BOARDOP

BCHNICA
tpoty
TIAKUR POLYTECHNIc

DEPARTMENT OF
INFORMATION TECHNOLOGY

Abstract On CPP Projects

Program Code :IFSI

Course :Capstone Project Planning
Course Code :22058
Project Guide :Ms. Kiran Patil

Viraj Chheda 43
Kanak Rai 51
Sameer Shaikh 57
Pratham Koltharkar 59
ZAGDU SINGH CHARITABLE TRUST (REGD.)
THAKUR POLYTECHNIC
(An ISO9001:2015 Certified Institute)
Thakur Complex, West to W. E. Highway,Kandivali (E), Mumbai - 400 101(Accredited by:
National Board OfAccreditation
 MICROPROJECT PROPOSAL

Rationale:
Customer churn prediction involves analyzing historical data to
identify patterns that indicate customers likely to stop using a service.
This analysis helps in developing predictive models that foresee
potential churn, enabling businesses to proactively intervene and
retain customerS.
Predictive analysis in the stock market involves analyzing historical
data, market trends, and various indicators to forecast future price
movements. It employs statistical models, machine learning
algorithms, and sentiment analysis to make informed predictions, but
it's important to note that the stock market is inherently volatile and
unpredictable, making accurate predictions challenging despite these
tools.

Price comparison websites aggregate product information from

multiple online retailers, allowing users to easily compare prices,
features, and reviews in one place. They offer convenience, saving
time for shoppers by presenting options across various platforms and
highlighting the best deals. These sites empower consumers to make
informed purchasing decisions, emphasizing both affordability and
value for their desired products.
Introduction:
Customer churn prediction is a vital aspect of business analytics that
focuses on identifying and forecasting the likelihood of customers
discontinuing their relationship with a company. By leveraging
historical data and predictive modeling techniques, businesses aim to
anticipate which customers are at risk of leaving. This proactive
approach enables companies to implement retention strategies,
enhance customer satisfaction, and ultimately reduce the attrition rate,
thereby maintaining a loyal customer base and sustaining business
growth.
 Literature Survey:
1. Methods and Algorithms: Various studies highlight the use of
machine learning algorithms such as logistic regression, decision
trees, random forests, support vector machines, neural networks, and
ensemble methods for accurate churn prediction.
2. Feature Selection: Literature emphasizes the significance of
feature selection techniques to identify the mnost influential variables
affecting churn, including customer behavior, demographics, usage
patterns, and interactions with the product/service.
3. Model Evaluation: Researchers commonly employ metrics like
evaluate
accuracy, precision, recall, Fl-score, ROC-AUC, and lift to
the performance of churn prediction models and compare the
effectiveness of different AI tools.

4. Temporal Aspects: Understanding the temporal dynamics of

customer behavior and incorporating time-series analysis techniques
plays a crucial role in improving the predictive power of churn
models.

5. Industry-specific Studies: Literature often explores industry

specific churn prediction models, catering to sectors like
telecommunications, banking, e-commerce, and subscription-based
services, acknowledging the nuances of each industry.
6. Integration and Deployment: Successful studies often discuss the
integration of AI tools into existing CRM systems, highlighting the
deployment challenges, scalability, and practical implementation
aspects within business operations.
7. Ethical Considerations: Some research addresses ethical concerns
related to customer privacy, data security, and fairness in the
deployment of churn prediction tools, emphasizing the importance of
responsible Alpractices.
 Problem Definition:
A customer churn prediction app aims to forecast the
probability of
customers discontinuing their association with a business or service.
The app utilizes historical data, customer interactions, behavioral
patterns, and other relevant metrics to identify at-risk customers. Its
primary objective is to provide actionable insights to businesses,
enabling them to proactively implement retention strategies, enhance
customer satisfaction, and ultimately reduce churn rates. The app
serves as a predictive tool, aiding businesses in preserving their
customer base and fostering long-term relationships with their
clientele.

