Hello,

Below you will find your customizable ecourse.

To edit the course quickly and easily just copy the code phrases below into the
"find/replace" feature in your text editor. This is usually found under the "edit,
replace or search" menu at the top of your editor in the menu bar.

-------------
Instructions
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- Highlight and copy the copy and paste phrases including

the quotation marks. One at a time and paste them in
to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the replace all button.

You're done now just check to see if all of the information

is correct and then paste your messages in to your follow
up auto-responder and start sending it.

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Copy and paste phrases
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"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"add your name here"

"your email address"

"your URL here"

Best of luck with your new course,

Lisa M Cope,
If you need help or have questions, please visit the help desk:
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Conformation message:

Hello "autoresponder code here"

Thank you for your interest in the Your First Website Crash Course.

It is very important that you confirm your subscription so that we

can start sending your messages right away.

Please take a minute and click the link below to confirm.

"confirmation link"

We will send your first lesson as soon as we receive

your conformation.

Remember we value your privacy. We will never rent, share or

sell your email address.

Thank you,
"add your name here"

----------------------------------------------------------------

Subject line: First Lesson - Your First Website

Hello "autoresponder code here",

Welcome to the first lesson in the Your First Website Crash Course. Over the next
few days, you will receive several lessons that will help you learn the ins
building your first website.
Now that you�re ready to build your first website it�s time to start planning, but
where do you begin? In this first lesson let's talk a little about some of the
things you need to think about before you start building.

- Which platform?

This is just what the name implies; it is the base that your website will be built
on, think of it like your foundation. For beginners WordPress is one of the most
popular choices. It�s a CMS (content management system) platform. It�s used by
millions of website owners and developers because it�s free, powerful and
relatively easy to use.

Other free CMS options include Joomla and Drupal, which are also very functional,
with a slightly bigger learning curve. There are also drag and drop options like
WIX, SquareSpace and Websitebuilder.com that offer a free version, but do charge
monthly fees for fully functional website.

- Domain Name

One of the first things you will need to buy is your domain name. This is the web
address (URL) of your site. When it comes to choosing a name, ask yourself these
questions:

- What will your site be called?

- What is your website about (your niche)?
- What is your focus?
Use these answers to come up with a name. Write down several and then check online
to see if the one you want is available. You can purchase a domain on website like
GoDaddy, Namecheap or Domaincheap.com. You can also use a domain name generator,
that will spin out names based on keywords you type in.

It may take a few tries to find one you like that no one has taken. It is a good
idea to associate with your business, niche or topic so that people will have a
good idea of what your website is about just by looking at your URL. You also want
to keep it as short as possible so it�s easy to remember. Buying a domain name will
cost a few dollars for a year�s registration, but it�s worth it to have your own
business name.

- Web hosting

You can�t have a website without a host. The hosting service is where your data
will be stored, on their servers. Depending on how much space you need now and in
the future, it might be worth a few more dollars a month to ensure that your site
won�t crash or get turned off. Keep in mind that there are free web hosting
services, which is fine for a personal blog, but they usually don�t provide enough
bandwidth for a business website and most of them display ads on your webpages.

- A site map

Before you begin building your website, you need a plan. Creating a site map can be
as simple as jotting down a list of pages you need on a piece of paper. You can
also sketch out your pages: headers, content, images and positioning of these
elements.

My preference is to use a note card for each page I plan to build, that way I can
lay them out on my desk and arrange the way they will link to other pages, how they
will link, pulldown menu options and the like. Knowing roughly how you want it to
look will help the building process go much smoother.

- Install your platform

For this we are going to assume you�re using WordPress. This can be installed with
one-click from inside your hosting account. If you aren�t sure that your hosting
has it check with your provider and they should be able to help you. You can also
find plenty of tutorials online that can help you through the process.

Once it�s installed you can then log into the dashboard, have a look around and see
how to set up pages, edit posts, upload content and more. There are many options
with WordPress you can create a simple website with only a few pages or set up a
full-blown ecommerce site ready to take sales.

- Start building

Now it�s time to start building, WordPress offers a variety of options that make
your job easier. From free themes for design to plugins and widgets that add
functionality. These are all available from your dashboard. Don�t be afraid to
click around and test out different themes until you find one that looks good, you
won�t break anything. If you can�t find a free theme there are also paid themes
available simply do is search online.

If you know a little bit of coding, you can use HTML or CSS to change the pages to
look like you want them to. HTML can be used in a simple text editor to get your
content to show up the way that you want it.
These steps will work for Joomla and Drupal as well. If you decide to go with a
drag and drop builder, they should provide you with all the documentation and
tutorials you need to get your website up and running.

We have a lot to go over in the next few days if you want to learn how to build
your first website, so make sure you look for your next lesson soon. In your next
lesson, we will be talking about fine tuning the details of your website.

Thank you again for joining,

"add your name here"

"your email address"

"your URL here"

P.S. If you have questions or need assistance please feel free to contact me. I
will be happy to help!

