FSTJX

PROGRAMME GUIDE
Bachelors of Business Administration

(CBCS-SEMESTER SCHEME)
BBA
KARNATAKA STATE OPEN UNIVERSITY

Mukthagangothri, Mysuru 570 006
1
VICE-CHANCELLOR’S MESSAGE
Dear Learner,
The family of KSOU welcomes you to pursue the academic programmes you
have chosen to achieve not only academic excellence but also to fulfil the desire of your
career. The University established by the Act of State Legislature, it has created
wonderful academic ambience. The programmes offered by the university have been
recognized by University Grants Commission. Therefore, the degrees are valid for
employment opportunities across the country. The 'core values' of the University is
derived from its vision ‘Higher Education to Everyone, Everywhere’. The ultimate
touchstone of providing quality higher education is the motto of the university. Today,
higher education stands at the crossroads of keeping pace with the emerging needs of the
country.
The University has adopted a school concept in its functioning. Different schools
headed by Directors offer academic programmes in Humanities, Commerce, Education,
Science and Social Sciences. It combines an inter-disciplinary and professional approach
to pedagogy and research. The University believes that rigors of the contemporary world
require competent quality human resources to create knowledge based society. The
academic activities of M.A./M.Com programmes are routed through well-established
department/s led by the Chairperson/s. Well-qualified teaching faculty with equally
dedicated non-academic team is an asset to the university, which is always, committed
for the welfare of the students.
The University functions in a 3-tier system of student support service, namely
Headquarters, Regional Centres and Learners Support Centres spread all over
Karnataka. The learners can undergo teaching learning process in the notified Regional
Centres/Learner Support Centres. The University has adopted a mechanism to deliver
Self Learning Material by print, limited audio visual and Counselling/Personal Contact
Programme. As a learner, you will have greater opportunity to gain knowledge and skill
through these mechanisms. The academic counsellors will play a strategic role and
enable you from the enrolment of the programme till you accomplish the goal. A proper
blending of the knowledge and skill will be imparted so that you will be transformed as
a good citizen to contribute to the development of society and the country.
The UGC in its Public Notice dated: 23.02.2018 stated that the
Degree/Diploma/Certificate Programmes awarded through distance mode are on par
with corresponding Degree/ Diploma/ Certificate Programme obtained through
conventional universities. The degrees acquired through distance education are
recognized for the purpose of employment in State/Central Government, MNCs, and
Private Sector etc. It also enables you to pursue higher education in other educational
institutions. Therefore, you have greater opportunity of pursuing Higher Education
without any kind of fear about your career.
I am sure you will enjoy good experience with services rendered by the
university through its Regional Centres and Learner Support Centres, besides
Headquarters. I wish you all the best in your academic endeavours.
Prof. Vidyashankar .S
2
MESSAGE FROM DEAN (ACADEMIC)
Dear Learner,
As you know education imparts knowledge and skills which empowers all to build
civilized society. The education policy of the government provides a greater opportunity to
accelerate Gross Enrolment Ratio (GER). Higher education is imparted both by conventional
system and ODL system. The ODL system operates under access, flexibility and success.
The Karnataka State Open University, which came up in 1996 under the Act of state
legislation 1992 plays a pivotal role in imparting quality education. As one of the premier
institutions in ODL system of the country, the university strive hard to empower various dis-
advantaged sections of the society like, house wives, economically and culturally backward,
tribal, senior citizens, working groups, differently abled, professionals, prison inmates etc.,
The University caters to the needs of students ranging from the age of 18 years to 80 years.
The programmes offered by KSOU are strictly in conformity with quality and standards set
by regulatory bodies UGC/AICTE etc.,
The KSOU operates on dictum quality first and students foremost. Further the
university is highly committed to provide need based education to the door steps of the
students. The Eminent teaching faculty and dedicated non-academic staffs in various
departments and student support services create a conducive environment for teaching
learning. I am confident that, as a learner in the university, you will enjoy good experience in
the system.
I wish you all the best in your academic endeavours.

Prof.Ashok
Kamble
3
Chairman’s message
Dear Learner,
It gives me immense pleasure to welcome you on the behalf of the Department of

Management to study BBA, a three years (Six semesters) programme. The Department was
established during 1997 under the umbrella of Karnataka State Open University (KSOU).
The KSOU is considered to be a reputed Open University among the ODL family.
The KSOU located in the Industrial hub of Mysuru, provides a unique opportunity to study
close to the reality. The ambition of the University to create personally matured,
professionally equipped and service – oriented graduates is really worth mentioning. We
strongly believe in academic excellence and do not compromise on teaching standards or
discipline. Learning should be based on doing things and not merely knowing things. Until
and unless learning provide solutions to real life problems and motivate the learner to acquire
and apply the knowledge, the whole process will remain superficial. The Department offers a
wide range of electives across different functional areas which allow you to gain-in-depth
knowledge in your interested area. In the coming years KSOU is planning to offer coursers
for working executives and believes in creating professionals who are socially responsible to
environment.
We believe that our initiative will create an academic foundation for social, cultural,
scientific, economic and technological development of our nation and also our focus is to
achieve unparalleled excellence that will bring development to our society and mankind by
optimizing the potential of learners. The Programme is conducted at university specified
centres. The curriculum matches the guidelines of UGC and NEP in terms of credits, blocks
and units. The Department initiates the teachers to engage themselves in teaching and
learning process.
The Bachelor of Business Administration (BBA) in Marketing , is a three year professional
Degree Programme, shall have six semesters. After successful completion of the six
semesters, a BBA Degree will be awarded to qualified students. BBA Marketing Program is
the gateway to numerous job opportunities in a plethora of sectors like Marketing, Education,
Finance, Sales, and Government to name just a few. The BBA Programme has worldwide
recognition. The BBA Marketing programme is offers in KSOU through open and Distance
mode under choice based credit system.
The university provides library facility to cater the need of learners to enrich
knowledge and skills. With these words I am confident that you will have at the end of two
years, a wonderful learning experience and also you will be an asset to the society. The
Department faculty members wish you all the best and good luck in your endeavors of a
successful management career.
Chairman
Department of Studies and Research in Management
Karnataka State Open University, Mysore-06
4
BBA PROGRAMME GUIDE DESIGN COMMITTEE
Dr. H. Rajeshwari Prof. C. Mahadevamurthy

Chairman, Chairman, Department of Studies and
Board of Studies in Management (PG) Research in Management
KSOU. Member, Board of Studies in Management
(PG) KSOU.
Dr. P. Savitha Dr. P.M. Chinnaiah

Assistant Professor, Assistant Professor,
Department of Studies and Research in Department of Studies and Research in
Management KSOU. Management KSOU.
Sri Siraj Basha R
Assistant Professor,
Department of Studies and Research in
Management KSOU.
PROGRAMME COORDINATOR BBA
Dr. H. Rajeshwari
Assistant Professor,
Department of Studies and Research in Management
KSOU.
December, 2021
© Karnataka State Open University, 2021
All rights reserved. No part of this work may be reproduced in any form, by
mimeography or any other means, without permission in writing from the Karnataka
State Open University.
Further, information on the Karnataka State Open University courses may be obtained
from the University’s office at Mukthagangotri, Mysuru – 570 006.
Printed and published on behalf of the Karnataka State Open University, Mysuru, by
the Registrar, KSOU, Mysuru.
5
CONTENTS
Sl.No. Description Page-
No.
1. Department of Studies and Research in Management 8
2. Faculty Profiles 9-17
3. Programme: BBA- Marketing 18-25
4. Syllabus – BBA 25-84
Annexure -I Language syllabus for first semester 85-89
Annexure –II Language syllabus for second semester 90-94
Annexure –III Language syllabus for third semester 95-97
Annexure –IV Language syllabus for fourth semester 98-101
Annexure –V Common paper syllabus 102-104
Annexure –VI Open Elective syllabus for first semester 105-117
Annexure –VII Open Elective syllabus for second semester 118-129
Annexure –VIII Question Paper Pattern 130-131
6
1. DEPARTMENT OF STUDIES AND RESEARCH IN
MANAGEMENT
The Department of Studies and Research in Management was established in the year
1997 under the umbrella of Karnataka State Open University (KSOU) with a view to impart
quality management education for the budding leaders who could share the national as well
as global responsibilities. The necessary skills of a manager are the core concepts of the
programme. The Department has stitched programme on the basis of market requirement and
industry academic interaction. At present the Department is offering 3 specializations viz,
Finance, Marketing, and People Management (HR). The Department is facilitated with highly
qualified and experienced teaching faculties. Board of Studies (BOS) comprises reputed
academicians, industrialists & entrepreneurs from various institutions throughout Karnataka
to enrich the quality and content of syllabus.
The students of MBA would be highly benefited with the guidance and special
lectures by the eminent industrialists and entrepreneur. The MBA is globally recognized
brand that can open doors to new opportunities from diverse industries.
The Department of Management comes under the purview of School of Commerce
and Management. The Department offers Master of Business Administration (MBA), Post
Graduate Diploma in Business Administration (PGDBA), and Post Graduate Diploma in
Marketing Management (PGDMM).
The Department has been achieving a high percentage of results. The students who
completed MBA degree from KSOU are seen in very good positions in various organizations
of national and international reputations.
The faculty members who have acquired the knowledge and skills do provide Counseling and
Guidance for the students. They also provide guidance for the students to face competitive exams and
prepare themselves for further studies.
7
A. Faculty Details
MANAGEMENT
Sl. Name Designation Qualification Experience Mobile
No Numb
er
1. Prof. C. Mahadeva Professor MBA, 23 Years 9342121583
Murthy & Chairman M.Com., Research and
Ph.D., Teaching
UGC- PDF.,
D.Litt.
2. Dr.H.Rajeshwari Assistant MBA., Ph.D. 4 years Industry 9845528357
Professor 18 years Teaching
3 Dr. P. Savitha Assistant MBA., Ph.D. 1year Corporate 9986846176
Professor 10 years Teaching
4 Dr .P.M.Chinnaiah Assistant MBA., Ph.D. 10 years 9164556402
Professor Teaching
5 Sri. Siraj Basha.R Assistant MBA 11 years Teaching 9741928422
Professor
6 Dr. Shamanth N Assistant 4 years Research &
Professor MBA., Ph.D. Teaching
6 years Corporate
7 Dr. Harsha M B Assistant MBA., Ph.D. 5 years Research &
Professor UGC-JRF Teaching
4 years Corporate
Sl. Name of the Faculty Designati Qualification Specialization Expe- Mobile

No on rience in Number
. Years
Department of Kannada
1 Dr. A. Rangaswamy Professor M.A. Ph.D Chandassu 29 9448166815
2 Dr. D. Naganna Professor M.A. Ph.D Sahitya 26 9738979269
& Vimarshe
Chairman
3 Dr. Kavitha Rai Professor M.A. Ph.D Kavya Mimamse 15 9482206129
4 Dr. T.M. Geethanjali Associate M.A. Ph.D Taulinika 26 9739425639
Professor Sahitya
5 Dr. N.R. Chandre Assistant M.A. Ph.D Janapada mattu 24 9449668997
Gowda Professor Vimarshe
6 Dr.P.Mani Assistant M.A. Ph.D Basha Sahitya 20 94801970799
Professor
7 Dr. Jyothishankar Assistant M.A. Ph.D Pracheena 17 9448603159
Professor Sahitya
Department of English
8 Dr. Nataraju .G Assistant M.A. Ph.D British 12 9741219820
Professor Literature
&
8
Chairman
9 Dr. Srikanth .S Assistant M.A. M.Phil European 16 9986019910
Professor Ph.D. Classics
10 Dr. A.S. Madhura Assistant M.A. M.Phil Holocaust 13 9980900349
Professor Ph.D. Literature
11 Dr. John Peter S Assistant -
Professor
(Contract
Basis)
12 Dr. Vinutha P. Assistant -
Kunderi Professor
(Contract
Basis)
Department of Hindi
13 Dr.Kamble Ashok Professor M.A. Ph.D Grammar 33 9449638999
14 Dr. Prabhusena D Assistant M.A. Ph.D Modern Hindi 08 9945653167
Professor Poetry,
& Comparative
Chairman Study, Poetic
Criticism
15 Dr. Veena Assistant -
Professor
(Contract
Basis)
16 Dr. Chandra Shekhar Assistant -
R Professor
(Contract
Basis)
Department of Sanskrit
17 Dr. Shalva Pille Coordinat M.A. Ph.D Ancient 13 9686215043
Iyengar or History
18 Sri Ananda Simhan Assistant -
Professor
(Guest
Faculty)
Department of Urdu
19 Dr. M. Ramanatham Coordinat M.A. Ph.D 26 9035363892
Naidu or
20 Dr. Mohammed Assistant -
Nasrullakhan Professor
(Contract
Basis)
21 Dr. Syeda Ishrath Assistant -
Fathima Professor
(Contract
Basis)
Department of Telugu
22 Dr. M. Ramanatham Professor M.A. Ph.D Telugu 26 9035363892
9
Naidu &
Chairman
23 Dr. Bodi Nagaseshu Assistant -
Professor
(Contract
Basis)
24 Dr. B. Chakravarthi Assistant -
Professor
(Contract
Basis)
25 Dr. Shalva Pille Assistant M.A. Ph.D Ancient 13 9686215043
Iyengar Professor History
&
Chairman
26 Dr. Anjanamurthy Assistant -
Professor
(Contract
Basis)
27 Dr. Raviprasad S Assistant -
Professor
(Contract
Basis)
Department of Studies and Research in Environmental Science
Assistant
M.Sc. M.Phil
28 Dr. J.S.Chandrashekar Professor & Ecology 10 9663061978
Ph.D.
Chairperson
Assistant Environmental
29 Dr. T. S. Harsha M.Sc. Ph.D. 14 9449178802
Professor Microbiology
Assistant
Dr. H.R. Meena Professor
30
Kumari (Contract
Basis)
Assistant
Professor
31 Dr. Priyadarshini N.R
(Contract
Basis)
Assistant
Professor
32 Dr. Gireesha .J
(Contract
Basis)
Department of Political Science
10
33 Dr. Associate M.A. Ph.D Public 21 9449405353
Shankaranaranappa Professor administration
34 Dr. N. Ananda Gowda Assistant M.A. Ph.D Political 11 9916007312
Professor Theory
&
Chairman
35 Smt. R. Ishwarya Assistant M.A. Western Political 07 8971600238 /
Professor Thoughts 8277473086
36 Dr. Krishnappa G Assistant M.A. Ph.D International 10 9738950068
Nimbakkanavar Professor Relations
37 Dr. S.S. Jahanavi Assistant BSc LLM Law 20 9449806664
Professor MPhil Ph.D
2. B.B.A. Programmes : B.B.A. MARKETING

A. Introduction
The Bachelor of Business Administration (BBA) in Marketing , is a three year
professional Degree Programme, shall have six semesters. After successful
completion of the six semesters, a BBA Degree will be awarded to qualified
students. BBA Marketing Program is the gateway to numerous job opportunities in a
plethora of sectors like Marketing, Education, Finance, Sales, and Government to
name just a few. The BBA Programme has worldwide recognition. The BBA
Marketing programme is offers in KSOU through open and Distance mode under
choice based credit system.
B. Objectives
The BBA Marketing Programme of KSOU has the following objectives
1. To impart knowledge and skill to the learners for developing capacity to work
at supervisory/Managerial/Professional level in organization for its betterment;
2. To nurture decision making skills and management skills in individual;
3. To build analytical skills in the learners in scanning the business environment;
4. To induce entrepreneurial skills among the learners;
5. To expose learners to moral and ethical values;
6. To prepare students to take the responsibility in different functional areas of
Management;
7. To develop IT enabled global middle level managers and
8. To prepare students to take up higher education, consultants and teachers, with
core competencies and for competitive.
C. Outcomes:
The expected programme outcome of BBA Marketing includes;
 Enhancement in quality of knowledge and skill.
 Qualitative human resources with better employable skills.
11
 Increase in Gross Enrolment Ratio.
 Placement and better career opportunities.
 Enrolment to higher studies.
D. Duration: The duration of this programme shall be 3 (THREE) years. Semester

scheme shall be followed as such students have to study various courses in six
semesters under choice based credit system
E. Medium of Instruction
The medium of instruction for B.B.A. programme is in English only. Self Learning
Material (SLM) relating to Sanskrit Language is available only in Kannada script.
However, the students are permitted to write Examination either in Kannada or
English.
F. Programme Structure
The Programme structure under CBCS Scheme is shown below.
The programme offers additional mandatory courses such Indian Constitution and
Human rights and Environment Studies in First and Second Semester. The
programme also offers skill enhancement courses such as Computer Applications
and Personality Development. Further two languages are taught in first four
semesters as Ability Enhancement Courses.
Term
Sl.
Course Code Course Credit IA End Total
No
Exam
I SEMESTER
1 BBAEC-101 Langauge-1 2 20 80 100
2 BBAEC-102 Langauge-2 2 20 80 100
3 BBHC-103 Business 4 20 80 100
Organization and
Management
4 BBHC-104 Business Dynamics 4 20 80 100
and Decisions
5 BBHC-105 Financial 4 20 80 100
Accounting
6 Open Elective 2 10 40 50
7 BBAMC-106 ICHR 2
Total 18 100 400 500
II SEMESTER
1 BBAEC-201 Langauge-1 2 20 80 100
2 BBAEC-202 Langauge-2 2 20 80 100
3 BBHC-203 Business 4 20 80 100
Environment
4 BBHC-204 Banking and 4 20 80 100
Insurance
5 BBHC-205 Quantitative 4 20 80 100
Techniques
12
6 Open Elective 2 10 40 50
7 BBAMC-206 Environmental 2
Studies
Total 18 100 400 550
III SEMSTER
1 BBAEC-301 Langauge-1 2 20 80 100
2 BBAEC-302 Langauge-2 2 20 80 100
3 BBHC-303 Human Resource 4 20 80 100
Management
4 BBHC-304 Marketing 4 20 80 100
Management
5 BBHC-305 Financial 4 20 80 100
Management
6 BBSEC-306 Computer 2 10 40 50
Applications
Total 18 110 440 550
IV SEMESTER
1 BBAEC-401 Langauge-1 2 20 80 100
2 BBAEC-402 Langauge-2 2 20 80 100
3 BBHC-403 Operations 4 20 80 100
Management
4 BBHC-404 Cost and 4 20 80 100
Management
Accounting
5 BBHC-405 Business and Cyber 4 20 80 100
Laws
6 BBSEC-406 Personality 2 10 40 50
Development
Total 18 110 440 550
V SEMESTER
1 BBHC-501 IT for Business 4 20 80 100
2 BBHC-502 Organizational 4 20 80 100
Behaviour
3 BBHC-503 Strategic 4 20 80 100
Management
4 BBHC-504 Income tax and GST 4 20 80 100
5 BBSC-505A Rural Marketing 3 20 80 100
BBSC-505B/ Retail and Supply 3 20 80 100
Chain Management
Total 19 100 400 500
VI SEMSESTER
1 BBHC-601 Entrepreneurship 4 20 80 100
Development and
SMEs
2 BBHC-602 Event Management 4 20 80 100
3 BBHC-603 E-Commerce 4 20 80 100
4 BBHC-604 Business Analytics 4 20 80 100
5 BBHC-605A Digital Marketing 3 20 80 100
BBSC-605B/ Promotion and Media 3 20 80 100

Management
6 BBHC-606 Organizational Report 4 - 100 100
Total 100 500 600
13
Grand Total 3200
The Students shall select any one paper either BBSC-505A or BBSC-505B in V
semester and BBHC-605A or BBSC-605B in VI semester. There will be no exam for
Additional Mandatory courses.
Students have to submit an organizational at the end of the sixth semester before
commencement of the sixth semester exams. They shall select an organization in which they
carry out a study. Students shall select a lecturer working in any Degree college or post-
graduation college teaching BBA/B.Com/M.Com/MBA with a minimum of three years’
experience as a guide. They shall understand the process of the selected organization and
submit a report to the Registrar (Evaluation) for the assessment in the final semester of the
study. The study report shall consist of certificates duly signed by the guide and the
organization.
Open Elective Courses Offered

