RevisedTomato Ketchup
RevisedTomato Ketchup
RevisedTomato Ketchup
revised 2023
Bahir dar
Table of Contents
1. Executive Summary..................................................................................1
2. Product Description and Application....................................................1
3. Market Study, Plant Capacity and Production Program...................1
3.1 Market Study.......................................................................................................1
3.1.1 Present Demand and Supply........................................................................1
3.1.2 Projected Demand........................................................................................3
3.1.3 Pricing and Distribution...............................................................................3
3.2 Plant Capacity......................................................................................................4
3.3 Production Program.............................................................................................4
4. Raw Materials and Utilities....................................................................5
4.1 Availability and Source of Raw Materials...........................................................5
4.2 Annual Requirement and Cost of Raw Materials and Utilities...........................5
5. Location and Site.....................................................................................6
6. Technology and Engineering.................................................................6
6.1 Production Process...............................................................................................6
6.2 Machinery and Equipment...................................................................................7
6.3 Civil Engineering Cost........................................................................................8
7. Human Resource and Training Requirement......................................8
7.1 Human Resource..................................................................................................8
7.2 Training Requirement..........................................................................................9
8. Financial Analysis...................................................................................9
8.1 Underlying Assumption.......................................................................................9
8.2 Investment..........................................................................................................10
8.3 Production Costs................................................................................................11
8.4 Financial Evaluation..........................................................................................11
9. Economic and Social Benefit and Justification..................................12
ANNEXES....................................................................................................14
1. Executive Summary
This profile provides basic information on the production of 2,100 tons Tomato Sauce and 700
tons Tomato Ketchup. The total investment requirement of the project including the working
capital is estimated at about Birr 139.7 million; of which nearly Birr 48.4 million is the cost of
the working capital and Birr 56.7 million is for machinery and equipments. Based on the cash
flow statement, the calculated internal rate of return (IRR) and simple rate of return (SRR) of the
project are 28.2 % and 23.5 %, respectively. The net present value (NPV) at 18 % discounting
rate is about Birr 44607.8 thousand. The plant is expected to create employment opportunities for
about 48 persons.
Tomato is consumed by the urban and rural population in various forms regardless of income.
On the other hand, tomato ketchup and sauces/paste are processed at industrial level and are
consumed by the urban population. Hotels, restaurants, training institutes, hospitals, snack bars
and etc are also major users of these commodities for food preparation. Besides, middle class and
1
upper class segments of the urban population regularly use such products. Tomato ketchup is
used as a direct application during the consumption of various food items while the sauces are
used for cooking purposes. The current major sources of supply of the above products are
imports and Merti Horticultural Processing Plant which is the sole producer in the country.
Though it is believed that it is through import that most of the tomato ketchup and sauces are
supplied in Ethiopia, the import data does not show the reality. This is because of the fact that
large amount of these items are smuggled in to the country through the boarder towns of
Hartshek, Moyale and others.
Table 3.1 shows the domestic production and legal imports of Tomato Ketchup and Sauces over
the past ten years.
TABLE 3.1
DOMESIC PRODUCTION AND IMPORTS OF TOMATO KETCHUP &SAUCES
(IN TONS)
The above import figure does not reflect the actual demand and supply in the country.
Assuming that Tomato Ketchup & Sauces are used exclusively by the urban population in the
hotels , restaurants, snack-bars, training institutions, hospitals and middle and upper class
houses, the current supply and demand at the country level would be very large. Of the total
77 million people of the country, around 20 % (15.4 million) is urban or semi-urban
2
population. From the total urban population, at least 20 %( 3.1 million) can be categorized
under the middle and upper classes population. If we conservatively assume that an individual
in the later group consume 25 grams of tomato ketchup and sauces per week, the total annual
consumption would be 4,030 tons. Based on this demand estimation, the current actual
volume of import of the products is estimated to reach 2,240 tons. Other than the domestic
demand, there is huge export potential for tomato sauces and ketchup.
The demand for the products under review is based on the above per capita consumption and an
8 % urban population growth rate. Accordingly, the projected demand is shown in Table 3.2.
TABLE 3.2
PROJECTED DEMAND FOR TOMAT PASTE & SAUCE
(IN TONS)
3
3.1.3 Pricing and Distribution
The current retail price of tomato sauce is Birr 119 per Kg and that of Ketchup is Birr 238 per
Kg. Allowing enough margins for whole sale and retail network, the average factory selling price
is estimated at Birr 83 per Kg for Tomato Sauce and Birr 167 per Kg for Tomato Ketchup. The
product can be distributed though the existing wholesale and retail trade networks.
