universities to provide and
obtain information to their employees and communities.

In the case of companies, it can be used to manage projects, files and internal communication between
members of the same company.

In the case of educational institutions, it can be educational content, test and evaluation results, etc.

3. Members-only websites

Very similar to the previous use, the Deep Web is used to give access to a certain community to exclusive
content.

All those platforms that offer exclusive content for those who have made a payment are on the Deep Web.
That is, it’s not possible to access them in a direct way through the link.
For example, if you had the link to some of our classes, you would not be able to access them unless you
have the necessary credentials. Those classes are on the deep web and can only be accessed through the
credentials.

4. Users' personal accounts on social networks and understanding financials

Bank accounts, social network accounts and, in general, any personal and sensitive user information is also
often found on the Deep Web, as it is confidential information which only the user should have access to.

6. Illegal content

We start with the dark side of the Deep Web. In this section of the Internet we can find all kinds of illegal
and quite disturbing content.

For example, child pornographic content and other illegal sexual acts (such as rape) can be found in this part
of the web.

It’s also possible to find other disturbing content, such as human experiments that were carried out during
World War II.

The first reason not to enter the Deep Web.

7. Sale of illegal products

This is also where the black market moves: buying and selling all kinds of illegal products:
 Drugs.
 Weapons.
 Explosives.
 Human trafficking.
 Poisons.

In 2017, for example, the FBI and DEA dismantled two websites dedicated to the sale of drugs, weapons,
child pornography and malicious software.

8. Hiring hitmen

The Deep Web is also a hiding place for hired killers hired to take out targets in exchange for a high fee. It's
a pretty dangerous place: several people have tried to get smart by researching the services of these hitmen
and have found themselves in serious trouble.

9. Forgery of documents

Here you can also find all kinds of forged documents:

 Credit cards.
 Passports.
 ID cards and driver's licenses.
 Fake lottery coupons.
 Stolen accounts.

10. Government secrets

Have you ever wondered where many conspiracy theories and the files that often support these theories
come from? That's right, you guessed it: from the Deep Web.
Many government secrets are found in this section of the web. For example, Michael Jackson's famous
phone call before his death and "evidence" of Tupac's murder can be found here.

11. Illegal gambling

Many casinos use the Deep Web as a place for illegal gambling. It's a pretty big world in which a lot of
money moves around. In fact, to avoid being traced Bitcoin is often used as a form of payment.

12. Hackers and malicious software

The Deep Web is the favorite environment for computer criminals. It’s here that you can find all kinds of
malicious software as well as hackers willing to get paid in order to do the dirty work.

Scams and credit card theft are also very common on the Deep Web. In the absence of a proven and reliable
security system, it’s very easy to obtain credit card data and sell it on the black market.

Is it illegal to enter the Deep Web?

Entering the Deep Web is not illegal. And you can do it through your browser by entering the website or
IP address in the top bar.

Some websites are blocked for normal browsers, so you will need to use browsers like Tor's DuckDuckGo.

Not everything you find on the Deep Web is necessarily bad. In fact, you are often there when you log into
your bank accounts or those streaming platforms you subscribe to.

However, the Deep Web is full of many dangers. And we recommend you not to access any website if you
have not checked its security level first. Let's talk a little more about the dangers of the Deep Web.

Dangers of entering the Deep Web: think twice

The dark side of the Deep Web is a dangerous side, little Padawan: you should not try to enter it, or at least
not without taking precautions and knowing the risks that exist in it. Pay attention to the risks that exist:
1. Downloading malicious software or malware

When surfing the Deep Web, you can easily download malicious software that can harm your devices or
leak sensitive personal information.

It’s important to know that the only way to download malicious software is to click where you shouldn't: or
download files of interest that contain malware.

These sites are specially designed for you to click on such links and introduce malware to your devices.

2. Exposing your personal data

You are also prone to expose your personal data. You can do this by simply registering or commenting on
some kind of forum. Cybercriminals can use this information to steal or extort money.

Phishing attacks often use this type of data. For example, forging bank pages so that you enter your
credentials and steal all your money.

