Paper Code PM101.2C No.

of Credits 4
Course Name HUMAN RESOURCE MANAGEMENT No. of Hours 60
Semester II

DESCRIPTION

This course introduces students to the conceptual and technical aspects of Human Resource
Management and aims to provide students with an understanding of various HRM activities
such as talent acquisition (including recruitment, testing & selection), talent management
(including performance management, compensation, career management, succession
planning), talent development (including development and training, human asset
management, etc.) so that they can become more effective managers in future.

COURSE OUTCOMES: On successful completion of the course the learner will be able to

CO COURSE OUTCOMES
CO1 Understand and gain knowledge of human resource management, diversity in
workplace, cultural and reality shock and to understanding of different tools used in
forecasting and planning human resource needs.

CO2 IDENTIFY the value of human resource in a work environment and assess what an
organization is willing to compensate for it.

CO3 Analyse the use of various tools and frameworks to solve strategic HR problems
using HRIS data.

CO4 Evaluate the procedures and practices used in managing human asset in an
organization.

CO5 DESIGN a system that incorporates the key tools of HR Accounting and Audit.

MODULE 1: INTRODUCTION 14 Hours

Human Resource Management: Definition – Objectives – Functions – Scope – HRM in India
and Global context – Evolution of HRM – HR Metrics – Qualities of a good Human Resource
Manager- Human Resource Outsourcing- HR Audit – Human Resource Information System
(HRIS), Introduction to HR Analytics.

HUMAN RESOURCE PLANNING: HR Planning as a source of Information – Methods of HR

Planning – Job Analysis, Job description and Job Specification – Job redesign, HR dashboard.
MODULE 2: TALENT ACQUISITION 14 Hours

Recruitment and selection: Purposes, types and methods of recruitment and selection,
Relative merits and demerits of the different methods; Selection Instruments. HR in Practice:
Testing Techniques for Managers, Functions of Human Resources Management from
Procurement to Separation: Placement, Induction, Transfers, Promotions, Disciplinary
actions, Termination of Services: Resignation, Dismissal, Retrenchment and Voluntary
Retirement Schemes, Exit Interviews, Prevention of employee turnover.

MODULE 3: TRAINING AND DEVELOPING EMPLOYEES 10 Hours

Training and Development – Training need analysis, designing a training program,
Evaluating a training program- approaches, Methods of Training: Job Instructed
Training, Coaching, Mentoring, Job Rotation, Apprenticeship training, Learning Theories –
Jaen Piaget’s theory, Social Learning theory, Kolb’s model on Learning style of individuals.
Managing the New Workforce: Diversity Training.

MODULE 4: WAGE AND SALARY ADMINISTRATION 10 Hours

Rewards Management: Wage and Salary Administration: Meanings, Wage Vs. Salary,
Perquisites, Compensation Components, Cost of Living Index and Concept of Dearness
Allowance, Rewards and Incentives: Financial and non-financial incentives, Productivity
linked Bonus. Compensating Executives and Managers, Determinants of Executive Pay.

MODULE 5: MANAGING EMPLOYEE RELATIONS 12 Hours

Employee Relations: Meaning & Characteristics – Parties to Industrial relations – Theoretical
Perspectives on Industrial Relations – Nature of Trade Unions – Types of trade unions –
Reasons for joining TU – Problems of Trade Union – Causes for Industrial Disputes –
Grievance Procedures – Redressal of Grievances through Collective Bargaining, Managing HR
in Entrepreneurial Firms.

PEDAGOGY / METHODOLOGY
Lectures, Case Study, Assignments, Seminar, Discussion, Role plays, Group Activity,
Simulation, Business Games etc. Focus on practical exercises help students to maintain their
interest levels in learning and also enhance their understanding of the subject. These
activities will make the students industry ready

SKILL DEVELOPMENT EXERCISES/ACTIVITIES

1. Recruitment Management – Group discussion/Interviewing techniques

2. Workforce Planning – Reading assignments and Case studies/Field visits
3. Induction Management – Role play/Group dynamics/Discussion
4. Training Management – Skill training/Laboratory training/Team building
5. Performance Management – In basket training / Case studies
6. Compensation & Benefits – Sensitivity training / Live examples
7. Employee Information/Skill Management – Instruments, videos and films
8. Employee Survey – preparing Questionnaires/Case study designing specific to the
topic
9. Exit Interviews & Process – preparing Questionnaires
 10. Role play on conducting interview

RECOMMENDED BOOKS: (Latest Edition)

1. DeNisi/Griffina/Sarkar, “HR – A South-Asian Perspective”, Cengage Learning
2. Gary Dessler and Biju Varkkey, “Human Resource Management”, Pearson Publication
3. Dr. C.B. Memoria, Dr.Satish Memoria & S.V. Gankar, “Dynamics of Industrial
Relation”, Himalaya Publishing House

REFERENCES BOOKS: (Latest Edition)

1. Sinha, “Human Resource Management”, Cengage Learning
2. Dr. C.B. Gupta, “Human Resource Management”, Sultan and Sons
3. P. SubbaRao, “Personnel & Human Resource Management”, Himalaya Publishing
House
4. C.S. Venkata Rathnam& B.K. Srivastava, “Personnel Management & Human
Resource”, Tata McGraw Hill

ONLINE LEARNING RESOURCES

1. www.hreonline.com
2. www.successinhr.com
3. www.managementhelp.org/humanresources/
4. www.human-resources.org
5. www.hrmguide.net
6. www.iupindia.in/Human_Resource_Management_Review.asp

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 Paper Code PM102.2C No. of Credits 4
Course Name FINANCIAL MANAGEMENT No. of Hours 60
Semester II

DESCRIPTION

This course offers an understanding of various concepts of financial management. This

course focuses upon Financing, Investing and Surplus Decisions at firm level along with other
important aspects (Working Capital Management and Time Value of Money). Successful
completion of this course will result in development of subject specific knowledge, skills and
students will be able to demonstrate a detailed understanding about the significance of
managing financial resources. Students will build an understanding of managing money to
derive maximum benefit by raising and investing money by way of optimizing the cost of
funds and returns from investment. They will be able to evaluate the real and nominal,
inculcating the interdependence of finance functions and the concept of Time Value of
Money. Students will learn to rationalize dividend decisions under different economic
conditions in order to maximize the shareholders’ wealth.

COURSE OUTCOMES: On successful completion of the course, the learner will be able to

CO COURSE OUTCOMES
CO1 Understand corporate finance and emerging trends in financial management
CO2 Apply the future value and present value of cash flows for financing decisions
CO3 Analyse Cost of Capital, Leverage and Capital Structure
CO4 Evaluate investing & project appraisal techniques for best capital budgeting
decisions
CO5 Analyse Working Capital Requirements and Dividend Decisions

MODULE 1: FINANCIAL MANAGEMENT AND EMERGING TRENDS IN

FINANCIAL MANAGEMENT 08 Hours
Financial Management: Meaning and Objectives, Functions of Financial Management,
Agency Problem, Emerging role of finance manager in India, Indian Financial System-
Financial Markets
Emerging trends in finance: Digital Transformation- Digital Finance and Digital Money-
Fintech- Crypto currency- Focus on user experience

MODULE 2: TIME VALUE OF MONEY AND RATE OF INTEREST 12 Hours

Time Value Concept- Compounding - Future value of a Present value- Future value of an
Annuity and Annuity Due- Discounting- Present value of a Future Value- Present Value of an
Annuity and Annuity Due Rate of Interest- Inclusive and Exclusive- Equated Annual
Instalments.
MODULE 3: CAPITAL STRUCTURE DECISIONS 14 Hours
Sources of Funds: Long Term and Short Term-Capitalisation; Earnings Theory and Cost
Theory of Capitalisation; Over-Capitalisation; Under-Capitalisation
Cost of Capital- Cost of Debentures- Cost of Preference Capital- Cost of Equity- CAPM, Cost
of internally generated funds, Weighted Average Cost of Capital (Theory and Problems).
Leverages – Operating Leverage, Financial Leverage and Combined Leverage – EBIT –EPS
Analysis, Point of Indifference, Financial Break-even Point

MODULE 4: CAPITAL BUDGETING DECISIONS 14 Hours

Risk and Return in Financial Management – Risk Associated with Project Appraisal and its
return
Meaning of Capital Budgeting, Significance, Principles, Capital budgeting proposals,
Methods of appraising proposals; Payback period, ARR, IRR, NPV, Profitability Index

MODULE 5: WORKING CAPITAL & DIVIDEND DECISIONS 12 Hours

Concept of working capital, factors determining working capital, Sources of working capital,
estimating working capital needs
Concept of Dividend- Walters Approach- Gordon’s Approach- MM Approach- Impact of
dividend decisions on Market Price

PEDAGOGY:
Lecture and Discussion, Problem Solving, Illustrative Exercise, Case Study Analysis, Guest
Lecture, Group Presentation

Skill Enrichment
1) Ascertain principal component and interest component of each EMI using Excel
2) Evaluation of Capital Budgeting techniques from current Corporate Scenario.
(Develop Future Cash Flows using Excel)
3) Calculation of Cost of Capital and computation of Weighted Average Cost of Capital
for a given company.
4) Estimation of EPS under different scenario to analyse the effect of financial leverage
on it.
5) Design working capital requirement for optimum employment of funds for
operation.

RECOMMENDED BOOKS (Latest Editions)

1. Shashi K Gupta, R K Sharma Financial Management- Theory and practice”, Kalyani
Publishers
2. Khan, M.Y., and Jain, P.K., “Financial Management – Text, Problems and Cases”, Tata
McGraw-Hill Publishing Company Limited.
REFERENCE BOOKS (Latest Editions)
1. Kishore, M. Ravi, “Financial Management – with Problems and Solutions”, Taxmann
Allied Services (P) Ltd.
2. Rajiv Srivastava, Anil Misra- Financial Management, Oxford Higher Education.
3. Bodhanwala, J. Ruzbeh, “Financial Management using Excel Spreadsheet”, Taxmann
Allied Services (P) Ltd.
4. Bahal, Mohit, “Practical Aspects of Financial Management”, Suchita Prakashan (P)
Ltd.
5. Sharma, Dhiraj, “Working Capital Management – A Conceptual Approach”, Himalaya
Publishing House.

ONLINE LEARNING RESOURCES

1. https://tavaga.com/blog/digital-banking-and-its-foray-into-the-banking-sector/
2. https://www.temenos.com/news/2019/12/19/what-is-digital-banking/
3. https://builtin.com/fintech
4. https://www.investopedia.com/terms/f/fintech.asp

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 Paper Code PM103.2C No. of Credits 4
Course Name BUSINESS RESEARCH METHODS No. of Hours 60
Semester II

DESCRIPTION

This course explores the role of business research in business management and
demonstrates the contribution of business research in management decision-making. The
course will develop the skills necessary to do independent business research (Problem
Identification, Research Design, Data collection, Data analysis, and communicating research
results) and perform report writing. All the concepts, theories, and knowledge of the
discipline will be driven based on analysing data and coming to conclusions.

COURSE OUTCOMES: On successful completion of the course the learner will be able to:
CO COURSE OUTCOMES
CO1 Learners will investigate about the concept about Research, its types and significance.
CO2 Apply an advanced understanding of business research design options, and
methodologies.
CO3 Design research tools (like questionnaires)
CO4 Demonstrate the applicability of different data collection and analysis techniques.
CO5 Conduct Data Analysis and Develop clear and concise research reports.

MODULE 1: INTRODUCTION TO RESEARCH METHODOLOGY 10 HOURS

Introduction to Business Research- Scope of Business Research-Types of Research and
applications: Exploratory research, Descriptive research, Causal research / Primary research,
Secondary research; Research Terminology: Constructs, Variables, Proposition, Hypothesis,
Theory Building; Features of a Good Research Study; Applications of Research in Business
Situations; Research Ethics.

MODULE 2: RESEARCH PROCESS, RESEARCH DESIGN, RESEARCH PROBLEM 15 HOURS

Research Process – Steps; Need for a good Research Design; Components of Research
Design; Review of literature, Identification and Selection of Research Problem, Process of
Problem Definition; Definition and Characteristics of Good Hypothesis & types of
hypotheses, Formulation, Google Scholar.
MODULE 3: SAMPLING AND DATA COLLECTION 14 HOURS

Definitions: Sample and Population, Census and Sampling, Sample frame, Sample unit,
Sample size; Sampling Design: Probability and Non-Probability Sampling Methods;
Characteristics of a Good Sample; Sampling vs. Non-Sampling Errors. Quantitative Research
Methods: Qualitative Research Methods – Observation, Depth interviews, Focus Group
Discussions, Projective Techniques; Research tools – Design of questionnaires, Interview
Schedules, and Group Discussion Guidelines; Scales of Measurement; Evaluation of Scales;
Pilot Testing.

MODULE 4: USE OF DIGITAL BASE IN RESEARCH 12 HOURS

Data Collection – Use of Digital Platforms like Survey Monkey, Google Forms, Digital Sources
for Secondary Data; Data Preparation; Data Editing & Coding. Extraction of Data from
Online data sets

MODULE 5: DATA ANALYSIS AND REPORT WRITING 9 HOURS

Data Analysis - Use of SPSS in basic data analysis, Content Analysis; Classification and
Tabulation of Data;) Hypothesis testing- Report Format; Guidelines for effective
Documentation and Visual Presentation in a Report.

PEDAGOGY
Comprises lectures, discussions, Guest speakers, case study analysis and class exercises.
Practical: Students are required to undertake a research project as part of this course so that
they would learn the application of concepts covered in class. Assignments will be based on
this project – details will be given in class.

SKILL DEVELOPMENT EXERCISES

To augment learning, students will be given exercises on:

Activity:1 Problem identification for the research project.

Activity:2 Research questions and Gap analysis for the research project.
Activity:3Sampling measurement for the research project
Activity:4 Research data analysis using SPSS
Activity:5Research data analysis using SPSS
RECOMMENDED BOOKS (Latest Editions)
1. Zikmund/Adhikari, Business Research Methods: A South - Asian Perspective, Cengage
2. Donald R Cooper, Pamela S Schneider, J K Sharma, Business Research Methods,
McGraw Hill Education

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CO1
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 Paper Code PM104.2C No. of Credits 4
Course Code ENTREPRENEURSHIP AND STARTUP No. of Hours 60
MANAGEMENT
Semester II

COURSE DESCRIPTION:

The course covers topics such as entrepreneurship, organizations & leadership, and strategy
& innovation. The course explores the creation and management of start-up businesses. It
concentrates on initial strategy, location, financing, staffing, daily activities, controls and
taxes. The long-term purpose of this course is to help students develop an understanding of
attitude and skills to create and implement their new enterprise. This course evaluates the
necessary qualities and characteristics of a successful entrepreneurial profile. It helps students
recognize and determine the steps necessary to design and develop a startup business. This
course is designed for leaders of innovation-driven and growth-oriented startups. It focuses on
the key choices and decisions required of startups, instead of a one-size-fits-all approach.

COURSE OUTCOMES: On successful completion of the course the learner will be able to:

CO COURSE OUTCOMES
CO1 Identify new venture opportunities and describe the role of innovations in creating
sustainable competitive advantage for business
Understanding of key concepts in innovation management and develop the
CO2
opportunity into a viable venture by using the concept & planning of business
incubation
CO3 Apply the business plan by identifying the factors for business planning and identify
the operational challenges in implementing innovative ideas
CO4 Analyse business processes crucial for successful implementation of business ideas.
CO5 Evaluate the most effective methods for generating new business ideas and develop a
convincing investor pitch and develop creative tools to address business challenges.

MODULE 1: INTRODUCTION TO ENTREPRENEURSHIP 12 Hours

Concept of Entrepreneur, Historical Perspectives on Entrepreneurship, Role of

Entrepreneurship in the Economy. Who is an Entrepreneur, Entrepreneurial characteristics
and skills- Entrepreneurial success and failures, Entrepreneurial Processes, Types of
Entrepreneurships. The Entrepreneurial Ecosystem – Entrepreneurship in India. Funding
agencies, Crowd sourcing / Crowd funding. Government Initiatives.
MODULE 2: START-UP OPPORTUNITIES: 12
HOURS

The Big Idea- Generate Ideas with Brainstorming, Business Start-up: Ideation Venture
Choices. The Rise of the startup Economy The Six Forces of Change The Start-up Equation
Business Structures and Legal Implications- LLP, Sole Proprietorship, Partnership
&Corporation. use of 6 thinking hats by Edward de Bono, innovations in financial services
sector, block chain technology and its application Innovation Workshop using the Six
Thinking Hats:

MODULE 3: INNOVATION MANAGEMENT

13HOURS

Innovation and Creativity, Innovation in Current Environment, Types of Innovation , School

of Innovation, Challenges of Innovation, Steps of Innovation Management.
Idea Management System, Divergent Vs Convergent Thinking, Design Thinking and process,
Marketing of Innovation, Experimentation in Innovation Management. Technological
Innovation Management Planning & Strategies, Sustainability in Innovation and
Entrepreneurship.

MODULE 4: BUSINESS INCUBATION 12

HOURS

Business Incubation Principles, Incubator, Incubator Operation, Planning an Incubator,

Business Incubation Marketing and Stakeholder Management, Financing a Business
Incubator, Managing the Business Incubator, Monitoring, Evaluation and Benchmarking,
Intellectual Property Rights-Patents, Trademarks, Copyrights. Contracts and Agreements in
Entrepreneurship

MODULE 5: SOCIAL RESPONSIBILITY AND BUSINESS ETHICS 11

HOURS

What is a Business Model, Social Entrepreneurship and Sustainable Business Models,

Corporate Social Responsibility (CSR) and Entrepreneurship, Blue Ocean Strategy, Ethical
Decision-Making in Business Strategy. Ethical and Legal Challenges in Entrepreneurship,
Legal and Ethical issues in the digital economy.

PEDAGOGY:
Lectures, Assignments, Seminar, Discussion and Live Project. Focus on practical exercises
and help students to maintain their interest levels in learning and also enhance their
understanding of the subject. These activities will make the students industry ready.

SKILL DEVELOPMENT EXERCISES

1. Identify five business Ideas and prepare business

 2. What do you mean by viable business opportunity? Justify the stand to your answer.
3. Why does an entrepreneur fail? Bring two case studies of both fail and turn around
stories with proper analysis of the details.
4. Give examples of women entrepreneurs who have contributed to the growth of the
economy.
5. Design Thinking and Prototyping Challenge:
Description: This hands-on activity is designed to introduce participants to the
principles of design thinking and the prototyping process. It encourages them to apply
these concepts to real-world problems.
6. List examples of successful social entrepreneurs
7. Conduct a workshop focusing on the entrepreneurial ecosystem in India. Invite experts
to discuss funding agencies, government initiatives, and the significance of
crowdsourcing/crowdfunding in supporting startups. Participants can learn about the
resources available for entrepreneurs and gain insights into the challenges and
opportunities within the Indian entrepreneurial landscape. This workshop can empower
aspiring entrepreneurs and those interested in supporting the startup community.

ONLINE LEARNING RESOURCES

1.https://www.firstpost.com/business/msme-udyam-portal-check-steps-to-register-
small-businesses-on-cost-free-platform-here-9771291.html
2.https://champions.gov.in/Government-India/Ministry-MSME-Portal-handholding/
msme-problem-complaint-welcome.htm
3.https://www.startupindia.gov.in/
4.https://www.indiafilings.com/learn/startup-india-scheme/
5.https://www.adb.org/sites/default/files/publication/612521/adbi-wp1146.pdf
6.https://www.drishtiias.com/daily-updates/daily-news-analysis/sankalp-se-siddhi-trifed
7.www.iciinclia.mm
8.www.shell.com/Innovation
9.www.iuqaadtoinnovation.com
10.www.super30.org

RECOMMENDED BOOKS (Latest Editions)

1. Robert D Hisrich, Michal P Peter & Dean A Shepherd, “Entrepreneurship”, Tata MC-Graw
hill Education Pvt. Ltd.
2. A Sahay & V Sharma, “Entrepreneurship and New Venture Creation”, Excel Books.
3. CK Prahlad and MK Krishnan: The new age of innovation, McGraw Hill
4. Paul Trott: Innovation Management and New product Development, Pearson
5. Khandwalla. Corporate Creativity, McGraw hill

REFERENCE BOOKS (Latest Editions)

1. Krishnan, R. T &Dabholkar V, “8 steps to innovation: going from jugaad to excellence 8
steps to Innovation; going from jugaad to excellence”. Collins India.
2. Acland S, Angels, Dragons & Vultures: How to Tame Your Investors and Not Lose Your
Company. Nicholas Brealey Publishing.
3. Den Dekker T, “Design Thinking”. Taylor & Francis.
4. Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press.
5. Fraser, Healther, Design Works; Toronto: University of Toronto Press.
6. Govindarajan, Vijay & TrinibIe, Chris, 10 Rules for Strategic Innovators; Boston: Harvard
Business School Press, 2005
7. Govindarajan, Vijay & Trimble, Chris, Reverse Innovation; Boston: Harvard Business
School.
8. HameI, Gary, The Future of Management; Boston : Harvard Business School Press

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Paper Code PM105.2C No. of Credits 4
Course Name BUSINESS ANALYTICS No. of Hours 60
Semester II

DESCRIPTION

In this course students will learn about basics of Business Analytics techniques used for
business problem. This course focuses on analytical tools used for analyzing business data. In
this course students will learn various analytics techniques which are applied in
contemporary business problems. Students will learn new research techniques to analyze
and visualize the business data and convert them into information for the decision managers

COURSE OUTCOMES: On successful completion of the course the learner will be able:

CO COURSE OUTCOMES
CO1 Understand the need and importance of Business Analytics in today’s
context
CO2 Apply data warehouse technique for business decision

CO3 Analyse the different predictive models

CO4 Analyse the Big data and social media analytics for enhancing business performance

CO5 Evaluate the value of analytics and emerging technologies in various functional area of
business

MODULE 1: INTRODUCTION TO BUSINESS ANALYTICS 10

Hours

Introduction to Business Analytics; Challenges; Business Analytics Optimization (BAO);

Introduction to Predictive Analytics and Prescriptive Analytics; Role of Business Analyst and
Data Scientist; Business Intelligence Applications; Difference between Business Intelligence
and Business Analytics

MODULE 2: DATA WAREHOUSING 14

Hours

Introduction to Data warehousing, Data warehouse Architecture, Data warehouse

Processing Online Analytical Processing (OLAP); OLAP operations, Types of OLAP servers,
Online Transaction Processing (OLTP); Introduction to Relational Databases Entity-
Relationship (ER) Diagrams, SQL Basics: Querying Databases

ODULE 3: PREDICTIVE ANALYTICS AND DATA MINING 12

Hours
Meaning of Data Mining; Knowledge Discovery from Data (KDD); Cross Industry Standard
Process for Data Mining (CRISP-DM), Data Mining techniques; Challenges of Data Mining;
Using Excel to solve problems on simple linear regression, Time Series; Logistic Regression;
MODULE 4: BIG DATA, SOCIAL MEDIA AND MOBILE ANALYTICS 12 Hours

Evolution and Definition of Big Data, Introduction to Big Data; Need for Big data;
Characteristics of Big Data; structure of Big Data (Structured, Semi-structured, Unstructured and
real time data); Benefits and barriers of Big Data Analytics; Tools for Big Data Analytics. Use
of Social Media Analytics, Mobile Data Analytics for Business Intelligence; Google Analytics, Ad
Words, Ad Sense.

MODULE 5: APPLICATIONS IN ANALYTICS AND EMERGING TECH 12 Hours

Financial Analytics; HR Analytics; Marketing Analytics; Supply Chain Analytics; Production and
Operations analytics; Cloud Computing fundamentals, Machine learning; Deep Learning;
Internet of Things (IOT); Artificial Intelligence; and Robotics;

SKILL DEVELOPMENT

1. Interpretation of Regression output on Excel

2. Time series Analysis in Excel
3. Demonstrate OLAP operations
4. ETL operations using EXCEL
5. Students have to explain application of business analytic tool in different orgainization

RECOMMENDED BOOK (Latest Editions)

1. Ramesh Sharda, Dursun Delen& F-frasmTurban “Business Intelligence &Analytics for

Decision Support” 10th edition, Pearson Publication

REFERENCE BOOKS (Latest Editions)

1. Cindi Howson “ Business Intelligence & Analytics” Editor-Drew Bentley, Library Press,
New York, USA
2. Gert H.N. Laursen“Business Analytics for Managers” by Wiley Publications
3. Ramesh Sharda, Dursun Delen & EfraimTurban, Business Intelligence and Analytics:
Systems for Decision Support, Pearson.
4. Bernard Marr, Big Data in Practice: How 45 Successful Companies Used Big Data
Analytics to Deliver Extraordinary Results, Wiley

ONLINE LEARNING RESOURCES

S. How does it augment the Teaching-

Name of the URL
No. Learning Process
This website has resources such as white
1. https://www.batimes.com/
papers, blogs etc. for reference
This website has resources on how to build a
2. https://www.bridging-the-gap.com/ career in business analytics and use it in your
job
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 Paper Code PM106.2C No. of Credits 3

Course Name SPREADSHEETS ENGINEERING (LAB) No. of Hours 45

Semester II

DISCRIPTION

This course provides excel or spreadsheet skills that are required in today's workplace. The
course dwells upon the use of MS Excel for data processing and its conversion to vital
information for decision making. It describes the use of basic and advance functions in excel for
making business decisions. The course also explains excel dashboard and its application,
creation of business data templates.

COURSE OUTCOMES: On successful completion of the course the learner will be able to

CO COURSE OUTCOMES
CO1 Understand the use of MS-Excel for powerful data analysis
CO2 Apply Excel formula and functions for Business Decision
CO3 Evaluate correct data visualisation technique to gain optimal presentation of data
CO4 Analyse data by using advanced excel function

CO5 Create Excel templates for conducting Business

MODULE 1: INTRODUCTION TO DATA ANALYSIS AND SPREADSHEETS 4 HOURS

Understanding the Role of Data in Decision making, Storytelling with Data: Communicating
Insights Effectively, Ethical Considerations in Data Handling and Analysis

Introduction to Spreadsheet Software (Ms Excel), Uses of Excel software, Spreadsheet window
pane, Title Bar, Menu Bar, Standard Toolbar, Formatting Toolbar, the Ribbon, Formula Bar

MODULE 2: FORMULAS AND FUNCTIONS 8 HOURS

Functionality Using Ranges, Using Formulas, Formula Functions – Sum, Average, if, Count, max,
min, Proper. Data Analysis using Sorting, Filter, Text to Column, Data Validation Creating
complex formulas, inserting and typing a function, Linking Worksheets and Workbooks,
Analyzing Data Using a variety of functions and complex formulas for Business Data Analysis.

MODULE 3: Advanced Data Visualization 8 HOURS

Creating Advanced Charts and Graphs in Spreadsheets- Different types of chart& graphs,
Formatting chart & graph Objects Interactive Dashboards and Data Visualization Best Practices,
Using Conditional Formatting for Data Visualization Pivot Tables and Advanced Charting
Techniques- Creating PivotTables, Manipulating a PivotTable, Displaying a PivotChart Working
with Macros: plan, enable, record, run, edit, assigning shortcut keys Ethical Considerations in
Data Visualization and Reporting

MODULE 4: Advanced Data Analysis 10 HOURS

DATA Handling: Sorting Data, Filtering Data in Excel, Data Import, Cleaning, and Data
Preparation Techniques, Data Validation and Data Cleaning Advanced Functions for Data
Analysis: Concatenate, Vlookup, Hlookup, Match, Countif. Advanced Filtering and Text-to-
Column Techniques

MODULE 5: Applying Data Analysis Skills to Real Business Scenarios 15 HOURS

Excel Application in Business: Preparing Invoices, Assessing Account Aging, Analyzing

Demographics, Creating Scheduling And Marketing Calendars, Creating Standard Excel
Templates for routine business data management and analysis activities.

Effective Data Presentation and Communication, Business Applications of Descriptive Statistics,

Exploratory Data Analysis (EDA) with Spreadsheets

To find ways in which enterprises such as businesses, non-profits, and governments can use
data to gain insights and make better decisions using dashboards, visualizations etc.

SKILL DEVELOPMENT EXERCISES

1. Usage of basic excel functions and formulas
2. Data Validation Techniques
3. Data Visualisation techniques
4. Advance Data analysis techniques using excel
5. Developing Spreadsheet formats.

PEDAGOGY: Lectures, Discussion, Assignment, Lab Driven Sessions, solving case study using spreadsheet

RECOMMENDED BOOKS (Latest Editions)

1. Excel 2019 Bible, 1st Edition, by Michael Alexander, Richard Kusleika, John Walkenbach
2. https://excelwithwayne.com/syllabus-advanced-course/

REFERENCE BOOK (Latest Editions)

1. Microsoft Excel 2019 Data Analysis and Business Modeling (Business Skills) 6th Edition,
by Wayne Winston
2. Excel 2023: The Ultimate all-in-one crash course for beginners to master Everything of
Excel 2023, by Robert J Green (Author) Format: Kindle Edition
3. Microsoft Office Excel 2007 step by step: Frye, PHI

CO-PO Mapping
POs →
COs ↓ PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 1
CO2 2 2
CO3 3 1 1
CO4 2 2
CO5 1 2 2

*****
 Paper Code PM107.2S No of 2
Credits
Course QUANTATIVE SKILLS - I No of Hours 30
Name
Semester II

DESCRIPTION
The course is designed to equip participants with the essential skills and strategies required to
excel in aptitude tests, competitive exams, and other assessments that assess problem-solving,
critical thinking, and logical reasoning abilities. This course provides a comprehensive
foundation for enhancing aptitude and logical reasoning skills, which are highly valued in
academic, professional, and employment contexts.
COURSE OUTCOMES: On successful completion of the course the learner will be able to:
CO1 Understand complex mathematical problems and quantitative reasoning,
demonstrating a strong foundation in quantitative aptitude skills.

CO2 Analyze information, evaluate arguments, and make sound decisions by applying
logical and critical thinking skills, enhancing their ability to approach problems and
issues with greater clarity and reasoned judgment.
CO3 Demonstrate a solid grasp of arithmetic reasoning, enabling them to apply
mathematical principles to solve practical problems, perform accurate calculations,
and interpret numerical information effectively
CO4 Interpret and analyze data, extract meaningful insights, and make informed
decisions, demonstrating proficiency in data interpretation skills for both academic
and practical applications

CO5 Apply logical thinking skills to achieve the desired solution for daily life situations.

MODULE 1: QUANTITATIVE APTITUDE 6 HOURS

Fundamentals of Mathematical Concepts - Arithmetic, Algebra, and Geometry –Number system,

Calculating LCM, HCF and Factors - Ratio, Proportion, and Variation- Quantitative Reasoning -
Puzzles on Arithmetic, geometrics, words, letters and arrangements - Strategies for Efficient
Problem Solving
MODULE 2: LOGICAL AND CRITICAL THINKING 4 HOURS

Introduction to Logical Reasoning - Deductive and Inductive Reasoning- Logical Deduction

Questions based on statements - Analytical Puzzles and Problem-Solving on Arrangements,
Rankings - Decision Trees and Decision Analysis - Applying Logical and Critical Thinking in
Business Strategy
.MODULE 3: ARITHMETIC REASONING 4 HOURS

Types of Arithmetical Reasoning Problems- Identifying Missing Characters in Sequences-

Number and Alphabet Series - Calculating Time Intervals and Angles - Solving Clock-Related
Problems - Identifying Leap Years - Solving Calendar-Related Problems

MODULE 4: PERCENTAGE, GRAPHS, CODING & DECODING SKILLS 6 HOURS

Percentage Calculations: Increase, Decrease, and Comparison - Interpreting Percentages in Data

Sets - Graphs and Charts Analysis- Types of Graphs and Charts (Bar, Line, Pie) - Data
Interpretation from Graphs, Using Graphs in Decision-Making - Coding-Decoding Techniques-
Letter Coding and Number Coding - Symbol Decoding and Code Patterns, Application in
Logical Problem-Solving

MODULE 5: DATA INTERPRETATION (4 Hours)

Types of Data and Data Sources - Techniques for Identifying Missing Data - Extrapolation and
Interpolation Methods - Identifying Relevant Variables and Patterns - Data Visualization for
Clue Extraction- Data Interpretation and Statistical Analysis

PEDAGOGY:

Lecture and Discussion, Problem Solving, Illustrative Exercise, Speed solving strategies, Case
Study Analysis, Guest Lecture, Group Presentation

SKILL DEVELOPMENT:

1. Problems based on Numerical skills

2. Logical Thinking Exercises
3. Formula Derivation Exercises
4. Calculation Techniques
5. Data Representation Techniques
REFERENCE BOOKS

1) A. Guha, Quantitative Aptitude for Competitive Examinations, Tata McGraw-Hill. 2016

2) R. S. Agarwal, Quantitative Aptitude for Competitive Examinations, S. Chand Publishing,
New Delhi, 2017.
3) A. K. Gupta, Logical and Analytical Reasoning, Ramesh Publishing House, New Delhi,
2016
4) R. S. Agarwal, A Modern Approach to Verbal and Non-Verbal Reasoning, New Delhi: S-
Chand Publishing, 2018.
5) Arun Sharma & Meenakshi Upadhyay. (2011). How to Prepare for Verbal Ability and
Reading Comprehension. McGraw Hill.

