BUSINESS WRITING
SHORT AND CONCISE
BUSINESS READER BUSINESS WRITER
Scan key points Be clear and simple.
Quick decision making Get to the point.
1. 10C’s of business writing:
2. Complete
a. All necessary information is included.
b. Does it answer all questions?
c. Make sure about others know.
d. Ask yourself the WH questions.
e. Highlight on the action (clear about action no interpretation).
f. Have it idiotproof (ask someone to read through it).
3. Concise (to the point, crisp, fewer number of words)
a. Least words delivered in less time.
b. Simpler words and sentences.
c. Meaningless words (Due to the fact(because), feel free to, I’m
writing to inform (note that), I’m happy to inform you).
d. Stock phrases
i. “If have any further clarifications, reach out to me/ don’t
hesitate to contact me” – no need to write this sentence.
e. Smothered verbs – convert verb into noun, used to lose
conciseness.
f. Fillers
i. Adding unnecessary phrases.
g. “Imagine that you’re being charged for every word you use.”
4. Clear (Message makes sense for both side)
a. Jargons- technical terms, avoid using it.
b. Logically
c. Metaphorical
d. PAC- purpose action consequence (why how what)
5. Conversational
a. Common language is used.
b. Would I say this if I was face to face.
c. Can’t be casual about it.
6. Correct
a. Is the info being accurate is clear or clarified the data.
b. Accurate and professional
i. Name
ii. Mechanism (please add you are (you’re) name).
iii. Punctuations
7. Coherent (ideas and points are connect)
a. Transitional word (if it so, there is so etc)
b. Connective story (starting and ending should make sense)
c. Cause and effect
8. Credible
a. Is the source correct? – source should be identified.
b. Size should be correct.
c. Validity
d. Biasedness
e. Relevancy (Is data relevant to the question?)
9. Concrete (specifics to the topic)
a. Unspecific word
b. Multiple meaning
c. Vague word (solid and clear)
10.Courteous (tone is pleasant, reader focused)
a. Positive tones
b. Remind of negative
c. Doubtful words
11.Considerate (message is easy to read)
As there is changing of holiday choices, draft your opinion regarding regularly
scheduled or floating holiday by filling the form attached below before Friday.
Email practices:
1. To: primary recipient (whom u r addressing) – what someone to respond
2. Cc: secondary recipient (for your information)
3. Bcc: Hidden recipient (other people will not known the person in bcc)
4. Subject: the reason for the mail. (why: what- when)
5. Salutations (Dear is the official one)
6. Greetings
7. Body
a. Why- purpose of the mail, why you’re sending this mail.
b. How – how are you addressing it or want to address it.
c. What – what is to be done, what are you going to do or expect to
do.
8. Signature
