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Salesforce-AI-Associate Dumps

Salesforce Certified AI Associate Exam (SU23)

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NEW QUESTION 1
Cloud Kicks wants to implement AI features on its 5aiesforce Platform but has concerns about potential ethical and privacy challenges.
What should they consider doing to minimize potential AI bias?

A. Integrate AI models that auto-correct biased data.

B. Implement Salesforce's Trusted AI Principles.
C. Use demographic data to identify minority groups.

Answer: B

Explanation:
“Implementing Salesforce’s Trusted AI Principles is what Cloud Kicks should consider doing to minimize potential AI bias. Salesforce’s Trusted AI Principles are
a set of guidelines and best practices for developing and using AI systems in a responsible and ethical way. The principles include Accountability, Fairness &
Equality, Transparency & Explainability, Privacy & Security, Reliability & Safety, Inclusivity & Diversity, Empowerment & Education.”

NEW QUESTION 2
What is a potential outcome of using poor-quality data in AI application?

A. AI model training becomes slower and less efficient

B. AI models may produce biased or erroneous results.
C. AI models become more interpretable

Answer: B

Explanation:
“A potential outcome of using poor-quality data in AI applications is that AI models may produce biased or erroneous results. Poor-quality data means that the
data is inaccurate, incomplete, inconsistent, irrelevant, or outdated for the AI task. Poor-quality data can affect the performance and reliability of AI models, as they
may not have enough or correct information to learn from or make accurate predictions. Poor-quality data can also introduce or exacerbate biases or errors in AI
models, such as human bias, societal bias, confirmation bias, or overfitting or underfitting.”

NEW QUESTION 3
Which action introduces bias in the training data used for AI algorithms?

A. Using a large dataset that is computationally expensive

B. Using a dataset that represents diverse perspectives and populations
C. Using a dataset that underrepresents perspectives and populations

Answer: C

Explanation:
Introducing bias in training data for AI algorithms occurs when the dataset used underrepresents certain perspectives and populations. This type of bias can skew
AI predictions, making the system less fair and accurate. For example, if a dataset predominantly contains information from one demographic group, the AI's
performance may not generalize well to other groups, leading to biased or unfair outcomes. Salesforce discusses the impact of biased training data and ways to
mitigate this in their AI ethics guidelines, which can be explored further in the Salesforce AI documentation on Responsible Creation of AI.

NEW QUESTION 4
Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.
Which data quality dimension should be assessed to reduce these communication Inefficiencies?

A. Duplication
B. Usage
C. Consent

Answer: A

Explanation:
“Duplication is the data quality dimension that should be assessed to reduce communication inefficiencies. Duplication means that the data contains multiple
copies or instances of the same record or value. Duplication can cause confusion, errors, or waste in data analysis and processing. For example, duplication can
lead to communication inefficiencies if customers receive multiple calls or emails from different sources for the same purpose.”

NEW QUESTION 5
Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.
Which feature should be used to accomplish this?

A. Duplicate management
B. Trigger deletion of old records
C. Standardized field names

Answer: A

Explanation:
“Duplicate management should be used to remove multiple records for the same customer in Salesforce. Duplicate management is a feature that helps prevent
and manage duplicate records in Salesforce. Duplicate management can help define matching rules, duplicate rules, and alert messages to detect and merge
duplicate records.”

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NEW QUESTION 6
Which best describes the different between predictive AI and generative AI?

A. Predictive new and original output for a given input.

B. Predictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives
natural language.
C. Predictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output

Answer: A

Explanation:
“The difference between predictive AI and generative AI is that predictive AI analyzes existing data to make predictions or recommendations based on patterns or
trends, while generative AI creates new content based on existing data or inputs. Predictive AI is a type of AI that uses machine learning techniques to learn from
existing data and make predictions or recommendations based on the data. For example, predictive AI can be used to forecast sales, revenue, or demand based
on historical data and trends. Generative AI is a type of AI that uses machine learning techniques to generate novel content such as images, text, music, or video
based on existing data or inputs. For example, generative AI can be used to create realistic faces, write summaries, compose songs, or produce videos.”

NEW QUESTION 7
Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?

A. Structured
B. Complete
C. Duplicate

Answer: C

Explanation:
Duplicate records negatively impact data quality by creating inconsistencies and confusion in database management, leading to potential errors in customer
relationship management (CRM) systems like Salesforce. Duplicates can skew analytics results, lead to inefficiencies in customer service, and result in redundant
marketing efforts. Salesforce offers various tools to identify and merge duplicate records, thereby maintaining high data integrity. More about managing duplicate
records in Salesforce and ensuring data quality can be found in Salesforce’s documentation on duplicate management at Salesforce Duplicate Management.

NEW QUESTION 8
What is an example of ethical debt?

A. Violating a data privacy law and falling to pay fines

B. Launching an AI feature after discovering a harmful bias
C. Delaying an AI product launch to retrain an AI data model

Answer: B

Explanation:
“Launching an AI feature after discovering a harmful bias is an example of ethical debt. Ethical debt is a term that describes the potential harm or risk caused by
unethical or irresponsible decisions or actions related to AI systems. Ethical debt can accumulate over time and have negative consequences for users, customers,
partners, or society. For example, launching an AI feature after discovering a harmful bias can create ethical debt by exposing users to unfair or inaccurate results
that may affect their trust, satisfaction, or well-being.”

NEW QUESTION 9
What does the term "data completeness" refer to in the context of data quality?

A. The degree to which all required data points are present in the dataset
B. The process of aggregating multiple datasets from various databases
C. The ability to access data from multiple sources in real time

Answer: A

Explanation:
Data completeness is a measure of data quality that assesses whether all required data points are present in a dataset. It checks for missing values or gaps in
data necessary for accurate analysis and decision-making. In the context of Salesforce, ensuring data completeness is crucial for the effectiveness of CRM
operations, reporting, and AI-driven applications like Salesforce Einstein, which rely on complete data to function optimally. Salesforce provides various tools and
features, such as data validation rules and batch data import processes, that help maintain data completeness across its platform. Detailed guidance on managing
data quality in Salesforce can be found in the Salesforce Help documentation on data management at Salesforce Help Data Management.

NEW QUESTION 10
What are the potential consequences of an organization suffering from poor data quality?

A. Low employee morale, stock devaluation, and inability to attract top talent
B. Revenue loss, poor customer service, and reputational damage
C. Technical debt, monolithic system architecture, and slow ETL throughput

Answer: B

Explanation:
The potential consequences of an organization suffering from poor data quality include revenue loss, poor customer service, and reputational damage. Poor data
quality can lead to inaccurate analytics and decision-making, impacting customer interactions, marketing strategies, and financial forecasting. These issues
ultimately affect customer satisfaction and could lead to financial losses and a damaged brand reputation. Salesforce highlights the importance of maintaining high
data quality for effective CRM and AI applications, offering various tools and best practices to enhance data integrity. For guidance on managing and improving
data quality in Salesforce, see the Salesforce documentation on data quality at Salesforce Data Quality.

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NEW QUESTION 10
What is a key challenge of human AI collaboration in decision-making?

A. Leads to move informed and balanced decision-making

B. Creates a reliance on AI, potentially leading to less critical thinking and oversight
C. Reduce the need for human involvement in decision-making processes

Answer: B

Explanation:
“A key challenge of human-AI collaboration in decision-making is that it creates a reliance on AI, potentially leading to less critical thinking and oversight. Human-
AI collaboration is a process that involves humans and AI systems working together to achieve a common goal or task. Human-AI collaboration can have many
benefits, such as leveraging the strengths and complementing the weaknesses of both humans and AI systems. However, human-AI collaboration can also pose
some challenges, such as creating a reliance on AI, potentially leading to less critical thinking and oversight. For example, human-AI collaboration can create a
reliance on AI if humans blindly trust or follow the AI recommendations without questioning or verifying their validity or rationale.”

NEW QUESTION 13
Which type of bias results from data being labeled according to stereotypes?

A. Association
B. Societal
C. Interaction

Answer: B

Explanation:
“Societal bias results from data being labeled according to stereotypes. Societal bias is a type of bias that reflects the assumptions, norms, or values of a specific
society or culture. For example, societal bias can occur when data is labeled based on gender, race, ethnicity, or religion stereotypes.”

NEW QUESTION 14
What are some of the ethical challenges associated with AI development?

A. Potential for human bias in machine learning algorithms and the lack of transparency in AI decision-making processes
B. Implicit transparency of AI systems, which makes It easy for users to understand andtrust their decisions
C. Inherent neutrality of AI systems, which eliminates any potential for human bias in decision-making

Answer: A

Explanation:
“Some of the ethical challenges associated with AI development are the potential for human bias in machine learning algorithms and the lack of transparency in AI
decision-making processes. Human bias can arise from the data used to train the models, the design choices made by the developers, or the interpretation of the
results by the users. Lack of transparency can make it difficult to understand how and why AI systems make certain decisions, which can affect trust,
accountability, and fairness.”

NEW QUESTION 18
Which Einstein capability uses emails to create content for Knowledge articles?

A. Generate
B. Discover
C. Predict

Answer: A

Explanation:
“Einstein Generate uses emails to create content for Knowledge articles. Einstein Generate is a natural language generation (NLG) feature that can automatically
write summaries, descriptions, or recommendations based on data or text inputs. For example, Einstein Generate can analyze email conversations between
agents and customers and generate draft articles for the Knowledge base.”

NEW QUESTION 19
What should organizations do to ensure data quality for their AI initiatives?

A. Collect and curate high-quality data from reliable sources.

B. Rely on AI algorithms to automatically handle data quality issues.
C. Prioritize model fine-tuning over data quality improvements.

Answer: A

Explanation:
“Organizations should collect and curate high-quality data from reliable sources to ensure data quality for their AI initiatives. High-quality data means that the data
is accurate, complete, consistent, relevant, and timely for the AI task. Reliable sources mean that the data is trustworthy, credible, and authoritative. Collecting and
curating high- quality data from reliable sources can improve the performance and reliability of AI systems.”

NEW QUESTION 20
What is Salesforce's Trusted AI Principle of Transparency?

A. The customization of AT features to meet specific business requirements

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B. The integration of AT models with Salesforce workflows

C. The clear and understandable explanation of Al decisions and actions

Answer: C

Explanation:
Salesforce's Trusted AI Principle of Transparency emphasizes the importance of providing clear and understandable explanations of AI decisions and actions.
This principle ensures that users can understand how AI conclusions are drawn, which is crucial for trust and accountability, especially in business applications
where AI decisions can have significant impacts. Transparency helps mitigate the "black box" nature of AI systems by making them more interpretable and allows
for better oversight, compliance, and alignment with ethical guidelines. Salesforce elaborates on these principles in their ethical AI practices, which can be further
explored at Salesforce Ethical AI.

NEW QUESTION 24
Cloud Kicks' latest email campaign is struggling to attract new customers. How can AI increase the company's customer email engagement?

A. Create personalized emails

B. Resend emails to inactive recipients
C. Remove invalid email addresses

Answer: A

Explanation:
AI can significantly increase customer email engagement by creating personalized emails. Salesforce Einstein AI enhances email marketing campaigns by
analyzing customer data and past interactions to tailor the content, timing, and recommendations within emails. This personalization leads to higher engagement
rates as emails resonate more closely with individual preferences and behaviors. Salesforce Marketing Cloud provides tools to leverage AI for crafting
personalized email campaigns, ensuring that emails are relevant and appealing to recipients. For more insights into how AI can be used to enhance email
marketing, see the Salesforce Marketing Cloud page at Salesforce Marketing Cloud Email Studio.

NEW QUESTION 29
Which action should be taken to develop and implement trusted generated AI with Salesforce’s safety guideline in mind?

A. Develop right-sized models to reduce our carbon footprint.

B. Create guardrails that mitigates toxicity and protect PII
C. Be transparent when AI has created and automatically delivered content.

Answer: B

Explanation:
“Creating guardrails that mitigate toxicity and protect PII is an action that should be taken to develop and implement trusted generative AI with Salesforce’s safety
guideline in mind. Salesforce’s safety guideline is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for
the safety and well-being of humans and the environment. Creating guardrails means implementing measures or mechanisms that can prevent or limit the potential
harm or risk caused by AI systems. For example, creating guardrails can help mitigate toxicity by filtering out inappropriate or offensive content generated by AI
systems. Creating guardrails can also help protect PII by masking or anonymizing personal or sensitive information generated by AI systems.”

NEW QUESTION 34
Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?

A. Discovery
B. Bots
C. Next Best Action

Answer: B

Explanation:
For Cloud Kicks, using automated chat as the primary support channel, the recommended Einstein feature is Bots. Einstein Bots are designed to automate
customer interactions on common issues through chat and messaging platforms. They can handle routine requests, provide quick answers to frequently asked
questions, and escalate more complex issues to human agents. Using Einstein Bots helps improve customer service efficiency and speed, leading to enhanced
customer satisfaction. To learn more about setting up and optimizing Einstein Bots for a business, you can visit the Salesforce documentation on Einstein Bots at
Salesforce Einstein Bots.

NEW QUESTION 39
Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capacity should they use?

A. Dashboard of Current Leads and Cases

B. Sales path and Automaton Case Escalations
C. Einstein Lead Scoring and Case Classification

Answer: C

Explanation:
“Einstein Lead Scoring and Case Classification are the capabilities that Cloud Kicks should use to enhance its sales processes and customer support. Einstein
Lead Scoring and Case Classification are features that use AI to optimize sales and service processes by providing insights and recommendations based on data.
Einstein Lead Scoring can help prioritize leads based on their likelihood to convert, while Einstein Case Classification can help categorize and route cases based
on their attributes.”

NEW QUESTION 43
Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?

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A. Usage
B. Accuracy
C. Consistency

Answer: C

Explanation:
“Consistency is the data quality dimension that is affected by multiple variations of state and country values in contact records. Consistency means that the data
values are uniform and follow a common standard or format across different records, fields, or sources. Inconsistent data can cause confusion, errors, or
duplication in data analysis and processing.”

NEW QUESTION 48
What is a sensitive variable that car esc to bias?

A. Education level
B. Country
C. Gender

Answer: C

Explanation:
“Gender is a sensitive variable that can lead to bias. A sensitive variable is a variable that can potentially cause discrimination or unfair treatment based on a
person’s identity or characteristics. For example, gender is a sensitive variable because it can affect how people are perceived, treated, or represented by AI
systems.”

NEW QUESTION 50
What is one technique to mitigate bias and ensure fairness in AI applications?

A. Ongoing auditing and monitoring of data that is used in AI applications

B. Excluding data features from the Al application to benefit a population
C. Using data that contains more examples of minority groups than majority groups

Answer: A

Explanation:
A technique to mitigate bias and ensure fairness in AI applications is ongoing auditing and monitoring of the data used in AI applications. Regular audits help
identify and address any biases that may exist in the data, ensuring that AI models function fairly and without prejudice. Monitoring involves continuously checking
the performance of AI systems to safeguard against discriminatory outcomes. Salesforce emphasizes the importance of ethical AI practices, including
transparency and fairness, which can be further explored through Salesforce’s AI ethics guidelines at Salesforce AI Ethics.

NEW QUESTION 51
How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A. By limiting how many people have access to data

B. By reducing how many attributes are collected
C. By applying data retention policies

Answer: A

Explanation:
“The “right of least privilege” reduces the risk of handling sensitive personal data by limiting how many people have access to data. The “right of least privilege”
is a security principle that states that each user or system should have the minimum level of access or privilege necessary to perform their tasks or functions. The
“right of least privilege” can help protect sensitive personal data from unauthorized access, misuse, or leakage.”

NEW QUESTION 52
Cloud Kicks wants to use an AI mode to predict the demand for shoes using historical data on sales and regional characteristics.
What is an essential data quality dimension to achieve this goal?

A. Reliability
B. Volume
C. Age

Answer: A

Explanation:
“Reliability is an essential data quality dimension to achieve the goal of predicting the demand for shoes using historical data on sales and regional
characteristics. Reliability means that the data values are trustworthy, credible, and authoritative for the AI task. Reliable data can improve the accuracy and
confidence of AI predictions, as they reflect the true state or condition of the target population or domain. For example, reliable data can help predict the demand
for shoes by using verified and validated sales and regional data.”

NEW QUESTION 55
What is the significance of explainability of trusted AI systems?

