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TVL11 Lesson4

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24 views5 pages

TVL11 Lesson4

Uploaded by

Jha Sin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1st SEM (TVL 11)

LESSON 4

Color is a radiant energy loosely termed light that produces sensation in our eyes. The color of the
dress easily attracts the client’s attention and becomes her basis in choosing her apparel.
It is the most powerful element.

The Color Wheel


A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton
developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and
designed numerous variations of this concept. Differences of opinion about the validity of one format over
another continue to provoke debate. In reality, any color circle or color wheel which presents a logically
arranged sequence of pure hues has merit.

Hue is the other name for color. It is the particular shade of color that differentiates one from another.

Primary colors are red, blue and yellow. They are the basic colors where different colors originated.
Secondary Colors Green, Orange and Violet. These are the colors formed by mixing the primary colors.

Intermediate Colors stem from the combination of primary and secondary colors.

Tertiary colors are made by mixing either one primary color with one secondary color, or two
secondary colors. Tertiary colors are a combination of full saturation of one primary color plus
half saturation of another primary color and none of a third primary color. They have specific
names, one set of names for the RGB color wheel and a different set of names and colors for
the RYB color wheel.

Neutral colors are the white, black and gray and are predominantly grayish and brownish. They are
sometimes called “earth tones.”

Value is the lightness or darkness of color. White added to a color will produce tints. For example, pink is
a tint of red. Black added to a color will produce shades. Maroon is a shade of red.
A Color Wheel showing the tint, tone and shade of colors

Intensity or chroma is of a color corresponds to its purity and saturation in a color other than black, white
and gray.

Color impressions or image from a complex overlaying of value and chroma

Color Schemes (Color Harmonies):


Monochrome or one color harmony includes only one color of different value. and intensity. An example
of a monochrome color scheme could include any color mixed with white, gray, or black.

Adjacent colors (also called analogous colors) uses colors that neighbor each other on the color wheel.
An example is a color scheme that includes various values and intensities of reds and oranges
.

Colors opposite each other on the color wheel are called complementary colors for example, violet and
yellow, red and green, and blue and orange.

A single split complementary uses a primary color plus colors on either side of its complement. An
example is a color scheme that includes various values and intensities of greens, violet-reds and red-
oranges.

A double split complementary (also called tetradic) uses two pairs of complements, one apart on the
color wheel. An example is red, green, orange, and blue.

A triad uses colors at the points of an equilateral triangle (three colors spaced equally on the color wheel).
These are sometimes called balanced colors. An example of a triadic scheme could be red, blue, and
yellow; green, orange, and purple, etc.

Psychological Effects of Colors on People


Colors bring life to us. Our looks and feelings are sometimes mirrored by our selection of colors.
When we choose colors, it reveals our personality. They make us feel and look happy or pretty and
sometimes make us look sad or ugly. Which of the colors below signifies the real you? Which one is your
favorite?

Psychology Colors in Marketing

White makes us feel clean and fresh. White connotes innocence and purity.

Red makes us feel bold and daring. Red connotes passion and bravery.

Yellow makes us feel joyful. It also connotes cowardice and treachery.

Blue represents truth, loyalty, calmness and wisdom. Deep blue could also make us feel depressed.

Green suggests life and abundance as this is the color of plants, but green could also suggest jealousy.

Purple is the color of royalty, but it can also symbolize suffering.

Orange is a warm color that suggests deliciousness and ripeness. Eateries, especially fast-food joints use
orange with a touch of green to stimulate appetite.

Black suggests strength and dignity and is usually worn for formal evening affairs. Black also symbolizes
mourning and death.

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