Course
Sl. No Department Semester Code Course Title
First BPGE-1 Physics in Daily Life
1 Physics
Second BPGE-2 Energy Sources
BFSNGE-
First Culinary Food Science
Food Science and 1
2
Nutrition BFSNGE-
Second Food and Society
2
Plant Tissue Culture and
BBOTGE-
First it’s Biotechnological
1
3 Botany Application
BBOTGE-
Second Plant Microbe Interaction
2
Microbiome and Human
First BMBGE-1
4 Microbiology Health
Second BMBGE-2 Food Micro Biology
Personality Development
Library and First BLIGE-1 and Soft Skills for
5 Information Professionals
Science Electronic Sources and E-
Second BLIGE-2
Publishing
Introduction to Public
First BPA-1
Public Administration
6
Administrations Local Governments in
Second BPA-2
India
Fundamentals of
First BCO-1
Accountancy
7 Commerce
Second BCO-2 Fundamental of Marketing
First BCA-1 Android Programming
8 Computer Science
Second BCA-2 Cyber Security
First BMM-1 Objective Mathematics -1
9 Mathematics
Second BMM-2 Objective Mathematics -2
14
First BIT-1 Fundamentals of IT
Information
10 Basic Programming Skills
Technology Second BIT-2
using C
Note :
a. Languages, Compulsory paper and I and II Semester open elective
syllabus are attached in Annexure I to Annexure V respectively.
b. The Students may contact respective department chairperson in case of
any queries regarding open elective course. The contact details
available in the university website.
G. Mode of Instruction
SLM takes the role of a teacher in distance education system. The study material provided to
you along with this programme guide are called self-learning material (SLM) as it facilitates
learning on your own. The lessons are simple and easy to understand. The SLM have been
divided into blocks and units. Each block has one credit value which means you have to
devote 30 hours of study for one block, it includes, studying, discussing with counsellors,
attending classes, writing assignment and so on.
Objectives are given in the beginning of each unit which tells what is expected of you by
learning that unit. Check Your Progress/ Self-Assessment Questions (SAQ’s) are given in
content so that you can measure your progress while studying the material. Try to answer this
questions which make the SLM self-evaluating. References are given at the end of each unit
which gives you sources for furtherance of your study.
H. Delivery of Instructional System for B.B.A. Marketing

The instructional methodology used in this University is different from that of
conventional Universities. The Open University system is more learners oriented, and is geared to
cater to the needs of motivated students, assuming that the student is an active participant in the
teaching-learning process. The University follows multi-channel approach for instruction.
Instruction to student is imparted through various modes such as print, audio/video and supported
by counseling face to face, electronic mode etc.
Delivery system comprises proportionate combination of:
 Self-Learning Material (SLM): The Study material prepared by highly experienced
academicians/subject experts will be part of Instructional delivery. The study material is
learner centric with illustrations, case studies, experience etc., and will help you acquire
knowledge and skill.
 Personal Contact Programme (PCP): The PCP will be arranged by the university at the
notified center. Dedicated faculty will be pressed into action to render quality services.
15
 Counseling: The University will arrange counseling by way face to face and electronic
mode. The details relating to PCP and counseling will be uploaded to the University
website at appropriate time.
I. Delivery of Self Learning Material for B.B.A. Marketing
The Study Materials has been designed keeping in view of norms prescribed by the UGC.
Study Materials are divided into different blocks. The study material has been designed in the
background of learners‟ assessment of study level. It is a primary source of information for
pursuing various degrees. The study materials will be delivered at the time of admissions.
For the students who have not received the Study Material in person, the University
will dispatch the same. If returned or undelivered to the addressee, the study material will be
sent to such students later, on the condition that the student should bear the postal charges.
Such addressees are updated in the KSOU website http://ksoumysuru.ac.in
The University has introduced a system of evaluation of self-learning material by the
students. For this purpose a feedback form will be sent along with the self-learning material.
Every learner shall submit the feedback on quality content of self-learning material as per the
instructions and send it to concerned Regional Director or Dean (Study Centres) of the
headquarters for further initiatives.
J. Counseling Session for B.B.A. Marketing
The University conducts week end counseling programmes for B.B.A. which will
enable the learners and counselors to have discussion and understanding about the subject.
The purpose of such counseling is to clarify some of the doubts of students by the well
experienced academic counselors.
Counseling shall be conducted as per the norms of UGC ODL & OL regulations
2020. The counseling programme will be conducted at the notified Learner support Centres.
The office of Dean (Study Centres) will communicate to the candidates relating to the
duration, dates and centres of counseling sessions either through circular or through the
official website of the university.
During counseling, the counselors will help the students to overcome difficulties
which he or she faces while studying the academic content. The learners are advised to go
through Self Learning Material given by the university and chalk out a plan for discussion in
the counseling session.
The University has introduced a transparent mechanism of evaluation system entitled
Teachers Evaluation by Learners. The prescribed format will be administered by Learner
support centres. The learners shall fill the form as per instructions and forward it to the
Regional Director of the concerned territory.
K. Evaluation of B.B.A. Marketing

Evaluation system comprises of:
i. Internal assessment (IA) through assignments with a weightage of 20 marks.
ii. Term-end examination with a weightage of 80 marks.
i. Internal Assessment:
16
Internal Assessment by way of assignment is an integral part of distance
learning. The main purpose of assignments is to test the students’ comprehension of
the learning materials acquired through the studies and also to facilitate to
understand performance of the student.
 Assignments are to be submitted during the year of admission only.
Student will not have any opportunity of submitting the Assignments in
subsequent years. In case a student fails to submit the assignments, he/she
will be assessed only for the theory marks of 80.
 Out station students other than Mysuru should submit their assignments as
per assignment circular.
 Students who have opted Mysuru as a centre for teaching learning, they
shall submit the assignments to the address as will be indicated in the
assignment circular.
 The questions for assignment will be uploaded in the University official
website as per calendar of events.
 The students of B.B.A. shall submit their assignments under the First and
Second phase at a time. Detailed information and questions will be hosted
in the University’s website, as per calendar of events.
 The student shall submit assignments in blue books only.
 The University has the right to reject the assignments received after due
date. The students are therefore, advised to submit them before the due
date.
 The students should preserve the photocopies of all the assignments sent
along with proof of submission of such assignment.
 There is no provision for revaluation of components associated with
Internal Assessments.
ii. Term-end E xamin ati on
 B.B.A: Examination for B.B.A. will be held twice a year; that is, main
examination and supplementary examination as per the calendar of events.
In the final semester of B.B.A., students shall carry out a study in any
selected organization.
L. MODULAR APPROACH
The BBA shall have a modular approach which is practiced by IGNOU.
According to this modular approach, if a student completes the first year of study,
he/she shall be eligible to obtain a diploma course in Business Administration. On
completion of second year he/she shall get an Advanced Diploma in Business
Administration. On completion of the final year he/she is eligible to get Bachelor’s
Degree in Business Administration.
M. GRADING AND DECLARATION OF RESULT
17
The grading and result declaration will as per CBCS UG Ordinance of KSOU. Further
the carry over facility, minimum marks for passing, provision for improvement of
result are as per KSOU CBCS UG ordinance.
N. CONVOCATION
The students who successfully complete all the six semesters of study shall be
awarded degree in the annual convocation.
3. SYLLABUS B,B.A. CBCS –
COURSE NAME: BUSINESS ORGANIZATION AND MANAGEMENT
COURSE CODE: BBHC-103 CREDITS: 4
COURSE OBJECTIVES
The Objectives of this course are
1. To Create awareness about various forms of Business;
2. To Give an insight about business organizations and
3. To orient students towards various functions of Management.
COURSE OUTCOMES
After studying this course the students should be able to
1. Explain various forms of business;
2. Identify the business combinations and
3. Assist various functions of Management in an organization.
COURSE CONTENTS
BLOCK-I INTRODUCTION TO BUSINESS ORGANIZATION
UNIT-1 Nature, concept and scope of business, Characteristics of Business,
Business organization, objectives of business, essentials of successful
business requisites of a good businessman
UNIT-2 Forms of Business Organization Sole proprietorship, features,

advantages, and disadvantages of sole proprietorship
UNIT-3 Partnership – Characteristics, Kinds, partnership deed, registration of

partnership, advantages and disadvantages of partnership
18
UNIT-4 Companies – Definition and features of Company, private and public
companies, cooperative organization, formation and management of
cooperatives, advantages and disadvantages of cooperative
organizations, H.U.F. meaning, features.
BLOCK-II PUBLIC UTILITIES AND BUSINESS COMBINATION

UNIT-5 Public utilities – Meaning - characteristics of public utilities - types of
public utilities, functions and privileges of public utilities - Role of
public utilities.
UNIT-6 Business Combination – Meaning, causes of combinations Benefits of
combination – Evils of combination, Classes of combination
UNIT-7 Forms of combinations – Simple Associations - Federation pools, cartels,
partial consolidation,
UNIT-8 Holding company – trusts-community of interest-complete consolidation
- merges and amalgamation.
BLOCK-III INTRODUCTION TO MANAGEMENT

UNIT-9 Management-meaning, nature and scope-characteristics of management
Functions of Management – Levels of Management.
UNIT-10 Contributions of select management thinkers F.W.Taylor – Henry
Fayol – Elton Mayo.
UNIT-11 Planning – meaning, nature and importance of planning; forms of
planning; types of plans; steps in planning; limitations of planning
UNIT-12 Decision making – meaning – types of decisions, steps in rational
decision making common difficulties in decision making
BLOCK-IV STAFFING AND DIRECTING

UNIT-13 Organization – meaning – process of organizing – principles of
organizing, steps in organizing; types of organizing; organization
structure Staffing-meaning; process; delegation of authority and
responsibility
UNIT-14 Direction-Meaning, features of direction, principles of direction,
requirements of effective direction, supervision-concept of supervision,
functions of supervisor-qualities of a good supervisor.
UNIT-15 Leadership-meaning-significance; styles of leadership-qualities of a
good leader, motivation-meaning and importance – a brief study of
Maslow’s and Mc.Gregor
UNIT-16 Controlling- Nature, Definition; Need for control, Steps in control
process; types of controls. Essentials of effective control system;
Reference:
1. Business Organization and Management – Y.K.Bhushan.
2. Modern Business Organization and Management – S.A.Sherlekar
19
3. Principles and Practice of Management – T.N.Chhabra.
4. Organization and Management – C.R.Babu
5. Principles of Management - P.C.Tripathi, P.N.Reddy.
6. Principles of Management - L.M.Prasad.
COURSE NAME: BUSINESS DYNAMICS & DECISIONS

COURSE CODE: BBHC-104
CREDITS: 4
COURSE OBJECTIVES
1. Orienting students about Business Dynamics;
2. Create awareness about various parameters involved in decision making and
3. Providing knowledge about types of Market, demand, Supply and Revenue.
COURSE OUTCOMES
1. Explain Micro and Macro Economic variables;

2. Identify the basic elements of demand and supply and their influence on Market and
3. Examine impact of Market and Price on Consumer behavior.
COURSE CONTENTS
BLOCK 1: THE FUNDAMENTALS OF ECONOMICS
UNIT-1 The Economic Problem-Scarcity and Choice; Nature and Scope- Positive
and Normative Economics,
UNIT-2 Micro and Macro Economics, Central Problems of an Economy;
Production Possibility Curve; Opportunity Cost
UNIT-3 Working of Economic Systems, Economic Cycles Basic Characteristics
of the Indian Economy; Major Issues of Development
UNIT-4 Development Experience and Recent Trends in Indian Economy. Indian
Economy in Comparison to Major Economies of the World.
BLOCK 2: BASIC ELEMENTS OF DEMAND AND SUPPLY
UNI- 5 Demand- Meaning, Demand Schedule, Individual and Market Demand

Curve,
UNIT-6 Determinants of Demand, Law of Demand, Changes in Demand;
20
UNIT-7 Supply- Meaning, Supply Schedule, Individual and Market Supply
Curve, Determinants of Supply, Law of Supply, Changes in Supply;
UNIT-8 Equilibrium of Demand and Supply- Determination of Equilibrium Price
and Quantity, Effect of a shift in Demand or Supply; Elasticity of
Demand and Supply.
BLOCK-3 THEORY OF CONSUMER BEHAVIOUR AND COST
ECONOMICS
UNIT--9 Cardinal Utility Approach-Law of Diminishing Marginal Utility, Law of
Equi-Marginal Utility; Indifference Curve Approach- Indifference
Curves, Properties of Indifference Curves, Budget Line, Consumer’s
Equilibrium
UNIT-10 Theory of Production and Costs - Theory of Production, Factors of
Production, Basic Concepts, Production Function, Law of Variable
Proportions.
UNIT-11 Returns to Scale, Producer’s Equilibrium, Least-Cost Factor
Combination and Output Maximisation for a given Level of Outlay,
Theory of Costs- Basic Concepts,
UNIT-12 Short-run Total Cost Curves, Fixed and Variable, Short-run Average and
Marginal Cost Curves, Relationship between Average and Marginal Cost
Curve, Average and Marginal Cost Curves in the Long-run.
BLOCK4 ANALYSIS OF MARKETS

UNIT-13 Basic Concepts of Revenue, Revenue Curves, Relationship between
Average and Marginal Revenue Curve.
UNIT-14 Concept of Market and Main Forms of Market.
UNIT-15 Equilibrium of the Firm- Meaning, Objectives of the Firm, Total
Revenue, Total Cost Approach, Marginal Revenue-Marginal Cost
Approach.
UNIT-16 Price and Output under Determination, Perfect Competition, Monopoly,
Competition and Oligopoly.
Reference:
1. Study material of the Institute of Chartered Accountants of India (ICAI), The Institute
of Cost and Management Accountants of India (ICMAI), and The Institute of
Company Secretaries of India (ICSI) – [Freely downloadable from the websites of
respective institutions].
2. P.L Mehta: Managerial Economics, Sultan Chand & Sons, New Delhi.
3. D.M. Mithani: Managerial Economics, Himalaya Publishing House, New Delhi.
4. R.L Varshney and K.L Maheshewari: Managerial Economics, Sultan Chand&Sons,
Delhi.
5. Atmananad, Managerial Economics
21
6. H.L Ahuja: Business Economics, S. Chand & Company Ltd., New Delhi.
7. Venugopal : Economics for Business, I.K. Intl
8. Reddy & Appananiah: Economics for Business
9. K.M.Pandey & Others: Economics for Managerial Decisions
10. K.P.M Sundaram: Micro Economics, Sultan Chand & Sons, New Delhi.
11. M.L. Jhingan &J.K. Stephen: Managerial Economics, Vrinda Publishihing (P) Ltd.
Delhi.
12. Manoj Kumar Mishra : Managerial Economics, Voyu Education of India, New Dehli.
13. Srivastava R.M. : Financial Management – Management and Policy ,HPH
14. Khan and Jain: Financial Management, Tata McGraw Hill Education Private Ltd., N.
Delhi
15. R.K. Sharma and S.K. Gupta: Financial Management, Kalyani Publications, Ludiana.
COUSE NAME: FINANCIAL ACCOUNTING

COUSE CODE: BBHC 105
CREDITS: 4
COURSE OBJECTIVES
1. To enable the learners to combine practice and theoretical knowledge of
financial accounting;
2. To make the learners more active and develop awareness of emerging trends in
financial accounting;
3. To inculcate decision making skills among the learners in the financial analysis
context and
4. To enable the learners to identify and analyze financial accounting problems and
opportunities in real life situations.
COURSE OUTCOMES
1. Define and understand the basic concepts of financial accounting;
2. Explain the general purposes and functions of financial accounting;
3. Describe the main elements of financial accounting information – assets,
liabilities, revenues and expenditures and
4. Identify the main financial statements and their purposes.
COURSE CONTENTS
BLOCK – I: INTRODUCTION TO FINANCIAL ACCOUNTING
22
UNIT –1 Meaning & Definition – Need and Scope for Accounting, Importance
and objectives of accounting. Differences between book keeping and
accounting. Accounting systems, cash and mercantile.
UNIT–2 Accounting concepts and conventions. Important terms used in
accounting, Transaction Goods, Capital, Drawing, Debtor, Creditors,
Expenses, Incomes, Assets, Liabilities, Debit, Credit, Types of Accounts,
Books of Accounts, Rules for Recording.
UNIT–3 Accounting Principles – Introduction, Assumptions of Fundamental
accounting, Variations in accounting policies and their disclosure,
Distinction between fundamental accounting assumptions and accounting
policies,
UNIT–4 Introduction to GAAP – Meaning of GAAP, Sources of GAAP,
Accounting Standards, IFRS
BLOCK - II: ACCOUNTING PROCESS AND PREPARATION OF FINAL

ACCOUNTS
UNIT–5 Journal – Meaning, Format, Advantages of Journal, Journalizing, Narration.
UNIT–6 Ledger - Meaning, Format, Rules of posting, Ledger posting, balancing of
ledger, Differences between journal & ledger.
UNIT–7: Subsidiary Books – Meaning, Reasons for maintaining of subsidiary books,
Features of Subsidiary Books, Advantages, Kinds of Subsidiary books. Trial
Balance,
UNIT–8: Final Accounts – Introduction, Trading account, Profit and Loss Account, Bad
Debts, adjusting entries, Features of adjusting entries, Balance Sheet.
BLOCK – III: ACCOUNTING FOR NON-TRADING CONCERNS AND INCOMPLETE RECORDS

UNIT–9 Non-Trading concern- Meaning-Types-Receipts & Payment accounts Income
and Expenditure account and their differences. Capital and Revenue and
Defend Revenue Items.
UNIT–10 Preparation of Final Accounts of Non-Trading Concerns – Simple Problems
UNIT–11 Incomplete Records – Meaning Characteristic features, merits & demerits.
Difference between single entry system & double entry system
UNIT–12 Problems on conversion of single entry into double entry
BLOCK–4 CONSIGNMENT, JOINT VENTURE AND ISSUE OF SHARES AND

DEBENTURES
UNIT-13 Consignment: Meaning, Parties, Invoice price, Proforma invoice-account sales,
commission types. Normal and abnormal loss – valuation of consignment stock
Problems on consignment transactions under:
(a) Both cost and invoice price method.
23
(b) Both in the books of consignor and consignee.
UNIT–14 Joint Venture – Meaning, Parties Differences between joint venture and
partnership, Difference between joint venture and consignment, methods of
accounting Problems on joint venture under joint bank account method
UNIT–15 Issue of Shares - Meaning and Definitions, Types Provisions of Company’s
Act relating to maintenance of accounts Issue of shares; forfeiture and reissue.
UNIT-16 Issue of Debentures – Meaning Types, Redemption of debentures, sinking fund
method, and insurance policy method. Underwriting of shares, Meaning,
Partial, Firm, Legal provision relating to underwriting commission.
Reference:
01. Jawahar Lal, Accounting for Management, Himalaya Publishing House, New Delhi.
02. Reddy and Appanaiah, Financial Accounting, Himalaya Publishing House, New
Delhi.
03. S.P. Jain and K. L Narang, Financial Accounting – 1, Himalaya Publishing House,
New Delhi.
04. S N Maheshwari, S, K Maheshwari, Financial Accounting, Himalaya Publishing
House, New Delhi.
05. S. M Shukla and S. P, Gupta, Advanced Accountancy, Himalaya Publishing House,
New Delhi.
COURSE NAME: BUSINESS ENVIRONMENT

COURSE CODE: BBHC-203
CREDITS: 4
COURSE OBJECTIVES
1. To provide insights on different facets of Indian Business Environment;
2. To help students understand the contemporary perspective of Indian Rural Business
Environment;
3. To enable students to apply the unique advantages offered by Indian Rural Business
Environment and improve upon its shortcomings;
4. To provide insights on national income, inflation and socio-economic indicators and
5. To provide basic understanding of legal framework of Business.
COURSE OUTCOMES
1. Identify appropriate products for manufacturing and marketing;
2. Apply appropriate strategy or take appropriate actions for rural business
sustainability;
3. Explain the various aspects of plans and reforms necessary to take action;
4. Identify the macroeconomic indicators and
5. Follow appropriate legal procedures for carrying out rural business.
24
COURSE CONTENTS
BLOCK-1 INTRODUCTION
UNIT-1 Introduction to Indian Business environment for Products Business
environment and strategic management
UNIT-2 Economic and non-economic environment, Social Environment
UNIT-3 Technological environment – Cultural Environment
UNIT-4 Product-specific Challenges in Indian Environment
BLOCK- 2 POLICY ISSUES

UNIT-5 Contemporary Perspectives Public Policy
UNIT-6 Monetary and fiscal policies
UNIT-7 Corporate Social Responsibility
UNIT-8 Sustainable Development in Business
BLOCK-3 ECONOMIC REFORMS

