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M5 - Assignment Solution

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18 views

M5 - Assignment Solution

Uploaded by

abhi8234
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to Lenovo and Campaign Objectives:-

Target audience: Tech-savvy individuals, businesses, and organizations seeking reliable and
innovative technology solutions

Campaign goals:
- Increase brand awareness and reach a wider audience
- Drive website traffic and generate leads
-Boost sales and revenue
Digital advertising suitability: Lenovo can leverage digital advertising to target specific
audiences, increase brand visibility, and drive conversions

Google Ads Campaign Setup:-

Search Advertising:
Campaign name: Lenovo Search Ads
Keywords: Lenovo, laptops, desktops, tablets, smartphones, etc.
Ad groups: separate groups for each product category
Ad copy: focus on product features, benefits, and promotions

Display Advertising:
Campaign name: Lenovo Display Ads
Targeting: interest-based, demographic, and lookalike audiences
Ad creatives: eye-catching visuals, clear messaging, and calls-to-action

Video Advertising:
Campaign name: Lenovo Video Ads
Targeting: YouTube, Google Display Network, and video partners
Ad creatives: engaging product demos, customer testimonials, and brand stories

Shopping Advertising:
Campaign name: Lenovo Shopping Ads
Product feed: up-to-date product information and pricing
Ad creatives: high-quality product images, clear pricing, and promotions

Remarketing Ads:
Campaign name: Lenovo Remarketing Ads
Targeting: users who visited Lenovo's website but didn't convert
Ad creatives: personalized messaging, special offers, and incentives

Campaign Execution:-
Ad creatives:
Search Ads: text-based ads with clear messaging and calls-to-action
Display Ads: visually appealing ads with clear messaging and calls-to-action
Video Ads: engaging product demos, customer testimonials, and brand stories
Shopping Ads: high-quality product images, clear pricing, and promotions
Remarketing Ads: personalized messaging, special offers, and incentives

Ad copy:
- Focus on product features, benefits, and promotions
- Clear and concise messaging
- Strong calls-to-action

Targeting options:
- Demographic, interest-based, and lookalike targeting
- Location targeting for specific regions and languages

Budget allocation strategy:


- Allocate budget based on campaign performance and ROI

Optimization and Performance Measurement:-


A/B testing:
- Test ad creatives, ad copy, and targeting options
- Measure performance and adjust campaigns accordingly

Key performance indicators (KPIs):


- Click-through rate (CTR)
- Conversion rate
- Cost per conversion
- Return on ad spend (ROAS)

Reporting:
- Regular campaign performance reports
- Insights and recommendations for campaign optimization

Conclusion and Recommendations:-


Summary: Lenovo's digital advertising campaign will increase brand awareness, drive website
traffic, and generate leads

Recommendations:
- Continuously monitor and optimize campaigns for better performance
- Expand targeting options to reach new audiences
- Explore new ad formats and platforms to stay ahead of the competition

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