A. Increases the complexity of AI models

B. Enhances the security and accuracy of AI models
C. Describes how Al models make decisions

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Answer: C

Explanation:
The significance of the explainability of trusted AI systems is that it describes how AI models make decisions. Explainability is crucial for building trust and
accountability in AI systems, ensuring that users and stakeholders understand the decision-making processes and outcomes generated by AI. This is particularly
important in scenarios where AI decisions impact personal or financial status, such as in credit scoring or healthcare diagnostics. Salesforce emphasizes the
importance of explainable AI through its ethical AI practices, aiming to make AI systems more transparent and understandable. More details about Salesforce’s
approach to ethical and explainable AI can be found in Salesforce AI ethics resources at Salesforce AI Ethics.

NEW QUESTION 57
What is an implication of user consent in regard to AI data privacy?

A. AI ensures complete data privacy by automatically obtaining user consent.

B. AI infringes on privacy when user consent is not obtained.
C. AI operates Independently of user privacy and consent.

Answer: B

Explanation:
“AI infringes on privacy when user consent is not obtained. User consent is the permission or agreement given by a user to allow their personal data to be
collected, used, shared, or stored by others. User consent is an important aspect of data privacy, which is the right of individuals to control how their personal data
is handled by others. AI infringes on privacy when user consent is not obtained because it violates the user’s rights and preferences regarding their personal
data.”

NEW QUESTION 61
What are some key benefits of AI in improving customer experiences in CRM?

A. Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
B. Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions
C. Fully automates the customer service experience, ensuring seamless automated interactions with customers

Answer: B

Explanation:
“Streamlining case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions are some key
benefits of AI in improving customer experiences in CRM. AI can help automate and optimize various aspects of customer service, such as routing cases to the
right agents, providing relevant information or suggestions, and generating reports or insights. AI can also help enhance customer satisfaction and loyalty by
reducing wait times, improving response quality, and providing personalized solutions.”

NEW QUESTION 62
What is a possible outcome of poor data quality?

A. AI models maintain accuracy but have slower response times.

B. Biases in data can be inadvertently learned and amplified by AI systems.
C. AI predictions become more focused and less robust.

Answer: B

Explanation:
“A possible outcome of poor data quality is that biases in data can be inadvertently learned and amplified by AI systems. Poor data quality means that the data is
inaccurate, incomplete, inconsistent, irrelevant, or outdated for the AI task. Poor data quality can affect the performance and reliability of AI systems, as they may
not have enough or correct information to learn from or make accurate predictions. Poor data quality can also introduce or exacerbate biases in data, such as
human bias, societal bias, or confirmation bias, which can affect the fairness and ethics of AI systems.”

NEW QUESTION 66
What is a societal implication of excluding ethics in AI development?

A. Faster and cheaper development

B. More innovation and creativity
C. Harm to marginalized communities

Answer: C

Explanation:
Excluding ethics in AI development can lead to societal implications such as harm to marginalized communities. When ethical considerations are not integrated
into AI development, the resulting technologies may perpetuate or amplify biases, leading to unfair treatment or discrimination against certain groups. This can
reinforce existing social inequalities and prevent these communities from benefiting equally from the advancements in AI technology. Salesforce is committed to
responsible AI development and emphasizes the importance of ethical considerations in their development practices to prevent such outcomes. Details on
Salesforce’s approach to ethical AI and its importance can be found at Salesforce Ethical AI.

NEW QUESTION 70
What role does data quality play in the ethical us of AI applications?

A. High-quality data is essential for ensuring unbased and for fair AI decisions, promoting ethical use, and preventing discrimi…
B. High-quality data ensures the process of demographic attributes requires for personalized campaigns.
C. Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.

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Answer: A

Explanation:
“High-quality data is essential for ensuring unbiased and fair AI decisions, promoting ethical use, and preventing discrimination. High-quality data means that the
data is accurate, complete, consistent, relevant, and timely for the AI task. High-quality data can help ensure unbiased and fair AI decisions by providing a
balanced and representative sample of the target population or domain. High-quality data can also help promote ethical use and prevent discrimination by
respecting the rights and preferences of users regarding their personal data.”

NEW QUESTION 73
......

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