Scheme MBA 2024
Scheme MBA 2024
Department of Management
University Institute of Commerce and Management
(UICM)
Salient Features
• Management department knows how to use resources affectively and efficient.
• Management is never ending process. All the functions of management are performed
continuously.
• Management always manages people and work effectively with long term strategies and
planning.
• Management department has business skills which are important to improve the
performance of organization and make positive changes.
• Organization depends upon management to manage all departments of organization (HR,
Fin., Marketing, IT etc.)
Vision
To be a globally recognized institution for creating leaders in the emerging areas of business.
Mission
To transform the lives of our students and stakeholders by enriching learning experience,
providing exposure to advanced areas of knowledge through research and reinforcing the
commitment to human values.
Eligibility
With at least 50% Marks in Graduation (Any Stream)
Duration of Course
2 years
CAREER PATHWAYS
Flexibility is one of the major benefits of the Master of Business Administration degree. The
broad business curriculum, coupled with specializations in areas such as Entrepreneurship,
Marketing, Finance, International Business, Information Technology and Operational Activities
allow students to develop skill sets applicable across industries. Once the degree is in hand, keep
an eye out for the following potential career paths, salaries and job growth for related
occupations.
1 – Consultant
Consultancy is probably the most natural of career paths for MBAs. On the one hand, it requires
an overarching, international and strategic-minded outlook on the business world and individual
companies. On the other hand, consultants must have the interpersonal skills that put clients at
ease to express their concerns and facilitate communication. Check out specialized as well as
mainstream consultancy firms and ensure you apply for the ones whose business approach most
resembles yours.
2 – Finance Manager
Most students coming from a non-management background dread the first day of their MBA
Finance module. Yet sound finances are at the core of any company’s ability to grow and
expand. Finance Managers must be able to deal with numerical and qualitative information,
displaying the ability to deal with colleagues from all departments to gather accurate information
as well as the communication skills necessary to reassure and motivate Board Members. MBAs’
insistence on hard and soft skills prepares students well for this position.
3 – Marketing Manager
Marketing relies on a deep knowledge of products and customers. If you’re enrolled in a top
MBA program, you’re acquiring up-to-date tools to assess products and companies, while
developing your abilities to communicate with and understand members of other cultures (what
they identify as their needs; their buying habits; their cultural specificities; etc.). If you’re the
creative type and have a flair for sales, Marketing Manager may be your future job title!
Many MBA students have ideas and projects for own companies. The market exposure and in-
class networking a good MBA offers can create investing and partnership relationships that
justify anticipating the launch of an own company. If you feel this is your situation, make the
most of your MBA and discuss your business strategy with Faculty and fellow students while
you’re still studying to guarantee you have a winning plan.
PEO2. To get professional competencies to explore for consistent development and advancement
of business.
PEO3. To familiarize with industrial environment with industrial visits and live preparing
ventures.
PO1. The Specialization abilities in the field of finance, marketing, human resource, operations,
and information technologies will give the broad understanding of global business.
PO2. The Methodical abilities for Problem illuminating and basic deduction for business
difficulties and conceptualizing for new pursuits.
PO3. The legitimate and moral qualities for the advancement of the general public.
PO4. The Leadership characteristics for the worth based administration for collaboration.
The CBCS provides an opportunity for the students to choose courses from the prescribed
courses comprising core, elective/minor or skill based courses. The courses can be evaluated
following the grading system, which is considered to be better than the conventional marks
system. Therefore, it is necessary to introduce uniform grading system in the entire higher
education in India. This will benefit the students to move across institutions within India to begin
With and across countries. The uniform grading system will also enable potential employers in
assessing the performance of the candidates. In order to bring uniformity in evaluation system
and computation of the Cumulative Grade Point Average (CGPA) based on student’s
performance in examinations, the UGC has formulated the guidelines to be followed.
Marketing
Group I
Subject Code Subject Name Course Type Credits(L:T:P)
MGT560 Consumer Behavior DSE 4:0:0
MGT562 Rural and Green Marketing DSE 4:0:0
Group II
Group III
Finance
Group I
Group II
Group I
Group II
Group III
Agribusiness
Group I
Group III
Information Technology
Group I
Group II
Group III
Total Credit :- 26
Total
Total
Contact Credits Credi
S Course Subject Contac
Subject Name Hours (L:T:P t
No. Type Code t
(L:T:P) ) Hour
Hours
s
MBA-II: Basics of
1 CC MGT552 4.0.0 4.0.0 4 4
Financial Management
MBA-II: Basics of
2 CC MGT554 4.0.0 4.0.0 4 4
Research Methodology
MBA-II: Economic
3 CC MGT556 4.0.0 4.0.0 4 4
Environment
4 CC MBA-II: DSE I 4.0.0 4.0.0 4 4
MBA-II: Basics of
5 CC MGT558 4.0.0 4.0.0 4 4
Entrepreneurship
MDC-I: Introductory
6 MDC-I Concepts of Computer MDC044 3.0.0 3.0.0 3 3
Technology
Indian Knowledge
7 VAC-II VAC 2.0.0 2.0.0 2 2
System
Total 23.0.0 23.0.0 23 25
Total Credit:- 25
Total Credit: - 22
Total Credit: - 24
Syllabus
Unit-I
Management: definition, nature, purpose and scope, functions of a management, roles and
skills, manager. Evolution of Management thoughts: classical approach, scientific
management, general administrative theory, quantitative approach, total quality management,
quantitative approach, behavioral approach, early advocates of organizational behavior, the
behavioral approach, the contemporary approach and the Hawthorne studies. Planning: types of
plans, process of planning, nature. Management by Objectives: concept, objectives setting
process, benefits and weaknesses of MBO. Decision Making: process, types of decisions and
decision making conditions, decision making styles, decision making and planning
Unit-II
Organizing: concept of organization, process of organizing, concept of authority and power,
delegation of authority, responsibility and accountability, steps to make delegation effective
decentralization, purpose and types of decentralization, span of management Directing:
Motivation: Meaning, Nature, Importance, Types, Theories of Motivation: Mc. Gregor’s, Maslow and
Herzberg Communication: nature, process, networks and barriers, effective Communication.
