2017-2024 POB Ps 2&3

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l- FORM TP 2017028 qfo TEST CODE OI24OO2O -l

JANUARY 20I7

CARIBBEAN EXAMINATIONS COUNCIL


CARIBBEAN SECONDARY EDUCATION CERTIFICATEO
EXAMINATION

PRINCIPLES OF BUSINESS
l
Paper 02 - General Proficiency
2 hours

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

I . This paper consists of FIVE questions. Answer all questions.

2. Write your answers in the spaces provided in this answer booklet.

3. Do NOT write in the margins.

4. You are advised to take some time to read through the paper and plan your answers.

5. If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer.

6. If you use the extra page(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURN THIS PAGE UNTIL YOU ARE, TOLD TO DO SO.

Copyright O 2016 Caribbean Examinations Council


All rights reserved.

J
HHH
ilililililulillililllllllllllllillllllffi llllffi
o, rooo2olJANUARY/F 20 I 7
[_ 0124002003
r AnswerALL questions.
-4- -l

1. (a) Define EACH of the following terms:

(i) Barter

(2 marks)

(ii) Specialization

(2 marks)

(b) State TWO characteristics of cooperatives.

(2 marks)

GO ON TO THE NEXT PAGE


01240020/ J ANUARY/F 20 I 7

L ilflilil ilil ilil ril[ilil ilfl


0124002004
iltil tllil illfiil ll]
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r (c) Distinguish between EACH of the following pairs of concepts:
-5- -l
(i) Sole traders and pannerships

(4 marks)

(ii) Private sector and public sector

(4 marks)

GO ON TO THE NEXT PAGE

ffi o 240020 I JAN UA RY/F 20 I 7

I
1

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o124002005
r (d)
-6-

Explain ONE way in which each of the following stakeholders is important to


-l
a retail business:

(D Producers

(3 marks)

(ii) Consumers

(3 marks)

Total20 marks

GO ON TO THE NEXT PAGE


0I 240020/JANUARYIF 20 I 7

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0124002006
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2. (a) (i) List FOUR characteristics of a good leader.

(4 marks)

(ii) Outline TWO types of leadership styles

(4 marks)

GO ON TO THE NEXT PAGE


01240020/ JAN UARY/F 2017
Hffi
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0124002007
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r (b) (i)
-8-

Explain the importance of the'grapevine'in informalcommunication'

(2 marks)

(ii) Describe TWO strategies for effective communication within an organization.

(4 marks)

GO ON TO THE NEXT PAGE


012400201 JANUARY/F 20 1 7

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0124002008
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r (c)
-9-

Explain TWO ways in which teamwork can contribute to the success of a business.
-l

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


0 t240020 I JAN UARY/F 20 I 7
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0124002009
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3. (a) Define EACH of the following terms
-10- -l
(i) Production

(2 marks)

(ii) Productivity

(2 marks)

(b) (i) Describe TWO factors which contribute to the efficiency of labour.

(4 marks)

GO ON TO THE NEXT PAGE


0t 240020 I JANUARY/F 20 t 7

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0124002010
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(ii) List TWO factors of production used in the creation of goods and services.

(2 marks)

(c) Identifu TWO industries in the Caribbean that were developed from each of the following
activities:

(i) Agriculture

(2 marks)

(ii) Mining

(2 marks)

GO ON TO THE NEXT PAGE

ffi 012400201 JANUARY/F 20 I 7

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0124002011
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(d) Explain TWO ways in which human resource development in the Caribbean can be promoted.

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


0 1240020 I IANUARY/F 20 I 7

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o124002012
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4. (a) (i) Define the term 'marketing'
-13- -l

(2 marks)

(ii) List TWO elements of the marketing mix.

(2 marks)

(b) Differentiate between 'perfect competition'and omonopolistic competition'

(4 marks)

GO ON TO THE NEXT PAGE


0t 240020 / JANUA RY/F 20 t 7
H#
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0124002013
ilililt fl 1illil ilil tilt
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r (c) (i)
-14-

State TWO reasons for conducting market research


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(2 marks)

(ii) Describe TWO factors which influence consumer behaviour.

