Put Customers First

We exist to satisfy our customers. We do this by listening to them carefully,

responding to them promptly, advising them honestly, and exceeding their
expectations. We put doing the right thing for customers ahead of doing what
they specifically say or ask for. When faced with a choice between what is
easy for us and what is good for customers, customers win every time.

Describe a time that you went above and beyond to ensure the
customer’s needs were met. What did you do? What was the
outcome?
Tell me about a time where you worked with a customer that was
particularly hard to please. How did you approach the situation, and
what was the outcome?
Tell me about a time you've had to prioritize your customers’ needs
ahead of the needs of the business. What did you do? What would
you do differently knowing what you know now?
Tell me about a time you had to make a difficult decision that impacted
the customer. How did you handle it? What was the outcome?
How do you balance the short-term needs of the customer with the long-
term goals of the company?
Describe a time where you took a creative approach to solving a
customer’s problem to deliver a great experience. What was the
outcome?
Manager: Describe how you promote a customer-first culture within your
team. How do you ensure your team remains motivated to prioritize
the customer in their work?
Manager: How have you demonstrated a commitment to incorporating
customer feedback into your team’s operations and decision-making
process?

Act Now, Iterate

We favor action. Notice something that needs fixing? Fix it. See a gap? Fill it.
Struggle with a bad process? Improve it. See room for improvement? Grow.
We move quickly but deliberately, and we iterate toward better solutions. We
recognize that a grungy solution now is superior to no solution at all. We
keep it simple. We don't discuss endlessly, and we are scientific in our
approach. We offer solutions, not problem statements.

Tell me about a time when you introduced a new process or system that
improved efficiency or productivity? What was the outcome?
 Describe a time you made a mistake. What happened? What did you
learn?
How do you balance taking initiative with respecting the processes and
protocols already in place within your organization?
Tell me about a time you needed to act with limited or incomplete
information. What was the outcome?
Tell me about a time you had to prioritize projects or initiatives when
there were limited resources or time constraints. What was the
outcome?
Tell me about a time when you anticipated something that needed to be
done and took the initiative to make changes to meet future needs.
What was the result?
Tell me about a time you faced a challenge or obstacle. How did you
stay motivated? What did you do to overcome it?
Describe a time when you were launching a new product or program and
there was not enough available resources to incorporate everything
you and your team imagined. How did you decide what to include and
what to leave out?
Manager: How do you foster a culture of experimentation and risk-taking
while still maintaining high standards of quality?
Manager: How do you ensure your team members seek out
opportunities for improvement and innovation in their work?
Manager: Tell me about a time you had to prioritize projects or initiatives
among your team when there were limited resources or time
constraints. What was the outcome?

Nail the Basics

We focus on fundamentals over flash. We recognize when we don’t have
the basics in place, and we diligently work to fill the gaps. We recognize that
the path to advanced solutions always runs through the basics. We focus
our conversations and our products on what is currently appropriate. We
make forward progress despite not having complete information or perfect
solutions.

Tell me about a time you had to reduce the scope of a project. Why?
How did you choose what to keep? What was the outcome?
Describe a situation where you found a problem or flaw just before an
important launch date. What did you do? What was the outcome?
Tell me about a time you identified a gap in your own knowledge or
skills. What steps did you take to address it?
 How do you go about setting personal and professional development
goals for yourself? Can you give an example of a goal you have set
in the past and how you worked to achieve it?
Tell me about a project or task you worked on that required you to learn
something new. What did you do to ensure you were successful in
completing the task?
Manager: Describe a challenge you have encountered when trying to
promote growth within a team or organization. How did you address
it? What was the outcome?
Manager: Describe a time when you recognized a knowledge or skill
gap in your team. How did you identify it and what did you do to help
grow expertise in that area?

Expect and Embrace Change

We accept change as a given. We value people who align quickly with
current priorities, who have situational awareness, and who are willing to
adapt. We are not limited to priorities we set in the past. We do not hang on
to outdated processes and goals. We embrace change as an opportunity for
growth and greater success. We live in the now.

