Scribd
Upload
35 views1 page

31 BlueOceanBuyerUtilityMap BASIC en

Uploaded by

นาย จักรกฤษณ์ บุญมาก
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
35 views1 page

31 BlueOceanBuyerUtilityMap BASIC en

Uploaded by

นาย จักรกฤษณ์ บุญมาก
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

BLUE OCEAN TOOL & BUYER-UTILITY-MAP

Project:
Team:
Version & Date:
Quick Guide: The Blue Ocean Strategy by W. Chan Kim and
Renée Mauborgne helps to define a unique Value Proposition.
Lewrick / Link / Leifer
The Buyer Utililty Map defines the critical decision factors for
users for the offer known today (= red ocean). Unused factors The Design Thinking Toolbox
can be used in the future (= blue ocean). More tips & tricks for this template on book page: 181 978-1-119-62919-1

Problem statement Red ocean Blue ocean


These critical factors are classified in the Buyer Utility Matrix and the critical decision factors are
determined for the industry's range of products known today (red ocean). Definition which can
be addressed to the unused factors (blue Ocean).
Brief description of the problem.

Life cycle
Purchasing Delivery Use Extension Maintenance Disposal
Benefit lever
New value cur ves with Productivity
Four Actions Framework Can productivity be
increased?
Identify the main factors on which direct
or alternative competition or the
industry has focused so far.
Simplicity
Can simplicity create an
advantage?

Raise
Which factors might be raised?
Convenience
Can comfort create
value?

Reduce
Which factors might be reduced? Risk
Can the risk situation be
improved?

Eliminate
Which factors could be eliminated? Fun & image
How can fun be increased or
the image improved?

Create sustainability
Which factors could be created?
How can sustainability be
increased?

Findings
Create a new blue ocean value proposition.

Get a PDF
Premium Design
Thinking Template:
THE DESIGN THINKING TOOLBOX BASIC TEMPLATE WWW.DT-TOOLBOOK.COM/ SHOP

You might also like