Communication

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Communication

An introduction
1. What is Communication
Communication is the transfer
of information from one person
to another, whether or not it
elicits confidence; but the
information transferred must be
understandable to the receiver.

G.G. Brown

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Communication is a process of
exchanging information, ideas, thoughts,
feelings and emotions through speech,
signals, writing, or behavior. In
communication process, a sender
(encoder) encodes a message and then
using a medium/channel sends it to the
receiver (decoder) who decodes the
message and after processing
information, sends back appropriate
feedback/reply using a medium/channel.
Speech acts
J. L. Austin (1962) How to Do Things with Words

Three different acts:


• A locutionary act: the act of pronouncing sounds ‘with sense and reference’ (Austin
1962: 92-98, 101-102) using the proper syntax and the right vocabulary. It is the act of
communicating information. (concrete act of speaking)
• An illocutionary act: the act that we do in uttering a sentence in a given situation
(persuade, promise, warning, control, threat, etc). The context helps in signifying which
illocution was performed. (intention)
• A perlocutionary act: the act that we do by uttering a sentence. The results,
consequences of our utterance to the receiver. The context helps in signifying which
perlocution will be performed. (effect)

In order to understand the differences between the different acts it is necessary to


look at “the total speech act in the total speech situation” (Austin 1962: 147).
2. Types of communication and
communicative skills
❖VERBAL COMMUNICATION: the message is transmitted verbally
(communication by words).

• WRITTEN COMMUNICATION: letters, • ORAL COMMUNICATION: conversations,


emails, reports, documents, etc. speeches, meetings, conferences, etc.

• Precise, rigid and permanent • Flexible communication, it provides immediate


communication. It can be used for future feedback and opportunity to check whether
references, but it is time-consuming, and it the message is clear, but it is less authentic
does not provide immediate feedback. and more informal than written
communication, and not as organized as
written communication.

Visual channel Acoustic channel


• NONVERBAL COMMUNICATION: the message is transmitted through facial
expressions, body language, pictures, colours, icons, eye contact, tones, etc.

• Appearance: clothing, hairstyle, neatness, • Sounds and noises.


use of cosmetics. • Paralanguage: voice quality, pitch, volume,
• Body Language: facial expressions, speaking style, prosodic features such as
gestures, postures and movements. rhythm, intonation, and stress.
• Paralanguage: handwriting style, spatial
arrangement of words, or the physical
layout of a page.

Visual channel Acoustic channel


Communication skills
Communication skills (“soft skill” or interpersonal skills), are those
skills necessary to achieve an efficient and effective
communication. They have been categorized in multiple ways,
each of which focuses on specific aspects of communication.
10 TOP COMMUNICATIVE SKILLS

Emotional intelligence
Cohesion and Clarity
Friendliness
Confidence
Empathy
Respect
(Active) Listening
Open-mindedness
Tone of Voice
Asking Good Questions

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7 C’s of effective communication
3. Interpersonal communication vs
Professional communication
Professional
Personal communication communication

• Interlocutors: family, friends, • Interlocutors:


colleagues. employer/employee,
customers, academic/large
• Register: informal. audience.
• Structure of communication: • Register: formal.
unstructured, spontaneous
and not planned. • Structure of communication:
well organized, planned.
Forms of personal
communication

• Oral communication:
conversations, informal speeches,
telephone calls, etc.
• Written communication: letter,
post-it, notes, etc.
• Digital communication: sms,
personal emails, chat, social
networks, etc.
Forms of professional
communication
• Oral communication: public speaking,
formal presentation to a group of
people, meeting, job interview, etc.
• Written communication: letters,
memos, project plans, policies and
procedures, articles for general
audiences, technical scientific reports,
marketing flyers, magazines, etc.
• Digital communication: social
networking, emailing, blogging, texting,
internet conferencing and research, etc.
Each type of communication require different
technical and soft skills.

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