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    Exercise 4 - YouTube Marketing Praveen

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    Exercise 4 - YouTube Marketing Praveen

    Uploaded by

    vj62n68r68
    9 views6 pages

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    Exercise 4 - YouTube Marketing praveen

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    9 views6 pages

    Exercise 4 - YouTube Marketing Praveen

    Uploaded by

    vj62n68r68

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    23CS2502- DIGITAL MARKETING

    4/09/2024 EXPERIMENT 4
    URK23CS1033 YOUTUBE MARKETING

    AIM:
    To understand and learn the YouTube Marketing strategy.
    DESCRIPTION:
    YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can
    involve a mix of tactics, including (but not limited to):
     Creating organic promotional videos
     Working with influencers
     Advertising on the platform
    PROCEDURE:
    1. Create a YouTube channel for your business
    Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a
    YouTube channel. You can use an existing account or create one especially for managing
    your business.
    Add your:
     “About” information.
     Channel art (the “header” image and profile picture).
     Social media and website links.
    2. Learn about your audience
    Compelling content will help attract new followers and keep them engaged over time. Focus on
    creating a regular flow of content that’s relevant to the target audience and authentic to the
    business.
    3. Cover Photo (Channel Art)
     Show What Your Channel is About: Use imagery or text in your cover photo that
    clearly conveys the theme or niche of your channel. For example, if your channel is
    about cooking, include images of food or kitchen utensils.
     Indicate Upload Schedule: Clearly state when viewers can expect new content.
    Example: "New Episode Every Friday" or "Videos Every Monday and Thursday."
     Keep it simple and optimized: Ensure the design is clean and not cluttered. Your cover
    photo should look good on all devices (TV, desktop, and mobile). YouTube
    recommends a size of 2560 x 1440 pixels, but the safe area where all text and logos
    should fit is 1546 x 423 pixels.
    4. Channel Profile Picture
    23CS2502- DIGITAL MARKETING

     Use a Company Logo or Close-Up Face:


     For Brands: Use your company logo to reinforce brand recognition.
     For Personal Channels: A close-up face shot is ideal, as it creates a personal
    connection with viewers. Make sure the image is clear and professional.
     Profile Picture Size: YouTube recommends a profile picture of 800 x 800
    pixels, displayed as a 98 x 98 pixels circle.
    5. Channel Settings
     Upload Defaults:
    o Set your default upload settings to save time when uploading videos.
    o Include default tags, video descriptions, and privacy settings that apply to most
    of your uploads.
    o Customize these settings based on your channel’s content.
     Branding:
    o Upload a watermark that will appear on all your videos. It can be your logo or
    a simple subscribe button.
    o Consider the size and placement to ensure it’s visible but not distracting.
    6. Advanced Settings:
     Channel Keywords: Add relevant keywords that describe your channel. These help
    YouTube understand your content and improve your channel’s visibility in search
    results.
     Connect Google Ads: If you plan to run ads to promote your channel, link your
    YouTube account with Google Ads to manage campaigns directly.
     Website and Social Links: Add your website and social media links in the "About"
    section of your channel. These links will be displayed on your channel banner, making
    it easy for viewers to find more of your content.
     Google Analytics: Connect your channel with Google Analytics for detailed insights
    into viewer behavior, traffic sources, and more. This helps you tailor your content
    strategy based on what works best.
    OUTPUT:
    23CS2502- DIGITAL MARKETING

    Created a YouTube Channel and added About Me section

    YouTube Video Analytics


    23CS2502- DIGITAL MARKETING

    Channel Logo as Watermark


    23CS2502- DIGITAL MARKETING

    Channel customization:

    Added links to other social media profiles :

    RESULT:
    The experiment to understand and learn the YouTube marketing strategy is done successfully.
    23CS2502- DIGITAL MARKETING

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