Leadership: concept, nature, importance, attributes of a leader. Coordination: need, Problems
in coordination, techniques to ensure effective coordination. Control: planning-control
relationship, process and techniques of control, human response to control, types of control- feed
forward control, concurrent control, and feedback control.
Unit-III
Organizational Behavior: concepts, features and importance, challenges and opportunities for
OB, individual behavior. Learning: concept, theories and principles of learning. Perception:
concept, perceptual process, factors in interpersonal perception. Attitude: concept, components,
attitude formation. Personality: concept, theories of personality, and determinants of personality,
personality attributes influencing OB. Group Dynamics: concept and nature of group formation,
group structure, models of group formation, theories of group formation
Unit-IV
Conflict Management: - definition, sources of conflict, transitions in conflict thought, levels of
conflict, conflict management. Power & Politics: concept, basis of power, tactics to gain power.
Stress Management: meaning, concept, causes of organization stress, stress management.
Organization Change: concept, Planned Change, Resistance to change Organization Culture:
concept, functions of organization culture, development and implications of organization culture,
creating and sustaining organization culture. Organization Development: concept, interventions
of organization development
Suggested – Readings:
Syllabus
Unit-I
Book-Keeping and Accounting – Financial Accounting – Concepts and Conventions – Double
Entry System – Preparation of Journal, Ledger and Trial Balance – Preparation of Final
Accounts –Trading, Profit and Loss Account and Balance Sheet With Adjustment Entries,
Simple Problems Only - Capital and Revenue Expenditure and Receipts.
Unit-II
Depreciation – Causes – Methods of Calculating Depreciation – Straight Line Method,
Diminishing Balance Method and Annuity Method - Ratio Analysis – Uses and Limitations –
Classification of Ratios – Liquidity, Profitability, Financial and Turnover Ratios – Simple
Problems Only.
Unit-III
Funds Flow Analysis – Funds From Operation, Sources and Uses of Funds, Preparation of
Schedule of Changes In Working Capital and Funds Flow Statements – Uses And Limitations -
Cash Flow Analysis – Cash From Operation – Preparation of Cash Flow Statement – Uses and
Limitations – Distinction Between Funds Flow and Cash Flow
Unit-IV
Marginal Costing - Marginal Cost and Marginal Costing - Importance - Break-Even Analysis -
Cost Volume Profit Relationship – Application of Marginal Costing Techniques, Fixing Selling
Price, Make or Buy, Accepting a Foreign Order, Deciding Sales Mix. Cost Accounting -
Elements of Cost - Types of Costs - Preparation of Cost Sheet – Standard Costing – Variance
Analysis – Material Variances – Labour Variances – Simple Problems Related to Material And
Labour Variances
Suggested – Readings:
.
Course Code MGT561
Course Title Managerial Economics
Type of Course Core
LTP 400
Credits 4
Course Prerequisites Graduation in any stream.
Course Objectives The primary purpose of the course is to develop tools useful in making use
(CO) of scarce resources and to understand the economy.
Course Outcomes Student will be able to:
1. Equip the basic knowledge of the concepts and tools of economic
analysis as relevant for business decision making.
2. Students will be able to apply economic theory and principles in
managerial decision making.
3. Analyze current economic conditions in developing emerging
markets, and evaluate present and future opportunities.
Syllabus
Unit-I
Introduction to Managerial Economics: scope of managerial economics and other disciplines,
Difference between micro and macroeconomics. Demand: Meaning, determinants, Law of
Demand, Elasticity of Demand: Meaning, types, measurements. Indifference Curve Analysis:
Meaning, Assumptions, Properties.
Unit-II
Cost Analysis: Concept of cost and its types, Total Cost, Average Cost and Marginal Cost. Cost
output relationship in short and long period. Revenue Curve: Concept of Revenue, Different
Types of Revenues, concept and shapes of Total Revenue, Average revenue and marginal
revenue, Relationship between Total Revenue ,Average revenue and marginal revenue,
.