Proposed Methodologv:
The methodology for customer churn prediction involves data
collection, preprocessing, and feature engineering to extract relevant
customer behavior indicators. Following this, machine learning
models like logistic regression, decision trees, or ensemble methods
are trained and fine-tuned using historical data. The models are then
evaluated using metrics such as accuracy, precision, and recall to
select the best performer. After validation, the chosen model is
deployed within the app's infrastructure for real-time predictions.
Continuous monitoring and periodic model updates ensure its
adaptability to evolving customer patterns, completing the iterative
process of churn prediction refinement.
 Planned
Sr. Planned Name of responsible
No.
Details of activity start date
finished
team mnembers
date
Group Formation 17/8/23 23/8/23 Sameer Shaikh

2 Selection of three topics 31/8/23 31/8/23 Viraj Chheda

for presentation Pratham Koltharkar
Kanak Rai
3 Selection of three topics 1/9/23 1/9/23 Sameer Shaikh
for presentation
4 Presentation of three 7/9/23 7/9/23 Kanak Rai
topics and final project
topic selection
5 Allotment of project 14/9/23 14/9/23 Pratham Koltharkar
guide
6 Discussion with project 21/9/23 5/10/23 Sameer Shaikh
guide
|7
Information Gathering 5/10/23 12/10/23 Viraj Chheda
Literature Review 13/10/23 19/10/23 Viraj Chheda
9 Project Proposal 20/10/23 23/10/23 Pratham Koltharkar
Submission

information books and 24/10/23 30/10/23 Kanak Rai

10 different websites

Seminar onthe finalized 30/10/23 30/10/23 Sameer Shaikh

11 project topic to the
project guide
Study of technology 1/11/23 3/11/23 Pratham Koltharkar
12 needed to implement to
three projects
Study of technology and3/11/23 6/11/23 Kanak Rai
13 Software components
Estimation of cost of 3/11/23 6/11/23 Pratham Koltharkar
14 budget
 Information gathering 6/11/23 7/1/23 Viraj Chheda
15 and documcntation

Presentation to project 8/11/23 9/11/23 Sameer Shaikh

16 guide
 IDEA 1
Customer Churn Prediction
INTRODUCTION
Customer churn prediction is a crucial aspect of business intelligence and
customer relationship management. It refers to the process of using data
analysis and machine learning techniques to forecast which customers are most
likely to leave or discontinue their engagement with a company's products or
services.

Customer churn, also known as customer attrition, can have a significant impact
on a company's bottom line, making it imperative for businesses to identify and
mitigate this risk. In this article, we will explore the advantages of customer
churn prediction, its key features, and how it works to help businesses retain
their valuable customers.

ADVANTAGES OF CUSTOMER CHURN PREDICTION

1. Retaining Revenue:
Customer churn can result in lost revenue. Predicting which customers are at
risk of leaving allows businesses to take proactive measures to retain them,
thereby preserving their income streams.
2. Resource Allocation:

Churn prediction helps companies allocate their resources more effectively.

Instead of applying the same retention efforts to all customers, businesses can
focus on high-risk customers, saving time and resources.
3. Improved Customer Service:
Churn prediction allows businesses to address the issues and concerns of at-risk
customers, enhancing customer satisfaction and loyalty.
4. Competitive Advantage:
Companies that can accurately predict and prevent customer churn gain a
competitive advantage by reducing customer acquisition costs and maintaining
a loyal customer base.
5. Data-Driven Decision Making:
Churn prediction relies on data analysis and machine learning, enabling data
driven decision-making and providing insights into customer behavior and
preferences.
KEY FEATURES OF CUSTOMER CHURN PREDICTION

1. DATA COLLECTION:Gathering data from various sources, including

customer interactions, purchase history, feedback, and demographics, to
build a comprehensive dataset for analysis.

2. FEATURE ENGINEERING:Creating relevant features or variables from

raw data that can be used to build predictive models, such as customer tenure,
frequency of interactions, and customer satisfaction scores.

3. MACHINE LEARNING ALGORITHMS: Utilizing a variety of machine

lcaning algorithms, such as logistic regression, decision trees, random
forests, and neural networks, to build predictive models that can identify at
risk customers.

4. MODEL TRAINING: Training the predictive models on historical data,

using techniques like cross-validation to ensure their accuracy and reliability.

5. REAL-TIME MONITORING:Implementing real-time monitoring systems

to continually assess customer churn risk and trigger alerts for immediate
action when necessary.

HOW CUSTOMER CHURN PREDICTION WORKS

DATACOLLECTION:
Companies gather data from multiple sources, including customer databases,
CRM systems, social media, and customer surveys, to create a comprehensive
dataset.

DATA PREPROCESSING:

Data is cleaned, transformed, and prepared for analysis. This includes handling
missing values, scaling features, and encoding categorical data.

