INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)

ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue IV April 2024

Social Medias’ Influence on Political Participation of Social Studies

Students in Davao Central College
Denniel John L. Banzon, Sherlyn A. Peladas, Hannah A. Salar, Angelica G. Sale, Alnajs Q. Basinas,
Alkhaser V. Sappayani

Davao Central College

DOI: https://dx.doi.org/10.47772/IJRISS.2024.804266

Received: 31 March 2024; Revised: 13 April 2024; Accepted: 24 April 2024; Published: 24 May 2024

ABSTRACT

The study was conducted to explore the social medias’ influence on political participation of Social Studies
students in Davao Central College. The study took place in Toril, Davao City. The study identified fourteen
4th year Social Studies students as participants of the study through an in-depth-interview in Davao Central
College. The study conducted in the month of March 2023 and is carried out through qualitative research
method in a phenomenological approach. Moreover, the researchers prepared and organized data for
analysis. Then, reducing the data into themes through a process of coding and condensing the codes, and
finally presenting the data intablesto come up with the discussion, implications and recommendations. This
was mainly to know the social medias’ influence on political participation of Social Studies students in
Davao Central College. The study emerged three themes on the social medias’ influence on political
participation of Social Studies students, these are data collection, impactful, and responsible use of social
media.

Keywords: social media, influence, political participation

BACKGROUND OF THE STUDY

In a world where pencils are no longer much needed, and as technology keeps evolving, it can never deny
that the traditional way of getting information slowly fading away. Technology keeps invading the lives of
humanity where people tend to depend on it like in communication,education, news, work, as well as in
politics.

In Southern Asia, internet usage is linked to political participation, particularly in developing countries such
as Pakistan, India, and Bangladesh, and this tendency is heavily impacting elections. The internet and social
media have grown in importance for communicating political information (McAllister, 2016).

In a study conducted by Ahmad, Alvi, and Ittefaq (2019) cited that, most students use social media to stay
politically aware and informed. Political effectiveness is substantially influenced by online political
participation. Furthermore, social media platforms are critical for netizens to engage in actual political
participation.

In the Philippines, a study made of Misamis University (2016), showed the relative influence of social
media in choosing a president. Various platforms have been included in the survey including Facebook,
Instagram, and Twitter.

In the Philippines Sociological review of Niño Lim (2009) states that, a new definition of political

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engagement, particularly among young people, has been made possible by social media platforms’
emergence as political venues. Their participatory nature, particularly blogging, social networking, and
content sharing, has encouraged more individuals to become active in political concerns and has helped shift
the form of protest from public spaces to the internet.

In Davao Central College many students utilize their social media not just for the mean of communication
but also for gaining information.Students in Social Studies are taught the value of political involvement and
are prepared to participate in the political life of their communities and the nation.Thus,they are expected to
be knowledgeable in terms of politics including the utilization of social media.

Further, there is no available studies and literature about the influence of social media towards political
participation in the local setting thus paved the way to the researchers to conduct this study.

THEORETICAL LENS

This study is anchored on Social Influence Theory of Herbert Kelman (1958). According to Kelman
(1958),people are profoundly influenced by the opinions and actions of others. This idea is typically used to
persuade large groups of people or to change behavior over time. Social influence theory’s fundamental
element is that when people observe another person acting in a certain way, they tend to assume that there is
a good explanation and justification behind it. This facilitates their adoption of the same attitudes and
behaviors.

Further, the students’ experiences are connected to social influence theory because students’ behavior is
determined by how other people perceive to certain situation. This is greatly anchored to our study because
many students utilize social media in different aspect thus it greatly influences their behavior and actions in
online world particularly in terms of politics.

Also, this study is anchored to the agenda-setting theory that posits that the media can shape the public’s
perception of what issues are important. In the context of social media and politics, this theory suggests that
the issues that are discussed and emphasized on social media can influence the issues that people see as
important and relevant to the political conversation (McCombs&Shaw, 1968).

METHODS

In this context, the researchers conceptualized about qualitative study through thematic analysis, for the
study entailed to determine and take a basis to look on the social medias’ influence on political participation
of Social Studies students at Davao Central College. Likewise it addresses to the different behavior
approach by operating their desires that included to the data analysis to measure.

RESULTS AND DISCUSSION

Data Collection

The participants said that they used social media to collect information on specific political candidates and
issues. This information allows them to become more knowledgeable about the subject matter at hand. They
believed that social media provided them with a valuable platform to stay informed and engaged in the
political process.

