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Year 12 VM Case Study Analysis

Lesson Objective: By the end of these lessons, you will understand how to analyse a case study by identifying key issues, stakeholders, and potential solutions, and by evaluating the implications of different decisions.

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Brooke Kelly
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19 views5 pages

Year 12 VM Case Study Analysis

Lesson Objective: By the end of these lessons, you will understand how to analyse a case study by identifying key issues, stakeholders, and potential solutions, and by evaluating the implications of different decisions.

Uploaded by

Brooke Kelly
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Year 12 VM Case Study Analysis

Lesson Objective:

By the end of these lessons, you will understand how to analyse a case study by identifying
key issues, stakeholders, and potential solutions, and by evaluating the implications of
different decisions.

Lesson Outline:

1. Introduction to Case Analysis

- Definition of a case study.

A case study is a detailed and in-depth examination of a particular instance, event,


individual, group, or organisation. It is often used in research and educational contexts to
explore complex issues in real-world settings.

- Importance of case studies in learning and real-world applications.

Case studies play a significant role in both learning and real-world applications due to their
ability to provide deep insights and practical understanding of complex issues. They are
aimed to help understand:

1. Detailed Analysis of Specific Instances:


○ Organisations use case studies to conduct thorough analyses of specific
events, projects, or strategies. This helps in understanding what worked,
what didn’t, and why.
2. Improving Practices and Policies:
○ Insights gained from case studies can inform the development of better
practices and policies. By understanding the successes and failures of others,
organisations can make more informed decisions.
3. Training and Professional Development:
○ Case studies are valuable tools for training and professional development.
They provide practical examples that professionals can learn from, improving
their skills and knowledge.
4. Benchmarking and Best Practices:
○ By studying successful case studies, organisations can benchmark their
performance and adopt best practices that have been proven effective in
similar situations.
5. Innovation and Strategy Development:
○ Case studies often highlight innovative solutions and strategies that can
inspire other organisations. They serve as a source of ideas and approaches
that can be adapted and implemented in different contexts.
6. Customer and Stakeholder Engagement:
○ For businesses, case studies can be powerful marketing tools. They showcase
the effectiveness of products or services through real-life success stories,
helping to build trust and credibility with potential customers and
stakeholders.

- Overview of the case analysis process.

2. Step-by-Step Guide to Analysing a Case

- Step 1: Read the Case Thoroughly


- Understand the context and background.
- Identify key facts and details.

- Step 2: Identify the Main Problem(s)


- Distinguish between symptoms and root problems.
- Use problem-solving techniques like the 5 Whys.

- Step 3: Identify Stakeholders


- Determine who is affected by the problem.
- Consider different perspectives.

- Step 4: Analyse the Issues


- Use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Consider the external and internal environment.

- Step 5: Generate Possible Solutions


- Brainstorm multiple solutions.
- Evaluate the feasibility and implications of each solution.

- Step 6: Recommend the Best Solution


- Justify your recommendation with evidence from the case.
- Consider short-term and long-term impacts.

- Step 7: Develop an Action Plan


- Outline steps to implement the solution.
- Identify potential obstacles and how to overcome them.
3. Case Study Example

- Present a brief case study relevant to the students' curriculum or interests.


- Read the case study aloud or distribute printed copies.
- Guide the class through the case analysis steps, prompting them with questions:
- What is the main problem?
- Who are the stakeholders?
- What are the possible solutions?
- What solution would you recommend and why?

4. Group Activity: Analysing a New Case

- Divide students into small groups and assign each group a different case study.
- Each group works through the case analysis steps, documenting their findings.
- Groups present their analysis and recommendations to the class.

5. Class Discussion and Feedback

- Discuss the different analyses and solutions proposed by each group.


- Highlight strengths and areas for improvement.
- Encourage students to ask questions and provide feedback.

6. Conclusion and Summary

- Recap the key steps in case analysis.


- Emphasise the importance of a structured approach.
- Assign a homework task to analyse a new case study individually.

Task:

Choose a case study from the provided list. Write a detailed analysis following the steps
discussed in class. Your analysis should include:

- A summary of the case.

- Identification of the main problem(s) and stakeholders.


- An analysis of the issues using a SWOT framework.
- At least three possible solutions with an evaluation of each.
- A recommended solution with a justified action plan.
Class Example Case Study for Classroom Analysis

Case Study: The Chocolate Factory

Background:

The Chocolate Factory, a small family-owned business, has been producing high-quality
chocolates for over 50 years. Recently, they have been facing declining sales due to
increased competition and changing consumer preferences towards healthier options.

Key Facts:

- The factory employs 50 workers, many of whom have been with the company for decades.
- Their current product line includes traditional milk chocolates and dark chocolates.
- New competitors offer organic, sugar-free, and vegan chocolate options.
- Customer feedback suggests a demand for healthier alternatives.

Main Problem:

How can The Chocolate Factory increase sales and remain competitive in the changing
market?

Stakeholders:

- The factory owners and their family.


- Employees of the factory.
- Current and potential customers.
- Local suppliers and partners.

SWOT Analysis:

- Strengths: Established brand, loyal customer base, skilled workforce.


- Weaknesses: Limited product range, traditional marketing strategies.
- Opportunities: Growing market for healthy chocolate options, potential for online sales.
- Threats: Increased competition, changing consumer preferences, rising production costs.

Possible Solutions:

1. Introduce a new line of healthy chocolate options (e.g., organic, sugar-free, vegan).
2. Expand marketing efforts to reach new demographics, including online sales.
3. Partner with local health food stores to increase product visibility.
Recommended Solution:

Introduce a new line of healthy chocolate options while expanding online sales and
marketing efforts. This solution leverages the factory's strengths and addresses market
opportunities.

Action Plan:

- Research and develop new recipes for healthy chocolates.


- Train employees on new production techniques.
- Launch a marketing campaign targeting health-conscious consumers.
- Establish an online store and partner with local health food stores for distribution.

Potential Obstacles:

- Initial development and marketing costs.


- Resistance to change from long-term employees.
- Ensuring consistent quality in new products.

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