Scams also fall into this category. There are hundreds of websites selling "legitimate" products. The
criminals get paid, but never ship the product.

3. Being monitored by the government

Governments are constantly monitoring both the Deep and Dark Web for criminals. Surfing these sites
means becoming a target for the government and a potential suspect.

Therefore, you can be linked to different criminal acts. Be careful.

Putting your integrity or that of others at risk

Having contact with criminals is never a good idea. Some people trying to delve into what's on the Deep
Web have put themselves in danger.

Also, remember that if you use a shared device (such as a company's), you may put other colleagues at risk.
Google has long dominated the search engine scene - after all, it's the name that comes to mind when you
think of doing any kind of Internet search.

However, there’s another player in this field - Bing, the search engine developed by Microsoft. While it
may not have the same market share as Google, Bing has gained ground over the years and offers website
owners an opportunity to increase their online visibility.

But whether you're looking for new traffic opportunities, want to improve your SEO strategy or just want to
better understand how Bing sees and crawls your website, we'll walk you through the key concepts
and provide valuable information to optimize your site in Bing Webmaster Tools.

What is Bing Webmaster Tools?

Bing Webmaster Tools is a platform provided by Microsoft Bing, which is an online search engine. This
tool is designed to help website owners and administrators understand how their sites are indexed and
appear in Bing search results.

In essence, Bing Webmaster Tools provides information and statistics on how Bing crawls and
indexes your website. It provides the following data for developers to improve and/or understand how they
are ranking on Microsoft's search engine:
  Keywords driving traffic to your site.
 How often Bing crawls your pages.
 The overall health of your site in terms of indexing problems.
 Broken links.
 Information on how to improve your site's visibility in Bing search results.

Users can use Bing Webmaster Tools to submit and verify their sitemaps; detect indexing problems; identify
opportunities for SEO improvement, better known as search engine optimization; and get information
about how other users interact with their website through Bing.

What features does Bing Webmaster tools offer?

It offers a variety of features and tools designed to help website owners improve their visibility on the Bing
search engine. Some of the key features include:
 Crawling and indexing control: allows users to see how Bing crawls and indexes their website.
You can check the number of pages indexed, identify crawling problems, and monitor how often
Bing visits your site.
 Submit and verify sitemaps: You can submit a sitemap of your website to help Bing understand its
structure and content. You can also verify the authenticity of your website to gain access to more
detailed information.
 Performance data: provides information on how users find your site through Bing. This includes
data on keywords that generate traffic, average position in search results, and number of clicks and
impressions.
 Link reports: it provides details about inbound links to your site. This lets you know who links to
your site and which pages are linked to the most.
 SEO diagnostics and tools: identifies SEO problems on your website, such as broken links,
duplicate content issues and markup errors. It also offers suggestions for improving your site's
optimization.
 Notifications and alerts: informs you about critical issues, updates and important events related to
your website on Bing.
 Geographic targeting: allows you to set up geographic targeting for your site, which is useful if you
want to target your content to specific audiences in different regions.
 Device and platform information: provides information on how users access your site from
different devices and platforms, which can help in optimizing the user experience.
 Link disavow tools: allows website owners to disavow low-quality or spammy links that may
negatively affect their site's ranking on Bing.
 Crawl control tools: allows you to control Bing's crawl speed on your website to avoid overloading
your server.
Why should you use Bing Webmaster Tools?
Using this tool offers several benefits and reasons for website owners, even if most of your focus is on
other search engines like Google. Here are some reasons why you should consider using Bing Webmaster
Tools:
 Bing reach: although Google is the most popular search engine, Bing still has a significant market
share. By using Bing Webmaster Tools, you can optimize your site for Bing and increase your
visibility on this search engine, which could potentially attract additional traffic.
 Traffic diversification: depending on your niche or industry, Bing could be an important source of
traffic. By diversifying your traffic sources, you can reduce dependence on a single search engine
and mitigate risks in case of changes in search algorithms.
 SEO Tools: Bing Webmaster Tools offers tools that can help you improve your site's SEO. You can
identify crawl problems, optimize your content and receive recommendations to increase visibility in
search results.
 Keyword information: You will get information about the keywords that generate traffic from Bing
to your site. This allows you to adjust your content and SEO strategy to take advantage of the
keywords that are working.
 Visibility in the Microsoft ecosystem: Bing is not only a search engine, but is also integrated into
Microsoft products such as Windows and Microsoft Edge. Optimizing your site for Bing can
increase visibility in this ecosystem.
 Geographic targeting: if your business has a regional or local focus, Bing Webmaster Tools allows
you to set up geographic targeting so that your site appears in location-specific searches.
 Diagnostics and troubleshooting: The tool helps you identify issues on your site that may be
affecting its performance on Bing. This includes crawl problems, broken links, duplicate content,
among others.
 Crawl control: you can control Bing's crawl speed on your site to avoid overloading your server.
 Notifications and alerts: you will receive notifications about critical issues and updates related to
your Bing site.
 Inbound link analysis: you can find out which sites link to your website, which can be useful to
evaluate your link profile and improve your backlink strategy.
How to set up Bing Webmaster Tools?
Just as you may be familiar with setting up your site on Google, you need to do the same with the Bing
search engine. While in theory it's the same procedure, it's worth clarifying that you need to do this and
there are a number of steps to follow:

1. Log in to Bing Webmaster Tools

Visit the official Bing Webmaster Tool website: https://www.bing.com/webmasters, and log in with your
Microsoft account. If you do not have an account, you can create one for free.

2. Add and verify your site

After logging in, click on Add website and provide the URL of the website you own that you want to add.
Note that if you have several, you will need to go through the process several times.

Next, you must verify that you are the owner or administrator of the site. There are several verification
options available, such as adding a meta tag to your site, uploading an XML file to your server, or using
your Google Analytics account. Choose the method you prefer and follow the instructions.

3. Submit your sitemap

Once you have verified your site, you can submit a sitemap to help Bing understand the structure of
your website. This facilitates the indexing process and you can provide the URL of your sitemap in the
appropriate section of the tool.

4. Explore the features

Once you have verified and linked your site, explore the different sections of Bing Webmaster Tools to
take full advantage of its features. This includes different options:
 Viewing performance data.
 Inbound links.
  Crawl issues.

5. Set up notifications

One of the best options is the alert setting. You can make sure you set up notifications to receive alerts
about important issues, updates and events related to your website on Bing.

6. Use SEO tools

Exploit SEO and diagnostic tools to identify issues on your site and to receive recommendations for
improvement. This can include detecting broken links, duplicate content issues and more.

7. Monitor performance

One thing you should consider is checking performance data to understand how users are finding your site
through Bing. This includes information on keywords, impressions and clicks.

8. Adjust geographic targeting

If your site is targeting a specific audience in a specific region, you can adjust the geographic targeting in the
tool to improve your website's performance.

What should you keep in mind when using Bing Webmaster tools?
When using this tool offered by Microsoft, there are some key considerations to keep in mind to get the
most out of the tool and optimize your site's presence on the Bing search engine:
 Frequency of use: it’s not enough to set up the tool once and then forget about it. You should review
and update your account regularly to be aware of any new issues and take advantage of opportunities
for improvement.
 Performance monitoring: Pay attention to performance data such as impressions, clicks and
keywords. This will help you understand how users interact with your site through Bing and adjust
your strategy accordingly.
 Content optimization: Use keyword information to optimize your content. Create relevant, quality
content that resonates with users' search queries.
 Troubleshooting: Use diagnostic tools to resolve crawl issues, broken links, duplicate content and
other issues that may affect your site's performance on Bing.
 SEO and best practices: Follow the SEO recommendations provided by Bing Webmaster Tools. Be
sure to maintain good search engine optimization practices and avoid black hat tactics that may
penalize your site.
 Notifications and alerts: keep an eye on the notifications and alerts that the tool sends you. This
will allow you to address critical issues in a timely manner and stay on top of important updates.
 Testing on different devices: make sure your site is optimized for mobile devices and different
browsers, as this can influence how it appears in Bing search results.
 Tool evolution: keep in mind that Bing Webmaster Tools features and functions may change over
time due to updates. Stay informed about what's new and adapt your strategy accordingly.
 Benchmarking: Take advantage of the option to compare your Bing performance with other search
engines. This will help you understand the differences in visibility and traffic.
 Security and privacy: Make sure to protect your account and site data. Keep your login credentials
secure and follow proper privacy practices.

