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The Use of Artificial Intelligence Art Generator "Midjourney" in Artistic and

Advertising Creativity

Article in Journal of Design Sciences and Applied Arts · June 2023

DOI: 10.21608/jdsaa.2023.169144.1231

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The Use of Artificial Intelligence Art Generator “Midjourney” in Artistic and
Advertising Creativity

Dena Magdy Hanna

Lecturer Faculty of Applied Arts Damietta University

Submit Date: 2022-10-16 13:50:53 Revise Date: 2022-12-22 09: 13: 33 Accept Date: 2023-01-09 22:26:05
DOI: 10.21608/jdsaa.2023.169144.1231

KEYWORDS: ABSTRACT:
Midjourney, AI Art Generator, Among the new technologies that have appeared and become
Artificial Intelligence, Advertis- available to users is a technique called The AI Art Generator “Mi-
ing, Dall-E djourney”, where anyone writes simple words in English and
through those words, the pc draws a whole painting in minutes
derived from the written words. The technology isn’t images that
are combined, but the pc imagines words and convert them into
reality.

This paper aims to clarify this new technology concerning adver-

tising design, as the Midjourney’s technology is capable of draw-
ing with such precision because it elicits its information from the
countless paintings and artworks that have been incorporated into
its software as well as its understanding of the laws of art and
painting.

This paper follows the descriptive approach to clarify the con-

cept of Midjourney AI art Generator. The results indicate that the
AI-powered generative networks are trained to perform the tech-
nique of transforming words and subjects into the resulting breath-
taking creative panoramic art (Rob, 2022).

This research paper participates in identifying this contemporary

technology, which is the future of the current virtual design in the
world that will change the concept of design in the near future. This
research paper will discuss the Midjourney technique and what it
can produce from different design solutions, with the analysis of a
group of actual models produced by this technique. This research
also includes Applied part of what was analyzed accompanied by
a questionnaire.

42 Volume 4 , Issue 2, June 2023

Introduction: learning model trained using internet data to
generate any type of text. GPT-3 has been used to
Artificial intelligence techniques have made an
create articles, poetry, stories, news reports and
incredible development in all fields, and a brand
dialogue using just a small amount of input text
new technology has recently spread which will
that can be used to produce large amounts of
move images in very prime quality as if they were
quality copy. While the DALL-E and Midjourney
recorded as a video and not as an image. This
programs convert words into images. (Ronald,
creative technology can replace faces, imitate
2021).
sound, and is named deep fake, as all this is done
with the press of a button on the computer, at an An open beta, (also known as a public beta) is beta
imaginary speed that did not exist before. testing open to any user, who is known as a beta
tester. Closed beta (also known as a private beta)
Previously, similar things were done by a whole
is beta testing only available to a select few
team of specialists who performed complex
individuals or only company employees.
processes in order to produce creative and unique
(Computer Hope, 2022).
designs. But now ordinary users use artificial
intelligence, because the companies responsible The present study mainly tried to answer the
for these technologies need ordinary people to subsequent questions:
participate and experiment with the technology so
Q1: How can the creative Midjourney technique
that the technology can learn from using it.
be useful in enriching modern advertising?
Humans, for example, an intelligence program that
uses human faces with each uploaded image and Q2: How can artificial intelligence (Midjourney)
AI learns from it. (Mahmoud, 2022). be able to design genius advertising solutions
with a different vision?
Midjourney is a new art-making tool in closed
beta. The Midjourney technique is the most This study aims to shed light on new technologies
complete technology for many similar previous in virtual reality that serve advertising and design
experiences, such as a technique called Dall-E, in all its fields and contents, besides taking
which is a technology that is currently under advantage of all the different and innovative
development as well, and it can be tried for free. design solutions to enrich the field of advertising
Dall-E, is the beginning of the Midjourney design, and giving the opportunity to unleash the
appearance. imagination and linking different topics with it,
giving innovative solutions and alternatives to the
Midjourney's technique is able to draw with such
designer.
precision because it has learned from the millions
of art boards that have been entered into its This paper also pays attention to the generation of
software, as well as an understanding of the laws the awesome art using AI generator, the
of art and painting. (Mahmoud, 2022). possibilities are enormous and the results are
fascinating. Midjourney was the AI used by
DALL-E is a 12-billion parameter version of GPT-
several authors to create works of art of fantasy
3 trained to generate images from text
and sinister horror, taking advantage of the
descriptions, using a dataset of text–image pairs. It
particular style of their creations. One of the
was found that it has a diverse set of capabilities,
advantages of Midjourney is that it allows
including creating anthropomorphized versions of
producing base images up to 1,792 x 1,024 pixels,
animals and objects, combining unrelated
which makes slightly larger images and where the
concepts in plausible ways, rendering text, and
AI has more space to create. (Gbenga , 2022).
applying transformations to existing images.
(Open AI, 2021). Midjourney is a completely new and very
interesting opportunity for artists, designers,
GPT-3, or the third generation Generative Pre-
illustrators, and many others to increase the art
trained Transformer, is a neural network machine
sophistication and flight of fantasy. Move away