The manufacture of tomato ketch-up can be undertaken when two basic conditions are met-the
availability of a large and stable supply of fresh quality tomato, and the availability of a vast
supply of water. Since the quality of the ketchup that is produced will be determined largely by
the quality of the tomato used as raw material, great importance is attached to tomato cultivation
itself.
Tomato processing plant requires a large quantity of water. The peak harvesting time is generally
concentrated over a period of not more than 60 days. Then, it will be necessary to process a huge
amount of tomato quickly in a very short time. Water in large quantity is required both during
tomato plantation and also during collection for washing. Accordingly, constructing a new
tomato processing plant will be determined not only by the quantity of tomato available, but also
by the amount of water.
A plant that can process 250 tons per day of fresh tomato is envisaged here. The plant can
process 15,000 tons of fresh tomato to produce 2,800 tons of tomato pulp working for 60 days
per annum. Assuming that 25 % of tomato pulp will be used to produce ketchup, and 75 % for
tomato sauce, the plant will thus produce 700 tons of tomato ketchup and 2,100 tons of tomato
sauce. Other than the domestic demand there is huge export potential for tomato sauces and
ketchup; implies any excess over the domestic demand will be ear-marked for export.
The production program of the tomato processing plant is designed in such a way that at the
initial year, it will operate at 75 % of its full capacity, and then raise its capacity to 85 % and 100
4
% in the subsequent years. Thus, from the third year onwards the plant will continuously operate
at 100 % of its installed capacity.
5
4. Raw Materials and Utilities
4.1 Availability and Source of Raw Materials
There are many areas in the ANRS which are suitable for growing tomatoes. Areas around Lake
Tana especially the eastern, southern and northern shores of the Lake are considered as best areas
for growing tomatoes. Besides, these areas have enough water supplies if the processing plant is
located in a town located near the lake. Auxiliary materials required by the processing plant
consist of salt, sugar, vinegar, spices, and other ingredients and which are added to produce good
taste.
Table 4.1 shows the various ingredients required for tomato sauce and ketchup production,
together with quantity requirements and costs.
6
TABLE 4.1
ANNUAL REQUIREMENT AND COST OF MATERIALS
Bottles and all other auxiliary materials can be procured locally except laminated cans which
have to be imported.
Utilities consist of electricity, water and fuel oil for boiler. The total annual requirement is shown
in the Table 4.2
7
TABLE 4.2
UTILITIES REQUIREMENT
No. Utility Requirement Unit Cost Cost (Birr)
(Annual)
1. Electricity 132MWH Birr 3.3 per KWH 433,422.00
2. Water 40,000 m3 Birr 15.8 per m3 632,820.00
3. Fuel Oil 300 tons Birr 41790 per ton 12,537,000.00
Total 13,603,242.00
Fresh tomato transported to the plant will be cleaned by washing in water. To accomplish this
task, a special washing technique has been developed that allows for preservation of the fresh,
natural qualities of ripened tomato. Washed tomato is crushed into tomato pulp, which is strained
and filtered. This is followed by preheating and concentration to about one-third of its original
volume by means of a continuous concentrator, for which a boiler plant is used. Since the
concentration would be achieved in a very short time, a special technical know-how would be
employed. Instantaneous concentration is necessary; otherwise, heating the tomato pulp would
cause oxidization which gives it a dark-reddish, disagreeable color, as opposed to the color of
natural tomato. Concentrated tomato pulp is homogenized, and salt, sugar, spices, vinegar and
other ingredients are added in the seasoning room to give it the flavor associated with tomato
sauce and tomato ketchup. The products are then filled into bottles and cans. This is followed by
packing into dozen or gross cartons for delivery.
8
6.2 Machinery and Equipment
Required machinery include: tomato charging machine, tomato washing and sorting machine,
concentrator, filter, homogenizer, seasoning mixer, bottling machine, cooler, labeler, packing
machine, water treatment facility, boiler and etc. The list of machinery and equipment required
by the tomato processing plant and the corresponding costs are presented in Table 6.1.
TABLE 6.1
MACHINERY & EQUIPMENT REQUIREMENT
The total cost of machinery and equipment is estimated to reach at Birr 56.7; of which Birr 50.7
million is in foreign currency.
9
6.3 Civil Engineering Cost
The building area required by the plant is estimated to be 2,500 m 2; and it costs Birr 5000,000.
This would include cost of land preparation and associated civil works. The total land area of the
plant, including the open space, is 5000 m 2 and its lease cost equals Birr 138,000. The cost of the
land lease is as per ANRS land lease rate for Woreta which is equal to Birr 27.60 per square
meter for industrial purpose. Of the total cost of the lease, 5 % is paid in the beginning while the
rest will be paid in 40years.
10
per annum.
Tomato ketchup and tomato sauce producing operations demand good knowledge of quality
control. Therefore, the proper on job training should be given to the workers at least for a month
by hiring one or more experts in the area.
8. Financial Analysis
8.1 Underlying Assumption
The financial analysis of Tomato Ketchup & Sauce producing plant is based on the data
provided in the preceding chapters and the following assumptions.
B. Depreciation
Building 5%
Machinery And Equipment 10%
Office Furniture 10%
Vehicles 20%
Pre-Production (Amortization) 20%
11
C. Working Capital (Minimum Days of Coverage)
8.2 Investment
The total investment cost of the project including working capital is estimated at Birr 139.7
million as shown in Table 8.1 below. The owner shall contribute 40 % of the finance in the form
of equity while the remaining 60 % is to be financed by bank loan.
TABLE 8.1
TOTAL INITIAL INVESTMENT
12
87,390,662.94 50,058,814.17 137,449,477.11
*Pre-production capital expenditure includes - all expenses for pre-investment studies, consultancy fee during
construction and expenses for company‘s establishment, project administration expenses, commission expenses,
preproduction marketing and interest expenses during construction.
The foreign component of the project accounts for Birr 50.8 million or 35.8 % of the total
investment cost.
The total production cost at full capacity operation is estimated at Birr 220.1 million (see Table
8.2). Raw materials and utilities account for 91.5 %.
TABLE 8.2
PRODUCTION COST AT FULL CAPACITY
Raw Material
Requirement Cost
1. Local Raw Materials 214,920,000.00
2. Foreign Raw Materials 5,268,119.04
I. Profitability
13
According to the projected income statement (See Annex 4) the project will generate profit
beginning from the first year of operation and increases on wards. The income statement and
other profitability indicators also show that the project is viable.
14
II. Breakeven Analysis
The breakeven point of the projects is given by the formula:
SRR= (Net Profit + Interest)/ (Total Investment Outlay) at full capacity utilization.
Based on the foregoing presentation and analysis, we can learn that the proposed project
possesses wide range of benefits that complement the financial feasibility obtained earlier. In
general the envisaged project promotes the socio-economic goals and objectives stated in the
strategic plan of the Amhara National Regional State. These benefits are listed as follows
15
A. Profit Generation
The project is found to be financially viable and earns on average a profit of Birr 27.4 million per
year and birr 272 million within the project life. Such result induces the project promoters to
reinvest the profit which, therefore, increases the investment magnitude in the region.
B. Tax Revenue
In the project life under consideration, the region will collect about Birr 100 million from
corporate tax payment alone (i.e. excluding income tax, sales tax and VAT). Such result create
additional fund for the regional government that will be used in expanding social and other basic
services in the region.
As there is no enough production of tomato ketchup and tomato sauce in the country, the
commencement of this project relieves a portion of the import burden. That is, based on the
projected figure we learn that in the project life an estimated amount of US Dollar 280 million
will be saved as a result of the proposed project. This will create room for the saved hard
currency to be allocated on other vital and strategic sectors
The proposed project is expected to create employment opportunity to several citizens of the
country. That is, it will provide permanent employment to 48 professionals as well as support
stuffs. Consequently the project creates income of birr 2.5 million birr per year. This would be
one of the commendable accomplishments of the project.
