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STA589 Lab Assignment 1

STA589 Lab Assignment 1

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2023368469
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14 views

STA589 Lab Assignment 1

STA589 Lab Assignment 1

Uploaded by

2023368469
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FACULTY

COLLEGE OF COMPUTING, INFORMATICS AND MATHEMATICS

STA589

MARKETING MODELS

LECTURER’S NAME

SITI NURHAFIZAH BINTI MOHD SHAFIE

SUBMISSION DATE

1st July 2024

PREPARED BY

STUDENT NAME STUDENT ID GROUP

NUR SYAMZIE ADRIANNA BINTI ROSYAM 2023368469 CDCS2415A


Lab Assignment 1

QUESTION 1

A business analyst got data on sales and price and assumes a logistics model by using Excel
Solver. The screen shot below shows his Excel spread sheet.

a. Please specify in the solver window (by highlighting the cells reference) the:
i) Target cell (objective function)
ANSWER: $D$18
ii) Target value (e.g. Min or Max)
ANSWER: Min
iii) Changing cells (estimation parameters or decision variables)
ANSWER: $G$3:$J$3

b. The most popular and easy to use model is linear regression model, y=α + βx +ε . What
advantage does the use of the Excel Solver offer compared to a standard program for
regression analysis?

ANSWER: The use of the Excel Solver offers an advantage compared to a standard program for
regression analysis because it allows for more flexibility in modeling and solving complex
optimization problems. The Solver can handle non-linear models and constraints, which may not
be feasible in standard regression analysis software. Additionally, the Solver can be used to solve
problems involving multiple variables and constraints, making it more versatile tool for business
analysts.
Analysis Advantages
Excel Solver Allows more flexibility in modelling
Solving complex optimization problems
Handle non-linear model and contraints
Standard Program
QUESTION 2

Infoworks is a large computer discount store that sells computers and ancillary equipment and
software in the town where State University is located. Infoworks has collected historical data on
computer sales and printer sales for the past 10 years as follows:

Year Personal Computer Sales Printers Sold


1 1045 326
2 1610 510
3 860 296
4 1211 478
5 975 305
6 1117 446
7 1066 399
8 1310 560
9 1517 590
10 1246 506

a) Sketch the data.

b) Describe the phenomenon.

ANSWER: The data reveal that sales of personal computers and printers have increased
over time. Both products’ sales show a positive correlation, indicating that there may be a
relationship between their demand.

c) Propose a suitable model by stating your reason.

ANSWER: A Multiple Linear Regression Model could work well with this data. This
model would allow us to examine the relationship between personal computer and printer
sales and potentially, uncover factors that impact these purchases. The algorithm would
also allow us to forecast future based on previous trends and patterns.

Submission due: 1st July 2024

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