However, the most important recommendation to keep in mind is the marketplace Bing has. Yes, we have
highlighted its strengths, which to tell the truth, are quite a few. You should keep in mind that it has little
market share at present, since Google dominates in that sector.
Is this an impediment for you to use and optimize your website for Bing? No, but in the end the decision
is up to you, so tell us, do you plan to do so? We will be reading you in the comments.
When working on the development of software or web programs, it’s useful to have the help of some management, organization
and communication tools.

That's when Bitbucket presents itself as an ideal option to improve workflows, especially in cases where there are many
pending projects.

If you work as a developer, you will know perfectly well how important it is that the whole team is aware of what is being done and
of steps to be taken.

So, if you are looking to work in a more organized way, you should know more details about Bitbucket.

But don't worry, we will explain what it is, what it is for, what its advantages are, among other things.

What is Bitbucket?
It’s a code hosting tool based on Git gitand it’s designed to improve collaboration in software development teams.

This makes it a great option for more than two people to work together on a development project and for both to have the same
level of version control.

Since they can host their code repositories there, they will have everything in one place.

Moreover, it's not just a program that works as a hosting option, but it also has a whole set of internal tools that allow for code
changes, continuous deployment and even in-depth issue tracking.

That’s why Bitbucket is considered a program that will allow developers to automate several processes of their work and improve
the efficiency of the final result.

As if this were not enough, it also has integration with project management tools with agile methodologies such as Jira or Trello,
which will allow you to have a better organization of the time available and of all pending projects.

What is Bitbucket for?

Bitbucket is presented as a tool of enormous help for any work team. When thinking about what it is for, the truth is that its diverse
internal work options offer you the opportunity to accomplish a great variety of tasks.

To give you a more complete idea of all Bitbucket's functions, we will explain in what kind of situations it could help you:

1. Better version control

The first feature to highlight about Bitbucket is that it offers a high level of control over the code versions you work with.

Each of the changes that any of the developers make to the code can be reviewed and reused if necessary.

It should be noted that if you need to create branches to correct errors or add new functions, you will be able to make all these edits
without having to change the code base of the entire project.

2. Enabling a high level of collaboration

Everyone on the team will have access to the Bitbucket platform and will be able to collaborate with each other without any
problems.

As long as they are added to the platform, people will be able to work towards completing all the pending tasks of the project. They
will even have the right to approve pull requests or closely review what other developers are doing.

3. Having a good issue tracker

It’s normal that, when working on the development of a code for any type of program, problems and errors arise in the project,
but it’s nothing that cannot be solved.
Of course, it’s good to have a close follow-up of the problems to be aware of which corrections have already been made in order
not to repeat them. In addition, it will also help to learn better by trial and error, which tends to work best when developing code.

4. Enables continuous integration

As mentioned above, you should know that when working with Bitbucket you will have several extra tools that will be
integrated and that will be of great help to automate various processes.

Likewise, they are extra programs that will allow you to keep a better control of what has been done and what still needs to be
done.

Benefits of using Bitbucket for code development

When you start working with a program such as Bitbucket, you will be able to enjoy a large number of undeniable benefits that will
be of enormous help.

Thanks to all the features and options that compose it, Bitbucket is an incredible tool that will become your ideal option to improve
your software development work.

If you still have doubts about whether or not to use Bitbucket, first you need to know about all its advantages:

1. It has scalable performance

Whether you are working with small projects, large projects or those that need to grow as you go, Bitbucket will be able to
support everything you have to work with.

Outstanding features such as its bandwidth, computing power and level of connectivity allow for scalable performance.

It’s thanks to this that you can be sure that you will not receive failures from the platform at any time, even if several users are
working simultaneously.

2. The entire team can use it equally

The possibility of working on the development of the code as a team is one of the most outstanding aspects when using this tool
and it’s also one of the most positive advantages of all.