(4 marks)

GO ON TO THE NEXT PAGE


0 1 240020 / JAN U ARY/F 20 I 7

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0124002014
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r (d)
- 15 -

Explain TWO ways in which the price of a good or service contributes to the marketing
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process.

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE

ffi 0t 240020 I JANU ARY/F 20 t 7

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0124002015
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5. (a) (i) State TWO responsibilities of govemments.

(2 marks)

(ii) List TWO sources of government income,

(2 marks)

(b) State FOUR ways in which businesses can protect the environment.

(4 marks)

GO ON TO THE NEXT PAGE


0t 240020 I JAN UA RY/F 20 t 7

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0124002016
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-17-

Describe TWO measures that governments can use to regulate business activity.
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(6 marks)

GO ON TO THE NEXT PAGE


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0124002017
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(d) Explain TWO ways by which governments can protect consumers.

(6 marks)

Total20 marks

END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST

0t 240020 I IANUA RY/F 20 t 7

L ffi 0124002018 J
r FORM TP 2017029
qtu rEsr coDE 01240032lt
JANUARY 2OI7

CARIBBEAN EXAMINATIONS COUNCIL


CARIBBEAN SECONDARY EDUCATION CERTIFICATE@
EXAMINATION

PRINCIPLES OF BUSINESS

Paper 032 - General Proficiency

I hour I5 minutes

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

I AnswerALL questions.

2 Write your answers in the spaces provided in this answer booklet.

3 Do NOT write in the margins.

4 You are advised to take some time to read through the paper and plan your answers.

5 You may use a silent, non-programmable calculator to answer questions.

6 If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer.

7 If you use the extrapage(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

Copyright @ 2016 Caribbean Examinations Council


All rights reserved.
Hffi
l_ rrroro32lJANUARY/F 20l 7
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0124003203
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INSTRUCTIONS: The following case study contains
-4- -l
information for a business plan. Read the
case study and answer the questions that follow.

CASE STUDY

Altogether Jerk Ltd

SECTION A

Altogether Jerk Ltd will be a competitive privately owned 50-seat restaurant offering home-cooked food
that is popular in that area of the Caribbean. lt will provide grilled and steamed foods: pork, chicken, fish
and baked yams, potatoes and other breadstuffs, along with vegetables and an assortment of natural fruit
drinks. The restaurant will be owned and operated by Karl and Krystal Bennett who have owned and
managed a number of other successful businesses. The management team collectively has over 20 years'
experience in the restaurant business. The owners intend to employ an operations manager, a chef, several
kitchen assistants, several waiters and two cleaners. While the firm hopes to provide in-house dining, it
would also specialize in takeouts. The managers are aware of the importance of proper documentation
and transparent business practices. Together they have created a detailed plan which includes all the
elements for success.

Complete the following business plan using information from the case

OPERATIONAL PLAN

1. Nature and Type of Business

Identify the type ofbusiness and state the reason for your choice

(2 marks)

GO ON TO THE NEXT PACE


0 I 2400321 JAN U A RY/F 20 t 7

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0124003204 J
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2. Internal Structure of the Organization
-5- -l
Complete the following organizational chart to show the relationship between the persons who
will work at Altogether Jerk Ltd.

Kerl and
Krystal Bennett

Cleaners

(3 marks)

3. Management Functions

State TWO qualities which the managers possess that are likely to lead to the success of the
business.

(2 marks)

GO ON TO THE NEXT PAGE

ffi 01240032/ IANUARY/F 2017

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0124003205 J
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4. Ethical Issues
-6- -l
Explain ONE ethical issue that the managers would need to address and therefore should include
in the plan.