16
ANNEXES
17
Annex 1: Total Net Working Capital Requirements (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
1
36,205,594.90 41,033,007.52 48,274,126.49 48,274,126.49
2
Annex 1: Total Net Working Capital Requirements (in Birr) (continued)
PRODUCTION
5 6 7 8 9 10
Spare Parts in Stock and Maintenance 285,392.27 285,392.27 285,392.27 285,392.27 285,392.27 285,392.27
3
TOTAL NET WORKING CAPITAL REQUIRMENTS 48,274,126.49 48,274,126.49 48,274,126.49 48,274,126.49 48,274,126.49 48,274,126.49
INCREASE IN NET WORKING CAPITAL - - - - - -
4
Annex 2: Cash Flow Statement (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
5
7. Corporate Tax Paid - - - - 10,903,778.56 11,407,193.44
1. Inflow Funds - - - - - -
Total Equity - - - - - -
Interest on Securities - - - - - -
3. Other Income - - - - - -
6
TOTAL CASH OUTFLOW 270,626,596.43 269,713,571.14 268,538,936.33 253,380,553.63 253,380,553.63 253,380,553.63
Fixed Investments - - - - - -
Pre-production
Expenditures - - - - - -
10.Dividends Paid - - - - - -
7
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
CUMMULATIVE NET CASH FLOW (45,781,676.33) (91,563,352.65) (88,367,915.34) (48,421,945.00) (2,831,154.83) 38,593,560.81
Net Present Value (at 18%)
8
(45,781,676.33) (38,798,030.80) 2,294,913.31 24,312,350.80 23,515,222.37 18,107,124.98
Cumulative Net present Value (45,781,676.33) (84,579,707.13) (82,284,793.75) (57,972,443.01) (34,457,220.64) (16,350,095.60)
9
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED (Continued)
PRODUCTION
5 6 7 8 9 10
Interest on Securities - - - - - -
2. Other Income - - - - - -
Fixed Investments - - - - - -
Pre-production Expenditures - - - - - -
CUMMULATIVE NET CASH FLOW 79,514,861.57 119,671,137.82 159,323,999.19 198,473,445.56 237,622,891.94 276,772,338.37
Net Present Value (at 18%)
10
15,158,540.43 12,606,060.36 10,549,174.41 8,826,480.35 7,480,068.10 6,339,040.74
Cumulative Net present Value (1,191,555.23) 11,414,505.14 21,963,679.55 30,790,159.96 38,270,228.06 44,609,268.80
Net Present Value (at 18%) 44,609,268.80
Internal Rate of Return 28.2%
11
Annex 4: NET INCOME STATEMENT ( in Birr)
PRODUCTION
1 2 3 4 5
Capacity Utilization (%) 75% 85% 100% 100% 100%
Other Income - - - - -
12
RATIOS (%)
Gross Profit/Sales 4.48% 10.70% 12.42% 13.00% 13.57%
Net Profit After Tax/Sales 4.48% 10.70% 8.70% 9.10% 9.50%
Return on Investment 24.50% 27.66% 24.19% 23.83% 23.47%
Return on Equity 17.56% 47.57% 45.49% 47.59% 49.69%
Annex 4: NET INCOME STATEMENT (in Birr):Continued
PRODUCTION
6 7 8 9 10
Capacity Utilization (%) 100% 100% 100% 100% 100%
Other Income - - - - -
13
42,252,109.64 43,930,159.39 45,608,209.14 45,608,209.14 45,608,209.14
14
Annex 5: Projected Balance Sheet (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
Securities - - - - - -
2. Total Fixed Assets, Net of Depreciation 45,781,676.33 91,563,352.65 83,467,620.72 75,371,888.79 67,276,156.86 59,180,424.93
15
3. Accumulated Losses Brought Forward - - - - - -
Bank Overdraft - - - - - -
Loan B - - - - - -
Preference Capital - - - - - -
Subsidies - - - - - -
Dividends Payable - - - - - -
16
Annex 5: Projected Balance Sheet (in Birr): Continued
PRODUCTION
5 6 7 8 9 10
Inventory on Materials and Supplies 26,299,532.76 26,299,532.76 26,299,532.76 26,299,532.76 26,299,532.76 26,299,532.76
Cash Surplus, Finance Available 100,827,634.11 123,644,062.91 147,635,126.58 186,784,572.96 225,934,019.39 265,083,465.76
Securities - - - - - -
2. Total Fixed Assets, Net of Depreciation 51,084,693.00 43,860,993.00 36,637,293.00 29,413,593.00 22,189,893.00 14,966,193.00
Construction in Progress - - - - - -
17
- - - -
Bank Overdraft - - - - - -
Loan B - - - - - -
Preference Capital - - - - - -
Subsidies - - - - - -
8. Reserves, Retained Profits Brought Forward 88,492,546.56 116,283,966.14 145,860,442.83 176,611,554.45 208,537,300.83 240,463,047.20
9. Net Profit After Tax 27,791,419.59 29,576,476.75 30,751,111.56 31,925,746.37 31,925,746.37 31,925,746.37
Dividends Payable - - - - - -
18
19