Their observations were supported by other participants who acknowledged the effectiveness of social
media in gathering information. The collective agreement among the participants reinforces the notion that

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social media has become asource of information in today’s world. They relayed:

“I do gain a lot of information…”-Esang

“I can get many information…”-Matt

In a study by Enli and Skogerbo (2013), they found that social media has allowed for a more decentralized
flow of political information, enabling citizens to have direct access to political news and to engage in
political discussions without relying solely on traditional media sources.

So through social media, I was able to gather different information and backgrounds about the events
related to politics…-Wen Wen

I’ve seen and read information…-Vien

Furthermore, Tang and Wen (2023) asserted that social media has slowly became a part of young people’s
daily life and has emerged as the primary platform for young people, especially college students, to share
information, experiences, and ideas. By enabling people to express themselves and participate in political
activities online, frequently outside of formal organizations, social media has further expanded the notion of
political engagement. These actions include starting and participating in online communities, working with
friends virtually, and setting up self-contained online signatures.

Facebook Utilization

According to some participants, Facebook was a preferred platform for gathering political information. The
participants revealed that they utilized the social media platform to stay updated on current political events
and news. It was evident that Facebook played a significant role in their political awareness and decision-
making processes.

“I use Facebook because a lot of different information circulates there, that’s why it’s the most commonly
used social media platform…”-WenWen

“Upon using Facebook I’ve seen and read information a lot that includes fake news. But I stand in factual
information…”
-Vien

Several participants supported the statement of WenWen and Vien (2023), stating that:

“Facebook is vast and diverse so you could get a lot of information…”

–Lady Gaga

“Facebook because that’s where we usually see many videos regarding about someone’s political
identity…”
– Hulyo

“I used Facebook because it contains a lot of current issues and it has a lot of accessible information…”
– Ystela

Shehzad et al., (2021)discovered a correlation between Facebook usage and online political participation.
Facebook is one of the most widely used online tools for enabling user interaction in the virtual world.
Facebook users grant access to their profiles and share their information with other Facebook users.
Facebook offers a platform for teenagers to engage in a variety of activities, including as messaging,

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uploading images, leaving comments, and sharing information, all of which have varying effects on their
participation.

Furthermore, the reliance of every individual is acceptable since Facebook is a legitimate platform for civic
and political participation, as well as a significant source of political news in the most industrialized
countries. The impact of social media in the complicated interaction between news consumption and
political engagement has been extensively researched, with most findings indicating that platforms such as
Facebook have beneficial influences on political outcomes (David, 2019). Thus, Facebook provides a forum
for its users to discuss a specific topic and exchange political information. Individuals in Facebook groups
communicate their various social and political viewpoints.

Gain Information

Several participants shared that they had successfully obtained information about specific political
candidates and issues via social media. This suggests that social media is a platform that many people use to
stay informed about politics. Given the widespread use of social media, it is likely that many people rely on
it as a source of political news and information.

“I gain many different knowledge about different political issues and concerns…”-Lady Gaga

“I do gain some knowledge because there are things that I can read and learn from…”-Repet

Several participants concurred with Lady Gaga and Repet’s assertion that social media is a valuable tool for
accessing information, particularly in the realm of politics. They said:

“I can get knowledge or information about politicians…”

-Johny Bravo

“I do gain a lot of information…”- Esang

“I can get many information…” –Matt

Yan (2021)cited that social media has become an important part of people’s daily lives and the entire
society, not only because it transforms forms of communication, but also because it has the ability to
redistribute power by transforming the relationship between governments and citizens, giving citizens more
opportunities to participate in politics, spreading democracy awareness, having the power to contend against
unfair social events, and monitoring government behavior. And it has caused a fundamental shift in the
political environment, altering not only how people interact with one another, access and obtain information,
but also how they “ultimately use this information to choose who governs,” altering the existing media
landscape and “structures guiding political communication.”

Backtracking

The abundance of information available on the internet has made it difficult for individuals to discern what
is true and what is not. As a result, people are becoming more cautious about the information they receive
from social media, especially when it comes to politics. They have adopted the practice of fact-checking and
backtracking every piece of information they come across to ensure its accuracy.

“Verify information online, in order for me to a have the correct information and have informed
decisions…”–Matt

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“I conduct a background check on the information to make an informed decision…”

-WenWen

Some participants concurred with Matt and WenWen that due to the abundance of political information
available online, they often feel compelled to backtrack and verify the accuracy of the information. They
said:

“I conduct further research if he/she really is true, if that candidate is good…”

-Anje

“I usually evaluate if that information is reliable or not. I make sure to verify its credibility before
considering it as reliable information…”
-Esang

“I filter it and I am careful about spreading wrong information like ruining someone’s personality…”
-Johnny Bravo

Social media makes it easy to get information, knowledge, education, and enjoyment. Political information,
in particular, is widely available on online platforms with ease of access for potential users (Ali,
Habes,&Qamar, 2020). Furthermore, the internet allows billions of people to access information with a few
keystrokes. However, it also makes false information easy to spread, which can be disastrous for both
individuals and society as a whole. As a result, it is critical to verify information sources. When determining
whether or not information is based on facts, most people do background checks to confirm the
information’s reliability.