(3 marks)

Total l0 marks

GO ON TO THE NEXT PAGE


012400321 JAN UARY/F 20t 7

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SECTION B

The managers would like to use the smell ofjerk, healthy, large sized platters, Caribbean background music
and the Friday evening band to attract patrons to the restaurant. The restaurant will be tastefully decorated
with local wood and steel, and painted in bright tropical colours. The chairs and tables will be made from
metal and wood, giving a rustic look. Carefully conducted market research and evaluation of the target
market revealed that the firm was poised to cater to a segment that was not being served. Despite this, the
firm intends to use technology to intensely market its products and services. The managers would also
draw on their many years of marketing experience and aim to be proactive, building sales volume over
profit especially in the first three years of operation. They recognize that they would require a delivery
van and possibly a bike.

MARKETING PLAN

5. Marketing

(a) Outline TWO marketing strategies that the managers hope to use to attract customers.

(4 marks)

(b) Describe how "building sales volume over profit" can help the firm to succeed.

(2 marks)

GO ON TO THE NEXT PAGE


ffi 01240032/ IANU ARY/F 2017

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0124003207 J
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6. ComEretition
-8- -l
(a) Identify TWO likely competitors of Altogether Jerk Ltd

(2 marks)

(b) Outline TWO advantages that Altogether Jerk Ltd will have over its competitors.

(4 marks)

7. Tarset Market

ldentify TWO factors in the market research that suggest that the proposed business is likely to
succeed.

(2 marks)

GO ON TO THE NEXT PAGE


012400321 IANUARY/F 20 I 7

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0124003208
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8. Promotional Strategies
-9- -l
Describe TWO ways in which the firm can use technology to advertise its products and services-

(4 marks)

9, D istribution Strategies

Identify TWO methods that the firm intends to use to distribute its products.

(2 marks)

Total20 marks

CO ON TO THE NEXT PAGE


0 12400321 JAN U ARY/F 20 t 7
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0124003209
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SECTION C

The total amount of capital required to start the business is $ I 100 000. $200 000 of this amount will
be contributed by Karl and Krystal Bennett. They hope to obtain the additionat capital via a bank loan.
They project that the business will attract 2000 customers per week with sales of $45 000. Altogether
Jerk Ltd hopes to provide a great product, employ persons from the community and expand the business
locally and internationally.

FINANCIAL PLAIY

10. Sources ofFinance

(a) ListTWO sources from whichAltogetherJerk Ltd hopes to obtain financing forthe business.

(2 marks)

(b) Calculate the additional amount of capital which the firm will need to start its operations.

(2 marks)

11. Government Resulations

Identifu ONE government regulation with which Altogether Jerk Ltd must comply.

(1 mark)

GO ON TO THE NEXT PAGE


012400321 JANUARY/F 20 I 7

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0124003210 I
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t2. Econom iclSoc ial Benefi ts
- ll - -l
State TWO benefits that Altogether Jerk Ltd will provide to the community or country

(2 marks)

13. Executive Summary

Write a summary of the business which must include information from the three sections of the
business plan.

(3 marks)

Total l0 marks

END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST.

ffi 0 t 240032 I JAN U ARY/F 20 t 7

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0124003211 J
t- qto TEST CODE O124OO2O
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FORM TP 2017105 MAY/JUNE 2OI7

CARIBBEAN EXAMINATIONS COUNCIL


CARIBBEAN SECONDARY BDUCATION CERTIFICATE@
EXAMINATION

PRINCIPLES OF BUSINESS

Paper 02 - General Proficiency

2 hours

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

1. This paper consists of FIVE questions. Answer all questions.

2. Write your answers in the spaces provided in this answer booklet.

3. Do NOT write in the margins.

4. You are advised to take some time to read through the paper and plan your answers.

5. If you need to rewrite anyanswer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer.

6 If you use the extra page(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

Copyright A 2016 Caribbean Examinations Council


All rights reserved.