Unit-III
Pricing analysis: market structures, price determination under different market situations Perfect
competition, monopoly, monopolistic competition, oligopoly: Meaning Advantage and
Disadvantages. Concepts : Rent, Interest, Profit, Theories and types
Unit-IV
Inflation: Meaning, Types, Theories, Causes, Effects and Control, Trade Cycles: Concepts and
causes of trade cycles, measures to control trade cycles. Macro economics policy: Monetary
Policy and fiscal Policy.
Suggested – Readings:
Syllabus
Unit-I
Introduction to Marketing: concept, nature, scope and importance of marketing, its evolution,
Marketing mix, Strategic marketing planning an overview. Market Analysis and Selection:
marketing environment, macro and micro components and their impact on marketing decisions,
Market segmentation and positioning. Buyer behavior: consumer versus organizational buyers.
Unit-II
Product Decisions: concept of a product, classification of products, major product decisions,
product line and product mix, branding, packaging and labeling, Product life cycle strategic
implications, New product development and consumer adoption process. Pricing Decisions:
factors affecting price determination, pricing policies and strategies.
Unit-III
Distribution Channels and Physical Distribution Decisions: nature, functions and types of
distribution channels, distribution channel intermediaries, Promotion Decisions: communication
process, promotion mix, advertising, personal selling, sales promotion, publicity and public
relations, determining advertising budget, media selection, advertising effectiveness, sales
promotion tools and techniques.
Unit-IV
Marketing Research: meaning and scope of marketing research, marketing research process.
Marketing Organization and Control: organizing and controlling marketing operations. Issues
and Developments in Marketing: social, ethical and legal aspects of marketing, marketing of
services. Emerging Trends and Issues in Marketing: International marketing, On-line
Marketing, Green Marketing, Retail Marketing and Customer Relationship Marketing.
International Marketing, Cyber Marketing.
Suggested – Readings:
Syllabus
Unit-I
Human resource management: Concept, Nature, Scope, Objectives, functions of HRM.
Human Resource Planning (HRP): concept, need and importance of HRP, factors affecting
HRP, Process of HRP. Recruitment & Selection: Meaning and Factors Governing Recruitment,
Recruitment Sources and Techniques. Meaning and Process of Selection.
Unit-II
HR Training and Development: Concept, Need, Process of Training, Identification of Training
needs Implementation and Methods of Training Programme .Performance Appraisal: Meaning,
Purpose, Essentials of Effective Performance Appraisal System, Various Components of
Performance Appraisal, Methods and Techniques of Performance Appraisal. Quality of work
life & quality circles, job satisfaction and morale
Unit-III
HR Information System – Meaning, Need, Objectives, Process, Designing of HRIS,
Computerized HRIS, Personnel Inventory. HR Records– Meaning, Purpose, Essentials of Good
Record Keeping, Significance, Description. Compensation and Employee Remuneration:
Concept, Objectives, Components of Employee Remuneration, Factors Influencing Employee
Remuneration. Job Evaluation: Meaning, Process. Incentives & Fringe Benefits: Concept,
Importance and Administration of Benefits.
Unit-IV
HR Research – Objectives, Kinds and Techniques. HR & Audit – Objectives, Need, Process,
Types and Approaches Employee grievances: Concept, features, discovery of grievances, types
of grievances. Discipline: Concept, Nature, Characteristics, types, importance, causes of
indiscipline. Contemporary Issues in HRM: Changing trends, Emerging Issues and Challenges
in HRM.
Suggested – Readings:
Syllabus
UNIT I
Introduction to Production and Operations Management: Concepts, Functions, Scope, Types
of Production System. Product Design and Development: Product Design and its Characteristics:
Product development process (Technical): Product development techniques .Process selection-
Project, job, Batch, Mass and Process types of Production Systems.
UNIT - II
Facility Location: importance, Factors in Location Analysis: Location Analysis Techniques.
Facility Layout – Objectives, Advantages, Basic Types of Layouts Production Planning &
Control (PPC): Concepts, Objectives, Steps Work Study - Productivity; Method Study; Work
Measurement. Capacity Planning, Capacity Planning Decisions. Production Planning & Control
(PPC) –Concepts, Objectives, Functions.
UNIT – III
Production Techniques: Introduction to modern productivity techniques just in time, Kanban
system. Total Quality Management & six sigma. Make or Buy decisions: Functions of
Purchasing Management – Objectives, Functions: Methods: Procedure. Value analysis –
Concepts. Stock control systems. Virtual factory concept.
UNIT – IV
Inventory Control and Management Purchase Management: Objectives; Functions;
Methods; Procedure Stores Management: Types of Stores; Functions; Coding Methods
Inventory Management: Concepts; Classification; Objectives; Factors Affecting Inventory
Control Policy; Inventory costs: Basic EOQ Model: Re-order Level: ABC Analysis. Quality
Management. Quality Management and Statistical Quality Control Maintenance
Management: Concepts; Objectives; Functions; Types of Maintenance TQM, Quality
Specification, Design Meaning and objectives of Statistical Quality Control.
Suggested – Readings: