Presented by

Moon Design
August 2021

Brand
Identity
Guidelines
Table Of
Content

3.0 Typography
3.1 Typography

3.2 Typography

1.0 Introduction
1.0 Introduction 1

1.1 Main Logo

4.0 Do’s & Don’t
4.1 Logo Do’s & Don’t
1.2 Secondry logo
4.2 Logo Do’s & Don’t
1.3 Logo Mark

6.0 Visual Application

2.0 Colors
2.1 Color Palette

2.2 Color Variation

1.0
Introduction
 1.0
Introduction W. P. Collective: Purveyors of
Fine Ancestral Art. Our logo
captures the essence of colonial
Virginia's heritage with its
heraldic design and vintage fonts.
Inspired by the 17th century, it
reflects our commitment to
timeless elegance and
genealogical excellence. Tailored
for retirement-age enthusiasts in
the Southern United States, our
logo exudes sophistication and
resonates with a passion for
history.

W.P.Collective Brand Identity Guidelines 1

 1.1 Logo

Main Logo

This versatile logo is designed for

both online and offline usage,
suitable for applications ranging
from billboards to t-shirts and
paper. It's optimized for
large-scale visibility while
maintaining clarity and impact
across various mediums.

W.P.Collective Brand Identity Guidelines 2

 1.2

Secondry logo

This secondary logo variation is

tailored for smaller scales such as
Instagram profiles, app icons, and
stationary items. Its simplicity
ensures versatility, allowing usage
in spaces where the main logo
may not fit.

W.P.Collective Brand Identity Guidelines 3

 01
1.3
Logo Mark

This mark serves as a standalone

representation of the logo, ideal
for scenarios where the full logo
isn't necessary. Whether as a
watermark on images, a stamp of
authenticity, or a emblem for
presentations, this mark retains
the essence of the brand's identity
in a concise and recognizable
form.

W.P.Collective Brand Identity Guidelines 4

 2.0
Color

W.P.Collective Brand Identity Guidelines 5

 2.1 Color
Palette
Primary Secondary

Laurel Green Saddle Brown Sand Dune

Hex: #9CB8A9 Hex: #64452D Hex: #CBB9A6

RGB: (156, 184, 169) RGB: (100, 69, 45) RGB: (203, 185, 166)
HSL: (150°, 17%, 67%) HSL: (25°, 38%, 28%) HSL: (30°, 25%, 72%)
CMYK: (15%, 0%, 8%, 28%) CMYK: (0%, 31%, 55%, 61%) CMYK: (0%, 9%, 18%, 20%)

Background

Blanched Almond Cream

Hex: #FDE9D3 Hex: #FFF8EA

RGB: (253, 233, 211) RGB: (255, 248, 234)
HSL: (32°, 90%, 91%) HSL: (40°, 100%, 95%)
CMYK: (0%, 8%, 17%, 1%) CMYK: (0%, 3%, 8%, 0%)

W.P.Collective Brand Identity Guidelines 6

 Color
Variation 2.2

W.P.Collective Brand Identity Guidelines 7

 3.0
Typography

W.P.Collective Brand Identity Guidelines 8

 3.1
02 Typography

Priamary font

Aa
aliey

Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

W.P.Collective Brand Identity Guidelines 9

 Typography 3.2

secondary Font

Aa Libre
Baskerville
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

W.P.Collective Brand Identity Guidelines 10

 4.0
Do”s & don”t

W.P.Collective Brand Identity Guidelines 11

 03 Logo
Do’s & Don’t 4.1

Do Not: Fonts Do Not: Logomark Do Not: Colour

Do not use any other font Do not resize or change Do not change the colours
the position of the Use the official colour, All
logomark. the colors have been
experimented with and
then carefully selected to
avoid any mismatch in
color coordination

W.P.Collective Brand Identity Guidelines 12

 Logo
Do’s & Don’t 4.1
X

Do Not: Colour

Avoid using dark colors

with light logo color
variations, as it can distort
the logo's appearance

W.P.Collective Brand Identity Guidelines 13

 6.0
Visual Application

W.P.Collective Brand Identity Guidelines 14

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W.P.Collective Brand Identity Guidelines 15
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06
Thank you