Shapiro and Winters’ study from 2017, political accountability necessitates both the availability of reliable
information regarding politician behavior and the ability of the general public to recognize reliable
information when they see it. Studies have revealed that people base their judgements of a source’s
credibility on its knowledge and dependability since the beginning of credibility research (Johnson and
Kaye, 2014).

Impactful

Social media has emerged as a powerful tool that has impacted users in various ways. One of the areas
where it has had a significant impact is political discourse. Through the use of social media platforms, users
can easily access a vast amount of information, and this has led to an increase in political awareness and
engagement.

“Really social media has shape or change my political views, and also my views on different social issues
and concern…”-Lady Gaga

“For me it has a big influence though I’m not really into politics but sometimes my urges in politics is arise
or to improve and to enhance…”- Anje

Several participants agreed to the response of Lady Gaga and Anje that their use of social media had a
notable impact on their political participation. They said:

“It was influential because I could see the different perspectives on political issues from various sources…”-
Repet

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“So, using social media I was able to know that person and realize how good or bad he/she…”- Vien

In a study conducted Gibson, Lusoli, & Ward (2014) examined the impact of social media on political
participation in developing democracies. The study found that social media can facilitate political
mobilization and increase citizens’ willingness to participate in political activities.

Frame of Mind

Some participants revealed that with the abundance of political information on social media has a significant
impact on our perspective and mindset. The sheer volume of content available can expose us to a wide range
of opinions and viewpoints, which can challenge our existing beliefs and shape our understanding of
complex political issues.

“It changes my perspective on different political issues and concern during the time of election…”
–Lady Gaga

“I gain new knowledge and information that help me to change my perspective especially in politics…”
–Matt

Lady Gaga and Matt’s views were supported by several participants, who acknowledged that social media
has influence their mindset and perspectives on political matters. They said:

“It can also change my mindset and perspective…”

-WenWen

“Through social media platform I am able to change my viewpoints, my perspectives especially in

information I read…”
-Anje

In a study conducted by Drina, Eni, and Antir (2021), showed that political knowledge is influence by the
use of social media through mediating online discussions over different social media platforms. The more
students use social media and discuss political issues, the higher their level of knowledge. Their study
implies that instructors can utilize social media to integrate the instructional design of relevant courses
which facilitate political discussion to learn the extent of the students political knowledge acquisition.

New Knowledge

Social media platforms have proven instrumental in enhancing participants’ knowledge, particularly in the
realm of politics. Numerous individuals revealed that they have gained valuable insights and information
through their engagement with social media. The accessibility and widespread availability of political
discussions and news on these platforms have contributed to their knowledge acquisition.

Some participants agreed with Lady Gaga that they were able to gather new information, especially about
politics, through social media. They recognized that using social media platforms helped them access a wide
range of knowledge and stay informed about political events. They said:

“I gain new knowledge and information that help me to change my perspective especially in politics…”
– Lady Gaga

“So using social media I was able to know that person and realize how good or bad him/her…”
-Vien

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“We can gain other information even though it’s facts or false bu then we can gain information or ideas…”
-Binibini

Social media has become a daily source of information on politics and latest events for millennials (Evans,
2019). They believe that social media is a source of information that has great credibility and reputation for
obtaining political information. The information sources presented on a social media will be trusted once
they contain accurate, relevant, sustainable and consistent information.

Responsible use of Social Media

The participants emphasized the need for responsible use of social media, particularly when it comes to
political information. They acknowledged the abundance of different viewpoints available online and
highlighted the importance of being discerning and critical consumers of information. Ultimately, the group
agreed that taking responsibility for our own social media use is crucial for maintaining a healthy and
informed public discourse.

“Social media user who uses different social media platforms is that you need to be a responsible user and
not impulsively share your information…”- WenWen

“it is important to be responsible. Don’t always comment or rant without fully understandi ng the reason
and deeper meaning behind…”- Raycee

Several participants agreed to WenWen and Raycee, that the abundance of information on various social
media platforms highlights the importance of responsible usage. As users, we must be mindful of our
actions and take responsibility for the content we consume, share, and engage with. They said:

“We should be responsible in using social media, we should connect people not destroy others…”
- Hulyo

“We should be aware of the information that is shared on social media platforms…”
- Esang

According to Social Care Wales (2019), many of us use social media to communicate with others both
personally and in our working lives. It helps us connect with people and keep in touch. If used responsibly,
social media can offer many benefits, including accessing professional and support networks, learning
resources and information.