FEATURE SELECTION AND ENGINEERING:

Relevant features are selected or engineered from the dataset to use as input
variables for predictive models. These features may include customer
demographics,purchase history, and customer interactions.
MODEL BUILDING:

Machine learning models are constructed using historical data to predict

customer churn. Various algorithms are cmployed, and the model is traincd on a
portion of the data while being validated on another to cnsure its performance.
MODEL DEPLOYMENT:

Once the model is trained and validated, it is deployed in a production

environnment, where itcan continuously monitor and predict customer churn.

ACTIONABLE INSIGHTS:
When the model identifies customers at risk of churn, businesses can take
specific actions to retain them, such as offering personalized incentives,
addressing complaints, or providing exceptional customer service.

CUSTOMER CHURN

In conclusion, customer churn prediction is a valuable tool for businesses

seeking to reduce customer attrition and improve customer retention. By
leveraging data analysis and machine learning techniques, companies can
proactively identify at-risk customers and implement strategies to keep them
engaged and loyal. This not only preserves revenue but also enhances customer
satisfaction and competitive advantage in a highly dynamic marketplace.
****
 IDEA 2
Predictive Analysis Of Stock Market
 INTRODUCTION -
Predictive analytics has emerged as a powerful tool in the world of finance,
particularly in the context of the stock market. By leveraging advanced
mathematical and computational techniques, predictive analytics enables
investors, traders, and financial institutions to make informed decisions based
on historical data and predictive models. In this discussion, we will delve into
the advantages, features, and the operational methodology of predictive
analytics in the context of the stock market.

ADVANTAGES

1. Improved Decision-Making:
real
Predictive analytics provides insights and forecasts based on historical and
decisions
time market data, helping traders and investors make more informed
about buying, selling, or holding stocks.

2. Risk Management:
fluctuations and
It enablesbetter risk assessment by identifying potential market
downturns. Traders can take precautionary nmeasures to
mitigate risks associated
with their investments.

3. Portfolio Optimization:
that are
Predictive analytics helps in constructing well-diversified portfolios
maximizing
aligned with individual investment goals and risk tolerances,
returnswhile minimizing risk.

4. Market Sentiment Analysis:

gauge market sentiment.
It can analyze news, social media, and other sources to
dynamics and
This sentiment analysis can be valuable in understanding market
anticipating trends.

5. Algorithmic Trading:
allowing
Predictive models can be integrated into algorithmic trading systems,
real-time.
conditions in
for automated trading strategies that react to market
 Features of Predictive Analytics for the Stock Market-
1. HISTORICAL DATA ANALYSIS:Predictive models are trained on
historical stock market data, includ1ng price movements, trading volumes,
and financial indicators.

, MACHINE LEARNING ALGORITHMIS:Various machine lcarning

algorithms, such as regression,decision trees, and neuralnetworks, are used
to develop predictive models.

1 REAL-TIME DATA INTEGRATION:Predictive analytics systems often

incorporate real-time data feeds to continuously update their models and
predictions.

4. SENTIMENT ANALYSIS:Natural language processing (NLP) techniques

are used to analyze news articles, social media, and financial reports to
assess market sentiment.

5. TECHNICAL AND FUNDAMENTAL ANALYSIS: Predictive models

may include both technical analysis indicators (e.g., moving averages) and
fundamental analysis factors (e.g., earnings reports) for a comprehensive
view of the market.

How PredictiveAnalytics Works in the Stock Market

DATA COLLECTION:
metrics,
Historical stock market data, including price, volume, and other relevant
IS collected and organized into a structured dataset.

FEATURE SELECTION:
These may include
Kelevant features and variables are selected for analysIs.
(e.g., company
lechnical indicators (e.e.. moving averages), fundamental data
news sentiment).
financials), and sentiment data (e.g.,
MODELTRAINING:
 Machine learning models are trained on historical data using thhe selected
features. The models learn to identify patterns and relationships in the data that
predictions.
can be used to make
PREDICTION:

Dce trained, the predictive model can be applied to real-time data to make
forecasts about future stock prices, trends, or market conditions.
DECISION-MAKING:
Investors and traders use the predictions generated by the model as inputs to
inform their investment decisions. These decisions can range from choosing
which stocks to buy or sell to managing portfolio risk.

