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Various Models of Communications

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12 views3 pages

Various Models of Communications

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keepyrselfalive
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Oral Communications | Week 3

Lesson 2: Various Models of Communication

LINEAR MODELS OF COMMUNICATION

● One-way in nature.
● Message moves toward a single direction.
● Also known as TRANSMISSION MODEL.

ARISTOTELIAN MODEL
SHANNON & WEAVER MODEL (Claud
● Speaker Centered Shannon and Warren Weaver)
● Three modes of persuasion
- Ethos: Credibility ● The Shannon-Weaver model is the
- Logos: Logical agrument first to highlight the role of ‘noise’ in
- Pathos: Ability to connect communication, which can disrupt or
alter a message between sender
LASWELL’S MODEL (Harold Laswell) and receiver.

● Lasswell’s model is a basic ● Initially designed for telephone and


framework for analyzing one-way radio.
communication by asking five
questions: Who, said what, through BERLO’S MODEL (David Berlo)
which channel, to whom, with what
effects? ● Berlo’s S-M-C-R model explains
communication in four steps:
● An important component of Laswell’s Source, Message, Channel, and
model is the inclusion of the element Receiver.
called channel. A channel is a
medium of communication through ● Channel as a method of decoding
which information is conveyed and the message through the five
understood (broadcast, print and senses:
online media). - Hearing, Touch, Smell, Taste, and
Sight.
INTERACTIVE MODELS OF COMMUNICATION

● Two-way process communication.

SCHRAMM’S MODEL (Wilbur Schramm)


WHITE’S MODEL (Eugene White)
● The Schramm model looks at
reciprocal communication, showing ● Recognizes feedback as part of
how we have to encode, decode, communication
and interpret information in real-time
during a conversation. ● White described the process as
sequential and cyclical, following the
● This means that people involved in eight stages of oral communication.
communication must share a similar These stages are thinking,
experience or common schematic symbolizing, expressing,
background about the topic of transmitting, receiving, decoding,
conversation in order to connect feedbacking, and monitoring.
with, and understand each other.
● Recognizes the interaction of the
sender and the receiver of the
message, it fails to consider the
active role of the receiver of the
message in the process
TRANSACTIONAL MODELS OF COMMUNICATION

● Most accurate representation of the communication process.

WOOD’S TRANSACTIONAL MODEL OF


COMMUNICATION (Julia Wood)

● Julia Wood’s model portrayed


communication as a dynamic
process which continually changes
over time depending on previous
interactions.

● How you communicate to your


parents, teachers, and peers is
influenced by the history of your
relationships and the way you
communicated with them in the past.

SPEECH TRANSACTIONAL MODEL OF


COMMUNICATION

● Designed primarily to represent


public communication, is composed
of the following elements: the
speaker, listeners, feedback,
message, channel, situation, and
cultural context.

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