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subject line: Second Lesson - Your First Website

Hello "autoresponder code here",

It�s time for your second lesson in the Your First Website Crash Course. I hope you
found lesson one informative. In this lesson, we are going to talk about fine
tuning the details of your website.

While you are designing your website pages, it�s a good idea to keep the �big
picture� in mind. It�s the detail that will make or break your website. They are
what separates a good website from one that people click away from after a few
seconds.

When readers see mistakes some of them may overlook them, others may give you a
chance to fix them, but most people will simply move on to the next website. This
is true for everything from spelling errors to images that don�t load quickly. If
you want your visitors to stick around, then you must have a website that is both
functional and aesthetically pleasing.

With that said, is your job to make sure that your website up to snuff. This may
require you to take a step back from your design so you can see what you couldn�t
before. You may also want to ask a trusted friend to look at your work from a
visitor�s viewpoint to find any errors you may have missed.

Here are a few more tips to help you make your website visitor friendly:

- Overloaded pages

Don�t try to put everything on the same page. While, you may have a lot of relevant
images you want to display, but they won�t convey the desired effect if they are
all in one place. People won�t be able to view them properly if their focus is
distracted. It will also make your page�s load slowly. Instead use a lightbox or
spread them out on multiple pages.
- Spelling

Vigilantly check for spelling errors. After viewing your web pages for several
hours, your brain may just gloss over those missing letters because it knows that
they were supposed to be there. Come back in a few hours with fresh eyes and catch
those errors before you go live. Spelling mistakes are annoying and can slow down
reading efforts. Besides, it�s just downright unprofessional looking.

- Add space

Don�t be afraid to use content breaks. It is hard for your readers to focus on a
long piece of content. If you want readers to keep reading, be sure to include,
headings, sub-headings, bold typing and bullet points. This way they will be able
to hit the highlights and focus better.

- Contrast

Contrast is the difference between two or more elements on your website. With
contrast, you can create interest and direct the attention of your visitors to
certain locations on your pages. The content on your pages blend together when
there is no contrast to break things up and draw the eye. This will make your
website more aesthetically pleasing to the eye of your visitors.

Attention to detail matters to your audience, so that means it should be among your
highest priorities.

That's it for today's lesson. In your next lesson, we will be talking about the
importance of making your website responsive.

Until then,
"add your name here"

"your email address"

"your URL here"

P.S. Again, I appreciate your joining me for this short course. If you have
questions or need assistance, please feel free to contact. I will be glad to help!

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Subject line: Third Lesson - Your First Website

Hello "autoresponder code here",

It�s "add your name here", with your third lesson in the Your First Website Crash
Course. Today we�re going to talk about the importance of making your website
responsive.

It used to be that the only way that websites were viewed was from a desktop
computer. Now, just about everyone has a mobile phone or device and that means your
website must load well on multiple platforms.
- What Is Responsive Design?

Have you ever accessed a website via your smartphone and had to scroll around?
Maybe you turned it sideways to see the text in one screen or kept resizing with
your fingers to read the text. It�s frustrating.

What responsive design does is code each webpage so that it automatically adjusts
to the platform you�re using to view it. Whether a tablet, large smartphone, small
smartphone, laptop or a stationary desktop computer, each person will see the page
in an optimized fashion for their device. Sounds great, doesn't it. So, why isn�t
everyone using it right now?

Updating your website with responsive design tools right now will have several
positive effects.

- Higher conversion rates

People aren�t stationary and neither are their devices. Someone who wants to check
out a product on your website to compare a price with something they see in the
store, wants an immediate response. A mobile-ready site allows them to click a few
buttons and order the lower-cost product you offer instead of paying more in the
store.

- User experience

Responsive design says to a user that you are meeting their needs. For someone who
uses their mobile device 90 percent of the time, this is huge. They can make dinner
reservations, make appointments, book a hotel and even shop, all from their phone
using websites that have implemented responsive design.

- Less work

Using responsive design from the beginning allows you to focus on the most
important aspects of your site and deliver that to viewers on a smaller platform.
From there, it is easier to add more content for larger devices.
- Better search engine rankings

Make Google happy with responsive design web pages. It is the same website but
optimized for viewing with different devices. This is easier for you and the search
bots than utilizing a separate mobile site.

- Flexibility

Your site will automatically adjust to multiple devices. You can add different
content to be seen on each device as added value. The content will expand to fill
the space given on each device, with the main content and design remaining constant
across all devices for a seamless experience.

That's it for today's lesson. In your next lesson, we will be talking about some of
the most common design mistakes, so you can avoid them.

Until then,
"add your name here"

"your email address"

"your URL here"

----------------------------------------------------------------

Subject line: Fourth Lesson - Your First Website

Hello "autoresponder code here",

How are you? We're winding down to the end of this short course. But we still need
to go over a few things, so today we�re going to jump right in and talk about some
of the most common design mistakes, so you can avoid them.

No doubt that you want your website to get noticed and a unique design is one way
to stand out from the crowd. This is a danger zone for first time site builders
because it�s not hard to go overboard with the bells and whistles, which isn�t
always a good thing! Before you�re tempted to add every cool effect, you can think
of to your website let�s look at some of the more common mistakes you should avoid.