CO-PO Correlation
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2
CO2 3
CO3 2
CO4 2

********
 Paper Code PM108.2S No. of Credits 2
Course Name PERSONALITY DEVELOPMENT & No. of Hours 30
COMMUNICATION - II
Semester II

COURSE DESCRIPTION:

This course is a specialized program that delves deeper into self-awareness, leadership skills,
and emotional intelligence. Building upon foundational knowledge, this course aims to empower
participants with a higher level of personal and professional effectiveness. It focuses on self-
discovery, leadership development, and emotional intelligence to foster well-rounded individuals
who can excel in diverse roles and responsibilities.

COURSE OUTCOMES: On successful completion of the course, the learner will be able to:

CO1 DEVELOP and apply an in-depth understanding of personal strengths, weaknesses,

values, and motivations.
CO2 EXPLORE diverse leadership styles and adapt them to various situations.
CO3 HONE the ability to make well-informed, strategic decisions and apply creative
problem-solving methods to address complex challenges, both personally and
professionally.
CO4 CREATE personalized growth plans and set challenging, achievable goals.
CO5 LEARN to continuously monitor progress, adapt goals to evolving circumstances, and
strive for continuous personal and professional development.

MODULE 1: ESSENTIALS OF LEADERSHIP 6 HOURS

Communication and Influential Leadership - Effective Communication Skills for Leaders - Building a
Personal Leadership Brand - Persuasion and Influence Strategies - Conflict Resolution and Negotiation
Skills - Leading Teams and Collaboration

MODULE 2: ACHIEVING WORK LIFE BALANCE 6 HOURS

Introduction to Work Life Balance – Identifying Personal Values and Priorities – Common
Challenges to Work Life Balance – Setting Boundaries and Time Management- Stress
Management and Self Care – Technology and Digital Detox – Strategies for a Balanced life –
Creating a personalized Action Plan

MODULE 3: TEAM BUILDING 6 HOURS

Introduction to Team Building- Team Dynamics and Roles- Trust Building Activities – Problem
Solving and Decision Making – Feedback and Conflict Resolution – Team Building Games –
Building a positive Team Culture
MODULE 4: CORPORATE COMMUNICATION 6 HOURS

Introduction to Email Writing- Email Writing Fundamentals- Structuring Business Emails –

Writing different types of Business emails – Email etiquette and politeness – Email Response
and follow up – Common email writing challenges and solutions

MODULE 5: NETWORKING & RELATIONSHIP BUILDING 6 HOURS

Practical exercises, role plays and games in leadership – Screening of movies and discussions -
Case study discussions of famous corporate leaders

Leadership Development and Continuous Growth- Creating Personal Leadership Development

Plans- Mentoring and Coaching for Leadership Growth- Networking and Building Professional
Relationships- Leadership in a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) World-
Preparing for Leadership Roles and Future Challenges

PEDAGOGY:

Ice- breaking, Brainstorming and simulation exercises, movie clips, videos, Educational games,
examples, story/sharing questionnaire/role play/exercises/ Task, Video/Audio recording,
demonstrations on Yoga - presentations, team building exercises, mock meetings.
SKILL DEVELOPMENT:

1. Mock Presentations
2. Collage Making
3. Team Building Activities
4. Email Writing with Feedback
5. Case Studies of famous corporate leaders

E – RESOURCES
1. onlinecourses.nptel.ac.in
2. 2.
3. www.edupristine.com
4. Everageedu.com
5. www.wikijob.co.uk
6. learndigital.withgoogle.com

RECOMMENDED BOOKS:

1. Butterfield, “Soft Skills for Everyone”, Cengage Learning.

2. Sheetal Kakkar Mehra, “Business Etiquette”, HarperCollins Publishers.
3. Art of Public Speaking – Dale Carnegie
REFERENCE BOOKS:

1. Gopalaswami Naresh, “The Ace of Soft Skills”, Pearson.

2. Raman & Upadhyay, “Soft Skills – Key to Success in Workplace and Life”, Cengage
Learning.
3. Peter W Cardon, “Business Communication”, McGraw Hill Education.
4. Levitt & Harwood, “Your Career: How to Make it Happen”, Cengage Learning.
5. Sheetal Kakkar Mehra, “Business Etiquettes”, Harper Collins Publishers.

CO - PO Mapping:

POs → PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

COs ↓
CO1 3
CO2 2
CO3 3 3
CO4 3
CO5 2
CO6 2 2

*******