As soon as team members are designated, everyone can access the work remotely, each from his or her own computer.

This is ideal for situations where everyone has to work online. It will also help when someone is unable to log in for some reason,
another member of the team can do so and replace him or her in his or her work.
3. It uses the smart mirror concept
Another important benefit to highlight is the fact that it works under the concept of the intelligent mirror. This is a work methodology
in which it’s possible to merge the tasks of all team members.

Therefore, it’s possible to configure copies that are hosted within the remote repositories. This would allow a complete
synchronization of all project information.

In addition, it’s also a great help to save time and organize efficiently. If only one developer was in charge, everything would
take much longer.

4. It has a high level of security and privacy for the projects

If you have worked in software development before, you will know very well how important it is to keep all project data secure.

That’s why, if you are looking for a platform that is secure, where all the data of your work is kept protected, then Bitbucket is an
ideal choice for you.

This platform works with various security methodologies that allow you to keep the progress of your project completely private.

Keep in mind that only users who have access to the project will be able to enter it to edit it and work on it, so you will have full
control when it comes to managing who is part of your work team.

If you think this is not enough, bear in mind that access to the work platform is based on a list of IP permissions. This will allow
you to restrict access to a member who is fired, so that he/she does not re-enter the project within Bitbucket.

Along the same line of ideas, it should be noted that the platform also has data encryption, security key and secure login through
FIDO U2F.

5. It has a file auto-correction option

As far as job automation is concerned, it’s worth mentioning that Bitbucket has a file auto-correction tool that will also be of great
help to you.

This is something that works by means of an intelligent duplication that will take care of detecting and recovering errors without
having to interrupt the operations being carried out.

In addition, it’s a function that remains consistent, since the same Bitbucket program will make sure that it repeats itself every
three minutes. Therefore, it’s something that is constantly running.

6. It’s hosted in the cloud

The fact that all the project data is hosted in the cloud is what will allow all team members to work remotely without the need to be
in the same physical space.

However, it’s also an advantage in terms of security, since the repository hosting will always be much more protected if it’s in the
cloud.

7. It has great flexibility in permissions

The main member of the team that created the project within Bitbucket will have full control of permissions on the platform.
Fortunately, these permissions are very flexible and easy to use.

It’s thanks to this that you will be able to choose who can access and who cannot. You will also be able to determine what kind of
access each user will have in order to establish who will be in charge of each repository.

Undoubtedly, this is a very positive advantage, since you will be able to have a better control, not only of the access to Bitbucket,
but also of the tasks that each of the members of the team has to perform.
How to start using Bitbucket?
Surely by now you are much more interested in starting to work with Bitbucket for your code development and it's understandable
that you are wondering how to work with Bitbucket.

Luckily, the interface of this program is very simple and intuitive to use. It’s divided by a series of specific sections that will give you
access to all kinds of tools.

Now, if you are going to start from scratch, the first thing you should do is create a Bitbucket account and add your code as a
repository within the platform.

When you do this, the platform will ask you to fill out a form with data about the code such as the owner's name, repository name,
type of project, among some extra data.

Once this is done, you will have to configure your local account so that you can activate access to the code so that you can work
on it no matter where you are.

The next step will be to verify the people who will be part of the work team in order to make the appropriate configurations within
the platform so that each one has the corresponding access to the project.

After this, it’s all a matter of getting organized with your work team to establish the order of the tasks that remain to be
accomplished.

That way, you will be able to start working with Bitbucket to closely monitor what everyone does, correct errors, make changes,
review all the code versions, recover what is necessary, among others.

In short, you will be ready to do everything you need to make your project move forward as you have established.

In addition, once you are done with the code you had pending, you can go back to Bitbucket to work on a different one, all you have
to do is create a new project within its platform.

As you can see now that you know more about Bitbucket, it’s a very helpful tool for improving collaboration between software
development teams.

Its advantages are undeniable and once you start working with it you will notice the differences in terms of work efficiency.

So, if you didn't know about it yet, we invite you to give it a try so that you have a complete tool full of options.

After you try Bitbucket, leave us a comment with your opinion about it.
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