Scribd
Upload
106 views4 pages

Week 4 E-Business Assignment SolutionJuly

Uploaded by

sachansanyam203
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
106 views4 pages

Week 4 E-Business Assignment SolutionJuly

Uploaded by

sachansanyam203
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

NPTEL Online Certification Courses

Indian Institute of Technology Kharagpur

E-Business
Assignment- Week 4
TYPE OF QUESTION: MCQ/MSQ

Number of questions: 10 Total marks: 10 * 2 = 20

QUESTION 1:
A tour booking website is using the past customer reviews to assist the potential customer to
choose the right package that best suits to their need. This effort can be attributed to _____ step
of AIDA model of marketing communication
a. Attention
b. Interest
c. Desire
d. Action
Correct Answer: c

Explanation: Week 4, Slide 5

QUESTION 2:
I frequently purchase from XYZ online store. I can be termed as a ______ in e-marketing
terminology.

a. online consumer
b. online prosumer
c. online buyer
d. online key customer

Correct Answer: d
Explanation: Week 4, Slide 10

QUESTION 3:
There are two basic mode of Online Promotions Push and Pull. While Pull refers to the
promotion by the _____ Push refers to the initiative by the _____.
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

a. Provider, user
b. User, Provider
c. Buyer, Seller
d. Seller, Buyer

Correct Answer: a
Explanation: Week 4, Slide 20

QUESTION 4:
Which of the following step in Supply Chain Operations Reference (SCOR) Model requires
finding opportunities and forecasting.
a. Source
b. Make
c. Deliver
d. Plan

Correct Answer: d
Explanation: Week 4, Slide 30

QUESTION 5:
Bullwhip effect refers to the increase in ______variability as we travel up in the supply chain
a. Production cost
b. Market price
c. Supply quantity
d. Order quantity

Correct Answer: d
Explanation: Week 4, Slide 34

QUESTION 6:
Interoperability concerns with ______ during e-supply chain implementation
a. Strategic
b. Managerial
c. Technical
d. Resource sharing

Correct Answer: c
Explanation: Week 4, Slide 47
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

QUESTION 7:
Identifying, composing and operating together various applications that are designed and
implemented independently during e-supply chain implementation can be termed as
a. Interoperability of service
b. Interoperability of data
c. Interoperability of semantics
d. None of the above

Correct Answer: a
Explanation: Week 4, Slide 49-51

QUESTION 8:
The task of directing the crane and providing feedback and diagnostics if the crane cannot fulfil
the operation is performed by ________ under warehouse management system.
a. Equipment Control systems
b. Pick-to-light
c. Bar code
d. RFID

Correct Answer: a
Explanation: Week 4, Slide 82

QUESTION 9:
Shipping Consolidation and Load/Trip Planning are the activities performed using
a. E-procurement system
b. Logistics management system
c. Warehouse Management System
d. Transport Management System

Correct Answer: d
Explanation: Week 4, Slide 89

QUESTION 10:
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

During COVID a farmer-producer organization started direct delivery of farm produces to the
customers. The customers place order to the organization through WhatsApp, the items ordered
are then collected from different farmers and packed together. A truck carrying the packets
moves around in the city and delivers the items in few selected delivery points. The customers
receive WhatsApp messages about the nearest pickup points and collect the items. The model
followed for this purpose can be termed as
a. Distributor storage with package carrier delivery
b. Manufacturer or distributor storage with consumer pickup
c. Distributor storage with last mile delivery
d. None of the above

Correct Answer: b
Explanation: Week 4, Slide 105

You might also like