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from the existing framework, come up with require decisions made directly by the artist.
something new and crazy, and look at it from the (Wikipedia, 2022).
outside. The bot will help realize the greatest ideas
Midjourney description:
in just a few seconds. (Andrii, 2022).
Midjourney is an AI art service that allows
This study assumes that the new technology,
generating images created by artificial intelligence
Midjourney, will change the concept of design and
based on input prompts on a Discord server.
advertising in the next few period and employing
this new technology in the field of advertising and Besides generating images, the Discord server is
design will lead to impressive, unconventional and great to interact with like-minded artists from all
interesting results. over the world. Inside, members share their
artworks and explore other members' creations in
Theoretical Framework:
theme-based image galleries. Additionally,
In the 21st century, we don’t even notice how designers can find lively discussions not only on
technology surrounds us and is present in every AI topics but also on philosophy and the future in
part of our lives. Smartphones, games, the internet, general. (Unita, 2022).
television, supermarket cashiers, or autopilot in
Midjourney Benefits:
cars. All this is created by people or artificial
intelligence. Thanks to them, we are now used to Midjourney's service allows to generate stunning
live in comfort and in a partially automated world. images by inputting text preference and creative
(Poole, Mackworth, Goebel, Randy, 2022). topics. As a free member, designers have 25 free
queries to test the service before buying a
Artificial intelligence technology:
membership.
Artificial intelligence (AI) is the intelligence
demonstrated by machines, as opposed to the
natural intelligence displayed by animals and
humans. AI research has been defined as the field
of study of intelligent agents, which refers to any
system that perceives its environment and takes
actions that maximize its chance of achieving its
goals. (Russell, Norvig, 2021).
Artificial intelligence art: refers to any artwork
created through the use of artificial intelligence.
(Wikipedia, 2022).

• Computer art: is any art in which computers

play a role in production or display of the Figure (1) some creative images generated by Midjourney
artwork. Such art can be an image, sound, technique.
animation, video, CD-ROM, game, website, https://fb.watch/eR_AxQRrVp/
algorithm, performance or gallery installation. Connect with other AI-generated art designers:
(Wikipedia, 2022)
The community's Discord server is a great place to
• Generative art: refers to art that in whole or interact with like-minded artists, share creative
in part has been created with the use of an artwork, and explore AI-generated art galleries.
autonomous system. An autonomous system (ArchKhanah, 2022).
in this context is generally one that is non-
The difference between DALL-E 2 and
human and can independently determine
Midjourney: (Sri Krishna, 2022).
features of an artwork that would otherwise

-443 -Volume 4 , Issue 2, June 2023

A trend in the AI world that marked at least the important image generation
first half of the year has to be text-to-image building blocks in methods.
generation tools. the DALL-E 2
architecture, as it
Table (1) identifies the difference between is the primary link
DALL-E 2 and Midjourney: between text and
images.
Point of DALL.E 2 MIDJOURNEY
comparison Example 1:

Launch April 2022 July 2022 Prompt: A

date bowl of
soup that
Description It is a generative Text-to-image looks like a
language model service in, which, monster
that can create given a natural knitted out
stunning images language prompt, of wool
from natural generates visual
language depictions that are Example 2:
instructions or accurate to the
Prompt: An
contextual clues. description.
astronaut
DALL-E 2 is Midjourney can riding a
good at close-up create some horse in a
photographs and absolutely stunning photorealisti
discrete objects. It artwork with the c style
recognizes a wide right prompts. It’s
Example 3:
range of pop exceptional at
culture references, creating larger Prompt:
especially those in scene. Giving more Teddy bears
visual media or detailed, higher mixing
literary works resolution image. sparkling
with film chemicals as
adaptations. mad
scientists as
Parameters 3.5B parameters More than DALL-
a 1990s
E2
Saturday
Image 1024×1024 2048×1280 morning
resolution cartoon

Founder Sam Altman David Holz

Produced Produces four Produces almost Midjourney Discoveries:

images images for each immediate result,
natural language in a matrix of four Midjourney is a completely new and very
prompt and three images that are all interesting opportunity for artists, designers,
images for each variations of the illustrators, and many others to increase the art
edit and variation theme. sophistication and flight of fantasy. Move away
prompt. from the existing framework, come up with
something new and crazy, and look at it from the
Technique CLIP (for Midjourney, unlike
Contrastive DALL-E 2, outside. The bot will help to realize the most
Language-Image combines CLIP creative ideas in just a few seconds. (Andrii, 2022).
Pre-training) is with a constantly
one of the most changing set of

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 Figure (2) Examples of creative Images generated by
Figure (5) some creative and unusual designs generated by
Midjourney AI generator.
Midjourney experiment for Macdonalds .
https://stepico.com/blog/midjourney-as-an-artificial- https://www.instagram.com/p/CeeN6KbpkW8/?utm_source
intelligence-system/ =ig_embed&ig_rid=d4d4903b-885f-424a-9951-
b52164b31df2
Midjourney creative example designs: 4- Architecture and art design in the form of
1- Nike Design in AI Art form: (Jeffhandesign, various innovative designs suitable for
2022). advertising and movie posters in AI form:
(ArchKhanah, 2022)

Figure (3) some creative and unusual designs generated by

Midjourney experiment for NIKE .
https://www.instagram.com/p/Cfbrr00oc5t/
Figure (6) various innovative designs suitable for
2- Cinderella design in AI Art form: advertising and movie posters generated by Midjourney .
(Jeffhandesign, 2022). https://fb.watch/eR_AxQRrVp/

Steps to Use Midjourney Beta:

To use the service, first join Midjourney's free
Discord server. Then, go to one of the
"newbie" bot channels and type "/imagine".
After that, input a text prompt. The bot will
give 4 images in about 60 seconds, and can
Figure (4) some creative and unusual designs generated by later get up scales or variations of those
Midjourney experiment for Cinderella . images. (Benj, 2022).
https://www.instagram.com/p/Cglc--duMY9/
1- A Discord account is needed to use the
3- "McDonald's in Underwater: Store Design" Midjourney Beta to give text prompts to the
in AI Art form: (Jeffhandesign, 2022). Midjourney bot. Designers can sign up for a
free account on Discord’s website, then use
Discord in a web browser or download the app
for Windows, Mac, Linux, Android, and
iPhone. Once set up with Discord, head over

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- 4 , Issue 2, June 2023
 to the Midjourney website and select “Join the Refresh: Get four new images from the same
Beta”. Then select “Accept Invite.”. (David prompt.
Holz, 2022).

Figure (11) An illustration of the step

Figure (7) the official website for Midjourney 6- The results will be delivered in a new message
https://www.midjourney.com/
just like before, and have some new options to
2- To get started, go to one of the “Newcomer make more variations or upscale it to the max.
Rooms” channels in the sidebar and use
“#newbies-42”.

Figure (8) An illustration of the step Figure (12) An illustration of the step
3- In the text box, enter /imagine and then type any 7- To save the images, simply select the image and
prompt and submit it. tap the download icon on mobile or “Open
Original” on desktop to see the full-size image
to save.