UNIT-9 Planning and Reforms in India Five-year plans, Land reforms
UNIT-10 Economic Liberalization and Globalization
UNIT-11 Green revolution – Changing structure of Public sector
UNIT-12 Second Phase of Economic Reforms
BLOCK 4 LEGAL ENVIRONMENT

UNIT-13 Legal procedure – Companies Act 2013.
UNIT-14 Foreign Exchange Management Act.
UNIT-15 Consumerism, Consumer Protection Act.
UNIT-16 MSME Act, Competition Act
Reference
1. Business Environment : Dr Ashwatappa
2. Global economy & business environment. Cherunilam, Francis, Mumbai:
Himalaya Publishing House, 2001
3. Business environment, Prasad, Vishwajeet,
4. Business environment [8174462163], Agrawal, Raj. New Delhi: Excel Books,
2000.
5. Business environment, Gupta, C.B, New Delhi: Sultan chand & sons
25
COURSE NAME: BANKING AND INSURANCE
COURSE CODE: BBHC 204

CREDITS: 4
COURSE OBJECTIVE
1. To provide basic Concepts and importance of services of Banking and Insurance sectors
in India;
2. To provide an overview of Reserve bank of India and
3. To expose students to insurance system and give a profile of insurance companies in
India.
COURSE OUTCOMES
1. Appreciate the changing profile banking operations;
2. Identify the role of function of RBI and
3. Differentiate between the significance of life and non life insurance.
COURSE CONTENTS
BLOCK-1 INDIAN BANKING SYSTEM
UNIT-1 Introduction to Indian banking system - Banking regulation Act 1949 –
features, objectives, Evolution of banking, Definition of Banking, Role and
Function of banks; structure of commercial banks in India, public sector banks,
private sector banks, and cooperative banks, the changing face of commercial
banks,
UNIT-2 Reserve Bank of India - Historical background and evolution of central bank
in India Constitution and management of RBI, functions of RBI, Relationship
between RBI and commercial banks.
UNIT-3 Banker and Customer - Definition of Customer, General Relationship between
customer and banker, obligations of a banker-obligation to honour the
cheques, Garnishee order, meaning, application to different accounts.
UNIT-4 Banker’s Rights - Right of general lien,-exceptions to the right of general lien,
Right of set-off, Right of appropriation, Right to charge interest, period of
limitation.
BLOCK-2 TYPES OF BANK ACCOUNTS AND CUSTOMERS
UNIT- 5 Types of Accounts - Types of deposit accounts- Fixed deposit-rate of interest
on FD accounts, -opening and operation of fixed deposit account, payment of
26
interest, renewal, change of name, loss of FD receipt. Savings bank, recurring
deposit and current account - Meaning and features, Minimum balance,
Recurring Deposit, current accounts,- opening of current and savings account-
proper introduction, KYC guidelines ,closing of a bank account.
UNIT-6 Recent Trends in Banking – ATM, RTGS, NEFT, Internet Banking, Mobile
Banking, Online Transfers, Online Payment Apps, Tele Banking, Online
Banking, People Fund Plan.
UNIT-7 Special types of customers-I -Minor- Married woman, pardanashin woman,
illiterate persons, Lunatics, trustees, executors and administrators, customer’s
attorney, joint accounts Partnership firm, precautions for opening account in
the name of partner, borrowing power of partner- Joint stock companies-
examination of documents, copy of board’s resolution, borrowing powers of
company-Clubs, Societies, and charitable institutions
UNIT-8 Cheque : Cheque – Meaning, feature, types-cheque, crossed cheque, general
crossing, special crossing, account payees crossing, double crossing, Bankers
liability, Payment of Cheques – precautions of payment, statutory protection
of banker (paying), Dishonor of cheque, Wrongful dishonor & its liability
collection of cheques, collecting bankers conversion, Duties & protection no
collecting banker, Agent for collection, Marking of cheques.
BLOCK-3 INSURANCE
UNIT-9 Risk and Insurance - Risk Vs Uncertainty-Kinds and Classification of Risk –
Methods of Handling Risk – Meaning of Risk Management – Steps in the Risk
Management Process - The changing scope of Risk Management.
UNIT-10 Introduction to Insurance - Definition of Insurance, Basic Characteristics of

Insurance, Fundamental Legal Principles of Insurance, Requirements of
Insurance Contract, Benefits of Insurance to Society – online insurance
UNIT-11 Life Insurance - Life Insurance, Principles of Life Insurance, Types of Life
Insurance, Variation of Life Insurance. LIC & Private players in Insurance
Section.
UNIT-12 Health Insurance - Features and Importance of health insurance, health

insurance products, clauses of in health insurance. Ayushman Bharath, Private
Health Insurance providers, Atal Bihari Bima Yojana, Prime Minister Bima
Yojana.
BLOCK-4 NON LIFE INSURANCE
27
UNIT-13 Introduction to General Insurance - Introduction, history of general insurance
business in India, scope and functions of general insurance, GIC act of 1972,
GIC in India and its subsidiaries’. Private Players in non life insurance sectors.
UNIT-14 General Insurance – Fire Insurance Meaning, types of policies, perils covered
and Computation claim settlement, Vehicle Insurance.
UNIT-15 Marine Insurance - Meaning, fundamental principles of marine insurance,
types of marine insurance losses, types of marine insurance policies. Crop
Insurance – Government on crop insurance.
UNIT-16 Irda Role and Functions - Role of IRDA in controlling and monitoring
insurance in India, Function of IRDA
Reference :
1. Principles of banking P N Varshney S L Gupta, T D Malhotra - Sultan Chand And

Sons
2. Principles and Practice of Banking- Indian Institute of Banking and Finance –
Macmillan
3. Principles of banking Moorad Choudhary- (Wiley Finance) Kindle Edition
4. Insurance Principles and Practice- Mishra M N and Mishra S B, S Chand publications
5. Fundamentals of Insurance- Hargovind Dayal, Notion Press publication
6. Fundamentals of Life Insurance-Kaninika Mishra, Prentice Hall of India
7. Banking and Insurance – Principles and Practices- Nilam C Gulati-Excell Books India
8. General Insurance- L. P. Gupta-Repro Books
COURSE NAME : QUANTITATIVE TECHNIQUES

CREDITS: 4
COURSE OBJECTIVES
1. To develop the ability to deal with numerical and quantitative issues in business;
2. To prepare students for competitive examinations;
3. To enable the use of statistical, graphical and algebraic techniques wherever relevant and
4. To provide a proper understanding of Management.
COURSE OUTCOMES
1. Describe and discuss the key terminology, concepts tools and techniques used in business
28
mathematic;
2. Critically evaluate the underlying assumptions of set theories;
3. Critically discuss the issues surrounding reasoning and its significance;
4. Discuss critically the uses and limitations of statistical analysis and
5. Solve a range of problems using the techniques covered.
COURSE CONTENTS
BLOCK-1 INTRODUCTION TO COMMERCIAL ARITHMETIC
UNIT-1 simple interest – compound interest
UNIT-2 Bankers Discount – True Discount, Bankers Gains
UNIT-3 Ratio and proportion, percentage
UNIT-4 Linear Equation
BLOCK-2 INTRODUCTION TO BUSINESS MATHEMATICS

UNIT-5 Set Theory; Functions Venn Diagra
UNIT-6 Union, intersection
UNIT-7 Permutations and Combinations
UNIT-8 Indices
BLOCK-3 INTRODUCTION TO STATISTICS

UNIT-9 Meaning & Definition of Statistics – Nature and scope; functions and
limitations, collection of data, classification and tabulation of data
UNIT-10 Graphical Representation of data- Bar chart, Pie Chart, Line Chart
UNIT-11 Measures of central tendency – Meaning & Definition, objectives, types of
averages, Mean; Media and Mode, quantities, limitations of averages.
UNIT-12 Measures of Dispersion- meaning, methods of dispersion, absolute and
relative measures, quartile deviation, mean deviation and standard deviations,
variance
BLOCK- IV REASONING
Unit-13 Syllogism Statement and Arguments, Statement and Assumptions, Logical
deductions Non-verbal reasoning
Unit-14 Statement and Courses of Action, Statement and Conclusions
Unit-15 Linear Programming, Formulation of LPP, Graphical Method
Unit-16 Probability, Conditional Probability, Problems
29
References
1. An Introduction to mathematical Methods- D. Bose, Himalaya Publishing House 2009
2. Book of Basic Mathematics- G.K. Ranganath and T.V. Narasimha Rao, Himalaya
Publishing House 2013
3. Business Statistics- Nazneen Khan Sargurog- Himalaya Publishing House, 2013
4. Business Statistics- Welling, Saraph and Diwanji- Mannan Prakashan, 2009
COURSE NAME: HUMAN RESOURCE MANAGEMENT

CREDITS: 4
COURSE OBJECTIVES

1. Sensitize students to the various facts of managing people;
2. Create an understanding of the various policies and practices of human resources
management and
3. Learn Appraising the employees in an organization.
COURSE OUTCOMES
1. Discuss the nature, scope and objectives of HRM;
2. Perform Job analysis, Job Description an Job specification and
3. Appreciate the process of selection.
COURSE CONTENTS
BLOCK- 1 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
UNIT-1 Introduction–Definition, Nature, Scope, Objectives, Human Resource
Management and Personnel Management
UNIT-2 Evolution and Development of HRM, functions of HRM, Personnel Policy,
Records and Reports.
UNIT-3 HRM Process, Principles of HRM, Opportunities, Challenges and Recent
Trends in HRM, Organization and Personnel department, Role of HR
Manager.
UNIT-4 Globalization of HRM, Future tradition HRM & Challenges of Talent
Management
BLOCK -2 HUMAN RESOURCE PLANNING AND PROCUREMENT, TRAINING

UNIT-1 Human Resource Planning– Meaning and Importance of HRA, Need, Process
of HRP
30
UNIT-2 Job Analysis – Meaning, importance, purpose, Job Description and Job
Specification.
UNIT-3 Recruitment and selection – Importance, Process of Selection, Methods,
Placement and Induction, Challenges in Recruitment.
UNIT-4 Human Resource Training – Meaning, Importance, Need., Methods and
Evaluation
UNIT- 3 HUMAN RESOURCE APPRAISAL AND MOTIVATION

Unit-1 Human Resource Appraisal – Meaning and Importance of HR Appraisal,
Traditional and Modern Methods of Appraisal and Evaluation.
Unit-2 Human Resource Motivation – Techniques and Applications.
Unit-3 Work Life Balance and Well being.
Unit-4 Human Resource Mobility – Meaning, Importance and purpose, Promotion,
Demotion, Transfer, Separation, Absenteeism, Labour turnover.
NOTE- 4 INDUSTRIAL RELATION AND ADMINISTRATION

UNIT-1 Industrial Relation theory. Approaches.
UNIT-2 Industrial Conflict Management – Grievance, Disputes and Discipline.
UNIT-3 Theories of Wages and Employee Compensation – Factors influencing wage
fixation, Theories of Wage fixation, Methods and Policies of Compensation.
UNIT-4 Employee welfare, Types of Welfare Facilities and Statutory provisions.
BOOKS FOR REFERENCE

1. C.B. Memoria, Personnel Management
2. K. Aswathappa, Human Resource Management, Tata Mc-Graw Hill, New York.
3. C.S. Venkata Ratnam, Personnel Management, Tata Mc-Graw Hill, New York.
4. C.B. Gupta, Human Resource Management and Industrial, Sultan Chand and Sond,
New Delhi.
5. Tripathi, Personnel Management and Industrial Relations, Sultan Chand and Sons,
New Delhi.
6. P Subba Rao, Human Resource Management and Industrial Relations, Himalaya
Publishing House, Mumbai.
7. V.P. Michael, Human Resource Management and Industrial Relations, Himalaya
Publishing House, Mumbai.
COURSE NAME: MARKETING MANAGEMENT
31
Course Code: BBHC 304 Credits:
4
COURSE OBJECTIVES
The Objective of teaching this course includes
1. To provide an understanding of Marketing issues and concepts;
2. To familiarize with marketing strategy;
3. To create awareness about Communication Channels and distribution systems;
4. To provide insights on ICTs and digital Marketing and
5. To make the students acquainted with Digital Marketing.
COURSE OUTCOMES
1. Market their products;
2. Choose an appropriate distribution system;
4. Apply ICT in marketing and
5. Get insights of Digital Marketing.
COURSE CONTENTS
BLOCK-1 INTRODUCTION TO MARKETING
UNIT-1 Overview of Marketing: Meaning and definition of Markets, Marketing
Concepts, Issues in Marketing
UNIT-2 Marketing Management, Significance,
UNIT-3 Consumer Behaviour , theories of Consumer Behaviour, implications
UNIT-4 Marketing Information Systems, Marketing Research
BLOCK-2 MARKETING MIX

UNIT-5 Product related Aspects, Product Mix, Package, Branding, Product Life cycle,
New product development
UNIT-6 Pricing, types, techniques, Policies and Strategies
UNIT-7 Distribution systems, Types, Direct Marketing,, Channel Decision, wholesaling and
Retailing
UNIT-8 Marketing promotions, advertising, Sales promotion, Public relation, personnel
Selling
32
BLOCK-3 CONTEMPORARY ISSUES IN MARKETING
UNIT-9 Rural Marketing, Problems and Prospects
UNIT-10 Global Marketing and online marketing, Recent trends
UNIT-11 International Marketing, Benefits, Modes, International Marketing Mix
UNIT-12 Industrial Marketing, Industrial Purchase, Buygrid, Vendor Development
BLOCK 4 DIGITAL MARKETING

UNIT-13 Introduction to digital marketing Digital vs. Real Marketing, Digital Marketing
Channels
UNIT-14 Creating initial digital marketing plan, Content management, CRM
UNIT-15 Web design, Optimization of Web sites, SEO Optimization, Writing the SEO
content
UNIT-16 Introduction to Web analytics, Web analytics, levels, Introduction of Social
Media Marketing
Reference
1. Marketing Management- Sharelekar
2. Marketing Management – Phillps Kotler
3. Marketing Management – B.S. Raman
4. Modern Marketing Management- Francis Geoffery
5. Principles and Practices of Marketing in India- C.B. Memoria
COURSE NAME : FINANCIAL MANAGEMENT

CREDITS: 4
COURSE OBJECTIVES
The Objectives of this course includes are
1. To teach basic concepts of Financial Management and;
2. To make students aware of the role of Financial Management in decision-making and
3. To teach them various methods of investment analysis.
COURSE OUTCOMES
1. Identify the significance of Financial management;
2. Calculate the present value, future value of the sum provided and
33
3. Calculate NPV and IRR and Decide the better project option.
COURSE CONTENTS
BLOCK-I OVERVIEW OF FINANCIAL MANAGEMENT
UNIT-1 INTRODUCTION TO FINANCIAL MANAGEMENT
Introduction – Meaning of Finance, Business Finance, Finance Functions,
Organization structure of Finance Department;
UNIT-2 OBJECTS OF FINANCIAL MANAGEMENT
Management – Goals of Financial Management, Financial Decisions, Role of
a Financial Manager
UNIT-3 TIME VALUE OF MONEY -I
Meaning, Need, Future Value (Single Flow, Uneven Flow & Annuity);
Present Value (Single Flow – Uneven Flow & Annuity); Doubling Period
UNIT-4 TIME VALUE OF MONEY -I
Concept of Valuation - Valuation of Bonds, Debentures and Shares (Simple
Problems)
BLOCK-2 INVESTMENT AND FINANCING DECISION

UNIT-5 CAPITAL BUDGETING-I
Meaning and Scope of Capital Budgeting, Features & Significance,
Techniques – Traditional techniques-Payback Period, Accounting Rate of
Return,
UNIT-6 CAPITAL BUDGETING-II

Discounted cash flow techniques-Net Present Value, Internal Rate of Return
and Profitability Index
UNIT-7 FINANCING DECISION-I

Sources of Long Term Finance - Meaning of Capital Structure, Factors
influencing Capital Structure,
UNIT-8 FINANCING DECISION-II

Optimum Capital Structure – EBIT, EPS Analysis, Leverages, Problems
BLOCK-3 DIVIDEND DECISION AND WORKING CAPITAL MANAGEMENT

UNIT-9 DIVIDEND DECISION
34
Meaning & Determinants of Dividend Policy, Types of Dividends, Bonus
Shares
UNIT-10 DIVIDEND DECISION THEORIES

Walter’s model, Gorden’s Model, MM hypothesis and Lintner’s model
UNIT-11 WORKING CAPITAL MANAGEMENT-I

Concept of Working Capital, types, Significance of Adequate Working
Capital, cycle, Problems of Excess or Inadequate Working Capital,
UNIT-12 WORKING CAPITAL MANAGEMENT-II

Determinants of Working Capital, Sources of Working Capital, Estimation of
Working Capital (Simple Problems)
BLOCK-IV RECEIVABLES, INVENTORY AND CASH MANAGEMENT
UNIT-13 RECEIVABLES MANAGEMENT

Introduction, credit policy, optimum credit policy, credit policy variables,
monitoring receivables
UNIT-14 INVENTORY MANAGEMENT-I
Introduction, nature, inventories, objectives of inventory management, need to
hold inventories,
UNIT-15 INVENTORY MANAGEMENT-II
Inventory management techniques, analysis of investment in inventory,
inventory control system
UNIT-16 CASH MANAGEMENT
Introduction, facets of cash management, motives for holding cash, investing
of surplus cash
Reference
1. I M Pandey, Financial Management. Vikas Publication.