L 0t2400208 20t7 lllllilillllffi lilllilllllllllllillillllllllilllll


0124002003 I
I- -4- -l
ANSWER ALL TIIE QUESTIONS

1. (a) Define EACH of the following terms:

(i) Enterprise

(ii) Entrepreneurship

(4 marks)

GO ON TO THE NEXT PAGE


0t2400208 2017

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0124002004
ililil] ilr
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r (b) (D
5

State TWO economic benefits and TWO social benefits of a business to the
-l
community in which it is located.

Economic benefits

Social benefits

(4 marks)

(ii) Identiff TWO stakeholders of a business and explain the role of EACH.

(6 marks)

GO ON TO THE NEXT PAGE


0t2400201F 2017

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0124002005 J
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(c) Describe TWO challenges that a business could encounter when trying to satisfr its ethical -.I[f--j
role in a community. :I+-r
.E-

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


01240020tF 20t7

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0124002006 I
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2- (a) (i)
-7 -

State TWO activities performed by EACH of the following managers:


-l
Marketing

Production

(4 marks)

(ii) Distinguish between the 'finance'and 'human resource'(HR) areas of a business.

(4 marks)

GO ON TO THE NEXT PAGE


0t2400201F 2017

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0124002007 I
r (b)
-8-

Describe EACH of the following functions of management:


-l
(i) Delegating

(2 marks)

(iD Motivating

(2 marks)

(iiD Coordinating

(2 marks)

GO ON TO THE NEXT PAGE


0t2400208 2017

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0124002008
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(c) Explain ONE way in which management fulfils its responsibility to EACH of the
following groups of persons:

(i) Customers

(3 marks)

(ii) Employees

(3 marks)

Total20 marks

GO ON TO THE NEXT PAGE


0t240020/F 2017

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0124002009 I
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3. (a) (i)
-

List THREE examples of technology used by businesses


l0- -l

(3 marks)

(iD Outline TWO ways in which technology may be used to enable businesses to grow.

(4 marks)

(b) (D List THREE functions of a small business

(3 marks)

GO ON TO THE NEXT PAGE


012400208 2017

L I tililt ilil ilil illil ilil ilil illl


0124002010
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- 11-

StateTWO challenges andTWObenefits associatedwiththe growthof abusiness.


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Challenges

Benefits

(4 marks)

GO ON TO THE NEXT PAGE


012400208 2017

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0124002011 J
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(c) Explain TWO ways in which the growth of a business affects its organizational structure

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


01240020/F 2017

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0124002012 J
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4. (a) (i) Define the term 'brand name'
-13- -l

(2 marks)

(ii) Identi$ TWO forms of packaging.

(2 marks)

(iii) State TWO purposes of packaging.

(2 marks)

,ts..
=r

GO ON TO THE NEXT PAGE


0t2400208 2017
i:
t:,
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0124002013 _l
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-14-

Describe TWO techniques used in selling.


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:.ft
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a-aata:

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(4 marks) ,l!+.
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(iD Outline TWO methods which vendors can employ to promote sales. ,*1,,
ltii+-l
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:_tA'-
:-!!l*-

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:8+'
.k.
'ha:'
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:it.:
.tk,
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(4 marks) G
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GO ON TO THE NEXT PAGE
01240020/F 20t7 :..:

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0124002014
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r (c)
-15-

Explain TWO ways in which the existence of copyright is likely to influence the actions
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of producers and consumers.

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


0t2400201F 2017

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0124002015
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5. (a) Define the term 'standard of living'.
-16- -l

(2 marks)

(b) State THREE factors that can be used to determine

(D quality of life

(3 marks)

(ii) standard of living.

(3 marks)
GO ON TO THE NEXT PAGE
012400201F 2017

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(c) Describe TWO programmes that Ministries of Education could put in place to foster
economic growth and development.

,-I+,
--ts+:

$
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.fi
ia.
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-_\J_:

:+

(6 marks)

-=+.

Eri
lEl
L:+i

GO ON TO THE NEXT PAGE


012400208 20t7

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0124002017 J
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-18-

Identiff TWO methods that are used to measure a country's national income and explain
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how EACH method is used.