Figure (9) An illustration of the step

4- Designers can watch the progress as the four

images are created.
Figure (13) An illustration of the step

8-In the Midjourney Beta, simply

type /imagine and follow it with a prompt.
Keep in mind certain words aren’t allowed, but
it’s mostly fair game, and you can see what
others are creating. (Nidhin , 2022).
The use of artificial intelligence in artistic
Figure (10) An illustration of the step
creativity and the experiences of some users:
5- When the images are finished, they’ll be (Sasapost, 2022).
displayed in a new message, besides some
additional options. (Joe, 2022). Until recently, humans outperformed artificial
intelligence in imagination, creativity, and
U = Upscale: Creates a larger version of the feelings, features that the latter lacks and are
image. considered the preserve of humans. That
V = Variation: Creates a new image based on traditional image that began to disintegrate with
the one you selected. the entry of “artificial intelligence” into the world
of arts, as we were surprised recently, when the

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images of the artificial intelligence program b) Executives
“Midjourney” flooded social networking sites, • David Holz :Previously: Founder Leap
after many ordinary individuals were able to create Motion, Researcher at NASA, Max Planck
very beautiful and creative paintings with the click c) Advisors
of a button. By entering some "keywords". Which
brought to mind this age-old question: Can AI • Jim Keller :Lead Silicon at Apple, AMD,
compete with human creativity? And what will be Tesla, Intel, Coauthor X86-64, CTO
left for us after that? Tenstorrent
• Nat Friedman :CEO Github, Chairman of
Research methodology:
GNOME Foundation
The research is exploratory and descriptive in • Philip Rosedale :Founder of Second Life,
nature. Observational, and critical writing is CTO RealNetworks
adopted, in collecting theoretical information • Bill Warner :Founder of Avid Technology,
associated with the new technology of Midjourney inventor of nonlinear video editing
AI generator, the new and creative designs and
innovative solutions in designing the topics. d) Research and Engineering
Midjourney will change the concept and vision of • Daniel, Max, Jack, Thomas, Red, Sam,
advertising and innovative designs that are Nadir, Sebastian.
difficult for the designer to implement.
e) Legal and Finance
A large number of designers who used this
experience in designing different themes were • Max Sills (legal advisor), Nadia Ali.
observed and obtained impressive results that
f) Official website: https://www.midjourney.com/
exceeded their expectations. Their experience was
monitored and documented in this research paper Some illustrated examples about generative art
created by the artificial intelligence
Introduction about the Midjourney AI Art
“Midjourney”
Generator Technology: (David Holz, 2022).
Example 1:
It is a technology among the new technologies that
have appeared and become available to users, a Using artificial intelligence in creating some of
technique called midjourney, where anyone writes Arabic illustrations of Animals Art through
simple words in English and through those words, Midjourney App, under the name of "The Power
the computer draws a complete painting in minutes OF Arabic Letters". (Yasser, 2022).
derived from the words that you have written. The
technology is not images that are combined, but
rather the computer imagines words and turns
them into reality.
a) About:

• Midjourney is an independent research lab

exploring new mediums of thought and
expanding the imaginative powers of the
human species.
Figure (14) designs made by Midjourney about The Power
• We are a small self-funded team focused on
OF Arabic Letters .
design, human infrastructure, and AI. We https://www.behance.net/gallery/147907645/Generative-Art-
have 11 full-time staff and an incredible set The-Power-OF-Arabic-Letters
of advisors.