Tell me about a situation in which you had to adjust to changes over

which you had no control. How did you handle it?
Can you tell me about a time when you identified a new opportunity or
challenge and took initiative to learn more about it? What was the
outcome of this initiative?
Can you describe a situation in which you had to switch gears in order to
complete a project or task on time? How did you manage the
change?
Tell me about a time you had to make a difficult decision that required
significant change. What was the outcome?
Describe a situation where you were involved in deciding between a new
approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Manager: How do you ensure that your team members are aligned with
and motivated to embrace changes within the organization?
Manager: Tell me about a time you had to make a difficult decision that
required significant change. How did you communicate that to your
team?

Innovate Together
We practice empathy and respect in our interactions. We challenge our
internal biases and learn to be more effective allies. We seek and celebrate
the diverse perspectives and thought leadership that add value to our
workplace, teams and products. We foster an inclusive environment where
collaboration drives innovation. We provide the tools, processes, and
resources to enable everyone to reach their full potential and find success
together.

Give me an example of a time you faced a conflict while working on a

team. How did you handle it? What was the outcome?
Tell me about a time when you recognized and appreciated the unique
perspectives of a colleague from a different background. How did this
impact the outcome of the project or task?
Tell me about a time when you helped create an inclusive environment in
the workplace, specifically regarding diverse perspectives.
Tell me about a time you needed to gather crucial information from
someone who was not very responsive. What did you do?
Can you describe a time when you had to adapt your communication
style to effectively collaborate with someone who had a different
communication style than you? What was the outcome?
Tell me about a time you focused on making someone feel welcome and
included. Who was it, what was your goal, and what did you do?
Can you share an example of how you have demonstrated a
commitment to promoting diversity and inclusion in the workplace?
Manager: How do you ensure that everyone's voice is heard and valued
in a team setting, especially when working with individuals from
diverse backgrounds?
Manager: Can you share an example of how you have demonstrated a
commitment to promoting diversity and inclusion in the workplace?

Own Without Ego

We take responsibility for the state of our team, our products, and ourselves.
We welcome all help and feedback, and we recognize and incorporate the
best ideas offered. We are the first to admit when we are wrong. We
recognize that our team can produce far more than we can as lone
individuals. When we notice a problem we either fix it ourselves or find
another owner. We never say, “That’s not my job.”

Tell me about a time you received criticism that you felt was undeserved.
What was the situation? How did you handle it?
 Can you give an example of a time when you had to put aside your own
ego or personal interests to achieve a better outcome for the team or
organization? What was the outcome?
How do you balance taking ownership of a project with delegating tasks
and responsibilities to others on your team?
Tell me about your biggest professional accomplishment
Give an example of an important goal that you set in the past. What was
the outcome and how did you work toward it?
Can you tell me about a time where you worked with a stakeholder that
was particularly hard to please? How did you approach the situation,
and what was the outcome?
Tell me about a time you took ownership of a project or task that wasn’t
necessarily your responsibility. What happened? How did you handle
it?
Manager: How do you ensure that your team members feel empowered
to take ownership of their work, while also collaborating effectively
with others?
Manager: Can you tell me about a time you had to lead a team through a
challenging project or situation? How did you approach it?
Manager: How do you measure success and track progress for your
team and projects?

Earn Trust, Give Trust

We build trust by communicating openly and transparently. We give trust
easily, and we recognize that trusting each other is essential to our success.
We act responsibly, and we trust others to also be responsible. We don't let
occasional failures and differences in work styles undermine our trust. We
learn from failures rather than seeking to place blame.

Tell me about a time when you had a disagreement with a team

member. How did you resolve the situation and move forward to
achieve a common goal?
Can you describe a situation where you had to delegate a task to
someone else? How did you ensure it was completed? What was the
outcome?
Describe a time you had to trust someone else? What were the
circumstances and how did you go about trusting them?
Tell me about a time you collaborated with others to solve a problem.
What was your role and how did you contribute?
Tell me about a time you received tough or critical feedback. What was
the situation? How did you handle it?
 Describe a time when you had to rebuild trust with someone. What were
the circumstances and how did you go about it?
Tell me about a time when you pushed back on a decision from your
management for better long-term results. What was the outcome?
Manager: How do you monitor progress and ensure accountability when
delegating tasks
Manager: Tell me about a time you delivered feedback that had a
significant impact on an employee’s performance or behavior. How
did you deliver the feedback?
Manager: How do you handle situations where trust is critical to a
project’s success, but is not yet established within the team?

Take Risks, Remain Calm

We take risks because they are necessary to our success; not taking risks is
the biggest risk of all. We are logical and data-driven in assessing our risks.
We react to unexpected situations by remaining calm, and then making and
executing mitigation plans. We recognize that learning from our failures is
part of our path to success.

Describe a situation where you were involved in deciding between a new

approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Give me an example of a time when you had a difficult deadline. Did you
meet the deadline, and if so, how did you get it done?
Tell me about a time you had to take a calculated risk. What was the
situation and how did you evaluate the risks and benefits before
taking action? What was the outcome?
Tell me about a time you took a risk and failed. How did you handle the
situation and what steps did you take to learn from the experience
and move forward?
Tell me about a time you took a risk and it paid off. What was the
situation and how did your decision impact the business or
organization?
Describe a time when you had to convince others to take a risk. How did
you approach the situation and what steps did you take to get buy-in
from others?
How do you evaluate risks before taking action? What steps do you take
to minimize the potential negative impact of the decision?
 Manager: Describe a time when you had to convince stakeholders to
take a calculated risk. How did you approach the situation and what
steps did you take to get buy-in from stakeholders?
Manager: How do you evaluate the success or failure of a risk
management strategy and what steps do you take to adjust the
strategy for future projects?
Manager: Can you describe a time when you encouraged responsible
risk-taking within your organization? What steps did you take? What
was the outcome?

Take Pride in Your Work

We strive for excellence in all that we do, and we take pride in our progress.
We do our best when we are proud of what we do. We identify work that
needs to be done to achieve our team goals. We take responsibility for either
changing our work or changing ourselves when we don’t find pride in our
work. We invest broadly in things that allow us to excel at our jobs, dominate
in the marketplace, and delight our customers. We achieve things of value,
and we value our achievements.

Tell me about a time when you were asked to implement a solution that
you believed would be ineffective or produce negative outcomes.
What was the situation and what steps did you take?
Describe a time when you had to set aside your pride in order to admit a
mistake or take responsibility for a failure. How did you approach the
situation? What did you learn from it?
Tell me about a time you were proud of a particular accomplishment in
your work. What was the accomplishment and why did it make you
feel proud?
Describe a time you had to maintain pride in your work while
collaborating effectively with others. How did you approach the
situation and what did you learn from the experience?
Tell me about a time you had to make difficult decisions in order to
achieve a goal or finish a project. How did you balance competing
priorities and make tough calls while also taking pride in your work
and team’s achievements?
Manager: How do you ensure that your team members feel valued and
recognized for their contributions toward achieving goals and
completing projects? How do you foster a sense of pride and
ownership in their work?
Manager: How do you encourage pride in your team members’ work
without creating a competitive or uncooperative work environment?
 Manager: Tell me about a time your team successfully achieved a goal.
How did you celebrate that achievement?

Challenge Ideas, Champion Execution

We ask why. We test the validity of ideas through rigor, research, and critical
thinking. We have an obligation to create clarity for ourselves and others. We
own decisions. We drive effective implementation
Describe a situation where you were involved in deciding between a new
approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Tell me about a time when you pursued a new skill or knowledge area
outside of your comfort zone. What motivated you to do so? How did
you approach the learning process?
Describe a time when you asked a question that challenged the status
quo or helped to identify a new opportunity? How did you approach
the situation? What factors did you consider in asking the question?
Tell me about a time when you used data or experimentation to
challenge assumptions or test new ideas. How did you approach the
situation? What factors did you consider?
How do you approach situations where there is ambiguity or uncertainty?
What steps do you take to gather more information or learn more
about the situation?
Manager: How do you encourage your team members to continue
learning and expanding their skills, even when they may be
comfortable with their level of expertise?
Manager: How do you balance the need to learn and explore new ideas
with the need to deliver results and meet goals? What strategies have
you used to manage this balance?
Manager: Describe a time when you successfully motivated and inspired
your team to achieve a challenging goal. What steps did you take to
motivate them and what was the outcome?