(E)(
Rest API
MACD
data
Graph source

Quandl
Rest API
Learning Mchine learning
movements
using KNN regression

Company Django
Login Name Templates

Analysing Trend and displaying

Indicators signals

Analysing user's intrest for

investen
Django
Portfolio SQL lite
Analysis

predictive analytics is a powerful tool in the stock market,

In conclusion, decision-making, risk management,and
Ofering advantages such as improved
optimization, Its features encompass historical data analysis, machine
porttolio
real-time data integration, sentiment analysis, and technical
leaming algorithms, involves data collection, feature
and fundamental analysis. The process
prediction, and informed decision-making, ultimately
selection, model training, the complexities of the stock market.
aiding investors and traders in navigating
****
 IDEA 3
Price Comparison Website
for Online Shopping
NTRODUCTION.

today'sdigitalage,
online
shopping has become an integral part of
convenience, a vast
In
offeringcomfort selection of products, and the
of our homes.
our lives,
fromthe platforms and However, withthe sheer flexibilityoftoe- shop
the constant
of prices,multitude
commerce
andmaking informed
purchasing fluctuation finding the best
deals
whereprice compar1son decisions can be a
websites step in as powerful toolschallenging task. This
is
to navigatethe
consumers that
complex landscape of online retail. empower
comparison websites serve as a beacon of
Price world clarity the often
in
of
overwhelming
online retailers,
e-commerce. These platforms aggregate data from
various consolidating information on
specifications, reviews, and product prices,
discounts into one easily accessible
offer aone-stop solution for consumers seekingto compare and interface.
contrast
They
offerings, ultimately helping them save both time and
money.
AnVANTAGES OF PRICE COMPARISON WEBSITES
1. Saves Time:

Price comparison websites save consumers the time and effort of

visiting
multiple online stores individually. ShoppersS can quickly find the best deals
without the need for extensive research.

2. Cost Savings:
By identifying the lowest prices and discounts, these platforms help users save
Money. Shoppers can take advantage of exclusive deals and offers they might
have othervwise missed.

3. Product Variety:
Price Comparison websites often cover a wide range of products, allowing
COnsumers to compare options across different brands, models, and features in
One place.
4. Transparency:
These platforms provide transparency by displaying prices, product
specilications, and reviews, enabling Consumers to make wel]-informed
decisions.

4. User Reviews:

Shoppers can read user revViews and ratings for products, helping them make
decisions based on the experiences of others.
5. Promotions and Coupons:
Many price comparison websites also feature promotional codes and coupons
that offer further discounts on selected products.

KEY FEATURES OF PRICE COMPARISON WEBSITES

1. SEARCH AND FILTERS: Users can search for products using

keywords
and apply filters based on price range, brand, category, and more.

2. PRICE TRACKING: Some websites offer price tracking tools,

notifying
users when a product's price drops or matches a certain budget.

3. PRODUCT DESCRIPTIONS: Detailed product descriptions, including

specifications and features, are available to assist consumers in making
informed decisions.

4. USER REVIEWS AND RATINGS:Customer reviews and ratings are often

featured to provide insights into product quality and the shopping experience
with a particular retailer.

5. STORE RATINGS: Price comparison websites may also provide ratings for
the online stores themselves, helping users identify trusted and reliable
retailers.

O. PRICE HISTORY: Some platforms offer price history charts to show how
the price of a product has changed over time.
 HOW PRICE COMPARISON WEBSITES WORK-
DATAAGGREGATION:

These websites
collect data from various
e-commercC platforms, including
They use web scraping or API
prices, product descriptions, and availability.
informatjon.
integration to obtain this

DATA PROCESSING:
The collected data is processed and standardized to ensure consistency and
This involves matching products from diferent retailers and
accuracy.
eliminatingduplicate listings.

DATABASE MANAGEMENT:
products and prices,
Price comnparison websites maintain extensive databases of
updating them regularly toreflect the latest information.
USER INTERFACE:
products, set
Users access the website's interface, where they can search for
filters, and view search results.

SEARCH AND COMPARISON:

compare prices,
Users can search for specific products or categories and
features, and ratings across different retailers.

REDIRECT TO RETAILERS:
redirected to the retailer's
When a user selects a product, they are typically
earn commissions
website to complete the purchase. Price comparison websites
from the retailers for driving trafficand sales.

PRICE ALERTS:
allowing users to set alerts for
One platforms offer price tracking services,
price drops or specific price targets.
 an
websites for online shopping offer best
In conclusion, price compar1Son simplifying the process of finding the
invaluable service to consumers by
online retailers. They provide
deals and products across a multitude of
making them an essential tool for
transparency, cost savings, and convenience,
well-informed and budget-conscious
savvy online shoppers looking to make
purchasing decisions.

***