In fact, according to Clavite (2018), we need to first verify information before “sharing” it on social media to
avoid spreading false information. “Responsible sharing of information is not just an advocacy that starts
with the government, nor with whoever runs social media platforms. He described a responsible social
media user as someone who “provides and shares only the right information to empower people and
communities.”

Reliability

The participants recommended that in light of the abundance of political information available on social
media, it is important to only rely on factual information.The participants stressed that by prioritizing facts
and avoiding sensationalized or biased content, individuals can make more informed decisions.

“We should ensure that all our posts are facts and we should have reliable sources to support our posts…”
–Hulyo

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“Share information that are accurate and credible…” –Lady Gaga

“Be sure that the information that you are using is factual or based on facts…”
-Max

Some participants agreed to Lady Gaga, Hulyo, and Max that it is essential to prioritize sharing and gaining
information that is solely based on factual evidence. By acknowledging the importance of using reliable
sources and avoiding the spread of misinformation, we can maintain the integrity of our field and contribute
to informed decision-making in society. They said:

“We should have different reliable sources and not just focus to one information only…”

-Ystela

“Avoid spreading or producing any form of fake news…”

–Johny Bravo

“Make sure that your post on social media is really relevant and based on facts…”
-Binibini

“You should create your own research and not just rely on social media…”
-Repet

In fact, according to Tang and Wen (2023), Social media has slowly becoming a part of young people’s
daily life and has emerged as the primary platform for young people, especially college students, to share
information, experiences, and ideas. By enabling people to express themselves and participate in political
activities online, frequently outside of formal organizations, social media has further expanded the notion of
political engagement. These actions include starting and participating in online communities, working with
friends virtually, and setting up self-contained online signatures. In seeking information, one should
especially pay attention in evaluating the reliability of information in social media (Päivitetty, 2022).

CONCLUSION

The political participation of the Social Studies students was highly influence by social media. Based on the
findings, observation, and data collected from the participants and the literature, the researchers identified a
significant theme in the experiences of Social Studies students regarding their online participation in
politics, which is data collection. This theme encompassed three subthemes: Facebook utilization, gaining
information, and backtracking. By exploring the implications of data collection within these subthemes, we
could gain a deeper understanding of the students’ experiences.

Facebook utilization plays a crucial role in the data collection aspect of online political participation. Social
media platforms like Facebook often serve as a primary means of communication and engagement for
students. Gaining information is another subtheme related to data collection in the context of online political
participation. Students actively seek information through various online sources such as news articles, blogs,
and social media platforms. Given the abundance of information on various social media platforms, students
have developed a tendency to engage in backtracking, meticulously verifying the credibility of each piece of
information they come across.

The frame of mind and the acquisition of new knowledge have profound implications for the influence of
social media on the political participation of students. The frame of mind refers to the mindset or

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perspective that social media platforms can shape among students. Through exposure to diverse opinions,
discussions, and information, social media can influence the way students perceive and interpret political
issues. This could impact their political participation by reinforcing their preconceived notions, limiting
exposure to opposing viewpoints, and potentially hindering open-mindedness and critical thinking. Also,
social media platforms provided students with access to an abundance of information and resources related
to politics. They could engage with news articles, opinion pieces, videos, and discussions that cover a wide
range of political topics. This exposure to new knowledge could expand students’ understanding of political
issues, increase their awareness of different perspectives, and potentially motivate them to participate in
political activities.

During discussions with Social Studies students, the responsible use of social media emerged as a major
theme, with a subtheme focused on reliability. The participants emphasized the importance of utilizing
social media with proper etiquette, particularly in political matters. They suggested that it is crucial to fact-
check information before sharing it to avoid misinformation and misinterpretation. Some participants
stressed the need for Social Studies students to be especially cautious about the information they share or
consume, as they work with facts regularly. This highlights the power of social media in shaping
individuals’ perspectives and attitudes towards political matters.

RECOMMENDATIONS

Schools should play a pivotal role in educating students about responsible social media usage by
emphasizing the importance of fact-checking before sharing information and modeling responsible
behavior. Teachers should instruct students on proper social media etiquette, especially regarding political
topics, to help them understand the potential consequences of their actions online. Students themselves
should prioritize thinking before posting, fact-checking before sharing, and being positive digital citizens to
contribute to a safe online environment. For future researchers, employing a quantitative approach will offer
a broader scope for analyzing data across various populations and contexts. This study will also raise
awareness within the community about the appropriate use of social media, particularly concerning political
information.

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