Put Customers First

We exist to satisfy our customers. We do this by listening to them carefully,
responding to them promptly, advising them honestly, and exceeding their
expectations. We put doing the right thing for customers ahead of doing what
they specifically say or ask for. When faced with a choice between what is
easy for us and what is good for customers, customers win every time.
 Describe a time that you went above and beyond to ensure the
customer’s needs were met. What did you do? What was the
outcome?
Tell me about a time where you worked with a customer that was
particularly hard to please. How did you approach the situation, and
what was the outcome?
Tell me about a time you've had to prioritize your customers’ needs
ahead of the needs of the business. What did you do? What would
you do differently knowing what you know now?
Tell me about a time you had to make a difficult decision that impacted
the customer. How did you handle it? What was the outcome?
How do you balance the short-term needs of the customer with the long-
term goals of the company?
Describe a time where you took a creative approach to solving a
customer’s problem to deliver a great experience. What was the
outcome?
Manager: Describe how you promote a customer-first culture within your
team. How do you ensure your team remains motivated to prioritize
the customer in their work?
Manager: How have you demonstrated a commitment to incorporating
customer feedback into your team’s operations and decision-making
process?

Act Now, Iterate

We favor action. Notice something that needs fixing? Fix it. See a gap? Fill it.
Struggle with a bad process? Improve it. See room for improvement? Grow.
We move quickly but deliberately, and we iterate toward better solutions. We
recognize that a grungy solution now is superior to no solution at all. We
keep it simple. We don't discuss endlessly, and we are scientific in our
approach. We offer solutions, not problem statements.

Tell me about a time when you introduced a new process or system that
improved efficiency or productivity? What was the outcome?
Describe a time you made a mistake. What happened? What did you
learn?
How do you balance taking initiative with respecting the processes and
protocols already in place within your organization?
Tell me about a time you needed to act with limited or incomplete
information. What was the outcome?
 Tell me about a time you had to prioritize projects or initiatives when
there were limited resources or time constraints. What was the
outcome?
Tell me about a time when you anticipated something that needed to be
done and took the initiative to make changes to meet future needs.
What was the result?
Tell me about a time you faced a challenge or obstacle. How did you
stay motivated? What did you do to overcome it?
Describe a time when you were launching a new product or program and
there was not enough available resources to incorporate everything
you and your team imagined. How did you decide what to include and
what to leave out?
Manager: How do you foster a culture of experimentation and risk-taking
while still maintaining high standards of quality?
Manager: How do you ensure your team members seek out
opportunities for improvement and innovation in their work?
Manager: Tell me about a time you had to prioritize projects or initiatives
among your team when there were limited resources or time
constraints. What was the outcome?

Nail the Basics

We focus on fundamentals over flash. We recognize when we don’t have
the basics in place, and we diligently work to fill the gaps. We recognize that
the path to advanced solutions always runs through the basics. We focus
our conversations and our products on what is currently appropriate. We
make forward progress despite not having complete information or perfect
solutions.

Tell me about a time you had to reduce the scope of a project. Why?
How did you choose what to keep? What was the outcome?
Describe a situation where you found a problem or flaw just before an
important launch date. What did you do? What was the outcome?
Tell me about a time you identified a gap in your own knowledge or
skills. What steps did you take to address it?
How do you go about setting personal and professional development
goals for yourself? Can you give an example of a goal you have set
in the past and how you worked to achieve it?
Tell me about a project or task you worked on that required you to learn
something new. What did you do to ensure you were successful in
completing the task?
 Manager: Describe a challenge you have encountered when trying to
promote growth within a team or organization. How did you address
it? What was the outcome?
Manager: Describe a time when you recognized a knowledge or skill
gap in your team. How did you identify it and what did you do to help
grow expertise in that area?

Expect and Embrace Change

We accept change as a given. We value people who align quickly with
current priorities, who have situational awareness, and who are willing to
adapt. We are not limited to priorities we set in the past. We do not hang on
to outdated processes and goals. We embrace change as an opportunity for
growth and greater success. We live in the now.

