Seat No.: ________ Enrolment No.

___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA – SEMESTER – I - EXAMINATION – SUMMER 2022

Subject Code: 1519307 Date: 04/08/2022

Subject Name: Information Technology and Global Business
Time: 02:30 PM TO 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 Definitions 14
(a) Define Data Warehouse.
(b) Explain the term ERP
(c) What is Extranet?
(d) B2C
(e) Operation CRM
(f) Olap
(g) Extranet

Q.2 (a) How databases are used for integration across functional areas in an 07
organization?
(b) What is DBMS? What are its merits and demerits? 07
OR
(b) What are the different types of information required by the different 07
levels of management? Explain with examples

Q.3 (a) Data is used as competitive tool against the competitors through 07
data mining. Explain.
(b) What are the different models of E-Commerce? 07
OR
Q.3 (a) Write a note on: Customer Relationship Management. 07
(b) Write a note on: Supply Chain Management 07
Q.4 (a) Supply chain and Information system management are two 07
important pillars of Global business. Discuss.
(b) You are running a project to engineer and implement a set of business 07
processes and a software solution for customer relationship management.
The project involves a large number of organizations―a major
corporation and many suppliers of different sizes. During the project, you
observe the effects of the differences between the companies’ corporate
cultures. This leads to different expectations on how the project should be
handled—as well as to frequent misunderstandings between stakeholders.
Another effect is a growing degree of distrust and skepticism. What
should you try first to integrate the diverse stakeholder groups?
OR
Q.4 (a) Compare and contrast DBMS and RDBMS. 07
(b) Mention trends in the Global Business environment that has made 07
Information systems extremely important. Explain which IT technologies
affected nature of organizations and how.

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Q.5 CASE STUDY:
Organizations are hoarding (over retained data they no longer need. This
massive accumulation of unnecessary data results from several
technological and organizational factors. From a technology standpoint,
the growth of high bandwidth Internet connections and the decrease in the
price of hard drive storage gave made it relatively easy and inexpensive
to move and store vast amounts of documents and files. From an
organizational perspective, few managers are concerned about what is
being stored when it seems on the surface to be so inexpensive simply to
keep everything. In fact, in most organizations, no one is responsible for
limiting the amount of data that is being stored. Business unit managers
typically do not see a budget line item for all of the cost associated with
unused or unneeded data, so they do not make it a management priority-
at least, not until huge amounts of corporate data are involved in a legal
matter or a government investigation. Although storing vast amounts of
hoarded data seems to have little or no cost, this is not really the case.
Hoarding data actually involves significant costs. These costs fall into
three broad categories: infrastructure costs; hidden cost and legal
compliance and regulatory costs.
Infrastructure cost: when companies closely analyze their data, they
typically find that 80 percent of their ostensibly “active” files and folders
have not been accessed for three to five years. This situation results in
unnecessary IT expenditures for electronic data storage, disaster recovery
and data migration as old servers and systems are retired. Some
organizations also have tens of thousands of backup taped in storage many
of which are essentially useless. Nevertheless, they are generating storage
fees and excess costs if they are included in the discovery process for
litigation

Hidden costs :other costs associated with unnecessary data hoarding are
hidden – out of sight , and out of mind. One all-too common example of
hidden costs is lost productivity when employees have to search through
volumes of unused and unwanted materials to find the Information they
need.

Legal, Compliance and Regulatory costs : the largest costs of over-

retained data frequently arise when a company becomes entangled in legal
actions. In these scenarios, the court issues a legal hold for all data
pertaining to the matter. A legal hold requires an organization to preserve
all relevant information when litigation is reasonably anticipated. A
company cannot dispose of any relevant data after the hold is issued . In
essence, the legal hold supersedes the company’s right to dispose of
information that is not required for any specific operational or regulatory
requirements. The process of examining a company’s data to find if they
are pertinent to legal case is called discovery.
The discovery process can be extraordinary expensive. In many cases,
companies must hire attorneys to examine data files to determine whether
they are pertinent to discovery requests or subpoenas. Even if companies
use electronic discovery software, the costs are still substantial. For
example, although an e-discovery company, Blackstone discovery,
helped one company firm still incurred those costs. The key point here is
that if the company has disposed of the data before the legal matter arose,
these costs would have been substantially lower. As this example
illustrates, companies should proactively and appropriately dispose of
unnecessarily hoarded data.

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 In addition, companies increasingly must adhere to state privacy
legislation that requires them to notify state officials and implicated state
citizens if private information such as social security numbers or credit
card numbers is breached or disclosed. For example, Belmont bank in
Massachusetts discovered that a backup tape had been left on a table and
disposed of by the cleaning crew. . it appeared that the tape had been
incinerated and therefore was not actually disclosed to any third parties.
Nevertheless, the bank had to pay a $7,500 civil penalty.

Companies also incur costs when legal problem arise from incidents
involving the actual loss of credit card information. Security experts
estimated the cost of the Target breach to exceed $1 billion. Obviously,
hackers and thieves cannot take what organizations no longer possess.
One excellent protection against a breach is to dispose of data as soon as
they are no longer for business purposes or legal matters.

(a) Are there any advantages to over retaining data? Support your 07
answer.
(b) Storage media are becoming much cheaper, with increasing 07
capacity. Would it easier and cheaper to over-retain data than it
would be to pay employee hire an outside expert to oversee this
process?
OR
Q.5 (a) Data are huge when it comes to understanding customer patterns. The 07
more data you have, and the more analysis you are able to do, the better
you will understand what makes customers tick.
(b) What do you think about all three costs given in case and discuss 07
its impact on business?

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