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..'G
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(6 marks)
:s
=
:....:
Total20 marks
::.

END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORI( ON THIS TEST.

01240020tF 2017

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'....:1
r FORM TP 2017106 % TEST CODE OI24OO32
MAY/JUNE 2OI7
-l
CARIBBEAN EXAMINATIONS COUNCIL
CARIBBEAN SECONDARY EDUCATION CERTIFICATE@
EXAMINATION

PRINCIPLES OF BUSINESS

Paper 032 - General Proficiency

I hour I5 minutes

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

l. Answer ALL questions.

2. write your answers in the spaces provided in this answer booklet.

3. Do NOT write in the margins.

4. You are advised to take some time to read through the paper and plan your
answers.

5. You may use a silent, non-programmable catculator to answer questions.

6' If you need to rewrite any answer and there is not enough space to do so on
the
original page' you must use the extra lined page(s; provided at the back
of this
booklet. Remember to draw a rine through your originar answer.

7. If you use the extrapage(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

ffi Copyright @ 2016 Caribbean Examinations Council


All rights reserved

L 01240032/F 2017 I lllll il] il]t ilfl flilH [[l


0124003203
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INSTRUCTIONS: The following
-4-

case study contains information for a business


-l
plan. Read the case
and answer the questions that follow.

CASE STUDY

K&SSweetDelights

After leaving culinary school, Kaycee and Shakira decided to form a partnership. They pooled their
and expertise,
resources to start and hanage a business called K & S Sweet Delights. Given their training
process of making
they decided that, together-with two assistants, they would be heavily involved in the
pastries and c6nfectionery. The partners realized that they would need to hire persons to
take care
"uk".,
of their accounts and help with marketing their products'

Complete the following business plan using information from the case study'

OPERATIONAL PLAN

1 Nature of Business

business organization that Kaycee


State TWO advantages and ONE disadvantage of the type of
and Shakira decided to form.

Advantages

Disadvantage

(3 marks)

GO ON TO THE NEXT PAGE


012400321F 2017

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0124003204
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2. Internal Organizational Structure
-5- -l
List the THREE functional areas of business operations that Kaycee and Shakira have identified.

(3 marks)

3. Management Functions and Responsibilities

(a) State TWO management functions that the owners would need to perform

(2 marks)

(b) Identify TWO groups to which the partners would be accountable.

(2 marks)

Total 10 marks

ffi GO ON TO THE NEXT PAGE

J
012400321F 2017

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0124003205
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MARI(ETING PLAN
6- -l
While at culinary school, Kaycee and Shakira discovered that there was a great demand for the
confectionery items that they offered regularly for sale on campus. Family members and friends who
ordered cupcakes, cheesecakes, birthday cakes and even wedding cakes - would always compliment
them on the quality, attractiveness and affordability of their products. Kaycee and Shakira observed
too that many superrnarkets as well as hotels on the island were interested in finding regular sources of
supply for these items. When they decided to form the business the two friends were convinced that they
would have the competitive advantage. They believed that their use of local fruits and their distinctive
flair would set them apart from the competition and would make their products popular in both the local
and tourist markets.

4. Market Research

(a) Identify TWO methods that K & S Sweet Delights could use to obtain information about
the potential market.

(2 marks)

(b) State TWO factors which led Kaycee and Shakira to believe that there would be a large
market for their products.

(2 marks)

5 Target Market

Identify TWO potential customers which K & S Sweet Delights could target.

(2 marks)

GO ON TO THE NEXT PAGE


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6. Consumer Behaviour

Outline TWO factors which could encourage consumers to purchase items from K & S Sweet
Delights.

(4 marks)

7 Promotional Stratesies

(a) Outline TWO ways in which K & S Sweet Delights could promote its products.

(4 marks)

(b) Identify TWO media which K & S Sweet Delights could use to advertise its products.

