.

Kon’s Refuge Project

Course:

English

Members:

Arango López, Maricielo

Ccallme Lampas, Ana

De La Vega Carbajal, Celeste

Estupiñán Yataco , Ashlie

Gil Inga, Georgette

Huachuhuillca Almeyda, Sandy

Quispe Lezcano, Stephanie

Career:

Administración Hotelera

Ciclo: V

Teacher:

Reyes Rodriguez, Jese Gamaliel

May , 2024
 Dedication

This present work is dedicated to our parents, who made our dream of studying the career
that we are so passionate about possible, motivating us every day not to give up.
Prologo
 Index

1. Prolog
2. Dedicatory
3. Capitulo 1:

A) Introduction

B)

Location

4. Capitulo 2:

A) Objetive

B) Concept
3. Capitulo 3:
A. Estrategies
B. Paquetes innovadores
C.
4. Capitulo 4:
1) Sugerencias
5. Capitulo 5:
Recommendations
Conclusions
 1. INTRODUCTION

In the middle of the vastness of the desert, where the aridity of the landscape meets

the calm of the natural lagoon of Morón, we have created an exceptional refuge where

tranquility and luxury meet in perfect harmony.

At Kon's Refuge, every detail has been carefully thought out to offer you an

unforgettable experience. From our exquisitely decorated tents to our common areas where

you can go to relax and enjoy yourself, we invite you to immerse yourself in the beauty and

serenity of our unique environment.

Wake up every morning to the soft murmur of the lagoon and let yourself be carried

away by the magic of the desert while you relax within our facilities. Explore the stunning

landscapes around you, enjoy outdoor activities or simply disconnect from technology and

admire the beauty of nature that surrounds us.

At Kon's Refuge, we wait for you with open arms so you can discover a world of

tranquility, adventure and comfort in the heart of this town. Come and let us make your stay

an unforgettable experience in our oasis!

2. LOCATION

The Morón oasis is located in the province of Pisco (Ica region, Peru), well most

tourists have traveled to Ica who know the Huacachina oasis, not everyone knows the other

oasis that is hidden in the middle of the great dunes of the desert that is protected by the state

for the sustainable conservation of the Morón lagoon for future tourism projects. Morón

lagoon is near the Bernales town.

 This idea was born in order to boost economic growth for the population and at the

same time provide adventurers with a place where they can stay comfortable and for as long

as they want to stay in the place.

Likewise, we advertise this beautiful place as a sports venue to tourists from different

regions and countries, especially aimed at young people who love adventure.

3. BUSINESS OBJECTIVE

Our overall goal is to establish a hotel with a unique feature near the Morón lagoon,

with the purpose of promoting tourism in the region and offering memorable experiences to

our guests.

Morón, with the purpose of promoting tourism in the region and offering memorable

experiences to our guests. We seek not only to highlight the natural beauty of the lagoon, but

also to create a space for local and foreign visitors to meet and enjoy. Through activities such

as bonfires and other recreational experiences, we want to promote care and respect for the

environment, as well as contribute to the economic and social development of the

surrounding community.

4. CHARACTERISTICS OF THE PLACE

 a) How to get?

El camino para llegar a la laguna Morón inicia en Pisco, generalmente el bus desde lima

cuesta unos 20 soles y viajas por 3 horas aproximadamente. Si el bus en el que viajas realiza

una parada en «San Clemente» debes bajarte ahí, caso contrario, deberás llegar a Pisco y de

ahí regresar tomando un colectivo por casi 10 soles.

Una vez te bajes del colectivo en San Clemente, deberás llegar a la carretera libertadores.

Aquí, tomarás una combi que te lleve al desvío del pueblo Bernales y puedes optar por

caminar o tomar un vehículo todo terreno hasta la pequeña laguna de “La Poza”. Desde allí es

obligatorio ir a pie y listo, habrás llegado a la laguna Morón.

b) Map

c) Where is?

La Laguna de Morón is an oasis in Peru, located near the town of Bernales, in the district of Humay,

province of Pisco, department of Ica.

d) Distance, Altitude and Weather

Tiene una extensión de 300 metros de largo por 150 metros de ancho aproximadamente, con

una profundidad de 8 metros rodeada de Dunas y una flora alrededor como el huarango,

junco, grama salada, carricillo y totora, es alimentado por aguas subterráneas procedente de

las partes altas del distrito de Humay. El clima de las dunas por ubicarse en el desierto de

pisco tiene una temperatura promedio es mayor a 27 ºC verano y de 22 ºC en invierno

e) Gastronomía

Sus platos más conocidos y vendidos también en la laguna son la carapulcra con sopa seca, se

sabe que en cada provincia la preparación de este plato es distinta

f) Tradiciones

Ica, like the different departments of Peru, is a place full of rich traditions, among them we

can find:

 The grape harvest: it is a festival that takes place annually from March 8 to 18,

where work in the field and the grape harvest is celebrated, thanking the hard work of

the hardworking farmers.

 Virgen de Yauca: it is celebrated every first Sunday in October, in a chapel that the

inhabitants of Yauca built, after finding an image of the Virgin of the Rosary, days

before the festival they get together to sweep the outside of the chapel

 Señor de Luren: celebrated every third Monday in October, Mr. Lauren is the patron

saint of all the religious of Ica, for them, a 17-hour tour is carried out annually

through the streets of the department.

g) Actividades
 Tomar un baño en las aguas frescas. Es la actividad básica de quienes disfrutan la

laguna de Morón. Chapotear en las orillas es delicioso luego de una caminata por las

dunas.

Disfrutar en la arena. Deslizarse con una tabla por las altas dunas y disfrutar del sol

es también posible cuando se visita la laguna de Morón.

Conocer el pueblo de Bernales. El pueblo de Bernales se destruyó en gran parte por

el terremoto de Pisco de 2007. Sus habitantes reconstruyeron las viviendas con

métodos y construcción antisísmica.

Observar la flora y la fauna. La laguna de Morón es refugio de varias especies

naturales, tanto de flora como de fauna. Hay algunos peces y aves que sobrevuelan la

zona.

Acampar. Es posible acampar en las orillas de la laguna de Morón, y hay varias

compañías de turismo, tanto de Pisco como de Paracas, que ofrecen todas las

comodidades para acampar en el lugar.

h) Flora y Fauna

Flora: Around the Moron lagoon you will find these types of plants huarango, reed,

salt grass, carricillo and totora and invertebrates such as red-headed lizards.

Fauna: It houses a population of fish such as tilapia and carp; You can see birds of

different species such as owls, red-headed buzzards, herons, kestrels, hummingbirds,

huerequeque and red thrush.

 G) ANÁLISIS AMBIENTAL: MICRO AMBIENTAL EXTERNO

 Mercado:

- Segmentación: A los turistas que esten interesados en la naturaleza,

actividades en el aire libre, en la historia, las experiencias auténticas.

 Canales De Distribución:

- Agencias de viajes y operadores turisticos

- OTAS

- Marketing y publicidad

 Proveedores:

- P, de bienes y servicios: Identificar los proveedores locales de alimentos,

servicios de limpieza y otros suministro necesarios, y de esta manera

ayudando a la población.

- Relaciones a largo plazo: Tener un lazo solida con los proveedoroes y asi

segurando la continuidad del suministro y obteniendo mejores condiciones

comerciales.

H) ANÁLISIS AMBIENTAL: AMBIENTAL INTERNO

 Mercadotecnia:

- Ubicación única

- Calidad de servicio

- Estratetegias digitales: Utilizando las redes sociales, OTAS, y marketing para

asi atraer y aumentar la visibilidad de nuestra compañía.

- Experiencias únicas y paquetes

 Finanzas:

- Control de costos
 - Diversificación de ingresos: Através de la oferta en los servicios adicionales

que vamos a ofrecer en nuestro establecimiento.

 Manufacturas:

- Instalaciones y equipamiento

- Sostenibilidad: Implementar la sostenibilidad para asi reducir costos

operativos a largo plazo y de esta manera atraer turistas que esten interesados

en la conservación ambiental.

- Capacidad de Innovación

 Organización

- Personal capacitado

- Flexibilidad y adaptabilidad

I) FODA

6. SEGMENTACIÓN DEL MERCADO

7. Posicionamiento de la marca y sloga

A) Posicionamiento de marca

B) Slogan

11. MANUAL DE MARCA

A) ISO
B) Aplicación del Logotipo

C) Logotipo en blanco, gris y en negro-% de mezcla

12. PLAN DE MARKETING

A) PRECIO

B) PRODUCTO: detalle máximo de sus habitaciones, A&B y servicios,

agregar en este punto sus certificaciones de eco sostenibilidad.

C) PLAZA

D) PROMOCIÓN: CAMPAÑAS PROMOCIONALES y ESTRATEGIA DE

FIDELIZACIÓN

E) EVIDENCIA FISICA: los 5 sentidos

F) PROCESOS

G) PERSONAL: Organigrama, funciones y perfil de contratación

13. PLAN DE MEDIOS DIGITALES

14. REDES SOCIALES

15. CONCLUSIÓN
Problematica

The Huacachina Lagoon is one of the main tourist attractions in the Ica region, but it is
surrounded by businesses such as hotels, restaurants or tourism agencies, in addition to being
paved to make the journey more comfortable, it is unfortunate that not many tourists respect
it. and take care.

It is said that the lagoon is drying out and is being filled in so that it continues to be visited,
but in the Ica region we can find another hidden lagoon, more natural, with no establishments
around and up to 3 times larger than Huacachina, this wonder is called La Laguna Morón is
an oasis in the middle of the desert in the Bernales district.

In recent years, information has been spreading more about visiting this oasis since it was
almost unknown to many and only the residents of its district knew about it. Recently, the
government of Ica is taking measures to conserve the lagoon, ANA (National Authority of
the Water) also promotes the protection and conservation of its waters since it also feeds a
flow near the Humay district. The Bernales district is not yet prepared to receive more
tourists, since it does not have lodging establishments, more restaurants or tourist activities,
and its infrastructure, such as the lack of tracks or flatter roads to access the oasis.