Tell me about a situation in which you had to adjust to changes over

which you had no control. How did you handle it?
Can you tell me about a time when you identified a new opportunity or
challenge and took initiative to learn more about it? What was the
outcome of this initiative?
Can you describe a situation in which you had to switch gears in order to
complete a project or task on time? How did you manage the
change?
Tell me about a time you had to make a difficult decision that required
significant change. What was the outcome?
Describe a situation where you were involved in deciding between a new
approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Manager: How do you ensure that your team members are aligned with
and motivated to embrace changes within the organization?
Manager: Tell me about a time you had to make a difficult decision that
required significant change. How did you communicate that to your
team?

Innovate Together
We practice empathy and respect in our interactions. We challenge our
internal biases and learn to be more effective allies. We seek and celebrate
the diverse perspectives and thought leadership that add value to our
workplace, teams and products. We foster an inclusive environment where
collaboration drives innovation. We provide the tools, processes, and
resources to enable everyone to reach their full potential and find success
together.

Give me an example of a time you faced a conflict while working on a

team. How did you handle it? What was the outcome?
Tell me about a time when you recognized and appreciated the unique
perspectives of a colleague from a different background. How did this
impact the outcome of the project or task?
Tell me about a time when you helped create an inclusive environment in
the workplace, specifically regarding diverse perspectives.
Tell me about a time you needed to gather crucial information from
someone who was not very responsive. What did you do?
Can you describe a time when you had to adapt your communication
style to effectively collaborate with someone who had a different
communication style than you? What was the outcome?
Tell me about a time you focused on making someone feel welcome and
included. Who was it, what was your goal, and what did you do?
Can you share an example of how you have demonstrated a
commitment to promoting diversity and inclusion in the workplace?
Manager: How do you ensure that everyone's voice is heard and valued
in a team setting, especially when working with individuals from
diverse backgrounds?
Manager: Can you share an example of how you have demonstrated a
commitment to promoting diversity and inclusion in the workplace?

Own Without Ego

We take responsibility for the state of our team, our products, and ourselves.
We welcome all help and feedback, and we recognize and incorporate the
best ideas offered. We are the first to admit when we are wrong. We
recognize that our team can produce far more than we can as lone
individuals. When we notice a problem we either fix it ourselves or find
another owner. We never say, “That’s not my job.”

Tell me about a time you received criticism that you felt was undeserved.
What was the situation? How did you handle it?
Can you give an example of a time when you had to put aside your own
ego or personal interests to achieve a better outcome for the team or
organization? What was the outcome?
How do you balance taking ownership of a project with delegating tasks
and responsibilities to others on your team?
Tell me about your biggest professional accomplishment
 Give an example of an important goal that you set in the past. What was
the outcome and how did you work toward it?
Can you tell me about a time where you worked with a stakeholder that
was particularly hard to please? How did you approach the situation,
and what was the outcome?
Tell me about a time you took ownership of a project or task that wasn’t
necessarily your responsibility. What happened? How did you handle
it?
Manager: How do you ensure that your team members feel empowered
to take ownership of their work, while also collaborating effectively
with others?
Manager: Can you tell me about a time you had to lead a team through a
challenging project or situation? How did you approach it?
Manager: How do you measure success and track progress for your
team and projects?

Earn Trust, Give Trust

We build trust by communicating openly and transparently. We give trust
easily, and we recognize that trusting each other is essential to our success.
We act responsibly, and we trust others to also be responsible. We don't let
occasional failures and differences in work styles undermine our trust. We
learn from failures rather than seeking to place blame.

Tell me about a time when you had a disagreement with a team

member. How did you resolve the situation and move forward to
achieve a common goal?
Can you describe a situation where you had to delegate a task to
someone else? How did you ensure it was completed? What was the
outcome?
Describe a time you had to trust someone else? What were the
circumstances and how did you go about trusting them?
Tell me about a time you collaborated with others to solve a problem.
What was your role and how did you contribute?
Tell me about a time you received tough or critical feedback. What was
the situation? How did you handle it?
Describe a time when you had to rebuild trust with someone. What were
the circumstances and how did you go about it?
Tell me about a time when you pushed back on a decision from your
management for better long-term results. What was the outcome?
Manager: How do you monitor progress and ensure accountability when
delegating tasks
 Manager: Tell me about a time you delivered feedback that had a
significant impact on an employee’s performance or behavior. How
did you deliver the feedback?
Manager: How do you handle situations where trust is critical to a
project’s success, but is not yet established within the team?