-487 -Volume 4 , Issue 2, June 2023

Conclusion:
➢ Arabic fonts have been combined with
animals in unique and different combinations
with attractive visual solutions for the
recipient through artificial intelligence
techniques in abstract and hollow three-
dimensional designs in a very short time
(within a minute), as the professional designer Figure (16) designs made by Midjourney about adidas 2077 .
https://www.behance.net/gallery/148262185/Adidas-
needs a long time to design such designs with Sneakers-2077
the same quality. Which will change the future
of Arabic and foreign fonts later and will Conclusion:
change the vision of the advertising designer
➢ Some innovative designs for Adidas were
and Arabic calligraphy and will launch the
made to use the brand and an innovative three-
imagination in design to the farthest extent.
dimensional shoe shape in attractive colors by
Example 2: artificial intelligence, as there is more than one
visual solution and small details inside the
Using artificial intelligence in creating some of shoe, which makes artificial intelligence the
ancient social media illustration Art through ability to create innovative advertising designs
Midjourney App, under the name of “Social Media within a few minutes, which is what It will
Designs”. (Graeme, 2022). necessarily change the future of advertising
and the designer's vision of advertising ideas
and expand the ability to imagine with
continuous innovation.
Example 4:
Figure (15) designs made by Midjourney about social media Using artificial intelligence in creating some
designs . media illustration Art for the city of Babylon
https://m.facebook.com/TeamKingkortobyabimur/posts/
through Midjourney App, under the name of “The
city of Babylon and the hanging gardens using
Conclusion:
artificial intelligence”. (Alnadawi, 2022).
➢ Using artificial intelligence, and within a few
minutes, the icons of (Instagram, Twitter,
Facebook and youtube applications) were
merged with the pharaonic stones and some
inscriptions in bright colors and the texture of
the stones, which gave it a unique pharaonic
character, which may take the designer more
than a day to work with different two- and
three-dimensional programs.
Example 3:
Using artificial intelligence in creating some
media illustration Art for Adidas shoes through
Figure (17) designs made by Midjourney about The city of
Midjourney App, under the name of “futuristic Babylon and the hanging gardens.
Adidas sneakers 2077”. (Badr, 2022). https://www.facebook.com/photo/?fbid=1021664249217430
8&set=pcb.3172547226332902

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Conclusion: Example 6:
➢ In this example, the Hanging Gardens of Using artificial intelligence in creating some
Babylon were devised and imagined through media illustration Art for some characters with
artificial intelligence, which was difficult to new vision through Midjourney App, under the
design through traditional programs such as name of “Mixed steampunk and horror elements
Photoshop and Illustrator. It was possible to with some icons”. (Anthony, 2022).
create these scenes with 3D programs such as
those used in science fiction films, but these
designs take a lot and a lot of time effort,
imagination and innovation to appear this
way. Artificial intelligence programs work on
the principle of wide vision and build
complete scenes within a few minutes with the
Figure (19) designs made by Midjourney about “Mixed
possibility of modification with infinite steampunk and horror elements with some icons” .
details. https://www.facebook.com/photo/?fbid=1022755775210525
5&set=pcb.1396508424192193
Example 5:
Using artificial intelligence in creating some Conclusion:
media illustration Art for Pharos through ➢ In this example, artificial intelligence works
Midjourney App, under the name of “Reimagining to embody and personify people and bodies
Scenes from a Pharaonic city”. (Henar, 2022). in a very creative and innovative way by
paying attention to very minute details while
integrating them with some science fiction
inputs to produce outputs suitable for use in
the advertising field, for example in science
fiction movie posters.
Example 7:
Using artificial intelligence in creating some
media illustration Art for creative nature houses
Figure (18) designs made by Midjourney about through Midjourney App, under the name of
“Reimagining Scenes from a Pharaonic city” .
https://www.facebook.com/photo/?fbid=1022261851375491
“Making cool houses”. (Patrick, 2022).
5&set=pcb.10222618524715189
Conclusion:
➢ In this example, the Pharaonic civilization
has been revived again by innovative designs,
bright colors and different engravings, which
is what the Midjourney program does when
the designer writes the description of the
scene he wants to create, where the artificial
intelligence works to translate every word of
the input to give accurate innovative outputs
and Creative design solutions, which enables Figure (20) designs made by Midjourney about “Making
the designer to imagine all scenes and re- cool houses” .
create them comprehensively and with a https://www.facebook.com/photo?fbid=405848681535535&
clearer vision. set=pcb.405849924868744