2. Prasanna Chandra, Financial Management, TMH
3. James C.Vane Horne and Wachowicz Jr, Fundamental of Financial Management,
Prentice Hall India publications
4. Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe , Corporate Finance, Mc
Grawhill publications
5. P.C. Tulsian and Bharat Tulsian, Financial Management, S Chand publications
6. S N Maheshwari, Financial Management, Sultan Chand publications
7. Khan and Jain, Financial Management, TMH publications
35
8. R.P.Rastagi, Financial Management, Taxman Publication
COURSE NAME: COMPUTER APPLICATIONS

COURSE CODE: BBSEC-306
CREDITS: 2
COURSE OBJECTIVE
The Objectives of teaching this course are
1. To describe the fundamentals of computer;
2. To provide orientation towards hardware and software and
3. To teach basic computer skills.
COURSE OUTCOME
1. To explain the fundamentals of computer;
2. To create letters in MS-word;
3. To Create workbooks in Excel, fill data and perform necessary operations and
4. To Create email, send and receive email.
COURSE CONTENTS
UNIT-1 Computer Basics - Introduction, Characteristics of a Computer, Criteria
for Using Computers, History of Computers, Generations of Computer,
Classification of Computers, Applications of Computer, Basic
Components of PC, Computer Architecture
UNIT-2 Number Systems - Introduction, Classification of Number System,
Types of Number System, Conversions from One Base to Another,
Conversion using Shortcut Method
UNIT-3 Hardware and Software - Introduction, Computer Memory, Secondary
Memory, Computer Peripherals, Output Devices, Software requirements
UNIT-4 Windows XP- Introduction, Features, Comparison between Professional
and Home edition, Windows XP installation, Activating Windows XP,
Security features of Windows XP, Accessing User Accounts, Getting
Help
BLOCK- 2 PRACTICAL CLASSES
36
UNIT-5 MS Word- Introduction, Windows 2007 Interface, Customizing the
Word Application, Document Views, Basic Formatting in MS Word
2007, Advanced Formatting, Navigating through a Word Document,
Performing a Mail Merge, A Quick Look at Macros, Printing
Documents, Print Preview
UNIT-6 Excel 2007- Introduction, Workbook, Worksheet, Formatting in excel,
Advanced formatting in Excel, Working with formulas, Printing
worksheets
UNIT-7 MS PowerPoint: Introduction, Creating a Presentation, Basic Formatting
in PowerPoint, Advanced Formatting, Using Templates, Inserting charts,
Inserting tables, Printing presentations
UNIT-8 Email, Creation of ID, Sending emails, Paying bills Online, Use of
Google forms, Google Drive and google Meet
BBA IV SEMESTER
BBAAEC 401/402
COURSE NAME: OPERATION MANAGEMENT

COURSE CODE: BB403
CREDITS: 4
COURSE OBJECTIVES
1. To provide basic knowledge about production process in a factory;
2. To orient towards forecasting techniques and
3. To introduce project analysis techniques.
COURSE OUTCOMES
1. Differentiate between different types of production processes;
2. Appreciate latest developments in production technology and
3. Identify the significance of quality.
UNIT-1 Introduction to Production Management: Introduction; History of
Production and Operations Management; Definitions of Production
Management; Production Process; Production:; Objectives of Production
37
Management; Scope of Production Management; Importance of
Technology in Production
UNIT-2 Introduction to Operations Management: Definition of Operations

Management, Service Management, Growing Significance, Service
Operations
UNIT-3 Manufacturing and Non-Manufacturing Operations and their

Classifications, Productivity Figure , Operations Planning a nd Control,
UNIT-4 Forecasting - Concept of Forecasting: Purpose of Sales Forecasting,

Basic Elements of Forecasting, Importance of Forecasting, Objectives of
Forecasting, Classification of Forecasting, Qualitative and Quantitative
Techniques of Forecasting: Qualitative Techniques, Quantitative
Techniques
BLOCK-2 PRODUCTION PROCESS

UNIT-5 Production and Process Design - Product Selection; Definitions of
Product Design and Development: Need for Product Design and
Development, Process Design—Meaning, Need, Factors and Types:
Framework for Process Design,
UNIT-6 Production Planning and Control- Nature of Production Planning and
Control (PPC): Types of Plans, Elements of Production Planning,
Strategy of Production Planning,; Main Functions of Produ ction
Planning and Control (PPC).
UNIT-7 Operations Technology - Importance of Operations Technology, Types
of Operations Technology, Manufacturing Systems or Production
Systems, Continuous Production System (CPS), Characteristics of
Continuous Production System, Intermittent Production System;
UNIT-8 Automation - Meaning, Importance and Elements, Computer-Aided
Design (CAD), Computer. Aided Manufacturing (CAM), Flexible
Manufacturing System (FMS), Computer-Integrated Manufacturing
System (CIMS),
BLOCK-3 PRODUCTION MANAGEMENT
38
UNIT-9 Materials Management - Overview of Materials Management: Definition
of Materials Management, Functions of Materials Management,
Importance of Materials Management; Concept of Purchase
Management.
UNIT-10 The Objectives of Purchasing, The Functions of a Purchase Department,
The Methods of Purchasing, Types of Contracts and tenders, Seasonal
Purchasing, Subcontract Purchasing, Central Purchase Organization.
UNIT-11 Project Analysis- PERT/CP, Definition of Project and Project
Management, Characteristics of a Project, Life Cycle of a Project, Types
of Projects, Scope of Project Management, Project Planning Process,
Programme Evaluation Research Task (PERT) and Critical Path Method
(CPM)
UNIT-12 Plant Location and Layout - Definition and Objectives of Plant
Location, Importance of Location, Locating Foreign Operations
Facilities, Location Decision Process; Layout Planning, Advantages and
Functions of Layout Planning, Principles of Layout, Layout Varies on
Facility Types, Flow Patterns, Objectives of a Good Plant
Layout, Factors for a Good Plant Layout, Types of Layout,
Methodology of Layout Planning
BLOCK-4 QUALITY MANAGEMENT

UNIT-13 Maintenance Management - Definition of Maintenance Management,
Need for Maintenance, Objectives of Maintenance Management, Types
of Maintenance Systems, Activities in Maintenance Management
UNIT-14 Work Study - Definition, Objectives, Significance and Advantages,
Importance and Scope, Various Models, Work Study as a Science , Work
Study and Productivity, Method Study, Definition, Objectives and
Procedure: Objectives of Method Study, Method Study Procedure,
Threbligs, Work Measurement, Time Study
UNIT-15 JIT and Quality- Definition of Just-In-Time (JIT),Process of JIT, Six
Sigma, Zero Defect, ISO Certification, Service Quality
UNIT-16 Quality- Costs of Quality, Characteristics of Quality, Quality of the
Process, Seven Tools of Statistics, Quality Planning and Improvement
Tools, Total Quality Management (TQM):
39
Reference
1. Modern Production and Operation management, Elwood S Buffa, New Delhi: Wiley
Eastern, 1984
2. Production management , Hedge, New Delhi: Prentice-hall of india private limited,
1972
3. Production and Operations Management [8181423852], VIjay K.C, jaipur: RBd, 2010
4. Production and marketing, Desai, Vasant, Mumbai: Himalaya publishing house, 1999
5. Production management and control, Barat, Nikhil, Calcutta: Academic Publishers,
1971
COURSE NAME: COST AND MANAGEMENT ACCOUNTING
COURSE CODE: BBHC – 404 CREDITS 4
COURSE OBJECTIVES

1. To help the learners to develop cognizance of the importance of accounting in
organization financial statements;
2. To enable learners to describe how a common man analyze the financial statements
under different conditions and understand why people describe the financial
statements in different manner;
3. To provide the learners to analyze specific tools and techniques of Management
Accounting and their future action for discharge of timely decisions and
4. To enable learners to manufacture related information and evaluate options for most
logical and optimal solution such that they would be able to predict and control cost
incurrence and improve results.
COURSE OUTCOMES
1. Demonstrate the applicability of the concept of management accounting to understand
the managerial decisions and financial statements;
2. Apply the Financial Statement Analysis associate with Financial Data in the
organization;
3. Analyze the complexities associated with management of cost of product and services
in the Organization and
40
4. Demonstrate how the concepts of management accounting and costing could
integrate while identification and resolution of problems pertaining to manufacturing
sector.
COURSE CONTENTS
BLOCK-I INTRODUCTION TO COST AND MANAGEMENT ACCOUNTING
UNIT–1 Development of cost and Management accounting – Limitations of financial
accounting. Definition and meaning of cost, costing, cost accounting, and cost
accountancy; Types of cost; importance and limitations of cost accounting;
Definition and meaning of management accounting – nature and scope;
importance and scope, difference between financial and cost and management
accounting.
UNIT–2 Elements of cost; Material – Meaning, importance; classification; purchase
procedure; store keeping. Records of stores (Bincard, Store Ledger); Pricing of
material issues – FIFO, LIFO methods; stock levels, maximum, minimum, Re-
order level and average stock level.
UNIT–3 Labour – Meaning, importance, classification, labour turnover, time recording
and time booking; idle time and over time; methods of remuneration; incentive
plans, Halsay and Rowan plans, Taylor and Merrick system.
UNIT–4 Overheads – Meaning, importance, classification, distribution of overheads,
cost allocation and appointment, primary distribution; summary-absorption of
overheads, machine hour rate, activity based costing system.
BLOCK-II COST SHEET AND METHODS OF COSTING:

UNIT–5 Cost sheet – Meaning and format, preparation of cost sheet, estimates.
UNIT–6 Reconciliation of cost and financial profits.
UNIT–7 Process Costing – excluding inter process and joint products. Contract costing,
Operating costing, transport undertakings.
UNIT–8 Contract Costing - Features of Contract costing, Objectives of contract
costing, Methods of Valuing contracts, Cost Plus contract, Escalation Clause,
Retentions Money.
BLOCK – III TOOLS AND TECHNIQUES OF COSTING
41
UNIT–9 Marginal costing – Meaning, features, assumption, concepts, computation of
contribution, P/V ratio. BEP-Margin of safety. Application of marginal
costing; pricing of profit planning.
UNIT–10 Budgetary controls - Meaning of Budget; Budgeting and Budgetary control;

Budget Manual, Budget Committee; Key factors, classification of budgets-
PB& ZB; Preparation of flexible budget, sales budget and cash budget.
UNIT–11 Standard costing and variance analysis - meaning of standard cost, steps
involved in standard costing,Difference between budgetary control and
standard cost variance analysis, Problems of material variance and labor
variance (Simple problems).
UNIT–12 Social Accounting - Meaning and Definitions, Social Cost-benefit analysis,

Method of social accounting, social income statement.
BLOCK-IV TOOLS AND TECHNIQUES OF MANAGEMENT ACCOUNTING

UNIT–13 Analysis and Interpretation of Financial Statements - Meaning, importance
and types. Common size statements, Comparative Financial Statements, Inter
comparison and Intra comparison-Trend Analysis.
UNIT -14 Ratio Analysis: Meaning, Importance, types of Ratios.

(a) Profitability Ratio – Gross profit ratio; Net profit ratio, Operating ratio,
Operating profit ratio, operating expense ratio; return on investment; earnings
per share (AS 20); Dividend per share.
(b) Turnover Ratio – Stock turnover ratio, Debtors turnover ratio, creditors
turnover ratio, working capital turnover ratio; capital employed turnover ratio.
(c) Solvency Ratio – Current ratio; Acid test ratio; Debt-equity ratio; Proprietary
ratio; Capital Gearing Ratio. Limitations of Ratio Analysis.
UNIT–15 Fund flow analysis – meaning of fund, sources of funds; application of fund,
uses of fund flow statement, format of fund flow statement; limitations of fund
flow statement, Preparation of fund flow statement including statement
showing changes in working capital.
UNIT–16 Cash flow analysis – Meaning of cash and cash equivalent, difference between
cash flow statement and fund flow statement; types of cash flows; importance
of cash flow statement, Preparation of cash flow statement as per AS3 (Direct
and Indirect Method).
Reference:
01. Maheshwari S,N. (2014) Cost and Management Accounting, Sultan chand and Sons.
02. Saxena V.K, and C.D. Vashist, Cost Accounting, Sultan chand and Sons.
03. Madegowda, J Management Accounting, Himalaya Publishing House, New Delhi.
42
04. Pillai and Bagavathi, Management Accounting, S. Chand and Co. Ltd.,
05. Gupta, S.P. Management Accounting, Sahitya Bhavan Publications.
COURSE NAME: BUSINESS LAWS AND CYBER LAWS

COURSE CODE: BBHC 405 CREDITS: 4
COURSE OBJECTIVES
1. To Orient students about the contract act;
2. To provide information on partnership and
3. To make them aware about Cyber Laws.
COURSE OUTCOMES
1. Identify the provisions of Contract Act;
2. Explain the procedures for registration of partnership and
3. Examine the provisions of Cyber Laws.
COURSE CONTENTS
BLOCK-I PRINCIPLES OF CONTRACT –I
UNIT-1 Definition, concept, meaning, need, mercantile law – sources of Indian
Mercantile Law. Indian Contract Act – 1872; Contract, Definition
Agreement, essentials of a valid contract
UNIT-2 Classification of Contracts
UNIT-3 OFFER – meaning, definition, legal rules of valid offer. Acceptance, meaning,
definition, legal rules of valid acceptance
UNIT-4 Contractual capacity – Definition, parties, suffering from incapacity, minors,
nature of minor’s agreements, consequences, persons of unsound mind,
insolvents, alien enemies.
BLOCK-II PRINCIPLES OF CONTRACT –II

UNIT-1 Consent, Free consent – Definition, coercion, undue influence, fraud;
misrepresentation, mistake, consequences
UNIT-2 Lawful consideration – Definitions, need for consideration, legal rules as to
consideration, “No consideration- No contract”, Exceptions to the rules
43
UNIT-3 Lawful object – Illegal and unlawful and immoral agreements; agreements
opposed to public policy.
UNIT-4 Void and voidable agreements, wagering agreements, contingent contracts,
quasi contracts
BLOCK-V INDIAN PARTNERSHIP ACT -1932 AND ESSENTIAL COMMODITIES

ACT
UNIT-1 Partnership – Definitions, Types of partners, partnership deed (contents).,
UNIT-2 Registration of partnership firm – Procedure, privileges from registration,
consequences of non registration
UNIT-3 Dissolution of partnership firm situations and procedures.
UNIT-4 Essential Commodities Act -1956; essential commodities, powers of Central
Government to control the production, supply and distribution of essential
commodities, confiscation of essential commodities
BLOCK-VI OTHER LAWS APPLICABLE TO BUSINESS

UNIT-1 Environmental Protection Act -1984 (Objects, Offences and Penalties)
UNIT-2 Cyber Law (Crimes) – objects and essential features.
UNIT-3 IT Act, Digital initiatives of Government
UNIT-4 Intellectual Properties Act – objects, salient features.
Reference:
Mercantile Law : N.D.Kapoor
Mercantile Law : S.P.Iyengar
Commercial Law : B.S.Raman
Law : M.C.Kuchhal
******
COURSE NAME : PERSONALITY DEVELOPMENT

COURSE CODE: BB406
CREDITS 2
COURSE OBJECTIVES
44
1. To make the students to visualize the importance of personality development;
2. To make the student to know the various parameters of personality development and
3. TO provide practical inputs on personality development.
COURSE OUTCOMES
1. Make a SWOT Analysis of themselves;
2. To Identify factors that motivate them and
3. Participate in various activities to develop their personality.
COURSE CONTENTS
UNIT-1 INTRODUCTION TO PERSONALITY DEVELOPMENT
The concept personality- Dimensions of theories of Freud & Erickson,
personality, significant of personality development. The concept of success
and failure: Definition of success. Hurdles in achieving success, Overcoming
hurdles, Factors responsible for success, Definition of failure, Causes of
failure. SWOT analyses.
UNIT-2 ATTITUDE & MOTIVATION

Attitude - Concept – Significance, Factors affecting attitudes, Positive
attitude, Advantages, Negative attitude, Disadvantages, Ways to develop
positive attitude, Difference between personalities having positive and
negative attitude. Concept of motivation, Significance, Internal and external
motives, Importance of self-motivation, Factors leading to de-motivation
UNIT-3 SELF-ESTEEM
Term self-esteem - Symptoms - Advantage Term self-esteem, Symptoms,
Advantages, Do's and Don’ts to develop positive self-esteem, Low self
esteem, Symptoms, Personality having low self esteem, Positive and negative
self-esteem. Interpersonal Relationships, Defining the difference between
aggressive, submissive and assertive behaviours, Lateral thinking.
UNIT-4 OTHER ASPECTS OF PERSONALITY DEVELOPMENT

Body language - Problem-solving - Conflict and Stress Management,
Decision, skills. Leadership and qualities of a successful leader, Character-
building, Team-work, Time management, Work ethics, Good manners and
etiquette.
45
BLOCK -2 PRACTICAL ASPECTS
( To be Practiced by the students and taught by resource person for 15 hours)
Resume building- The art of participating in Group Discussion – Public

Speaking, Seminar Presentations, and Role play Acing the Personal (HR &
Technical) Interview -Frequently Asked Questions - Psychometric Analysis -
Mock Interview Sessions. Personal SWOT Analysis
Reference:
1. Business communication and personality development , Das, Biswajit, Delhi: Excel

boks, 2007.
2. Hand book of personality development guiford press.
3. Handbook of personality development (Dan Mcadams)
4. Handbook of personality development, Daniel K Mroczek, (Daniel K Mroczek Todd
D.Litt)
5.
V SEMESTER
COURSE NAME: IT FOR BUSINESS
CREDIT: 4
COURSE OBJECTIVES
1. To provide awareness about information system;
2. To induce business decision skills through MIS;
3. To provide knowledge about project development life cycle and
4. To familiarize with database management systems.
COURSE OUTCOMES
1. Understanding of Various types and trends of Information systems;
2. Decision Making using MIS and
3. Database design.
COURSE CONTENTS
46
UNIT-1 Identify MIS- Introduction to Management Information Systems,
History of MIS, Impact of MIS,
UNIT-2 Role and Importance, MIS Categories, Managers and Activities in IS,
UNIT-3 The Decision Making Process, System Approach to Problem Solving,
The Structure of Management Information System
UNIT-4 Kinds of Information Systems -Introduction, Types of Management
Systems Concepts of Management Organization
BLOCK-2 MANAGEMENT INFORMATION SYSTEM

UNIT-5 Planning and Control - Introduction, Differences between planning and
control information, Systems Analysis, Systems Design
UNIT-6 MIS Planning and Development - Introduction, Planning, development
UNIT-7 MIS and BPR - Introduction, Business Process, Re – Engineering,
Improving a process in BPR, Object Oriented methodology, BPR –
Current Focus
UNIT-8 MIS Organization Structure - Introduction, MIS at Management levels,

Strategic Level Planning, Operational Level Planning, Economic and
Behaviour Theories.
BLOCK-3 TRENDS IN MIS

UNIT-9 Enterprise Resource Planning - Introduction, Basics of ERP, Evolution
of ERP, Enterprise Systems in Large Organizations, Benefits and
Challenges of Enterprise Systems
UNIT-10 E-Enterprise System - Introduction: Managing the E-enterprise,
Organisation of Business in an E-enterprise, E-business, E-commerce,
E-communication, E-collaboration,
UNIT-11 Trends in MIS- Introduction, Decision Support Systems (DSS),
Artificial Intelligence (AI)
UNIT-12 MIS – Support Models and Knowledge Management: Introduction,
Philosophy of Modelling, DSS: Deterministic Systems, Market Research
Methods, Ratio Analysis for Financial Assessment, Management
Science Models, Procedural Models, Project Planning and Control
Models, Cost Accounting Systems, Operations Research Models:
Mathematical Programming Techniques, Knowledge Management
BLOCK-4 INFORMATION SYSTEM AND SECURITY
47
UNIT-13 Organization and Computer Networks - Introduction, Basics of computer
systems, Basic Network Terminologies, Definitions and Application,
The Intranet and the Extranet
UNIT-14 Database Management Systems - Introduction, Types of Database Users,
DBMS, Designing of DBMS
UNIT-15 Strategic Management Information System - Introduction, Background,
Performance, Product differentiation and Value Chain, How IT
influences Organizations’ goals, The five levels, Governance Modes in
the use of IT
UNIT-16 Security and Ethical Issues- Introduction, Control Issues in Management
Information Systems, Security Hazards, Ethical Issues, Technical
solutions for Privacy Protection
Reference:
1. Information Technology for Business- Dhiraj Sharma, Himalaya Publishing House
2012
2. Management Information Systems- Nitin C kamat, Jyotindra Zaveri, Himalaya
Publishing House, 2011
3. Introduction to Information Technology- V. Rajaraman, PHI Learning Private
Limited, 2014
4. Management Information Systems- C.S.V. Murthy, Himalaya Publishing House, 2014
COURSE NAME : ORGANIZATIONAL BEHAVIOUR
COURSE CODE: BBHC 502 CREDITS: 4
COURSE OBJECTIVES
1. To create awareness about organization behavior;
2. To orient students towards the various concepts of organizational behavior and
3. To motivate the students to change.
COURSE OUTCOMES
1. Explain the fundamental concepts of Organizational behavior;
48
2. Describe various theories of motivation and
3. Examine the organizational climate.
COURSE CONTENTS
BLOCK-1 FUNDAMENTALS OF ORGANIZATIONAL BEHAVIOUR
UNIT-1 Evolution of organizational behavior. Individuals and Organizations. Forces
affecting organizational behaviour.
UNIT-2 Significance of OB and relations of OB with other disciplines
UNIT-3 Changing work force and employment relations.
UNIT-4 Impact of globalization and information technology on organizational
behaviour.
BLOCK-2 GROUP DYNAMICS

UNIT-5 Group behaviour, team development, group cohesiveness, group decision
making process.
UNIT-6 Effective teams, organizational conflicts & conflict resolution,
UNIT-7 Interpersonal skills. Johari Window and transactional analysis.
UNIT-8 Perception, Role of perception in group dynamics
BLOCK-3 MOTIVATION
UNIT-9 Theories and models of motivation of Maslow, Herzberg
UNIT-10 Other Motivation models
UNIT-11 Leadership, theories of leadership & leadership styles.
UNIT-12 Values, Emotions, Learning Curves
BLOCK-4 MANAGEMENT OF CHANGE

UNIT-13 Resistance to change. Change models, change agents
UNIT-14 Organizational effectiveness. Organizational climate
UNIT-15 Organization culture , learning organizations.
UNIT-16 World Class Organizations
References :
1. Organizational Behavior – Robbins
2. Organizational Behavior – Fred Luthans
3. Human Behavior at Work – Keith Davis
49
4. Organizational Theory and Design – Daft
5. The Fifth Discipline – Peter Senge
6. The Seven Habits of highly Effective People – Stephen Cavey
7. Understanding Organizational Behavior – Uday Parekh
8. The Five Minds – Haward Gardner
9. All the books by Edward De Bono
10. Work in the 21st Century – Landy and Jeffrey
COURSE NAME: STRATEGIC MANAGEMENT
COURSE CODE: BBHC 503 CREDITS:

4
COURSE OBJECTIVES
1. To enable the students to understand the strategic issues such as Strategic Planning;
2. Create awareness about strategic Implementation and
3. To expose them to the methods of strategic Evaluation.
COURSE OUTCOMES
1. Explain the concept of strategic Management;
2. Perform SWOT Analysis and
3. Evaluate the strategic alternatives.
COURSE CONTENTS
BLOCK- 1 INTRODUCTION TO STRATEGIC MANAGEMENT AND ENVIRONMENTAL
APPRAISAL
UNIT-1 Process of Strategic Management Process, Meaning and Definition – Need, Process of
Strategic Management
UNIT-2 Strategic Decision Making – Business Ethics, Strategic

Management.
UNIT-3 The concept of Environment – The Company and its Environment,Scanning the
Environment, Technological, Social, Cultural, Demographic, Political, Legal and
Other Environments Forces.
UNIT-4 SWOT Analysis – Competitive Advantage,Value Chain Analysis.
50
BLOCK-2 STRATEGIC PLANNING
UNIT-5 Strategic Planning Process – Strategic Plans during recession, recovery, boom and
depression.
UNIT-6 Stability Strategy – Expansion Strategy, Merger Strategy, Retrenchment Strategy,
Restructure Strategy.
UNIT-7 Levels of Strategy – Corporate Level Strategy, Business Level Strategy and
Functional Level Strategy.
UNIT-8 Competitive Analysis – Porter’s Five Forces Model.
BLOCK-3 IMPLEMENTATION OF STRATEGY

UNIT-9 Aspects of Strategy Implementation–Project Manipulation, Procedural
Implementation.
UNIT-10 Structural Implementation – Structural Considerations, Organizational Design and

Change – Organizational Systems.
UNIT-11 Behavioral Implementation – Leadership Implementation, Corporate Culture,

Corporate Policies and Use of Power.
UNIT-12 Functional and Operational Implementation – Functional Strategies, Functional Plans

and Policies. Financial, Marketing, Operational and Personnel dimensions of
Functional Plan and Policies, Integration of Functional Plans and Policies.
BLOCK 4 STRATEGY EVALUATION

UNIT-13 Strategy Evaluation and Control - Operational Control –
UNIT-14 Overview of Management Control – Focus on Key Result Areas.
UNIT-15 Skill Development -Present a chart showing Strategic Management Process, Select
any organization and undertake SWOT analysis, Analyse the corporate, business and
functional level strategies of any one Indian Company..
UNIT-16 Skill Development - Select any sector and make competitive analysis using Porter’s
five forces model, List social responsibility actions initiated by any one company in
India, Select any organization and identify the Key Result Areas
Reference:
1. Dr. Aswathappa, Business Environment for Strategic Management, Tata McGraw
Hill.
2. Subbarao: Business Policy and Strategic Management, HPH.
3. Charles W.L Hill and Gareth R. Jones, Strategic Management an Integrated
51
Approach, Cengage
4. Learning
5. Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill
6. AppaRao; Strategic Management and Business Policy, Excel Books.
7. Ghosh P.K., Business Policy and Strategic Planning and Management, Tata McGraw
Hill.
8. Pillai, Strategic Management,
9. Lawerence, Business Policy and Strategic Management, Tata McGraw Hill.
10. Sathyashekar : Business Policy and Strategic Management, I.K International
Publishing House Pvt.Ltd
COURSE NAME : INCOME TAX AND GST
COURSE CODE BBHC-504 CREDITS 4
COURSE OBJECTIVES
1. To educate the students with the knowledge of income tax of Individuals;
2. To comprehend student to compute the Taxable Income and Tax Liability of
individuals;
3. To equip the students with the principles and provisions of Goods and Services Tax
(GST) and
4. To provide an insight into practical aspects and apply the provisions of tax laws to
various situations.
COURSE OUTCOMES
1. Explain provision of income tax and GST;
2. Explain provision of compute the taxable incomes of an individual and
3. Explain provision of develop the ability to compute the amount of CGST, SGST and
IGST payable after considering the eligible input tax credit.
COURSE CONTENTS
BLOCK–1 INTRODUCTION TO INCOME TAX
UNIT–1 Introduction to Income Tax - Brief History of Indian Income Tax, Legal
Frame Work, Types of Taxes, Cannons of Taxation, Important Definitions:
52
Assessment, Assessment Year, Previous Year (including Exceptions),
Assesse, Person, Income, Casual Income, Gross Total Income, Agricultural
Income, Scheme of taxation. Meaning and classification of Capital &
Revenue, Exempted Incomes U/S 10.
UNIT–2 RESIDENTIAL STATUS

Residential Status of an Individual – Determination of Residential Status,
Incidence of Tax, Problems.
UNIT–3 Income from Salary – Meaning, Definition, Basis of Charge, Advance Salary,
Arrears of Salary, Allowances, Perquisites, Provident Fund, Profits in Lieu of
Salary, Gratuity, Commutation of Pension, Encashment of Earned leave,
Compensation for voluntary retirement, Deductions from Salary U/S 16,
Problems on Income from Salary.
UNIT–4 Income from House Property-Basis of Charge, Deemed Owners, Exempted

Incomes from House Property, Composite Rent, Annual Value, Determination
of Annual Value, Treatment of Unrealized Rent, Loss due to Vacancy,
Deductions from Annual Value, Problems on Income from House Property.
BLOCK–2 COMPUTATION OF INCOMETAX

UNIT–5 PROFITS AND GAINS FROM BUSINESS AND PROFESSION
Meaning and Definition of Business, Profession – Vocation, Expenses
Expressly Allowed, Allowable Losses, Expenses Expressly Disallowed,
Expenses Allowed on Payment Basis, Problems on Business relating to Sole
Trader and Problems on Profession relating to Chartered Accountant,
Advocate and Medical Practitioner.
UNIT–6 CAPITAL GAINS and INCOME FROM OTHER SOURCES

Basis of Charge – Capital Assets, Transfer of Capital Assets, Computation of
Capital Gains, Exemptions U/S 54, Problems on Capital Gains; Other Sources
Incomes, Taxable incomes under the head Other Sources, Securities, Kinds of
Securities, Rules for Grossing Up, Ex-Interest Securities, Cum-Interest
Securities, Bond Washing Transactions, Problems on Income from Other
Sources
53
UNIT- 7 DEDUCTIONS FROM GROSS TOTAL INCOME
Deductions u/s: 80 C to 80U (Deductions relating to Individual Assesse only)
UNIT–8 SET-OFF & CARRY FORWARD OF LOSSES AND ASSESSMENT OF

INDIVIDUALS
Meaning – Set-off & Carry forward of losses (Theory only).
Computation of Total Income and Tax Liability of an Individual Assesse
(Problems – in case of income from salary & house property computed income
shall be given)
BLOCK–3 GST
UNIT–9 Introduction to Goods and Services Tax (GST) - Meaning and Definitions of
GST, Objectives and Salient Features of GST, Subsuming of Taxes, Benefits
of implementing GST, Structure of GST (Dual Model), GST Council,
Constitutional Amendments.
UNIT–10 GST Acts - Salient Features of CGST Act, SGST Act (Karnataka State), IGST
Act, Important Definitions under CGST and IGST Act, 2017, GST
(Compensation to State) Act, 2017.
UNIT–11 Levy and Collection of Tax – Supply, Scope of Supply, Composite Supply and
Mixed Supply, Intra-State Supply, Inter-State Supply, Levy and Collections,
Composition Levy, Person Liable to pay GST, Exempt Supply, Non-Taxable
Supply and Non, GST Supply, Rates of GST, E-Way Bill.
UNIT–12 Input Tax Credit – Introduction, Meaning of Input Tax Credit, Eligibility and
Conditions for taking Input Tax Credit, Taking Input tax Credit in respect of
inputs sent for Job Work, Reverse Charge, Distribution of Credit by Input
Service Distributor (ISD). Recovery of Input Tax Credit
BLOCK–IV COMPUTATION OF GST

UNIT–13 Place, Time and Value of Supply - Time of Supply of Goods and Services,
Place of Supply of Goods and Services, Value of Supply, Computation of
Taxable Value and Tax Liability.
UNIT–14 GST Registration - Meaning of GST, Advantages of Registration under GST,

Persons not Liable for Registration, Compulsory Registration, Procedure for
54
Registration, Deemed Registration, Cancellation of Registration, Revocation
of Registration.
UNIT–15 Assessment and Returns - Meaning of Assessment under GST, Types of

Assessment under GST, Furnishing Details of Outward Supplies and Inward
Supplies, First Return, Annual Return, Final Return, Matching, Reversal and
Reclaim of Input Tax Credit and Output Tax Liability.
Unit–16 GST and Technology - Overview of GSTN, The Indian GSTN Structure,
Meaning and Goals of GSTN, Power and Functions of GSTN, Design and
Implementation Framework of GSTN.
Books for References:

1. Vinod K Singhania – “Income Tax” - Taxmann Publications.
2. Gaur and Narang – Income Tax - Kalyani Publishers.
3. Saha R. G., et.al. - 7 Lecturers Business Taxation – Himalaya Publishing House.
4. Madhukar N Hiregange - Goods and Services Tax - Wolters Kluwer.
5. Datey V.S - All About GST - Taxman's Publishing House.
6. Saha R.G., Divyesh Shah & Usha Devi N. – GST (Indirect Taxes) – HPH.
COURSE NAME: INDIAN FINANCIAL SYSTEM

COURSE CODE: BBSC 505F
CREDITS: 3
COURSE OBJECTIVES
1. To provide an insight into the functioning of Indian financial system and various
components of the financial system;
2. To make the students to understand the inter-relationship among different components
and the impact on business enterprise.
COURSE OUTCOMES
1. Explain the significance a Financial System;
2. Appreciate function of Financial Institution and
3. Provide overview of Indian Financial Service.
55
COURSE CONTENTS
BLOCK-I INTRODUCTION TO INDIAN FINANCIAL SYSTEM
UNIT-1 Overview of Financial System - Financial System, Features, Constituents of
Financial System, Function of financial system, financial concepts, financial
assets, financial intermediaries,
UNIT-2 Financial Institutions-Characteristics of Financial Institutions, Broad

Categories, Money Market Institutions and Capital Market Institutions.
UNIT-3 Functions of Financial Institutions-I-Objectives and Functions of Industrial

Finance Corporation of India, Industrial Development Bank of India, State
Financial Corporations, Industrial Credit and Investment Corporation of India,
UNIT-4 Functions of Financial Institutions-II-EXIM Bank of India, National Small

Industrial Development Corporation, National Industrial Development
Corporation, RBI Measures for NBFC
BLOCK-2 FINANCIAL SERVICES

UNIT-5 Overview of Financial Services - Financial Services, Meaning, Objectives,
Functions, Characteristics, Types of Financial Services
UNIT-6 Merchant Banking - Merchant Banking – Meaning, Functions and Operations,
UNIT-7 Hire Purchase and Leasing- Features, hire purchase agreement, hire purchase
and credit sale and hire purchase and instalment sale, Types of lease,
advantages and disadvantages of lease,
UNIT-8 Mutual Funds, Venture Capital & Credit Rating - Definition, types of funds
importance, operation of funds, facilities available to investors
BLOCK-3 FINANCIAL MARKETS AND INSTRUMENTS

UNIT-9 Financial Markets-I - Meaning and Definition, Role and Functions of
Financial Markets, Constituents of Financial Markets
UNIT-10 Financial Markets –II - Money Market Instruments, Capital Market and
Instruments;
UNIT-11 Listing of Shares - SEBI guidelines for Listing of Shares and Issue of
Commercial Papers.
56
UNIT-12 Investors Protection and SEBI guidelines - Need for protection, factors
affecting investor interest, guidelines for the protection of shareholders and
debenture holders.
Books for Reference:
1. L.M. Bhole, Financial Institutions & Markets, McGraw Hill

2. Khan, M.Y, Indian Financial System, McGraw Hill
3. Sharma, Meera, Management of Financial Institutions, Eastern Economy Edition
4. Bhole and Mahakud, Financial Institutions and Markets – Structure, Growth and
Innovations, McGraw Hill
5. Guruswamy, S., Financial Services and System, McGraw Hill
6. Edminister. R.O, Financial Institutions, Markets & Management, McGraw Hill
7. Khan. M.Y, Indian Financial System, Vikas Pub. House
8. H.R Machiraju, Indian Financial System, Vikas Pub. House
9. E.Gorden & K. Nataraj, Financial Markets and Services, HPH
COURSE NAME: RETAIL AND SUPPLY CHAIN MANAGEMENT
COURSE CODE: BBSC 505/506 M CREDITS: 3
COURSE OBJECTIVES
1. Provide an overview of Indian;
2. Give insight on retail planning and
3. Make students aware of supply chain.
COURSE OUTCOMES
1. Discuss factors influencing relations;

2. Identify factors influencing site selection and
3. Explain the factors affecting supply chain management.
COURSE CONTENTS
BLOCK –I INTRODUCTION TO RETAILING
UNIT-1 Introduction meaning, Importance – Retail store in India Objectives, nature
and scope of Retailing
57
UNIT-2 Types of Retailing – Types of Retail formats Function of Retailing, wheel of
retails. Retailing Life Cycle, Retailing wise, Strategy,
UNIT-3 Retail Consumer buying behaviour Types – Retail segmentation – Factor

influencing Retail segmentation. Retail positioning,
UNIT-4 Retail Organization Structure. Trends in Retailing, Retail Operation
BLOCK –II RETAIL LOCATION - RETAIL PLANNING

UNIT-5 Retail location concept, Its importance/significance. Factors affecting Retail
location,
UNIT-6 Site selection – factor influencing site location, steps/process of site selection
store layout, Factors influencing store layout, store design.
UNIT-7 Category Management Meaning And Definition, Its components and process,
store administration floor space management
UNIT-8 Managing store, inventories – planning Inventory Management, meaning /
definitions objectives process. Inventory management strategy
BLOCK –III RETAIL SUPPLY MANAGEMENT
UNIT-9 Meaning / Importance, Objectives, Process, Designing SC Networks, Scope,

UNIT-10 Supply chain planning. Merchandising – Definition. Steps in planning.
Hierarchy Vendor development evaluating merchandise performance.
UNIT-11 Supply chain networks, Logistic/supply chain network design, integrated
supply chain planning.
UNIT-12 Types of distribution channels, Channel design, Considerations of channel
design, Physical distribution management.
Reference:
1. Retail Marketing [9788174465757], Sivakumar, A., New Delhi: Excel Books, 2007
2. Retailing [0063894033], Will, R. Ted, New York: Canfield Press/San Francisco, 1977
3. Principles of Retail Management [0333792971], Varley, Rosemary New York:
Palgrave Macmillan, 2004
4. Retail management [9789380222264], Jha, Madhukant, New Delhi: Gennext
publications, 2010
58
COURSE NAME: HUMAN RESOURCE DEVELOPMENT
COURSE CODE: BBSC 506H CREDIT: 3
COURSE OBJECTIVES
The Objective of teaching this course includes
1. To throw light on the significance of HR Development;

2. To examine the need and importance of T and D;
3. To evaluate various methods of T and D;
4. To assess the process of Career planning and Career Development and
5. To provide insights into identify a successful career path.
COURSE OUTCOMES
1. Discuss the need of training and development in an organization;
2. Apply various Training Need Analysis methods;
3. Differentiate between Training and development;
4. Evaluate various methods of training and development;
5. Identify different stages of career development and
6. Identify a suitable career path in their own profession.
COURSE CONTENTS
BLOCK-I INTRODUCTION
UNIT-1 Human Resource Development; Meaning and concept of HRD, Significance
of HRD
UNIT-2 Difference between Education, Training and Development, Need for training,
importance of training, Benefits of training,
UNIT-3 Training need analysis, Methods of TNA, Training objectives, Steps in
designing training programme.
UNIT-4 Methods of Training On-the–job and Off-the-job Evaluation of effectiveness
of training programmes.
BLOCK-II
59
UNIT-5 Executive Development: Introduction, Meaning and definition, Concept of ED, Need
for ED, Objectives of ED, Importance of ED,
UNIT-6 Process of Executive Development, Principles of executive development, Methods
and techniques of executive development;
UNIT-7 On-the-job methods and Off-the-job methods.
UNIT-8 - EDP Programmes
- MDP Programmes
BLOCK-III
UNIT-9 Career Planning Meaning of career Planning, Career planning and succession
Planning, Need for career planning, Objectives of Career planning.
UNIT-10 Process/Steps of career planning, Advantages of career planning, Parameters of
Judging career success,
UNIT-11 Succession Planning. Career Development- Career Need assessment, career
opportunities, career need-career opportunity alignment, Monitoring career moves.
UNIT-12 Talent Management – Significance, Strategies, Talent creation
SIXTH SEMESTER
COURSE NAME – ENTREPRENEURSHIP DEVELOPMENT AND
MSMES
CREDITS: 4
COURSE OBJECTIVES
1. To enable the learners to understand the basic concepts of entrepreneurship;
2. To enable the learners to analyses the function of the entrepreneur in the successful,
commercial application of innovations;
3. To confirm an entrepreneurial business idea;
4. To explore the learners the opportunities available for the youths to establish their own
ventures and
5. To explore the learners entrepreneurial leadership and management style.
COURSE OUTCOMES
60
1. Have the ability to discern distinct entrepreneurial traits;
2. Know the parameters to assess opportunities and constraints for new business ideas;
3. Critically analyse the systematic process to select and screen a business idea and
4. Design strategies for successful implementation of ideas and write a business plan.
COURSE CONTENTS
UNIT-1 Entrepreneur and Entrepreneurship – Introduction, Evolution, Characteristics
of an Entrepreneur, Distinction between Entrepreneur and Manager, Functions
of Entrepreneur, Types of Entrepreneur, Entrepreneur, Concept of
Entrepreneurship, Growth of Entrepreneurship in India, Role of
Entrepreneurship in Economic Development
UNIT-2 Entrepreneurial Environment – Introduction, Private Enterprise and
Development, Entrepreneurial Urge, Significance of Entrepreneurial
Environment, Infrastructural Network, Environmental Analysis, The Green
Arm of the Law, Instrumental Synergy, Artisans Development.
UNIT–3 Identification of Opportunities – Introduction, The Power of Imagination,

Project Identification, Choosing an Idea, External Sources of Ideas for New
Products, Choice of Product and Product Ideas, Importance of Project
Identification, Criteria for Selecting a Particular Project, Product Planning and
Development Process.
UNIT–4 Women Entrepreneurship – Introduction, Concept of Women

Entrepreneurship, Statistical Evidence, New Age Women, Functions, Growth,
Problems, Recent trends in Development of Women Entrepreneurship.
BLOCK-2 ENTREPRENEURIAL DEVELOPMENT

UNIT–5 Rural Entrepreneurship - Meaning of Rural Entrepreneurship, Need for Rural
Entrepreneurship, Rural Industrialization in Retrospect, Problems of Rural
Entrepreneurship, Development of Rural Entrepreneurship, NGOs and Rural
Entrepreneurship.
UNIT–6 Factors Affecting Entrepreneurial Growth And Competencies - Economic

Factors, Non-Economic Factor, Government Actions, Entrepreneurial
61
Competencies: Meaning, Major Entrepreneurial Competencies, Developing
Competencies.
UNIT-7 Entrepreneurial Motivation and Mobility - Motivation, Motivation Theories,

Motivating Factors, Achievement Motivation, Factors Influencing Mobility,
Occupational Mobility, Locational Mobility.
UNIT–8 Entrepreneurship Development Programes - Need for EDPs - Objectives of

EDPs, Course Contents and Curriculum of EDPs, Phases of EDPs, Evaluation
of EDPs.
BLOCK-3 MEDIUM AND SMALL SCALE
UNIT–9 Micro and Small Enterprises - Definition, Characteristics, Relationship

between Small and Large Units, Rationale, Objectives, Scope, Opportunities
for an Entrepreneurial Career, Role of Small Enterprises in Economic
Development, Problems of Small-Scale Industries.
UNIT-10 Medium Scale Enterprises - Definition, Characteristics, Relationship between

Medium and Large Units, Rationale, Role of Medium Scale Enterprises in
Economic Development, Problems
UNIT–11 Promotional Policies and Strategies for Medium and Small-Scale Industries-
Introduction, Policy and Measures, Policy for Small-Scale Sector, Reservation
of Industries, Technology, Technology Support, Energy conservation,
Ancillary Development, Financial and Extension Infrastructure, Major
Activities, Fiscal and Other Incentives, Small Industries Development Fund,
National Equity Fund.
UNIT-12 Project Formulation - Meaning of Project Report, Significance of Project

