Entrepreneurship

Fall 2024

Course Description .

“Entrepreneurship” introduces students to a framework for solving problems and finding ways to
sustainably finance those solutions.

Over four weeks, students will learn the fundamentals of initial design thinking, customer
discovery, wireframing, user testing, business development, interactive prototyping, digital
marketing, and ultimately creating business solutions The course culminates in presenting a
startup pitch deck.

Learning Objectives

● Problem Solving: Learn and practice how to solve problems and use that mindset and
skill-set in both professional and personal endeavors.
● FInance-Thinking: Learn and practice creating good finances and use that mindset and
skill-set for building economic empowerment within the family and community.
● Understand the Fundamentals of UI/UX Design: Learn the key principles that contribute
to effective user interfaces and user experiences.
● Develop Wireframes and Prototypes: Create basic wireframes and evolve them into
interactive prototypes that demonstrate app functionality.
● Presenting: Learn how to effectively and persuasively communicate business concepts
and investment potential.

Class Room & Time

● Course Duration: September 23rd - December 21st

● Class Days and Times: Mondays and Wednesdays 3:45 pm - 6:45 pm
● Location: ST-207 at Groves School, Steinman Building on the 2nd floor
(259 Convent Avenue, New York NY 10031)

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Instructors

Role Name Email

Professor Arthur Godiva [email protected]

Teaching Assistant Rivaldo Lumelino [email protected]

Teaching Assistant Steven Cabrera [email protected]

Grading Policy

Students will be assessed via their participation, quizzes, and final team projects/presentation.
Understanding of concepts will be evaluated on the quizzes and final exams using a percentage
based approach.

Total

Classwork/Participation 20%

Homework 20%

Quizzes 20%

Project Execution 20%

Presentation 20%

100%

Important Dates

Withdrawal past September 20th will result in failure

Class swaps are allowed until September 26th, afterwards will not be permitted
Grades will be finalized by December 16th

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Content Calendar

WEEK DATES ENTREPRENEURSHIP

Part 1 DEFINE
Week 1 Mon 9/23, Wed 9/25 Introduction & Competitive Landscape

Week 2 Mon 9/30, Wed 10/2 Customer Discovery

Week 3 Mon 10/7, Wed 10/9 Journey Mapping & Ideation

Week 4 Wed 10/16 Business Model & Pricing

Part 2 BUILD

Week 5 Mon 10/21 - Wed 10/23 Quiz 1 / Prototyping

Week 6 Mon 10/28 - Wed 10/30 User Testing

Part 3 SELL

Week 7 Mon 11/4 - Wed 11/6 Quiz 2 / Branding

Week 8 Wed 11/13 Sales

Week 9 Mon 11/18 - Wed 11/20 Digital Marketing

Part 4 FUNDRAISE

Week 10 Mon 11/25 - Wed 11/27 Quiz 3 / Financials

Week 11 Mon 12/2 - Wed 12/4 Deck Content & Design

Week 12 Mon 12/9 - Wed 12/11 Pitch Practice / Quiz 4

Week 12 Sat 12/14 Presentations / Ceremony

Part 5 REVIEW

Week 13 Mon 12/16 - Wed 12/18 Career Guidance

Week 13 Fri 12/20 Grade Inquiries

Fridays & Sundays will have office hours on zoom
Fridays will be with TA’s from 4-6:30 pm, Sundays will be with the professor 12pm - 2pm

Exceptions : Sept 27th, Oct 4th, Oct 14th, Nov 1st, Nov 11th, Nov 29th, Dec 1st

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Fall Attendance Policy

General Expectation:
Attendance is mandatory for all scheduled classes. Each student is expected to attend each
session every day. If you are absent more than 7 days, no matter the reason, you will be dropped
from the course and result in failure.

Unexcused Absences:
An absence without prior notification and approval or valid documentation will be considered
unexcused.

4 are allowed, a 5th unexcused absence will result in a drop from the course & a fail.

Excused Absences:
1. Excused absences are permitted for the following reasons:
- Illness (must be accompanied by a doctor’s note if absent for more than one day)
- Family emergency (e.g., bereavement, critical illness of a family member)
- Pre-approved educational activities (e.g., academic competitions, college visits)
- Religious observances

2. Students or their parents/guardians must inform the program coordinator as soon as

possible if they need to request an excused absence.
3. If documentation isn’t provided within 1 week of your absence, it will count as an
unexcused absence
4. Only 2 excused absences are allowed on top of your 4 unexcused absences

STEM FAQ

1. How are grades calculated in this course?

● All grades will be calculated via the Dreamclass Gradebook. Please contact staff
if you do not have access to Dreamclass.
2. Where is the campus?
● 160 Convent Ave, New York, NY 10031
3. What do I need in order to access the campus?
● STEM Institute ID Card
4. Do I get credit?
● You can get high school elective credits if you pass the course and it is up to the
discretion of the high school for how transferable and accepted the course will
be for that particular school.

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The AccessAbility Center | Student Disability Services

North Academic Center, Room 1/218 | 160 Convent Ave. New York, NY 10031
Phone: (212) 650-5913 | TTY/TTD: (212) 650-8441 | Fax: (212) 650-5772
E-mail: [email protected]

Other Related Links

1. CCNY's AccessAbility Center - https://shorturl.at/EilR4

2. How to Register - https://shorturl.at/vzsdU
3. Application Form - https://shorturl.at/kXab4
4. Medical Provider Documentation Form - https://shorturl.at/04Jp6
5. Academic Accommodations - https://t.ly/RecB8
6. Clinical Accommodations - https://t.ly/y-RQy
7. City College Secure transfer email - https://t.ly/lRoAK