- 9 Volume
50
- 4 , Issue 2, June 2023
Conclusion: ➢ Suggested design after modification
and editing by the researcher:
➢ In this last example, some innovative houses
derived from nature, trees and rocks were
One image was selected from the
designed in a modern way that is difficult for
produced choices of the Midjourney to
the ordinary designer to imagine and design
design an advertising poster for Mercedes
due to the large number of very minute details
Benz creativity and the result was as
in the image. The program, which will change
follows:
the concept of architectural and interior design
in the coming years, and there is no doubt that
it may be suitable for use in advertising as
innovative backgrounds for different topics
Applied Models created by the researcher using
the Midjourney Ai Generator in contribution
with advertising:
1- The first applied example:
The researcher assumed a design “creative
Mercedes Benz, flying car, 2050, country,
trees, streets” and the results were as follows:

The supposed poster design

2- The second applied example:
The program window after entering the The researcher assumed a design “creative
keywords poster about Mercedes Benz flying car design
with wings in 2050 on the moon surface,
country buildings, trees, streets” and the results
were as follows:

The program window after entering the

The choices made by the program keywords
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2023 ‫ يونيو‬، 2 ‫ عدد‬، 4 ‫مجلد‬ 51
 3- The third applied example:
The researcher assumed a design “an
advertisement for Juhayna company for natural
juices, natural organic fruits, apples,
watermelon, pinapples, guava, mango, milk”
and the results were as follows:

The choices made by the program

➢ Suggested design after modification
and editing by the researcher:

One image was selected from the

The program window after entering the
produced choices of the Midjourney to
keywords
design an advertising poster for Mercedes
Benz in future 2050, and the result was as
follows:

The choices made by the program

➢ Suggested design after modification
and editing by the researcher:

One image was selected from the

produced choices of the Midjourney to
The supposed poster design design an advertising poster for Jyhayna
company and the result was as follows:

- 5211 Volume
- 4 , Issue 2, June 2023
 The choices made by the program
➢ Suggested design after modification
and editing by the researcher:
The supposed poster design
4- The fourth applied example:
The researcher assumed a design “People who
live life among planets and stars, streets in the
sky, bridges, flying cars” and the results were
as follows:

The program window after entering the

keywords The supposed poster design

Applied Questionnaire, recruitment of the

participants and sample size:
The sample was selected (100 recipient) who wer
subjected to the applied advertisements above. The
questionnaire was distributed to them in order to
identify their opinions regarding the The use of

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2023 ‫ يونيو‬، 2 ‫ عدد‬، 4 ‫مجلد‬ 53
 Artificial Intelligence Art Generator
“Midjourney” in artistic and advertising creativity, Chart Title
The majority of them are specialists in the field 100%
and designers. 90%
80%
70%
Table (2) sample percentage for the study: 60%
50%
40%
Distributed Returned Excluded Analysis 30%
20%
questionnai question question question 10%
res naires naires naires 0%

No. 100 83 17 83

Per. 100% 83% 17% 83%

The questionnaire form was designed to measure

the response of the audience about the AI Artificial Agree (%) Disagree (%)
Generated Midjourney compared to traditional
designs and the results related to the questionnaire
statistical analysis was as follows: Questionnaire results estimated from the
above tables results showed that:
Table (3) results of questionnaire related to
statistical analysis: 1- The questionnaire estimated that 85% of
targeted audience have heared about the
Elements of designing Agree Disagree AI artificial generator technology, and
questionnaire (%) (%) 15% only didn’t catch up this technique.
2- The percentage of 35 only of the targeted
Have you ever heard about audience tried using this technique in
Midjourney AI Artificial 85% 15% comparison to the total number of who
technology before? have been surveyed, this is relatively
Have you tried using this because it is a new technique and most
35% 65%
technique? users do not know how to register on their
By your visual experience, do site.
you see a difference between 85% 15% 3- 85% of the surveyed audience see and feel
normal design and AI design? the difference between the traditional and
Are posters designed using AI artificial intelligence generated images
95% 5%
technology impressing? compared to the total number, and this
Do you want to see more of percentage we see is related to the first
these AI works and designs 90% 10% question, which is the percentage that
used in advertising? actually got to know the technology, and
Does seeing advertising they are the same percentage who realized
posters using AI, call for 70% 30% the difference.
meditation? 4- 95% of the recipients, after seeing the
Do the posters shown to you designed posters, realized that the
90% 10%
have a clear design idea? technique used in the design is different,
Can the creative AI technique innovative and invites contemplation and
be useful in enriching modern 95% 5% admiration.
advertising? 5- The vast majority of 90% stated that they
can AI be able to design would like to see more images and designs
genius advertising solutions 95% 5% created by AI.
with a different vision?

