Mil Q4 Module7
Mil Q4 Module7
Mil Q4 Module7
Media and
Informatio
n Literacy
Quarter 4 – Module 7:
Opportunities, Challenges and Threats in Media
and
Information
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.
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Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
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Media and
Informatio
n Literacy
Quarter 4 – Module 7:
Opportunities, Challenges and Threats
in
Media and Information
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What I Need to Know
This module was designed and written to help you understand various
opportunities, challenges and threats in media and information. It can be used in
many different learning situations. The language used recognizes the diverse
vocabulary levels of students. The lessons are arranged to follow the standard
sequence of the course but the order in which you read them can be changed to
correspond with the textbook you are now using.
After going through this module, you are expected to cite an example of
an issue showing the power of media and information to effect change
(MIL11/12OCP – lllh25)
What I Know
A. Choose the letter of the best answer. Write the letter on a separate sheet of
paper.
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6. What is meant by Media Innovation?
a. Change in several aspects of media.
b. Development in media platforms.
c. Technological changes and advancements.
d. All of the above.
7. Which does not belong to the group in the context of media innovation?
a. Website games
b. Computer animation
c. Computer-human interface
d. Typewriter
8. What is referred to as the collection, dissemination and analysis of
news information by the general public?
a. Online Shopping c. Citizen Journalism
b. Phishing d. Media Innovation
9. Which of the following must obtain sensitive information?
a. Usernames c. Credit Cards
b. Passwords d. All of the above.
10.Who among the following are responsible in human trafficking as
one challenge of media and information?
a. thieves c. drug lords
b. traffickers d. IT specialists
B. Write A if the statement is true, and B if the statement is false. Write your
answer on a separate sheet.
11. Everyone has the right to freedom of opinion.
12. An opinion is a self-report of feelings and personal
judgement accompanied by responsibility of thought.
13. Libel can be committed in the form of writing.
14. Piracy has become more rampant.
15. Cybercrime law includes laws related to computer crimes, internet
crimes, Information crimes, communications crimes and technology
crimes.
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Opportunities, Challenges
Lesso
n1
and Threats in Media and
Information
What’s In
Recall what you have learned during the previous discussion about the
following terminologies.
1. fake news
2. copyright
3. intellectual property
4. fair use
5. netiquette
6. digital footprint
7. data privacy
8. trademark
9. cyberbullying
10. computer addiction
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What’s New
1. Maria uses the Internet as the major source of his school research and other
academic activities.
2. Mrs. Diaz, an English teacher does not allow her students to go to the library
to gather data and information needed for the presentation.
3. Cora believes that development is always accompanied by some risks
and threats.
4. The school principal encourages the teachers to use technology in the
daily presentation of lessons.
5. Zenaida bought some pirated CDs and DVDs as her gift to her father
this Christmas.
6. Carlo shops online without double checking the credibility of the store website.
7. Parents of some students refuse to accept media innovation due to lack
of technology skills training and awareness.
8. Mrs. Santos uses the traditional methods of teaching despite advancements
in technology.
9. Dado shares his FB account passwords to his friends.
10. Some people use the internet to recruit workers for non-existent jobs.
11. Mr. Cruz welcomes the opinions and personal judgements of his students
during class discussions.
12. A group of campus journalists published a false article in the school paper.
13. Millennials believe in the power of media and technology.
14. The School Management always respects the feelings and sentiments of
the workers.
15. The boss sends the memo online despite the limited online access by
the workers.
Processing:
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What is It
A Powerful Tool
Media and information literacy, an essential component of the Senior High
School Curriculum, fosters equitable access to information and knowledge,
which, in turn, open up opportunities. It is a field that deals with the effects of
various mass media.
Media and information are a powerful voice of the people to express
feelings and thoughts. People nowadays are already media and information
literate, but to engage in a digital society, one needs to be able to use these
tools, and inquire, understand, communicate, and think critically.
Opportunities
Online Shopping. Through online shopping and by using a web browser,
consumers can directly buy goods over the internet. Consumers may visit the
website of the retailer directly or search alternative vendors’ websites using a
shopping search engine.
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Citizen Journalism. It is the collection, dissemination and analysis of news and
information by the general public, especially by means of internet.
Suggested definition of Citizen Journalism from International Media Support,
which references to “untrained” citizens, on page 4 of the document on this link:
https://www.mediasupport.org/wp-content/uploads/2018/03/Zim_IMS-Citizen-
Journalism-1-1.pdf)
Online Education. With internet connection, anyone can earn a degree
without having to attend face-to-face class sessions.
Challenges
Illegal content. The Internet has also been, and continues to be, used by
unscrupulous people to further their illegal activities, like human trafficking, the
use of force, force, fraud, or coercion to obtain a commercial sex act or labor,
and child pornography. Some groups also use the internet to further the ideas of
racism and discrimination.