- Poor navigation

The first thing your visitor wants to know when they visit your website is how to
get around. They need a menus and map. Menu�s need to be clearly visible and self-
explanatory. While it might seem like a good idea to use catchy words as menu links
to your pages, like �good stuff� for your blog or about us page, you�ll get a
better response if you just use �Blog� or �News� instead. It�s also a very good
idea to create a site map with a list of all your pages and put a link to it in
your website footer.

- Fancy fonts

It might seem cool to use a gothic style font on a costume website, but for your
visitors, who are trying to read it, not so much. Fancy fonts are hard to focus on
and it�s important to keep in mind that just because you have the font on your
computer, doesn�t mean that your visitor will, which means your page will look
different to them than it does to you. Worse yet, sometime your text will be
unreadable.

- Clutter

You can have as many pages as you want on your website. Everything doesn�t have to
be packed on the same page. In fact, too many images, buttons, text and sounds lead
to sensory overload. Only include content and images that are relevant to the topic
of the page and don�t forget to leave a little space between your text blocks. It
makes it much easier for your visitors to consume your content.

- Contrast

We have touched on this before, but it is important that your website have the
right degree of contrast. This can apply to more than just the colors on your site.
It can include the different headings, font and images sizes that you use on your
pages. For example, a dark font on dark background or dark images with a dark font
won�t be easy for your visitors to digest, which means they will most likely move
on after a few seconds of straining to read your content.

- Keep it cohesive
Images and color schemes should add to the purpose of your website. From page to
page, vary the images and content but not the color scheme to provide continuity.
Too many styles mixed together gives a chaotic feel to the entire site and visitors
will become distracted easily.

Creativity does make your site unique, but too much of it and it can quickly become
a disaster. Do your best to avoid some of these more common mistakes while you�re
building your website and you can rest assured that your visitors will thank you.

I hope today's lesson was helpful to you. Don't forget to keep an eye out for my
next email. There will be some great stuff in your last lesson.

Until then,
"add your name here"

"your email address"

"your URL here"

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Subject line: Fifth Lesson - Your First Website

Hello "autoresponder code here",

Well, we have come to the final lesson in the Your First Website Crash Course. I
sure hope you have enjoyed your lessons and learned a lot about building your first
website.
In this last lesson, we are going to go over a few ways that you can keep your
website fresh, so your visitors will keep coming back for more.

Not only do search engines love regularly updated sites, so do your visitors. A
visitor who continues to find the same old content or images on your pages will
eventually stop coming.

Adding fresh content regularly solves that problem by enticing visitors to check
back often. It also makes the search engines happy and helps your site get indexed
better, which is a whole different topic that you should dive into after you get
your website online, because it will help you generate traffic.

Now let�s go over a few ways to keep your visitors keep coming back to you for
more:

What do visitors want when they search online? They want information! Whether it�s
and information about a product they are thinking about buying or help with a
problem they are having, the first thing most people do is start surfing.

To keep people coming back, the best practice is to deliver what they want. The
first place to start is by updating your site with fresh content on a regular
basis. Consistency counts, whether its daily, weekly or by-weekly it�s a good idea
to set a schedule and stick to it.

- A blog
A blog is a great way to do that. If you are using WordPress, then you�ve got this.
Not only does it make it easier to keep your site fresh it�s a great way to
interact with your audience, which also helps with your search engine rankings
(BTW). You can use your blog to exchange ideas; announce new product launches;
host surveys; get feedback. A blog can be updated more often than your website and
provide readers with something new to digest each time they return.

- Content woes

Creating content can be a full-time job for even the best writer, so sometimes you
need to get creative. It�s especially challenging if you are publishing frequently.
To help in a crunch you can repurpose previously created content like articles (if
you have them) and turn them into blog posts, quick tips and quotes for images. One
article can be turned into a variety of new forms for you audience when you think
outside the box.

You can also hire a writer to help fill in the gaps or purchase pre-written content
with white or private label rights, that you can use as your own.

- Check out the competition

If you get stuck for ideas, then check out your competition to see how they�re
keeping visitors happy. Are they offering incentives? Do they run contests, post
surveys or encourage social sharing?

- Ask for feedback

Visitors are usually more than happy to share their opinions. In fact, many people
go online simply to search for comments and reviews of things that interest them.
Make sure you�re providing your visitors with a way to interact with you and
provide you with feedback. This can be as simple as allowing comments on your blog,
using polls or using surveys as I mentioned above.

Always strive to remain relevant to your viewers, and you will have no problem
keeping them interested in what you have to offer!

As we close this final lesson I would like to thank you again for joining me for
this short course. I sincerely hope that you have learned a lot about how to plan
and build your first website and even though your lessons have come to an end you
can still feel free to contact me if you have any questions about how to build your
first website. I will be glad to help!

Until then,
"add your name here"

"your email address"

"your URL here"

==========================================

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The Publisher has strived to be as accurate and complete as

possible in the creation of this course, notwithstanding the
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