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BPR

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BPR

Uploaded by

sureshansmithi
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Process Re-engineering (BPR)

Business Process Re-engineering (BPR) is a transformative approach focused on fundamentally


redesigning business processes to achieve significant improvements in performance, efficiency, and
quality. Its phases encourage organizations to rethink their workflows, minimize redundancies, and
ultimately boost value. Here’s a breakdown of the main BPR phases, illustrated with an example of a
customer order process re-engineering for an e-commerce company.

### 1. **Preparation Phase (Setting the Foundation)**

- **Goal**: Establish the need for change, define objectives, and secure executive support.

- **Activities**: Identify performance gaps and assess existing processes to create a high-level
vision.

- **Example**: An e-commerce company notices increasing customer complaints about order


delays. Leadership agrees that a fundamental overhaul of the order-to-ship process is necessary to
reduce lead times and improve customer satisfaction.

- **Significance**: Clear alignment and commitment from stakeholders set the groundwork for
effective change management.

### 2. **Identify and Map Existing Processes (Understanding the Current State)**

- **Goal**: Document current processes to understand workflows, pain points, and areas of
inefficiency.

- **Activities**: Use flowcharts, process maps, and data gathering to fully visualize current steps
and outcomes.

- **Example**: The company maps its customer order process, discovering multiple points where
orders are manually checked, leading to bottlenecks and potential errors.

- **Significance**: Mapping existing processes provides a clear picture of inefficiencies, enabling


better-informed redesigns.

### 3. **Analyze and Identify Improvement Opportunities**

- **Goal**: Examine the current process for inefficiencies, redundancies, and non-value-added
activities.

- **Activities**: Analyze pain points and identify root causes through techniques like cause-and-
effect diagrams or root cause analysis.

- **Example**: Analysis reveals that the manual checks, redundant approval steps, and lack of
integrated software systems are contributing to delays.

- **Significance**: Identifying bottlenecks and root causes is essential to ensure the new design
will effectively eliminate inefficiencies.
### 4. **Design the New Process (Redesign)**

- **Goal**: Develop an ideal process that addresses all identified issues and meets project
objectives.

- **Activities**: Leverage technology, streamline workflows, automate tasks, and create new,
efficient processes.

- **Example**: The company designs a new, streamlined order process with automated validation,
inventory checking, and order confirmation, reducing manual intervention and improving accuracy.

- **Significance**: The design phase translates insights from previous stages into actionable
process changes that will drive significant improvement.

### 5. **Implement the Redesigned Process (Transformation)**

- **Goal**: Roll out the new process, often in phases, to minimize disruption.

- **Activities**: Implement changes, train employees, integrate new technologies, and address
any immediate issues.

- **Example**: The e-commerce company introduces automation software to replace manual


checks and provides training for staff to adapt to the new workflow.

- **Significance**: Successful implementation ensures that the re-engineered process functions as


designed, often requiring a focused change management strategy to mitigate resistance.

### 6. **Monitor and Optimize (Continuous Improvement)**

- **Goal**: Assess the impact of changes, measure outcomes, and make iterative improvements.

- **Activities**: Monitor KPIs, gather feedback, conduct performance evaluations, and refine the
process as needed.

- **Example**: After implementing the new order process, the company monitors order
processing times and customer satisfaction metrics, using this data to further optimize the system.

- **Significance**: Continuous improvement solidifies long-term gains, ensuring that the re-
engineered process remains efficient and responsive to evolving needs.

### Example Summary

In this example, the e-commerce company’s re-engineering efforts ultimately result in faster order
processing, fewer errors, and improved customer satisfaction. Each BPR phase plays a crucial role in
ensuring that the new process is both effective and sustainable, providing a structured path to
transformative improvements.

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