(2 marks)

ffi GO ON TO THE NEXT PAGE

I
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8. Pricing
8
-l
State TWO factors which Kaycee and Shakira should consider when pricing their
products.

(2 marks)

9 Distribution

State TWO distribution channels which K & S Sweet Delights could use to distribute its products.

(2 marks)

Total20 marks

FINANCIAL PLAN
Since Kaycee and Shakira did not have the money to purchase a business place, they decided to operate
from rented premises. They plan to obtain a loan from a commercial bank to purchase equipment for the
business and a van for deliveries. In addition to making payments on the loan, they would also have to
budget for monthly expenses.

10. Sources and Uses of Finance

(a) List TWO examples of capital goods that the business would require

(2 marks)

(b) List TWO forms of collateral which K & S Sweet Delights could use as security for the
bank loan.

(2 marks)
GO ON TO THE NEXT PAGE
0t2400321F 20t7

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r (c)
-9-

Identify TWO monthly expenses that the business is likely to incur.


-l

(2 marks)

11. State ONE example of working capital that the business will require.

(1 mark)

12. Executive Summarv

Write a summary ofthe business which includes information from the three sections ofthe business
plan.

(3 marks)

Total l0 marks

END OF TEST

IF YOU FINISH BEFOR-E TIME IS CALLED, CHECK YOUR


WORI( ON THIS TEST'

ffi 012400321F 2017

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0124003209
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r FORM TP 2018028
qto TEST CODE OI24OO2O
JANUARY 2018
-l
CARIBBEAN EXAMINATIONS COUNCIL
CARIBBEAN SECONDARY EDUCATION CERTIFICATE@
EXAMINATION

PRINCIPLES OF BUSINESS

Paper 02 - General Proficiency

2 hours

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

1. This paper consists of FIVE questions. AnswerALL questions.

2 Write your answers in the spaces provided in this answer booklet.

a
J Do NOT write in the margins.

4 You are advised to take some time to read through the paper and plan your answers.

5 If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer:

6 If youuse the extra page(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

Copyright @ 2017 Caribbean Examinations Council


All rights reserved.

L 01240020 / JANUARY/r 20 I 8
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0124002003
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r AnswerALL questions.
-4- -l

1. (a) Define EACH of the following terms:

(i) Goods

(2 marks)

(ii) Services

(2 marks)

(b) Outline ONE advantage and ONE disadvantage of e-commerce.

Advantage

Disadvantage

(4 marks)

GO ON TO THE NEXT PAGE


0 1 240020/JANUARY/F 20 1 8

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0124002004
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r (c)
5

State TWO characteristics of EACH of the following types of economic systems:


-l
(i) Planned economy

(2 marks)

(ii) Free enterprise

(2 marks)

(iii) Mixed economy

(2 marks)

GO ON TO THE NEXT PAGE


01240020 / JANUARY/F 20 I 8

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0124002005 I
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r (d)
-6-

Explain TWO ways in which businesses can contribute to the social and economic development
-l
of a country.

(6 marks)

Total20 marks

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0I 240020/JANUARY/F 20 1 8

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0124002006
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r 2. (a) Define EACH of the following legal concepts:
-7 - -l
(i) Counteroffer

(2 marks)

(ii) Invitation to treat

(2 marks)

(b) Describe TWO characteristics of a simple contract.

(4 marks)

GO ON TO THE NEXT PAGE


0 1 240020/JANUARY/F 20 1 8

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0124002007 J
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r (c) (i)
-8-

State TWO characteristics of a specialty contract.


-l

(2 marks)

(ii) Give TWO examples of a specialty contract.

(2 marks)

(d) Describe ONE type of mistake in a contract.

(2 marks)

GO ON TO THE NEXT PAGE


0l 240020/JANUARY/r' 20 1 8

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(e) John agreed to deliver goods for Mary at a specified date and time. He fell ill and failed to
deliver the goods at the agreed date and time. He eventually delivered the goods at a much
later date.

