Seat No.: ________ Enrolment No.
___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA– SEMESTER –I-EXAMINATION – WINTER-2023
Subject Code:1519706 Date: 19-01-2024
Subject Name: Management Information Systems
Time:10:30 AM TO 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
4. Use of simple calculators and non-programmable scientific calculators are permitted.
Q.1 Define following terms briefly: 14
(a) Value Chain
(b) Cloud computing
(c) BI
(d) IoT
(e) AI
(f) Cyber abuse
(g) Digital Dashboard
Q.2 (a) Identify and discuss the major types of information systems that serve the main 07
management groups within a business. What are the relationships among these
systems?
(b) “Day to day penetration & implementation of computer eliminates the current 07
as well as new jobs from the market” - Are you agree? Clarify your stand by
depicting logical arguments.
OR
(b) Supply chain management is less about managing the physical movement of 07
goods and more about managing information. Discuss the implications of this
statement.
Q.3 (a) Briefly discuss “Decision Support System”. Also explain types of DSS & 07
differentiate it from MIS.
(b) Using Michael Porter’s Five Forces model describe how business can use 07
Information System to apply competitive strategies.
OR
Q.3 (a) Explain different types of computer crimes in today’s organization. 07
(b) How do Customer Relationship Management system help achieve customer 07
intimacy? Illustrate with an example.
Q.4 (a) Write down short note on: Neural Network 07
(b) Write down difference among followings: 07
1. Data vs. Information
2. E-commerce vs. M-commerce
OR
Q.4 (a) What is an “IT infrastructure”? List and describe the components of IT 07
infrastructure that firms need to manage.
(b) “Today IPR is majorly affected by an intensive use of ICT” – Discuss. 07
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Q.5 Discuss the given case study with answers of following questions. 14
ERP incorporated @ Nike
Nike is one of the biggest sportswear companies worldwide. It is an American
multinational founded in 1964 by the brand name “Blue Ribbon Sports,” its
head offices in Oregon. In 1997, its profits reached 9.19 billion dollars, while
in 2012; they soared high to 25.3 billion dollars, employing 44,000 people.
In 1998, in view of the millennium, the company proceeded to a change in its
systems, and the implementation of an ERP system. According to the
Forbes list, after spending 400 million dollars on software, it ended up losing
100 million dollars in sales; its share dropped by 20%, and faced many
lawsuits. It also experienced a big rift in its personal relations as it could not
manage the orders of the best advertised sports shoes “Air Jordan.”
This failure was due to a technical problem in the so-called “i2” system to do
with the process of order management. The specific system would be part of
a general ERP system but, according to analysts, its selection was wrong as its
structure could not “tally” with the entrepreneurial operation of the company.
According to a senior executive, the system operated on prediction algorithms
that could not respond to such voluminous sales. The company had an
entrepreneurial plan understand all its employees, so it continued to operate as
usual, while the problems that arose from the system failure didn’t impact its
general course.
According to Nike, the problems that arose from the system had been
restored by autumn 2000, and its cycle of operations was not affected from
thereon. Three years later, the company announced that it had the biggest
profits since its foundation. In 2001, it reduced the i2 system operation to
a great extent, and installed SAP ERP.
Questions:
(a) In view of above case what problems were created by “i2” systems?
Discuss.
(b) According to you, what are the merits of an ERP system?
OR
Questions: 14
(a) According to you what are the demerits of an ERP system? Explain.
(b) According to above case, how Nike had recovered its operations?
Discuss.
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