Privacy invasion and identity theft. Data posted on the Internet may be
accessed and used for illegal activities. Personal information may be willing
shared as pictures or text on social media or inadvertently given by users as part
of such offerings as games or surveys. It is important for users to be aware of the
risks before they decide to share their personal data. A way to get sensitive
personal information is phishing. It is the fraudulent attempt to obtain sensitive
information such as username, passwords and credit card details by disguising
oneself as a trustworthy entity in an electronic communication.
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Libel / Slander
A person commits libel if he/she, with malice, publishes a false statement
that is damaging to another person’s reputation, office, trade, business or means
of livelihood. n the Philippine constitution, libel is a violation of Article 355 of the
Revised Penal Code. As stated in this article, libel can be committed in the form
of writing, printing, and other similar means. If the hurtful statement is spoken,
the statement is slander.
Piracy
Piracy refers to the unauthorized duplication of copyrighted content that is
then sold at substantially lower prices in the black market. It is illegal under the
Cybercrime Law, which states that acquiring any digital copy of any copyrighted
material is punishable by fine from Php 200,000 to Php 500,000 and six to
twenty years in prison. The Intellectual Property Code and the Anti–Camcording
Law were previously in place to combat piracy in the country.
Piracy is a form of theft as it takes away from the producers and artists the
rightful compensation due them such as patent/royalty fees, product sales
revenues, etc . In 2011, the Washington-based office of the US Trade
Representative (USTR) as one of the world’s listed Quiapo in Manila among the
21 most “notorious markets” for pirated and counterfeit goods. It was removed
from the list in 2012, but over the years, piracy has proliferated via the Internet,
aided mainly by the ease of access to technology.
Cybercrime Law
The Cybercrime Prevention Act of 2012 (Republic Act No. 10175) covers all
other online anomalies such as identity theft, child pornography, data misuse,
cybersquatting and other computer-related and internet facilitated practices.
This law became controversial in 2012-2013 since it also criminalizes libel in the
online world, limiting certain exercises of freedom of expression.
Media Innovation
What is innovation? It is the process of developing a new method or
process or product that better serves existing uses or start to serve a previously
unidentified need. When we talk about media innovation, it includes the change
in several aspects of the media landscape – from the development of new media
platforms to new business models, to new ways of producing media texts
changes in other areas such as education, society, economy and politics.
Over time, there are always areas for improvement and advancement in
media. Innovation in media would mean new media associated with telephones
and communications, computers and internet, virtual worlds, website games,
human- computer interface, computer animation and other related media
improvements and advancements.
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Influence of Media on Education
Nowadays, media plays a crucial role in strengthening society as it helps
us to know the current societal issues not only locally but also globally. It also
enhances the teaching and learning processes inside the four walls of the
classrooms. Media comes in different forms and each form affects the way
people learn and interpret information.
Some platforms can be employed to reinforce concepts and spark
discussions, such as short films, written articles, blog postings, and other digital
media. Teachers can use modern technology, such as an interactive Smart
Board, to deliver the lessons and activities. However, a piece of chalk,
blackboard, Manila paper and other non-digital or non-interactive interactive
instruments like CDs and DVDs can still be used to aid teachers in conducting
lessons if the resources are limited.
Various media can be used in the classrooms to hone critical thinking and
problem-solving skills. For instance, a teacher can start and facilitate a
discussion on an opinion article in a blog, asking students whether they agree on
the position taken by the author and why / why not. Indeed, media’s power
should be harnessed to educate people – enlightening people’s minds and
training people to form opinions and find solutions to societal problems.
Influence on Society
Media’s power appears unstoppable. Almost everyone is exposed to
countless media images, advertisements, magazines, etc. With the advent of
social media like Facebook, Instagram, Messenger, Twitter, email and the like,
we are connected in ways that were not possible before. The communication line
is always open. Because of these, necessary societal interactions, camaraderie,
and development of friendships are facilitated.
The way we now deal with people with different personalities, opinions,
and ideas, the way we access information about human life, relationships,
education, careers, entertainment, and others, and the way we do business to
promote products and services online are all conducted with modern media.
These interactions are very different from before, when the most prominent
forms of media were magazines, newspapers and books.
Economic Influence
The new media has made it possible for any individual to offer products
and services online. The various media platforms are a means to augment
people’s income. It is indeed true that the new media affect the economic
progress and stability of the country.
Innovation in media has likewise created new online jobs opportunities
such as tutorials in various subjects, airline booking, art selling, product reviews
on YouTube, blogging, photography and other IT related jobs.
