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Ecomm Group 10 Assignment 17.9

class assignment

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21 views3 pages

Ecomm Group 10 Assignment 17.9

class assignment

Uploaded by

meghnar27
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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E Commerce Group 10 Assignment – 17.09.

2024
Performance Report for Google Merchandise Store
1. Channel Most Effective in Acquiring New Users
We will examine the Acquisition report in Google Analytics to determine the channel that
generates the most new users. This report presents an analysis of traffic channels (e.g.,
organic search, paid search, direct, social, referral, etc.) and illustrates the contribution of
each channel in attracting new users to the site.

Observations: The channel that acquires the most new visitors is usually Organic Search,
provided that SEO is robust, or Paid Search, if there is significant investment in Google Ads.
To verify, compare the "New Users" metric among channels in the acquisition report.
Illustrative Discovery: If Organic Search is the highest, it may suggest that the firm is
performing well in ranking for pertinent keywords, hence bringing new traffic through its
content.

2. Total Distinct Users


Google Analytics monitors Users as distinct visits to the website. This encompasses both new
and returning users, enabling us to ascertain the total number of persons who have engaged
with the store over a specified duration.

Observations: To ascertain the overall number of unique users, we examine the Audience
Overview report. This indicator indicates the aggregate number of unique users who have
accessed the site, omitting repeat visits by the same individual. If the report indicates 50,000
unique users, this signifies that 50,000 individual persons have accessed the business,
regardless of whether it was their initial or subsequent visit.

3. Conversions During the Previous Week


Conversions denote the quantity of users who achieved a designated objective, such as
executing a purchase, subscribing to a newsletter, or incorporating products into the cart.

Observations: We will examine the Conversions section of Google Analytics and apply a date
filter for the past week. Examine the E-commerce Overview or Goals Overview report to
determine the number of conversions that transpired during that timeframe. For instance, the
occurrence of 300 conversions last week may suggest the efficacy of traffic and marketing
efforts employed during that timeframe.
4. Comparative Analysis of Traffic Source Performance
We utilize the Source/Medium report in Google Analytics to evaluate the performance of
various traffic sources, such as organic, paid, referral, email, and social media. This report
presents parameters such as sessions, bounce rate, conversion rate, and revenue categorized
by traffic source.

Observations: A high bounce rate may indicate that users from a specific source are not
interacting with the site. The conversion rate signifies that customers from a specific source
are more inclined to achieve the established objectives of the site, such as making purchases.
Illustrative Comparison:
Organic Search: 10,000 sessions, 200 conversions, 2% conversion rate.
Paid Search: 5,000 sessions, 150 conversions, 3% conversion rate.
Social: 3,000 sessions, 50 conversions, 1.6% conversion rate.
In this instance, Paid Search may yield the highest conversion rates, although Organic Search
generates the greatest overall traffic.

5. Assessing the Efficacy of Social Media and Email Marketing


Social media and email are essential platforms for engagement and facilitating conversions.
We can evaluate their efficacy by analysis:

Traffic Volume: The number of users who arrive through social media or email.
Conversion Rate: The effectiveness of these users in becoming customers or achieving a
certain objective.
Revenue Generated: For e-commerce, the revenue directly attributed to these channels.
Social Media: Examine the Social report in Google Analytics to assess traffic and
conversions from platforms such as Facebook, Instagram, or Twitter.
Electronic Mail Promotion: Assess the efficacy of email marketing through the Acquisition >
Source/Medium report or the marketing section. Elevated open and click rates, along with
diminished bounce rates, indicate successful email campaigns.
Illustration:
Social Media: 4,000 visitors, 100 conversions, 2.5% conversion rate, yielding $5,000 in
income.
Email: 2,500 visitors, 300 conversions, 12% conversion rate, yielding $10,000 in income.
Email marketing may be perceived as more effective in generating high-quality conversions,
although social media continues to play a significant role in brand recognition and
engagement
Summary and Suggestions
The key driver for getting new visitors is likely Organic or Paid Search.
Total Unique Users: The enterprise has X unique users within the designated timeframe.
Conversions: A specific number of conversions transpired in the preceding week, signifying
robust or inadequate performance.
Comparison of Traffic Sources: Paid search may produce superior conversion rates, whilst
organic search generates the highest volume of traffic.
Email marketing is generally more successful for conversions, although social media
enhances traffic.

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