Module 1
Module 1
Meanings
FinTech?
Embedded Finance
Embedded Finance involves fluidly incorporating financial services and products into non-financial platforms, like e-
commerce websites, mobile apps, or other digital landscapes. Technological advancements, such as Application
Programming Interfaces (APIs) and cloud computing, have contributed to the rapid growth of embedded finance.
Various industries, including e-commerce, ride-sharing, healthcare, and social media platforms, are assimilating
embedded finance to offer a more comprehensive customer experience.
Neobanking
Online banks that operate without physical branches are among the growing fintech trends in India. These digital-only
banks, also known as Neobanks, offer everything a traditional bank offers: online account opening, virtual bank cards,
instant payments, budgeting tools, and much more.
Gamification
Making finance fun and easy, and encouraging positive financial behaviors, here is one of the biggest trends in
fintech- Gamification. Applying game-like elements such as badges and digital rewards, cashback and vouchers,
loyalty points, etc., to financial services engages and motivates users.
Regulation Technology
Businesses and financial institutions must adhere to numerous regulations and laws like maintaining customer data,
accounting records, tax and income reports, etc. Regtech (Regulatory Technology) leverages technology like
compliance monitoring, data analytics, risk management tools, and reporting systems to facilitate regulatory
compliance in the fintech industry.
INTRODUCTION TO DESIGN THINKING
Design thinking is a methodology that designers use to brainstorm and solve complex problems related to
designing and design engineering. It is also beneficial for designers to find innovative, desirable and never-thought-
before solutions for customers and clients. Design thinking is used extensively in the area of healthcare and
wellness, agriculture, food security, education, financial services, and environmental sustainability, to name a few.
Design thinking has helped in the digital space, contributed to the development physical products, spurred social
The Minimum Viable Product is the narrowest set of features and functionality
for which you will deliver the first valuable, usable, differentiated and feasible
version of your product, to acquire and learn from your first loyal customers
An MVP Satisfies Three Criteria
1.The customer gets value out of using the product(value + usability)
2.The customer pays for the product (or you have a demonstrable commitment or path to monetization)
3.The product starts a customer feedback and iterative improvement loop The MVP are the Must Haves in your Product