Explain TWO ways in which this contract was discharged or terminated.

(6 marks)

Total20 marks

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01240020 I JANUARY/F 20 1 8

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0124002009
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3. (a)
-10-

Identifu THREE industries in the Caribbean that have developed from EACH of the following
-l
productive activities :

(i) Farming

(3 marks)

(ii) Mining/quarrying

(3 marks)

(b) Outline TWO benefits of linkage industries to Caribbean economies.

(4 marks)

GO ON TO THE NEXT PAGE


0 240020/JANUARY/F 20 1 8

I
1

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0124002010
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r (c)
- 11-

List FOUR factors which should be considered when determining the location of a business.
-l

(4 marks)

(d) Many businesses start small and later develop into large businesses. Explain ONE positive
effect and ONE negative effect of growth on a business.

Positive effect.......

Negative effect

(6 marks)

Total20 marks

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0 1 240020/JANUARY/F 20 1 8

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0124002011
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4. (a) Define EACH of the following terms:
-12- -l
(i) Investment

(2 marks)

(ii) Savings

(2 marks)

(b) IdentiS, TWO sources of capital in EACH of the following markets:

(i) Money market

(2 marks)

(iD Capitalmarket

(2 marks)

(c) State TWO factors which could determine how much capital a firm borrows.

(2 marks)

GO ON TO THE NEXT PAGE


01 240020 / IANUARY/F 20 l 8

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0124002012 I
r (d)
- 13 -

Describe TWO methods used by central banks to regulate the activities of commercial banks.
-l

(4 marks)

(e) Explain ONE benefit and ONE risk of using the stock market for investment.

Benefit

Risk

(6 marks)

Total20 marks

GO ON TO THE NEXT PAGE


01240020/JANUARY/F 201 8

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0124002013
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s. (a) Define EACH of the following terms
-t4- -l
(i) Economic growth

(2 marks)

(ii) Economic development

(2 marks)

(b) List the THREE methods by which governments measure the national income of a country.

(3 marks)

(c) State THREE reasons why countries engage in international trade.

(3 marks)

GO ON TO THE NEXT PAGE


01240020 / JANUARY/F 20 I 8

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0124002014
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r (d)
-15-

Distinguish between 'balance of trade'and 'balance of payments'


-l

(4 marks)

(e) Explain TWO measures a country may adopt to address its balance of payments problems.

(6 marks)

Total20 marks

EI\ID OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CIIECK YOUR WORK ON THIS TEST.

0 1240020 I JANUARY/F 20 I 8

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0124002015
llH ffil lll] llil lul
J
ffi
r FORM TP 2018029
qto TEST CODE OI24OO32
JANUARY 2018
-l
CARIBBEAN EXAMINATIONS COUNCIL
CARIBBEAN SECONDARY EDUCATION CERTIFICATE@
EXAMINATION

PRINCIPLES OF BUSINESS

Paper 032 - General Proficiency

t hour 15 minutes

READ THE FOLLOWING INSTRUCTIONS CARE,FULLY.

1. AnswerALLquestions.

2. Write your answers in the spaces provided in this answer booklet.

3. Do NOT write in the margins.

4. You are advised to take some time to read through the paper and plan your answers.

5. You may use a silent, non-programmable calculator to answer questions.

6. If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer.

7 If you use the extra page(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.

DO NOT TURI\ THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

Copyright @ 2017 Caribbean Examinations Council


All rights reserved.

L 0I240032|JANUARY 20r8
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0124003203
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INSTRUCTIONS: The following case study contains information for a business plan. Read the
case and answer the questions that follow.