Report, Contents of Project Report, Formulation of a Project Report, Planning
Commission Guidelines for Formulating a Project Report, Specimen of a
Project Report, Network Analysis.
BLOCK- 4 ENTREPRENEURIAL FINANCE

UNIT-13 Project Appraisal - Concept of Project Appraisal, Method of Project Appraisal.
62
UNIT-14 Financing of Enterprise - Need for Financial Planning, Source of Finance,
Capital Structure, Term Loans, Source of Short-term Finance, Capitalisation,
Venture Capital, Export Finance.
UNIT-15 Institutional Finance to Entrepreneurs - Commercial Banks, Industrial

Development Bank of India, Industrial Finance Corporation of India,
Industrial Credit and Investment Corporation of India, Industrial
Reconstruction Bank of India, Life Insurance Corporation of India, Unit
Trust of India, State Financial Corporations, State Industrial Development
Corporations, Small Industries Development Bank of India, Export-Import
Bank of India.
UNIT-16 Institutional Support to Entrepreneurs - Need for Institutional Support,

Institutional Support to Small Entrepreneurs, National Small Industries
Corporation Ltd., Small Industries Development Organizations, Small Scale
Industries Board, State Small Industries Development Corporations, District
Industries Centre, Technical Consultancy Organizations.
Reference
01. Vasanth Desai, The Dynamics of Entrepreneurial Development and Management,
Himalaya
Publishing House.
02. A. N Desai, Entrepreneurship Management, Ashish Publishing House.
03. Chandra Prasanna, Project Preparation, Appraisal and Implementation, Tata McGraw
Hill.
04. Khanka, S.S, Entrepreneurial Development, S. Chand Publications.
05. Prasanna Chandra, Projects: Planning, Analysis, Selection, Implementation and
Review, Tata McGraw Hill.
COURSE NAME: EVENT MANAGEMENT

CREDITS: 4
COURSE OBJECTIVES
1. To provide an overview of event management;
2. To induce event management skills among students and
3. To provide insight on various parameters on event management.
COURSE OUTCOMES
63
1. To identify various parameters of event management;
2. To organize mini events and assist organizing mega events and
3. To organize online events making use of technology.
COURSE CONTENTS
BLOCK -I EVENT MANAGEMENT GENERAL
UNIT-1 Introduction to Event Management, Size of Events, Types of Events, Event
Team
UNIT-2 Concepts and Design, Venue, Event Team/Contractors and other Stakeholders,
Designing The Event
UNIT-3 Marketing And Promotion, Components of a Conference, Process of Events
Marketing, The Marketing, Mix
UNIT-4 Risk Management, Financial Risk, Risk at Sporting Events, Process Risk,
Incident Reporting
BLOCK–II ORGANIZING OF EVENT MANAGEMENT

UNIT- 5 Staffing, Pre-Event, Preparing, Job Description, Newcomer Information
UNIT- 6 Operation and Logistics, Policies, Procedures, Functional Areas, Leadership,
Planning
UNIT-7 Safety and Security, Security, Employee Rights, Other Considerations, First
Aid, Communication Method
UNIT-8 Monitoring and Control Systems, Preventive Controls and Feed Back
Controls, Controlling Finances, Evaluation
BLOCK–3 EVENT PLANNING

UNIT-9 Initial Planning and Budgeting, Preliminary Cost Estimates, Purpose Of Event,
Initial Planning
UNIT-10 Organization and Timing, Function Sheets, Timing is Everything, Best Time
of Year
UNIT-11 Location, Site Selection, Location Requirements, Hotels and Convention
Centres, Restaurants, Private Venues
UNIT-12 Transportation, Limousines, Motor Coaches, Parking
BLOCK–4 OPERATION OF EVENT MANAGEMENT

UNIT-13 Venue Requirements and Meeting Technology, Meeting, Meeting Technology
Implementation, Video-Conferencing
UNIT-14 Guest Arrival, Weather Considerations, Fanfare, Special Arrival Activities,
Registration
64
UNIT-15 Foods And Beverage, Food And Beverage, Menu Planning, Breakfast, Coffee
Breaks, Lunch, Cocktail, Dinner
UNIT-16 Other Consideration, Entertainment, Photographer, Theme and Programs,
Final Touches
Reference:
1. Event Management, Lynn Van Der Wagen, Brenda R Carlos

2. Global Meetings and Exhibitions by Carol Krugman and Rudy
3. Even Management and Even Tourism, Getz D
4. Best practices in Event Management John Willey
5. Event Planning Judy Allen
COURSE NAME: E-COMMERCE

CREDITS: 4
COURSE OBJECTIVES
1. To provide the students the basic concepts of e‐ Commerce and enterprise resource
planning;
2. To Create awareness about significance of E-Commerce in the present scenario;
3. To give an insight about B2B Marketing and
4. To Provide an Overview about ERP.
COURSE OUTCOMES
1. Identify the significance of E-Commerce;
2. Perform B2C E-Commerce activities and
3. To analyse the ERP system.
UNIT-1 Introduction to E-commerce - Meaning and concept– E-commerce v/s
Traditional Commerce E-Business & E-Commerce, types of e-business,
History of E- Commerce, EDI, Importance, features & benefits of E-
Commerce, Impacts,
65
UNIT-2 Challenges & Limitations of E-Commerce - internet and its effects in business,
strategy, structure and process, Road map of e‐ commerce in India,
Influencing factors of successful E-Commerce.
UNIT-3 Business models of E–Commerce - Business to Business, Business to

customers, customers to customers Business to Government, Business to
employee,
UNIT-4 E-Business Requirements and Architecture - Requirements of E-

Business, Functions of E-Business, E-Business Framework Architecture,
I-way or Information Highway
BLOCK-2 E- PAYMENT AND SECURITY

UNIT-5 Electronic Payment system: Introduction – Online payment systems, prepaid
and post paid payment systems, e-cash, e-cheque, Smart Card, Credit card,
Debit Card, internet banking, mobile banking, Electronic purse.
UNIT-6 Legal and ethical issues in E-Commerce, Security issues in E-Commerce,
Regulatory frame work of E- commerce
UNIT-7 Encryption: Cryptography, Encryption, Digital Signature, Virtual
Private Network
UNIT-8 Intranet and Extranet Security - Threats and Protection, Protection
Methods, Data and Message Security, Firewalls
BLOCK-3 TRENDS IN E-COMMERCE

UNIT- 9 E-Marketing: Challenges of Traditional Marketing, Retailing in E-
Business Space, Internet Marketing, Advertisement and Display on the
Internet,
UNIT-10 E-Business for Service Industry, Growth of services marketing through
online
UNIT-11 Mobile Commerce: Overview of M-Commerce - Wireless Application
Protocol (WAP), Generations of Mobile Wireless Technology,
Components of Mobile Commerce, Networking Standards for Mobiles
BLOCK 4: ERP
UNIT-13 Enterprise – An overview, ERP introduction, Business function and business
process, Basic concepts of ERP, ERP myths, history of ERP, Risks and
benefits of ERP.
66
UNIT-14 ERP related technologies, BPR, data warehousing, data mining, online
analytical process, product life cycle,, CRM, OLAP, GIS, BA, BI, PLM,
Intranets and Extranets.
UNIT-15 ERP functional modules: Functional modules of ERP, ERP implementation
Life cycle, objectives of ERP implementation,
UNIT-16 Phases of ERP implementation, why do many ERP implementation fail, ERP
project teams‐ composition and organization, consultants and vendors.
References:
1. Leonard Jessup, Joseph Valacich, ”Information System Today, Managing the Digital
World” 3rd edition, PHI
2. Alexis Leon ‐ Enterprise resource Planning, TMH
COURSE NAME : BUSINESS ANALYTICS

CREDITS: 4
COURSE OBJECTIVE
1. This course is intended to expose students to the latest tools of Business Analytics and
applying those tools for effective decision making;
2. Understand and articulate a business problem and convert it into a viable Analytics
question;
3. Apply Data visualization for exploratory analysis and communicate effectively to
diverse audience and
4. Evaluate various analytical approaches and select the most appropriate for the given
problem.
COURSE OUTCOMES
1. Examine how data analysts describe, predict and make informed business decisions in
various business domains like marketing, human resources, finance and operations;
2. Develop basic data literacy and an analytic mindset and
3. Make strategic decisions based on data.
COURSE CONTENTS
67
BLOCK-I INTRODUCTION TO BUSINESS ANALYTICS
UNIT-1 Importance and role of data driven decisions. Business Analytics – Definition,
Market, Trends; Paradigm Shift from Data to Insight and from Business
Intelligence to Business Analytics;
UNIT-2 Examples and Types of Business Analytics Analysis- Forecasting &
Predictive Modeling; Descriptive, Prescriptive and Predictive Analytics.
UNIT-3 Data Summarization, Data visualization – Various visualization techniques,
Unit IV: standardized reporting and Pivot Tables – Using Excel
BLOCK- II DATA MINING

UNIT-5 Introduction to Data Mining; Crucial processes in data mining;
UNIT-6 Data Warehousing; Significance, Methods
UNIT-7 Data Mining Techniques and Exploratory Data Analysis;
UNIT-8 Cloud storage, Cloud computing
BLOCK- 3 DECISION MAKING & OPTIMIZATION

UNIT-9 Decision making under uncertainty – Decision Trees
UNIT-10 Risk Profiles; Sensitivity Analysis;
UNIT-11 Optimizing complex decisions – Optimization of a large number of decisions
while accounting for different kinds of physical and business decisions.
UNIT-12 Data Mining Tool – XL Miner.
BLOCK-4 APPLICATIONS OF BUSINESS ANALYTICS

UNIT-13 HR Analytics, Tableau
UNIT-14 Marketing Analytics, Python
UNIT-15 Google analytics, Machine Learning
UNIT-16 Use of Excel to solve business problems like marketing mix, capital budgeting
and portfolio optimization.
References:
1. Aczel, D.A., Sounderpandian, J., Saravanan, P. and Joshi, R. (2012). Complete
Business Statistics (7thed.). New Delhi, India: McGraw Hill Education (India) Private
Limited
2. Cooper, R.D., Schindler, S. P. and Sharma, J.K. (2015). Business Research Methods.
New Delhi, India: McGraw Hill Education (India) Private Limited
3. Gujrati, Damodar N and Sangeetha (2011). Basic Econometrics (4th Ed.). New Delhi,
India: McGraw Hill Education (India) Private Limited
68
4. Beri, C. (2016). Business Statistics. New Delhi, India: McGraw Hill Education (India)
Private Limited
5. Kothari, C.R. (2009). Research Methodology: Methods and Techniques (2nd revised
ed.). New Delhi, India: New Age International Publisher
6. Sharma, J.K. (2013). Operation Research: Theory and Applications (5thed.). New
Delhi, India: Macmillan Publishers India limited
7. Albright and Winston. Business Analytics: Data Analysis and Decision Making, 5th
Edition. Stephen Powell and Ken Baker., ―The Art of Modeling with Spreadsheet‖
8. Data, data everywhere, ―Special report on managing information,Economist‖,
February 27th, 2010. Liberatore and Luo, ―The Analytics Movement, Interfaces,
Articles inAdvance‖, pp. 1–12, 2010.
9. Using R for Data Analysis and Graphics‖. Introduction, Code and Commentary,
COURSE CODE: STRATEGIC FINANCIAL MANAGEMENT

COUSE CODE: BBSC 605F CREDTIS : 3
COURSE OBJECTIVES
1. To orient towards advanced financial management theories and techniques and;
2. To make students to learn theories and techniques for strategic decision making and
3. Expose students to capital structural theories.
COURSE OUTCOME
1. Examine the elements of Business valuation;
2. Explain factors affecting capital structure and
3. Examine the sources of short term finance.
COURSE CONTENT
BLOCK-1 BUSINESS VALUATION BASICS
UNIT-1 Valuation Concept of Value; Types of Values; Factors determining Value;

Misconceptions about Valuation; Written Valuation Reports,
UNIT-2 Elements of Business Valuation Elements of Business Valuation; Conceptual
Overview – Equity and Enterprise Value, Fundamental v/s Relative Valuation,
UNIT- 3 Basis for Valuations Valuation Approaches – DCF Valuation (Income
Approach), Relative Valuation (Market Approach), Contingent Claim
Valuation, Asset-based approach, Other Approaches (EVA and Performance-
69
based compensation plans); Choice of Approach; Fair Market Value;
Adjustments for valuation purposes.
UNIT-4 Related Concepts in Business Valuation – Efficient Market Hypothesis, The
impact of changing Capital Structure on the Market Value of the Company,
Priorities of different stakeholders in terms of Business Valuation
Illustrations on Valuation – Valuation of a Project, Valuation of an Instrument, Valuation

of Equity, Valuation of a Company
BLOCK-2 MEASURE OF LEVERAGE, EFFECTS OF LEVERAGE

UNIT-5 Basic Concept of Capital Structure, Meaning of Capital Structure, Types,
Factors affecting Capital Structure Decisions,
UNIT-6 Capital Structure Theories, Traditional Theory, MM approach, NI and NOI
approach
UNIT-7 Capital Structure Planning, Capital Structure Planning, EBIT-EPS Analysis –
Advanced Problems.
UNIT-8 Dividend Decisions, Relevance and irrelevance theories, types of dividend
policies models of dividend policy, signaling theory, clientele effects, factors
influencing dividend policy, corporate dividend practices in India.
BLOCK- 3 SHORT TERM FINANCIAL MANAGEMENT

UNIT-9 Introduction to short term financial management, Source of short term finance,
Short-Term Borrowing and Investment
UNIT-10 Cash management, Where should surplus cash be held? Importance of Cash
budgeting
UNIT-11 Short term surplus and deficit fund management, Investing Surplus Funds,
Financing Short-Term Deficits; Centralized versus Decentralized Cash
Management,
UNIT-12 Liquidity management, Netting, Exposure Management, Cash Pooling,
Disadvantages of Centralized Cash Management; Cash Transmission
SKILL DEVELOPMENT
 List out the companies, which have declared dividends recently along with the rate of
dividend
 List out different modes of dividend policy
 Do EPS & EBIT analysis of Large Scale Businesses listed in BSE or NSE
70
 Identify the importance of Centralized Cash Management in Banking Sector
 How Caps, Floors and Collars work in mitigating the risks in interest rates.
Reference:
1. Business Valuation Management, ICWA Final Study Material, ICWAI
2. Strategic Financial Management, CA Final (New) Course, ICAI
3. International Financial Management, P G Apte, Tata McGraw Hill
4. Mergers, Restructuring and Corporate Control, J Fred Weston & Others, Prentice Hallof
India
5. Principles of Corporate Finance (Special Indian Edition), Brealey, Myers, Allen
and Mohanty, Tata McGraw Hill
6. Financial Management, M Y Khan & P K Jain, Tata McGraw Hill
COURSE NAME: PROMOTION AND MEDIA MANAGEMENT

COURSE CODE: BBSC-604M / BBSC-605M
CREDITS: 3
COURSE OBJECTIVES
1. To Create awareness about significance promotion;
2. To provide insight on various promotional methods and
COURSE OUTCOMES
1. Identify the various methods of promotion;
2. Examine the significance of promotion and
3. Estimate and Budget
COURSE CONTENTS
UNIT-1 Definition of Advertising, History of Advertising, Roles of Advertising,

Functions of Advertising, Key Players in Advertising, Types of
Advertising, Steps in Development of Advertisement
UNIT-2 Integrated Marketing Communication, Evolution of Integrated
Marketing Communication, Role of IMC, Consumer Behaviour,
Consumer buying decision process, Communication Process,
Promotional Mix: Tools for IMC, The IMC Planning Process, Global
IMC
UNIT-3 Appeals, Message Strategies & Executional Framework: Advertising
Design, Advertising Theory, Types of Advertising Appeals, Structure of
71
an Advertisement, Message Strategies, Cognitive strat egies, Executional
Strategies, Creating an Advertising, Advertising Effectiveness
UNIT-4 Meaning and Definition of Copywriting, The Copywriter, Copywriting
for Print, Copywriting guidelines, Radio Copywriting, TV Copywriting,
Writing for the Web, Tips for writing good web content
BLOCK-2 MEDIA MANAGEMENT

UNIT- 5 Media Planning and Strategies - Growth and Importance of Media,
Meaning and Role of Media Planning, Media Plan, Market Analysis,
Media Objectives, Developing and Implementing Media Strategies,
Evaluating the effectiveness
UNIT-6 Print Media and Outdoor media - Characteristics of the press, Basic
media concepts, Newspapers, Magazines, Factors to consider for
magazine advertising, Packaging, Out-of-home Advertising, Directory
Advertising
UNIT-7 Broadcast and Internet Media - Meaning of Broadcast Media, Radio

as Medium, Television as Medium, Internet Advertising, Email
Advertising
UNIT-8 Public Relation and Publicity - Meaning of Public Relations, Difference

between public relations and advertising , Role of Public Relations,
Process of Public Relations, Advantages and Disadvantages of Public
Relations, Publicity, Advantages and Disadvantages of Publicity.
BLOCK-3 SALES MANAGEMENT

UNIT- 9 Sales Management - Defining Sales Management, Objectives of Sales
Management, Sales Management Strategies, Functions of Sales
Executives, Qualities and Skills of Sales Executives, Sales Presentation
Techniques, Emerging Trends in Sales Management
UNIT 10 Sales Promotion - Scope and Role of Sales Promotion, Growth of Sales
Promotion, Consumer Oriented Sales Promotion, Techniques in Sales
Promotion, Trade Oriented Sales Promotion
UNIT-11 Personal Selling: Defining Personal Selling, Scope and Significance,
Aims and Objectives of Personal Selling, AIDAS Principles, Personal
Selling Process, Customer Delight
72
UNIT-12 Management of Sales Territories and Quotas: Defining Sales Territory,
Designing Sales Territory, Steps involved, Methods used, Guidelines for
designing territories, Types of territory designs, Reasons for
Establishing Sales Territory, When not to establish sales territor ies,
Aligning Sales Territory,
Reference
1. Advertising and promotion [0070581940], Chunawalla, S. A., Mumbai: Himalaya

Publishing House, 2001
2. Advertising management, Thakur, Devendra, New Delhi: Deep & deep publications,
1999
3. Advertising management, Davar, Rustom S. Bombay: Progressive corporation pvt
ltd., 1980
4. The media handbook [0805842683], Katz, Helen, New Jersy: Lawrence Erlbaum
Associates Publishers, 2003
COURSE NAME: LABOUR LEGISLATIONS

COURSE CODE : BBSC-605H CREDITS: 4
COURSE OBJECTIVES
The Objectives of teaching this course are
1. To provide an overview of various laws protecting labours;
2. To Provide knowledge on various provisions of the laws and
3. To provide an insight on gratuity, bonus and compensation.
COURSE OUTCOMES
1. Examine the provisions of minimum wage, bonus and gratuity act;
2. Explain the trade unionism in India and
3. Examine the provision for Wage Act and Bonus Act.
COURSE CONTENTS
BLOCK-1 LABOUR LEGISLATIONS
UNIT-1 Introduction: Labor laws in India, History of Labour law, Evolution of Labour
law in India, Purpose of Labour Legislations, Constitutional provisions with
regard to labour laws, Labour Policy of India.
UNIT-2 Factories Act, 1948 – Introduction, object and scope, major provisions of the
act.
73
UNIT-3 Industrial Disputes Act, 1947- Grievances Redressal Mechanism- Inside and
Outside organization, strike lockout, layoff, retrenchment etc., Industrial
Employment (standing orders) Act, 1946- issues pertaining to standing orders,
UNIT 4 Trade Union Act, 1926- registration of Trade Union.
BLOCK-4 WELFARE LEGISLATIONS

UNIT-5 Workmen’s Compensation Act, 1923- Workmen’s Compensation ,Employees
UNIT-6 State Insurance Act, 1948- Contributions, Benefits ,
UNIT-7 Provision of Medical Treatment by State Government,
UNIT-8 Employees provident fund and miscellaneous provisions Act, 1952- Exempted
establishments, employee family pension scheme, employee’s deposit linked
insurance scheme.
BLOCK-3 COMPENSATION LEGISLATIONS