Take Risks, Remain Calm

We take risks because they are necessary to our success; not taking risks is
the biggest risk of all. We are logical and data-driven in assessing our risks.
We react to unexpected situations by remaining calm, and then making and
executing mitigation plans. We recognize that learning from our failures is
part of our path to success.

Describe a situation where you were involved in deciding between a new

approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Give me an example of a time when you had a difficult deadline. Did you
meet the deadline, and if so, how did you get it done?
Tell me about a time you had to take a calculated risk. What was the
situation and how did you evaluate the risks and benefits before
taking action? What was the outcome?
Tell me about a time you took a risk and failed. How did you handle the
situation and what steps did you take to learn from the experience
and move forward?
Tell me about a time you took a risk and it paid off. What was the
situation and how did your decision impact the business or
organization?
Describe a time when you had to convince others to take a risk. How did
you approach the situation and what steps did you take to get buy-in
from others?
How do you evaluate risks before taking action? What steps do you take
to minimize the potential negative impact of the decision?
Manager: Describe a time when you had to convince stakeholders to
take a calculated risk. How did you approach the situation and what
steps did you take to get buy-in from stakeholders?
Manager: How do you evaluate the success or failure of a risk
management strategy and what steps do you take to adjust the
strategy for future projects?
 Manager: Can you describe a time when you encouraged responsible
risk-taking within your organization? What steps did you take? What
was the outcome?

Take Pride in Your Work

We strive for excellence in all that we do, and we take pride in our progress.
We do our best when we are proud of what we do. We identify work that
needs to be done to achieve our team goals. We take responsibility for either
changing our work or changing ourselves when we don’t find pride in our
work. We invest broadly in things that allow us to excel at our jobs, dominate
in the marketplace, and delight our customers. We achieve things of value,
and we value our achievements.

Tell me about a time when you were asked to implement a solution that
you believed would be ineffective or produce negative outcomes.
What was the situation and what steps did you take?
Describe a time when you had to set aside your pride in order to admit a
mistake or take responsibility for a failure. How did you approach the
situation? What did you learn from it?
Tell me about a time you were proud of a particular accomplishment in
your work. What was the accomplishment and why did it make you
feel proud?
Describe a time you had to maintain pride in your work while
collaborating effectively with others. How did you approach the
situation and what did you learn from the experience?
Tell me about a time you had to make difficult decisions in order to
achieve a goal or finish a project. How did you balance competing
priorities and make tough calls while also taking pride in your work
and team’s achievements?
Manager: How do you ensure that your team members feel valued and
recognized for their contributions toward achieving goals and
completing projects? How do you foster a sense of pride and
ownership in their work?
Manager: How do you encourage pride in your team members’ work
without creating a competitive or uncooperative work environment?
Manager: Tell me about a time your team successfully achieved a goal.
How did you celebrate that achievement?

Challenge Ideas, Champion Execution

We ask why. We test the validity of ideas through rigor, research, and critical
thinking. We have an obligation to create clarity for ourselves and others. We
own decisions. We drive effective implementation
Describe a situation where you were involved in deciding between a new
approach that may not work and tried-and-true process. What were
the different options you considered? How did you decide? What was
the result and how do you feel about your choice?
Tell me about a time when you pursued a new skill or knowledge area
outside of your comfort zone. What motivated you to do so? How did
you approach the learning process?
Describe a time when you asked a question that challenged the status
quo or helped to identify a new opportunity? How did you approach
the situation? What factors did you consider in asking the question?
Tell me about a time when you used data or experimentation to
challenge assumptions or test new ideas. How did you approach the
situation? What factors did you consider?
How do you approach situations where there is ambiguity or uncertainty?
What steps do you take to gather more information or learn more
about the situation?
Manager: How do you encourage your team members to continue
learning and expanding their skills, even when they may be
comfortable with their level of expertise?
Manager: How do you balance the need to learn and explore new ideas
with the need to deliver results and meet goals? What strategies have
you used to manage this balance?
Manager: Describe a time when you successfully motivated and inspired
your team to achieve a challenging goal. What steps did you take to
motivate them and what was the outcome?