CASE STUDY

M&E Juices Limited

SECTION A

M&E Juices Limited started as a small business in the home of its owner, Marlene Cross, who operated
the business as a part-time activity while she was employed elsewhere. She made juices from fresh fruits
and vegetables, bottled and sold them to friends and other associates. The business was very successful.
After two years, Marlene decided to make it more formal. She resigned from her job to concentrate full
time on the business. No longer able to carry out all the business activities by herself, Marlene recruited
four employees and set up a structure for the business. She subsequently registered the business and she
and her husband, Edward, are the only owners and directors. In addition to being the manager, she is
also directly responsible for the production department. Edward is responsible for sales. He is assisted
in this area by a delivery man. Both Marlene and Edward are pleased with the team of employees and
have implemented strategies to enhance team building.

Complete the following business plan using information from the case

OPERATIONAL PLAN

I Nature and Type of Business

Identify the type of business based on the type of ownership

(1 mark)

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r 2 Intemal Structure of the Organization
-5- -l
Complete the followingorganizational chart to show the structure of M&E Juices Limited.

Production
Staff

(3 marks)

3 Reasons for Establishing a Business

State TWO personal needs that Marlene may have been seeking to satisfy by starting the business.

(2 marks)

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4. Functions of Management
-6- -l
Describe TWO functions of management utilized by Marlene. Use evidence from the case to
support your answer.

(4 marks)

Total 10 marks

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ot240032tJANUARY 2018

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SECTION B
-7 - -l
The business could no longer be accommodated in Marlene's home. It was relocated to leased premises
in a busy commercial district. The most reliable supplier of fruits and vegetables, Palmer Farms, is now
located a short distance from the business. M&E Juices Limited is also within walking distance of a
number of facilities including a fitness centre and an educational complex. In addition to delivering to
retail outlets and doing door-to-door deliveries, Edward has designed a plan to sell juices over the counter;
a promotional campaign is part of this plan. All of this was done in an effort to seize the opportunities
afforded by the new location.

MARI(ETING PLAN

5. Location of the Business

List THREE factors that may have influenced the decision to relocate the business.

(3 marks)

6. Production

(a) Identifu the level of production in which M&E Juices Limited is engaged.

(1 mark)

(b) State ONE backward linkage evident in the case

(1 mark)

(c) Outline ONE benefit that M&E Juices Limited could derive from the backward linkage

(2 marks)

GO ON TO THE NEXT PAGE


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7 Distribution
-8 -l
(a) Identifu TWO examples of direct selling used by the business.

(2 marks)

(b) Identify ONE example of indirect selling used by the business

(1 mark)

8. Thrget Markets

Identify TWO groups of potential customers of the business

(2 marks)

9. Factors Influencing Consumer Behaviour

Outline TWO factors that may determine whether the potential customers of the business become
actual customers.

(4 marks)

GO ON TO THE NEXT PAGE


01240032/JANUARY 2018

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r 10. Promotion
-9 -l
Describe TWO promotional strategies that M&E Juices Limited could employ to boost sales.

(4 marks)

Total20 marks

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SECTION C
-10- -l
The owners were excited about the developments in their business. However, they realized that they
would need additional short-term financing in order to avoid a cash flow squeeze. Before making an
application for financial assistance, Marlene sought to ensure that the business was tax compliant. She
had an accountant examine the books, who informed her that while the business was compliant with
consumption tax retums, income tax deductions had not been calculated correctly.

FINAI\CIAL PLAN

11. Sources ofFinance

State TWO sources from which M&E Juices Limited may obtain financing.

(2 marks)

12. Taxation

Identify ONE direct tax and ONE indirect tax levied on the business.

Direct tax

Indirect tax
(2 marks)

13. Government Regulations

Explain how the management of M&E Juices Limited could show compliance with any ONE
government regulation for the protection of consumers.

(3 marks)

GO ON TO THE NEXT PAGE


01240032/JANUARY 2018

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0124003210
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14. Executive Summary
- ll - -l
Describe the overall business operation in ONE paragraph, covering information from the THREE
main areas of the business plan.

(3 marks)

Total 10 marks

END OF TEST

IF'YOU FINISII BEFORE TIME IS CALLED, CIIECKYOURWORK ON TIIIS TEST.

01240032/IANUARY 2018

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0124003211
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