Unit-9 Payment of Wages Act, 1936,
Unit-10 The Payment of Bonus Act 1965,
Unit-11 The Payment of Gratuity Act 1972,
Unit-12 Minimum Wages Act 1948.
Reference:
1. Economics of labour and social welfare, Bhagoliwal, T. N, Agra: Sahitya Bhawan,
1986
2. Labour welfare administration in india [8173910014], Chauhan, Sewa singh, Delhi:
Kanishka publshers, 1993
3. Labour economics, Datar, B.N. Bombay: Allied Publishers, 1968
4. Industrial Relations [8184350880], Giri, Ramadhar, New Delhi: Adhyayan Publishers
and Distributors, 2007
5. Labour relations [0197259871], Kahn-Freund Q.C. , Otto, New York: oxford
university press, 1979
74
Annexure - 1
Languages for Under Gradute Programmes
Students can opt any two of the following languages
1. Kannada
2. English
3. Hindi
4. Urdu
5. Telugu
6. Sanskrit
I Semester Languages
PÀ£ÀßqÀ (¨sÁ¶PÀ)
¨ÁèPï-1
WÀlPÀÀ - 1 ºÀ Ä vÀ Û j AiÀ Ä ºÁqÀ Ä - ¥À A eÉ ªÀ Ä AUÉ Ã ±À g Áªï
zÀ Ä BR¸É Ã vÀ Ä - ©.JA.²æ Ã
¤Ã »ÃAUÀ £É Æ ÃqÀ ¨ ÁåqÀ £À £ À ß - zÀ . gÁ. ¨É Ã AzÉ æ
²æ Ã ¸ÁªÀ i Á£À å gÀ ¢ÃPÁë V ÃvÉ - PÀ Ä ªÉ A ¥À Ä
WÀlPÀÀ - 2 PÀ t Â ª É A iÀ Ä ªÀ Ä ÄzÀ Ä PÀ - ¥À Ä w£À
vÀ Ä AUÀ ¨ s À z É æ - PÉ . J¸ï.£À g À ¹ AºÀ ¸ Áé « Ä
ªÀ z s À ð ªÀ i Á£À - JA. UÉ Æ Ã¥Á®PÀ È µÀ Ú CrUÀ ;
75
zÁ¹ªÀ Ä AiÀ Ä å ªÀ Ä vÀ Ä Û ¨É P À Ä Ì - ¸À Ä .gÀ A . JPÀ Ä ÌAr
WÀlPÀÀ - 3 ¥À Ä gÀ Ä µÀ ¸À Æ PÀ Û - f.J¸ï. ²ªÀ g À Ä zÀ æ ¥ À à
PÁ® ¤®Äè ª À Å ¢®è - ZÉ £ À ß «ÃgÀ PÀ t «
UÀ A UÁªÀ i Á¬Ä - ZÀ A zÀ æ ± É Ã RgÀ PÀ A ¨ÁgÀ
§zÀ ¯ ÁzÀ EwºÁ¸À - qÁ. gÁªÉ Ä ÃUËqÀ
WÀlPÀÀ - 4 £À£Àß d£ÀUÀ¼ÀÄ - qÁ. ¹zÀÝ°AUÀAiÀÄå
eÁf ªÀÄ°èUÉ - qÁ. ¸ÀvÁå£ÀAzÀ ¥ÁvÉÆæÃl
gÀAUÉÆÃ° ªÀÄvÀÄÛ ºÀÄqÀÄUÀ - qÁ. ¤¸Ágï CºÀªÀÄzï
gÁtÂ w«ÄäAiÀÄ ¹AºÁ¸À£À - «dAiÀÄzÀ¨Éâ
¨ÁèPï-2
WÀlPÀ - 5 DqÀ½vÀ ¨sÁµÉAiÀiÁV PÀ£ÀßqÀ
WÀlPÀ – 6 ¥ÀvÀæ ªÀåªÀºÁgÀ : ¸ÀégÆ
À ¥À, ®PÀët
WÀlPÀ – 7 Cfð £ÀªÄÀ Æ£ÉU¼À ÀÄ, ºÀÄzÉÝU¼
À À eÁ»ÃgÁvÀÄ, C¨sÀåxÀð£À ¥ÀvÀæ, £ÉÃªÀÄPÁzÉÃ±À
ªÀÄvÀÄÛ ºÁdgÁw ªÀgÀ¢, ¯ÉÃR£À aºÉßUÀ¼ÀÄ
WÀlPÀ – 8 PÀA¥ÀÆålgï ªÀÄvÀÄÛ PÀ£ÀßqÀ ¯ÉÆÃPÀ
COURSE-I/II ENGLSIH
BBAEC-101/102 POETRY, PROSE AND LANGUAGE COMPONENT
OBJECTIVES
 To familiarize students with artistic and moral imagination through poetry
 To instil in the students a sense of compassionate aesthetics that promotes social
conscience through literature
 To have a general idea of the ways in which the forms of poetry evolved in the hands
of great poets
 To define prose as a form of literature
 To provide expertise in language and communication skills through English Grammar
BLOCK- I: POETRY
William Shakespeare: Not Marble nor the Gilded Monuments
Let me not to the Marriage of True Minds
Thomas Gray: Selections from Gray’s Elegy
William Wordsworth: The Daffodils. Upon Westminster Bridge
Alfred Tennyson: Ulysses
BLOCK –II: PROSE
Francis Bacon: Of Studies, Joseph Addison: Ladies’ Head-Dress
O’ Henry: Witches’ Loaves, Guy de Maupassant: The Necklace
Nathaniel Hawthorne: Dr. Heidegger’s Experiment
BLOCK- III: LANGUAGE COMPONENT
Expansion of an Idea; Antonyms and Synonyms; Comprehension; Use of Idioms
Suggested Reading:
76
 Boris Ford. Pelican Guide to English Literature. Penguin Books.1956.
 George Samson. A Concise Cambridge History of English Literature. Cambridge University
Press.1970.
 Hugh Walker. The English Essays and Essayists. J.M. Dent & Sons, Limited,
 A.J. Thomson & A.V Martinet. A Practical English Grammar. Oxford University Press,
1986.
 F.T .Wood. A Remedial English Grammar for Foreign Students. Trinity Press. 2014
 Wren and Martin. English Grammar &Composition. Blackie. 2015.
HINDI
Present
SL.NO Course Tittle SLM Unit and Block
Position
Snatak Kavya Sangrah

1) Kavita ka vikas
2) Kabirdas
3) Soordas
4) Meerabai
5) Tulsidas
6) Bihari
7) Rahim
8) Ram Naresh Tripati
9) Ayodhya singh upadhya
Block-I
‘Harioudh’ I B.A/B.Com
01. I semester
10) Maithili Sharan gupt (L) Hindi Unit: 1 to 4
11) Jayshankar Prasad
12) Makhanlal Chaturvedi
13) Balkrishna sharma
‘Naveen’
14) Subhadrakumari
chouhan
15) Harivamshrai Bachhan
16) Sachhidanand
Heeranand Vatsyayan
Agney
17) Naresh Mehta
Hindi Vyakaran aur I B.A/B.Com
02. I semester Block-II
anuvaad (L) Hindi
1) Varnamala
77
2) Uchharan, Vargeekaran Unit: 5 to 8
3) Shabdh-bedh
4) Sangya, roopantar, Ling,
Vachan, Karak
5) Sarvanam tatha uske
bhed
6) Visheshan tatha uske
bhed
7) Sandhi
8) Anuvaad
URDU
Poetry, Prose, Novel, & Grammar
Block 1 (Unit 1 to 4) Block 2 (Unit 5 to 8)
Part -- Poetry
Unit - 1
a. Hamd
b. Nath
c. Munajath
d. Nazmein
Unit - 2
a. Allama Iqbal(Nazmien)
b. Mirza Ghalib
Unit -3-Ghazliyath
a. Meer Taqi Meer
b. Mirza Ghalib
Unit 4-Ghazliyath
c. Bahadur Shah Zafar
d. Mohammed Ali Jowhar
Prose Part
Unit- 5
a. Khaka Masood Marhoom Ki Zinda Dili Syed Aabid Hussain
b. Khaka Yaldrum Ki Yaad Mein, Rasheed Ahmed Siddiqui
Unit -6
a. Mazmoon
b. Khaka
78
Unit- 7
a. Tanz-O-Mizah
b. Afasana
Unit- 8
a. Drama Naql-e-Makani
TELUGU
Block- I : Old Poetry
Unit - 1: Srimad Andhra Mahabharatham- Nannaya
Unit- 2: Basava puranam - palkuriki somana
Unit- 3: Srimad Andhra Mahabharatham - Thikkana
Unit- 4: Srimad Andhra Maha bhagavatham - Pothana
Block II : PROSE
Unit -1: Bharatham lo Karnudu
Unit - 2: Saaleenudu
Unit - 3: Andhrula sangikaacharalu
Unit - 4: Yakshagaanam.
SANSKRIT
Course code : SANDSC-1A Core Credit - 04
Modern Poetry and Prose

Block I Poetry
Unit I. Subhashitaani
Unit II. Dileepasya Rajyaabhaaravarnam
Block II Prose
Unit III. Snaatakopadeshaha
Unit IV. Mahaaswethavruttanthaha
Block III Modern Poetry
Unit V. Veerotthejanam
Unit VI. Shivadhanurbhangaha
Block IV Grammer
Unit VII. Akshara Prakaranam
79
Annexure - 2
II Semester Languages
¨ÁèPï -3 : £ÁlPÀ (¸À«¸ÀÛgÀ ¥ÀoÀå)
WÀlPÀ - 1 : ºÀjd£ÁégÀ : ²æÃgÀAUÀ : PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ªÀ¸ÀÄÛ, «±ÉèÃµÀuÉ,
¥ÁvÀæ avÀæt ºÁUÀÆ ¨sÁµÉ ªÀÄvÀÄÛ vÀAvÀæ, ¸ÁgÁA±À.
WÀlPÀ - 2 : vÉgU
É ¼
À ÀÄ : ¦. ®APÉÃ±À ; PÀvÀÈð ¥ÀjZÀAiÀÄ, ªÀ¸ÀÄÛ, «±ÉèÃµÀuÉ,
WÀlPÀ - 3 : nAUÀgÀ §ÄqÀØtÚ : ZÀA¥Á : PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ªÀ¸ÀÄÛ, «±ÉèÃµÀuÉ,
WÀlPÀ - 4 : ªÀÄ£É : ZÀAzÀæPÁAvÀ PÀÄ¸À£ÀÆgÀ : PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ªÀ¸ÀÄÛ, «±ÉèÃµÀuÉ, ¥ÁvÀæ
avÀæt ºÁUÀÆ ¨sÁµÉ ªÀÄvÀÄÛ vÀAvÀæ, ¸ÁgÁA±À.
¨ÁèPï-4 : ¥Àæ§AzsÀ (C«¸ÀÛgÀ ¥ÀoÀå)
WÀlPÀ - 1 : C. ªÉÄÊ¸ÀÆgÀ gÀÄªÀiÁ®Ä : «. ¹ÃvÁgÁªÀÄªÀAiÀÄå : PÀvÈÀ ð ¥ÀjZÀAiÀÄ,
¥Àæ§AzsÀ «±ÉÃµÀuÉ, ¥ÁvÀæ ¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À.
D. ¢ªÁ£ÀSÁ£ÉAiÀÄ CAzÀZÉAzÀ : J.J£ï. ªÀÄÆwðgÁªï : PÀvÈÀ ð ¥ÀjZÀAiÀÄ,
¥Àæ§AzsÀ «±ÉèÃµÀuÉ, ¥ÁvÀæ ¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À.
WÀlPÀ - 2 : C. ¤zÁæ¨sÁå¸À : gÁPÀÄ : PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ¥Àæ§AzsÀ «±ÉèÃµÀuÉ, ¥ÁvÀæ
¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À.
D. «gÁmï¥Àªð À zÀ ¸Áég¸
À Àå : J£ï. ¥ÀæºÁèzÀgÁªï : PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ¥Àæ§AzsÀ
«±ÉèÃµÀu,É ¥ÁvÀæ ¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À.
WÀlPÀ - 3 : C. £ÀªÄÀ ä ªÀÄ£ÉAiÀÄ ¢Ã¥À : ºÁ.ªÀiÁ. £ÁAiÀÄPï : PÀvÈÀ ð ¥ÀjZÀAiÀÄ,
D. £À£ßÀ mÉÆÃ¦ : ©.f.J¯ï. ¸Áé«Ä : PÀvÀÈð ¥ÀjZÀAiÀÄ, ¥Àæ§AzsÀ «±ÉèÃµÀuÉ,
¥ÁvÀæ ¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À.
WÀlPÀ - 4 : C. gÀÄa : ¸ÀÄ£ÀAzÁ ¨É¼ÀUÁAªïPÀgï PÀvÈÀ ð ¥ÀjZÀAiÀÄ, ¥Àæ§AzsÀ «±ÉèÃµÀuÉ,
¥ÁvÀæ ¥ÀjZÀAiÀÄ, ¨sÁµÉ, D±ÀAiÀÄ, ¸ÁgÁA±À
D. ¸ÀÄ®¨szÀ À°è ¸ÀdÓ£À¯ÁUÀ¯Ájj : ¨sÀÄªÀ£ÃÉ ±Àéj ºÉUq
À É : PÀvÈÀ ð ¥ÀjZÀAiÀÄ,
80
COURSE-I/II ENGLSIH
BBAEC-201/202 POETRY, NOVEL AND LANGUAGE

COMPONENT
OBJECTIVES
 To familiarize the students with representative texts of the period
 To have a general idea of the ways in which the forms of poetry evolved
in the hands of great poets
 To comprehend the unique quality of the novel prescribed
 To evolve different ways of testing language proficiency through English Grammar
BLOCK- I: POETRY
W.B. Yeats: The Second Coming

Robert Frost: Mending Wall, Stopping by Woods on a Snowy Evening
W.H. Auden: The Unknown Citizen
Nissim Ezekiel: Night of the Scorpion
Ravichandra P.Chittampalli: Banalities
BLOCK –II: NOVEL
Jane Austen: Pride and Prejudice
BLOCK- III: LANGUAGE COMPONENT
Forms of the Verb, Prepositions, Active and Passive Voice, Precis writing
Suggested Reading:
 Allot, Mariam. The Complete Poems. Longman, 1975.
 Daiches, David. A Critical History of English Literature. Supernova. 2011.
 Rickett, A. Compton. A History of English Literature. Filiquarian Legacy.2012.
 K.R.Srinivas, Iyengar. Indian Writing in English. Macmillan, 1979.
 M.K.Naik. Critical Essays on Indian Writing in English. Sahitya Akademi.1969.
 F.T .Wood. A Remedial English Grammar for Foreign Students. Trinity Press. 2014
 Wren and Martin. English Grammar &Composition. Blackie. 2015.
81
LANGUAGE: HINDI
Pratinidhi Kahaniyan
1) Poos ki raat-
Premchand
2) Shiksha aur apni
bhasha- Mahatma Gandhi
3) Madhuva-
Jayashankar Prasad
4) Bittho- mahadevi
verma
5) Mahadan- Yashpal
6) Vasanth aagaya hai-
Acharya hazariprasad I B.A/B.Com Block-III
03. II semester
dwiwedi (L) Hindi Unit: 9 to 12
7) Mai nahi marna
chahta hoon- Vishnu
Prabhakar
8) Chief ki dawat-
Bheeshm sahni
9) Tarch bechnewala-
Harishankar parsai
10) Haar- Mannu Bhandari
11) Samudragupt
parakramank- Ramkumar
verma
Hindi Gadya Bharathi
1) Shatranj ke Khiladi-
Munshi Premchand
2) Aakashdeep-
Jayashankar Prasad
3) Padhai-
Jainendrakumar
4) Aadmi ka bacha-
Schhidanand Heeranand
Vatsyayan ‘ agney’ I B.A/B.Com Block-IV
04. II semester
5) Master sahib- (L) Hindi Unit: 13 to 16
Chandragupt Vidyalankar
6) Goonge- Ranghey
raghav
7) Genius- Mohan
Rakesh
8) Bholaram ka jeev-
Harishankar parisai
9) Hindi Kahani ka
udbhav aur vikas
Urdu
82
Poetry, Prose, Novel, & Grammar
Unit -9
a. Urdu Novel Ka Irteqa
b. Urdu Novel ke Ajzaye Tarkeebi
Unit -10
Premchand Shakhsiath Aur fun
Unit -11
Prem Chand ke Novelun Mein Nirmala ka Muqam
Novel Nirmala ka tanqeedi Jayeza .
Unit -12
Premchand ki Kirdar Nigari
(Novel Nirmala ke Hawale se)
Book Urdu Qawaid (Grammar) Maulvi Abdul Huq

Unit 13
Urdu Qawaid (Grammar) Maulvi Abdul Huq
a. Urdu Qawaid ek taaroof
b. Ism ki tareef aur iske Aqsam
Unit -14 -Sifath ki Tareef Aur iske Aqsam

Unit-15 -Zameer ki Tareef aur iski Qismein
Unit- 16-
a. Fail ki tareef aur iski Qismein
b. Huroof ki Tareef Aur iski qismein
TELUGU
Block - I : SHORT STORIES
Unit -1: Gaalivaana- paalagummi padma raju

Unit - 2: Jeevudi Istam - Viswanatha satyanarayana
Unit - 3: Maamidi Chettu - Racha konda viswantha sastry
Unit - 4: O puvvu pusindhi - Gudipati venkata chalam
Block II LANGUAGE COMPONENT

Unit -1: Vyakaranam
Unit - 2: Saahitya Pathrikalu
Unit - 3: Sri Krishna devarayala Sahitya seva
Unit - 4: Janapada saamethalu- Podupukathal
SANSKRIT
Course code : SANDSC-1B Core Credit - 04
83
Block I Poetry
Unit I. Upadesha Shathakam
Unit II. Gumaanikavi Virachitam
Block II Prose
Unit III. Veeravarasya Swaminishtaa
Unit IV. Vidhya Samuddheshaha
Block III Modern Poetry
Unit V. Mysooru Nagaravarnanam
Unit VI. Baalasaahithyam
Block IV Grammer
Unit VII. Sandhi Prakaranam
Annexure - 3
III SEMESTER
ªÀÄÆgÀ£ÉÃ ¸É«Ä¸ÀÖgï
84
¨ÁèPï- 5 : ¥ÁæaÃ£À PÀ£ßÀ qÀ PÁªÀå (¸À«¸ÀÛgÀ ¥ÀoÀå)
WÀlPÀÀ – 1 : (C) PÀÈµÀÚ ¸ÀAzsÁ£À («PÀæªÀiÁdÄð£À «dAiÀÄA) -¥ÀA¥À
(D) zÀÄAiÉÆÃðzsÀ£À «¯Á¥À (¸ÁºÀ¸À ©üÃªÀÄ «dAiÀÄA) -gÀ£Àß
WÀlPÀÀ – 2 : (C) CªÀÄÈvÀªÀÄw ¥Àæ¸ÀAUÀ (AiÀÄ±ÉÆÃzsÀgÀ ZÀjvÉ) -d£Àß
(D) ¸ÁªÀiÁfPÀ ªÀZÀ£ÀU¼ À ÀÄ - §¸ÀªÀtÚ, CPÀÌªÄÀ ºÁzÉÃ«
WÀlPÀÀ – 3 : (C) C©üªÄÀ £ÀÄå ¥Àæ¸ÀAUÀ (PÀ£Áðl ¨sÁgÀvÀ PÀxÁªÀÄAdj) -PÀÄªÀiÁgÀªÁå¸À
(D) ¥Àæ¨sÀÄzÉÃªÀgÀ gÀUÀ¼É -ºÀjºÀgÀ
WÀlPÀÀ – 4 : (C) ¨sÀgvÀ À-¨ÁºÀÄ§° ¥Àæ¸ÀAUÀ (¨sÀgÀvÃÉ ±À ªÉÊ¨sÀª)À -gÀvÁßPÀgÀªÀtÂð
(D) zsg
À ÉUÉÆ§â zÁ£À±ÀÆgÀ PÀtð£ÉAzÁzÀ ¥Àªð À - (d£À¥z À À ªÀÄºÁ¨sÁgÀvÀ)
¨ÁèPï- 6 : UÀzåÀ ¸ÀA¥ÀzÀ (C«¸ÀÛgÀ ¥ÀoÀå)