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54 - 4 , Issue 2, June 2023
 6- 70% of respondents admitted that Midjourney frees the designers to be far more
watching posters using artificial focused on creativity and imagination in their
intelligence requires meditation. ideas. For the time being, it appears that to
7- The largest proportion of people (90%) meet creative artists’ needs. But as these tools
who were shown advertising posters, expand, it will be fascinating to see how they
designed with artificial intelligence, admit interact and how fresh approaches to creative
that the design idea was clear. exploration take shape. These brand-new AI
8- 95% of surveyed audience see that AI “apps” undoubtedly move AI closer to
technique can be useful in enriching widespread adoption and toward becoming a
modern advertising, besides creating new genuine real-time creative design
challenges. collaborator. (33)
(Hamid, 2022).
9- The ratio of 95% after seeing the designed ➢ Besides generating images, the Midjourney
ads changed their perception relatively server is great to interact with like-minded
about the traditional design and stated that artists from all over the world. Inside,
AI can create deferent vision solutions and members share their artworks and explore
also save a lot of time and hard work. other members' creations in theme-based
General Results: image galleries. (34) (Unita, 2022).
➢ Artificial intelligence technology will change
From the different examples illustrated in the
the concept of art, photography, architecture
research, we can extract and conclude the
and design in the coming period and will
following results
unleash more imagination for designers in all
1- Artificial intelligence using the Midjourney fields, which will be reflected on public taste,
program gives different and impressive results convictions, trends and artistic design vision
in all fields when entering the words that the in the next stage.
designer wants to design, so that the program
References:
produces many impressive design solutions in
a very short time that is difficult for the A-books, articles, and websites references:
designer to produce.
1. Andrii Titov, (2022, August 8), Midjourney as
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saves time and effort for designers and non-
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art with artificial intelligence.... Architects
4- Design by these programs creates complete,
and artists will be sitting at home soon.
wide and integrated scenes for the particular
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different textures and backgrounds.
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take some time to become mature until to the https://stepico.com/blog/midjourney-as-an-
point that it can be accepted as a unique tool
for creating inspiring conceptual images.

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2023 ‫ يونيو‬، 2 ‫ عدد‬، 4 ‫مجلد‬ 55
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MidJourney And DALL·E 2 Help Designers
didas-Sneakers-2077 , (accessed on 1
to Create Unique Concepts?. [Online]
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 Design". [Online] Available at: https://boingboing.net/2022/03/24/midjourney-
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Synthetic AI Art With Midjourney. [Online] definition/GPT-3 , (accessed on 12 July, 2022)
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- 16 -
2023 ‫ يونيو‬، 2 ‫ عدد‬، 4 ‫مجلد‬ 57
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B –Image references:

35. https://fb.watch/eR_AxQRrVp/
36.https://stepico.com/blog/midjourney-as-an-
artificial-intelligence-system/
37. https://www.instagram.com/p/Cfbrr00oc5t/
38. https://www.instagram.com/p/Cglc--duMY9/
39.https://www.instagram.com/p/CeeN6KbpkW8
/?utm_source=ig_embed&ig_rid=d4d4903b-
885f-424a-9951-b52164b31df2
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41. https://www.midjourney.com/
42.https://www.behance.net/gallery/147907645/G
enerative-Art-The-Power-OF-Arabic-Letters
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44.https://www.behance.net/gallery/148262185/A
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642492174308&set=pcb.3172547226332902
46.https://www.facebook.com/photo/?fbid=10222
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48.https://www.facebook.com/photo?fbid=40584
8681535535&set=pcb.405849924868744

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