Social media was once an expensive platform for businesses to advertise
their products/services. But nowadays, any media-literate person and business
entity can set up his / her/ its own brand to reach people and sell products and
services easily.
Political Influence
With the wider internet reach in the Philippines and the corresponding
increase in Filipino social media users, political individuals and parties and
government agencies have realized the effectiveness and power of social media
platforms in terms of public communication.
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Digital Diplomacy, also called E-diplomacy or Digi diplomacy is a
government’s use of social media and information technology to communicate to
the public, especially foreign public. Foreign ministries, embassies and other
government agencies have social media accounts especially on Twitter and
Facebook.
Spreading information through social media enables to directly send
messages quickly and cost-effectively to the target audiences, without convening
a press conference or sending a press release to news agencies. Because of this,
people now have greater participation on issues facing the country and the
world.
People have become informed about the subjects they need or want.
Through media reports focusing on the government programs, activities, and
issues, the public is informed about the political affairs and functions of the
country.
Not all media effects are positive. One of the current issues about social
media on political affairs is the spread of fake news, both locally and abroad. The
difficulty of confirming whether social media news reports are true has led to the
abuse of the medium by interest groups who share half-truths or outright lies,
which has led Facebook and Twitter to remove fake accounts and purveyors of
untruths.
What’s More
Ponder on the following questions and answer them. Be guided by the rubrics
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below. Use separate sheets.
1. What situations demonstrate the power of media and information?
2. What opportunities can be gained if people use media and
information properly?
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Needs Fair Good Excellent
Improvement
Correctness
(The ideas use
correct
grammatical
rules)
Clearness
(The ideas are
presented well)
Unity
(The ideas have a
single complete
thought)
Emphasis
(The ideas have
relative
importance)
What I Can Do
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Assessment
Complete the sentences below by choosing the right word/s inside the box.
Use separate sheets.
a. freedom f. DVDs k. producers
b. expressio g. CDs l. artist/artists
n h. copyrighted m. abuse
c. nicely i. printing n. misuse
d. politely j. writing o. false
e. slander
1-2. As citizens of the country, we are entitled to of
. 3-4. Our opinions
are to be expressed and .
5. The action of making a false spoken statement damaging to a person’s
reputation Is .
6-7. Libel can be committed in the form of and and
other similar means.
8. Piracy is referred to as an unauthorized duplication of
content. 9-10.
Ordinary people prefer pirated copies of and
because these are cheaper.
11-12. This simply tells us that we should never and
our freedom of speech.
13. A person commits libel if he/she publishes statement.
14-15. Piracy is a form of plagiarism for it steals the compensation of the
and .
Additional Activities
Explain the following concepts of media literacy in few sentences. Be guided by the
rubrics below. Use separate sheets.
1. All media messages are constructed.
2. Media messages are constructed using a creative language with its own rules.
3. Different people experience the same media message differently.
4. Media have embedded values and points of view.
5. Most media messages are organized to gain profit and/or power.
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References
“Better Economic Opportunities”. (December 21, 2019).
https://www.forbes,com>quora. Accessed
Cantor, O. L. (2016). Media and Information Literacy. Quezon City: Vibal Group,
Inc.
Buntain, C. and Golbeck, J. (2017). “Automatically Identifying Fake News in
Popular Twitter Threads”. IEEE International Conference on Smart
Cloud. Downloaded from Arxiv.org on January 3, 2020.
US Department of Homeland Security. “What Is Human Trafficking?”
https://www.dhs.gov/blue-campaign/what-human-
trafficking#:~:text=Human%20trafficking%20involves%20the
%20use,labor
%20or%20commercial%20sex%20act.&text=Traffickers%20use%20force%2
C%20fraud%2C%20or,labor%20or%20commercial%20sexual% 20exploitatio
n. Accessed January 2, 2020.
Pitagan, F.B (2016). Teaching Guide for Senior High School: Media
and Information Literacy. Quezon City. CHED.
UNESCO (undated). Internet Opportunities and Challenges.
<http://unesco.mil- for-teachers-unaoc.org/modules/module-7/>.
Accessed October 29, 2019.
Latonero M. “Human Trafficking Online: The Role of Social Networking Sites
and Online Classified”. (2011) Accessed December 8, 2019
https://Internet Safety 101.org>traffic.
Rogers T. “Understanding Citizen Journalism”. (2019). Accessed
December 8, 2019 https://www.thoughtco.com.
Social Media: Opportunities and Challenges.
<http://journal.opted.org/article/social-media-opportunities-and-
challenges>. Accessed October 29, 2019
Social Media: Threats, Risks and Security.
https://study.com/academy/lesson/ Accessed October 29, 2019
What is a Phishing Attack? https://www.imperva.com>learn. Accessed
December 8, 2019.
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