WÀlPÀÀ - 1 : C) PÀ£ÁðlPÀ ªÉÊ¨sÀªÀ ªÀtð£É : -D®ÆgÀÄ ªÉAPÀlgÁªï
D) ¨Á¼Éé ¹éÃPÁgÀQÌz,É ¤gÁPÀgÀuÉUÀ®è : -²ªÀgÁªÀÄ PÁgÀAvÀ
WÀlPÀÀ - 2 : C) ±ÉæÃµÀ×vÉAiÀÄ ªÀå¸À£À : -PÉ. «. ¸ÀÄ§âtÚ
D) ªÉÊZÁjPÀ ¥ÀæeÉÕUÉ CqÉvÀqU É ¼
À ÀÄ : -JZï. £Àg¹
À AºÀAiÀÄå
WÀlPÀÀ - 3 : C) VgÀtÂAiÀÄ «¸ÁÛgÀ £ÉÆÃqÀAiÀiÁå : -r.Dgï.£ÁUÀgÁeï
D) gÁ¶ÖçÃAiÀÄvÉ : MAzÀÄ ªÀÄgÀÄaAvÀ£É -PÉ.«. wgÀÄªÀÄ¯ÉÃ±ï
WÀlPÀÀ – 4 : C) ªÀÄ»¼Á gÁdQÃAiÀÄ «ÄÃ¸À¯Áw : -qÁ. ºÉÃªÀÄ®vÁ ªÀÄ»¶
D) ºÀ¹ªÀÅ ªÀÄvÀÄÛ ¸ÀAvÀÈ¦Û : -qÁ. ©.J. «ªÉÃPÀ gÉÊ
COURSE-I/II ENGLSIH
BBAEC 301/302 ENGLISH FOR COMMERCIAL PURPOSES AND

DRAMA
OBJECTIVES
 To gain the knowledge of principles of commercial correspondence and business
letters
 To provide expertise in language and communication skills
85
 To enhance the student’s ability to understand the dynamics of social interaction
BLOCK-I: ENGLISH FOR COMMERCIAL PURPOSES -I
Face to Face Interaction: Spoken English
Distance Communication: Written English
English for Commercial Correspondence (Form of a Business Letter, Purchase and Sales
Letter
Letter of Complaints, Claims and Cancellations
BLOCK-II: DRAMA
William Shakespeare: Julius Caesar
BLOCK-III: LANGUAGE COMPONENT
Essay writing; Precis writing; Resume writing with letter of application for a job
Suggested Reading:
 Mccomas. Modern Business Correspondence. McGraw Hill Post.1992.
 F.W.King &D.A.Cree. Modern English Business Letters. Longman, 1977.
 A.N.Kapoor. A Guide to Business Correspondence and Communication
Skills.S.Chand.Ltd 2010.
 A.J. Thomson & A.V Martinet. A Practical English Grammar. Oxford University
Press, 1986.
 F.T .Wood. A Remedial English Grammar for Foreign Students. Trinity Press.2014.
 Wren and Martin. English Grammar &Composition. Blackie.2015.
Wilson Knight. G. The Crown of Life. The Wheel of Life. Methuen& Co LTD, 1947
Urdu
Block 1 Units (1-4) Block 2 (5 to 8)
Book Hamare Pasandeeda Afsane, Ather Parveez

Unit-1
1 –Urdu Afsana Nigari ka irteqa
2-Afsane ke ajzaye tarkeebi
3-Muktasar Afsane ki Kususiyath
86
Unit-2
1-Afsana Amavas ki Raat, Premchand
Unit -3
1-Afsana Melaghomni, Ali Abbas Hussaini
Unit-4
1-Afsana Aazmaish, Sudarshan
Unit-5 Afsana Kanwal, Azam Karevi
Unit-6-Afsana Naya Khanoon, Sadath Hassan Mantoo
Unit-7 –Afsana Kalubhangi, Krishan Chandr
Unit-8-Afsana Siya o Safed, Ghulam Abbas
SANSKRIT
Course code : SANDSC-1C Core Credit - 04

Block I Drama
Unit I. Introduction
Unit II. Introduction to Pratimanaatakam
Block II Drama
Unit III. Pratimanaatakam Act I & II
Unit IV. Pratimanaatakam Ac t III & IV
Block III Non-Detailed Text
Unit V. Story of Jimutavahana Part I
Block IV Commercial Sanskrit
Unit VI. Letter Writing
Unit VII. Commercial Letter
Annexure - 4
IV SEMESTER
COURSE I/II KANNADA
£Á®Ì£ÉÃ ¸É«Ä¸ÀÖgï
¨ÁèPï -7: ¸ÀtÚ PÀvÉU¼
À ÀÄ (¸À«¸ÀÛgÀ ¥ÀoåÀ )
WÀlPÀÀ – 5 : C) ªÉAPÀl±Á«ÄAiÀÄ ¥ÀætAiÀÄ - ªÀiÁ¹Û
D) zsÀ£ÀéAvÀjAiÀÄ aQvÉì - PÀÄªÉA¥ÀÄ
WÀlPÀÀ – 6 : C) ªÀÄ£ÀÄ«£À gÁtÂ - PÉÆqÀV£À UËgÀªÀÄä
87
D) ±Àªz
À À ªÀÄ£É - ZÀzÀÄgÀAUÀ
WÀlPÀÀ – 7 : C) UÁA¢ü - ¨É¸ÀUÀgÀ½î gÁªÀÄtÚ
D) gÉÆnÖ - ¦. ®APÉÃ±ï
WÀlPÀÀ - 8 : C) ªÀiÁjPÉÆAqÀªg
À ÄÀ - zÉÃªÀ£Æ
À gÀ ªÀÄºÁzÉÃªÀ
D) PÀÈµÉÚÃUËqÀ£À D£É - ¥ÀÆtðZÀAzÀæ vÉÃd¹é

¨ÁèPï -8: «ªÀÄ±Éð (C«¸ÀÛgÀ ¥ÀoåÀ )
WÀlPÀÀ – 13 : C) PÀ£ÀßqÀzÀ°è ¨ËzÀÞgÀÄ UÀæAxÀUÀ¼ÀÆ gÀa¹zÀÝgÉÃ? -n.J¸ï. ªÉAPÀtÚAiÀÄå
D) d£Àß£À PÁªÀåUÀ¼À°è ¥ÀætAiÀÄ ¤gÀÆ¥ÀuÉ : -wÃ.£ÀA. ²æÃPÀAoÀAiÀÄå
WÀlPÀÀ – 14 : C) ¥ÀgÀA¥ÀgÉ ªÀÄvÀÄÛ gÁWÀªÁAPÀ£À ¥Àæw¨sÉ : -f.J¸ï. ²ªÀgÀÄzÀæ¥àÀ
D) ¥ÀæeÉÕ ªÀÄvÀÄÛ ¥Àj¸ÀgÀ : -AiÀÄÄ.Dgï. C£ÀAvÀªÀÄÆwð
WÀlPÀÀ – 15 : C) ¸Á»vÀå ªÀÄvÀÄÛ §zÀÞvÉ : -§gÀUÀÆgÀÄ gÁªÀÄZÀAzÀæ¥àÀ
D) ªÀÄ¯ÉUÀ¼À°è ªÀÄzÀÄªÀÄUÀ¼ÀÄ : -JZï.JA. ZÀ£ßÀ AiÀÄå
WÀlPÀÀ – 16 : C) PÁgÀAvÀgÀ PÁzÀA§jUÀ¼À°è fÃªÀ£À ±ÀæzÞÉ ªÀÄvÀÄÛ ±ÉÆÃzsÀ£É : -f.JZï. £ÁAiÀÄPÀ
D) aPÉÆÌÃ¼ÀÄ »j¢ªÀÄäªÀé’ -MAzÀÄ ªÀÄ£ÉÆÃªÉÊeÁÕ¤PÀ «±ÉèÃµÀuÉ:-²ªÀgÁªÀÄ PÁqÀ£PÀ ÀÄ¥Éà
COURSE I/II ENGLISH

BBAEC 401/402 English for Commercial Purposes and Novel
OBJECTIVES
 To acquire knowledge and comprehensive details of correspondence between a bank
and its customers
 To appreciate the importance of banks as business institutions
 To provide expertise in language and communication skills

 To enhance the student’s ability to understand the dynamics of social interaction
BLOCK- I: ENGLISH FOR COMMERCIAL PURPOSES -II

Bank Correspondence -I
Bank Correspondence -II
Employment Letters
Business Circulars
Reports
88
BLOCK –II: NOVEL
R.K Narayan: The Financial Expert
BLOCK-III: LANGUAGE COMPONENT
Correction of sentences; Degree of comparison; Question Tags; Paragraph writing
Suggested Reading:
 Mccomas. Modern Business Correspondence. McGraw Hill Post.1992.
 F.W.King &D.A.Cree. Modern English Business Letters. Longman, 1977.
 A.N.Kapoor. A Guide to Business Correspondence and Communication
Skills.S.Chand.Ltd 2010.
 A.J. Thomson & A.V Martinet. A Practical English Grammar. Oxford University Press,
1986.
 F.T .Wood. A Remedial English Grammar for Foreign Students. Trinity Press.2014.
 Wren and Martin. English Grammar &Composition. Blackie.2015.
 Wilson Knight. G. The Crown of Life. The Wheel of Life. Methuen& Co LTD, 1947.
Urdu
Business Correspondence and Precise writing
Block 1 Units (9 to 12) Block 2 ( 12 to 16)
Unit. 9- Afsana Kaliyan Aur Kante, Akhtar Urenvi

Unit -10- Afsana Hamari Gali, Ahmad Ali
Unit -11 Afsana Alhamdulillah, Ahmad Nadeem Qasmi
Book Karobari Khath o Kitabath, Mohammed Khaleel Ahmed Ibn
Maqdoom
Unit -12-
1-Karobari Khath o Kitabath ke chand aham nukath
2-Khawayad zaban kutooth Aur Fun-e- Khatnavesi
Unit 13
1-Kutooth Tijarath ki Tashkeel-o-Tarkeeb
2-Murasalati Shobe ka intezam
3-Daryaftname
4-Narq Name Aur Razakarana Peshkash
89
Unit-14
1-Farmayish Aur Taameele Farmayish
2-Shikayath o Izala shikayath
3-Hisab ki Chuktayee
4-Bisaath Tijarath ki Jankari
Unit-15
1-Tarufi Kutooth Aur Sifarishi Naame
2-Khidmath-e-Talbi
3-Gashti Name
4-Kutooth Bankari
Unit-16
1-Beema
2-Kutooth Daramad o Baramad
3-Mazmoon nigari
4-Ikhtesariya(Precise Writing)
SANSKRIT
Course code : SANDSC-1D Core Credit – 04

Block I Drama
Unit I. Pratimanaatakam Act V
Unit II. Pratimanaatakam Act VI
Block II Drama
Unit III. Pratimanaatakam Act VII
Unit IV. Pratimanaatakam Act VIII
Block III Non-Detailed Text
Unit V. Story of Jimutavahana Part II
Block IV Commercial Sanskrit
Unit VI. Office and Public Letter
Unit VII. Essay Writing
90
Annexure V
COURSE CODE: INDIAN CONSTITUTION AND HUMAN RIGHTS

COURSE CODE: AECC - 1 CREDITS: 4
COURSE OBJECTIVES
1. To provide an oversight of Indian constitution to the students;
2. To Expose students to the fundamental duties and rights and
3. To make students aware of human rights.
COURSE OUTCOMES
1. Identify the salient features of Indian constitution;
2. Speak out about fundamental rights and duties and
3. Explain the special privileges provided to backward classes.
COURSE CONTENTS
BLOCK -1 INDIAN CONSTITUTION
UNIT-1 Constitution – Meaning and Importance Historical development of the Indian
Constitution Reorganisation of States and National Integration and Zonal
Councils
91
UNIT -2 Framing of the Indian Constitution and Preamble, Salient features of Indian
Constitution, Procedures of amending the Constitution and its limitations
UNIT-3 Fundamental Rights and Duties, Special Privileges for SC/Sts, Backward
classes, Woman, Children and Religious and Linguistic Minorities
UNIT-4 Directive principles of State Policy, values and limitations, differences between
Fundamental Rights and Directive Principles of State Policy.
BLOCK -2 HUMAN RIGHTS

UNIT-5 Human Rights – Meaning and Importance. Universal Declaration of Human
Rights. Development of Human Rights and Fundamental Rights, International
law and position in India.
UNIT-6 Social and Gender discrimination. Torture and Genocide’s, two human Rights
Covenants. European Charter to Human Rights-Amnesty International.
UNIT-7 People’s Union for Civil Liberty (PUCL) and People’s Union for Democratic
Rights (PUDR).
UNIT-8 Human Rights Commission and Minorities Commission Remedies against

violation of Human Rights.
Reference:
1. Theory and Practice of Modern Governments- Herman Finer, Methuen and Ltd
1954
2. Modern Constitution, K.C. Wheare, Oxford University Press 1966
3. Indian Constitution – J.C. Johari, Delhi Vishal 2001
4. Right to be Human, Chakkravarthy M, Lancer International, New Delhi 1987
COURSE NAME: ENVIRONMENTAL STUDIES

COURSE CODE AECC - 2 CREDITS: 4
COURSE OBJECTIVES
1. To Create awareness about Environment;

2. To Develop concern about Environment and
3. To promote the culture of thinking about sustainable development.
92
COURSE OUTCOMES
1. Identify the factors affecting environment;
2. Critically evaluate the issues to nurture the environment and
3. To identify solutions to promote sustainable development.
COURSE CONTENTS
BLOCK -1 ENVIRONMENT STUDIES
UNIT -1 Environmental Studies - Meaning, Scope and Importance Components, Physical,

Cultural, Natural and Man made
UNIT -2 Concepts of Ecology, Structure and Functions of Ecosystem.
UNIT-3 Biotic and Abiotic Factor, Environmental Interactions
UNIT-4 Biological Resources - Plants, Animals and Micro organism
BLOCK - 2 ENVIRONMENT AND SUSTAINABLE DEVELOPMENT
UNIT-1 Social Issues - Human population and Environment, Environment & Sustainability.
UNI -2 Environmental Pollution - Air, Water, Soil and Sound types and Control Measures,
Conservation and Preservation of Environment.
UNIT-3 The Concept of Sustainable Development. The Definition of Sustainable

Development as an Ambiguous Compromise, The Triple P, An Introduction to
Economic Growth, Questions about Sustainable Development, Timeline for
Sustainable Development.
UNIT- 4 Climate Change, Energy and Sustainable Development • Climate Change: A Threat
to Sustainable Development • Adaptation to Current and Future Climate Regimes •
The cause: The greenhouse effect • The consequences: crop failure • Solutions
technology and lifestyle changes| Mitigating Climate Change • Political & economic
instruments
Reference:
1. Textbook for Environmental Studies – Erach Bharucha, Institute of Environmental

Education and Research 2004
2. Fundamental of Ecology- Odum E.P.- E.B. Saunders and Co 1971
3. Understanding Environment- Kiran B Chhokkar- 1995
4. Environmental Studies , Nandini Sapna Book House 2015
93
Annexure VI
Open Elective: 1st semester
DEPARTMENT : PHYSICS
Physics in Daily Life
Block-1
Unit-1: Motion: Concept of motion, concept of inertia and its types, examples, importance of
seat belts in vehicles, relative motion, vector method of velocity addition, conservation laws
(qualitative explanation of LCM and LCE with examples)
Unit-2: Oscillations And Waves: SHM, time periods of spring pendulum and simple
pendulum, damped oscillations and resonance, waves and types, propagation of waves
(mechanical and non-mechanical waves), velocity of sound wave- factors affecting velocity of
sound wave
Block-2
Unit-3: Light: Qualitative explanation of theories of light, reflection, refraction, TIR and its
applications, interference and diffraction (brief explanation), scattering of light, blue colour of
sky, red colour of sun at dawn and dusk.
Unit-4: Heat: Heat and temperature , different measuring scales of temperature, newton’s law
of cooling and applications, thermodynamic processes and examples, specific heat capacity,
phase transition, melting point and boiling point, latent heat of fusion and latent heat of
vapourisation.
Block-3
94
Unit-5: Radiation: Electromagnetic spectra, uses of electromagnetic waves, sources of e.m.
waves, Importance of ozone layer, hazards of UV radiation, IR thermometer, working of
microwave oven
Unit-6: Radioactivity: Classification of radioactive rays, properties, types of radioactivity,

radiation hazards, radiation level detection and radiation safety.
DEPARTMENT: FOOD AND NUTRITION

CULINARY FOOD SCIENCE
BLOCK I: Basic Culinary Science
Unit 1: Introduction to cookery, Culinary history, aims and objectives of cooking.
Unit 2: Food ingredients and their nutritional value – cereals, legumes, fruits
and vegetables, eggs, fish and marine foods, milk and milk products, fats and oils
Unit 3: Introduction to Cookery: Aims and objectives of cooking food; Various textures; Techniques
used in pre-preparation; Techniques used in preparation. Methods of heat transfer;
Classification; Moist heat methods; Dry heat methods;
Unit 4: Medium of fat. Personal Hygiene; Environmental Hygiene; Food storage and causes of
contamination; Food borne illnesses; Food poisoning; Garbage disposal
BLOCK II: Applications of Culinary Science
Unit 5: Origin of modern cookery; Continental cuisine: Indian cuisine; Various sections of
kitchen: Levels of skills: Attitude and behavior in the kitchen: Uniform and protective
clothing; Classification of equipment; Care and maintenance
Unit 6: Dining services methods, techniques & styles: Table service: Silver service/ English
service; American/ Plated; Family; Russian; Butler; Gueridon Bar Counter; Assisted
Service: Carvery; Buffets Self Service: Cafeteria: - Straight Line; Free-flow; Echelon;
Supermarket Single point service: Take-away; Drive through; Fast food; Vending;
Kiosk; Food court; Bar Specialized (in-situ): Tray; Trolley; Home delivery; Lounge; In
Room; Drive in
Unit 7: Introduction to Indian Cuisine: Introduction; Growth of Indian cuisine; Introduction to
various styles of Indian cookery; Development of Indian cuisine; History of Indian
Cuisine: History, Ancient, Medieval and modern history of Indian cuisine
Unit 8: Indian Culture and Food: Festival food, Culture related to food, Importance of Indian herbs
and spices, Influence of foreign food culture on Indian cuisine. Equipment and Fuels used in
the Indian Kitchen: Classification of Indian equipments; drawings; Care and
maintenance.
95
DEPARTMENT: BOTONY
Plant Tissue Culture and its Biotechnological Applications
Plant Tissue Culture: Historical perspective, Composition of media; Nutrient and hormone
requirements (role of vitamins and hormones); Plasticity andTotipotency; Organogenesis;
Embryogenesis (somatic and zygotic);
Protoplast isolation, culture and fusion; Tissue culture applications (micropropagation,

androgenesis, virus elimination, secondary metabolite production, haploids, triploids and cybrids;
Cryopreservation; Germplasm Conservation).
Recombinant DNA Technology: Restriction Endonucleases (History, Types I-IV, biological role and
application); Restriction Mapping (Linear and Circular); Cloning Vectors: Prokaryotic (PUC 18 and
pUJC19, pBR322. Ti plasmid, BAC); Lambda phage, Ml 3 phagemid, Cosmid, Shuttle vector;
Eukaryotic Vectors (YAC and briefly PAC,).
Gene Cloning (Recombinant DNA. Bacterial Transformation and selection of recombinant clones,
PCR and RT-PCRmediated gene cloning); Gene Construct; construction of genomic and cDNA
libraries, screening DNA libraries to obtain gene of interest by genetic selection; complementation,
colony hybridization; Probes-oligonucleotide, heterologous, PCR; Methods of gene transfer-
Agrohacterium-mediated, Direct gene transfer by Electroporation, Microinjection, Microprojectile
bombardment: Selection of transgenics— selectable marker and reporter genes (Luciferase, GUS,
GFP).DNA fingerprinting by RAPD and RFLP;
Applications of Biotechnology: Engineering plants to overcome abiotic (drought and salt stress) and
biotic stress Pest resistant (Bt-cotton) and herbicide resistant plants (RoundUp Ready soybean);
Transgenic crops with improved quality traits (FlavrSavr tomato. Golden rice); Improved horticultural
varieties (Moondust carnations); Role of transgenics in bioremediation (Superbug)
Molecular farming(Plants as bioreactors)for edible vaccines, antibodies, polymers,

biodegradable plastics(PHA), biomass utilization and industrial enzymes) (- amylase, phytase,
lignocelluloses degrading enzymes); Biosatety concerns.
References
1. Bhojwani, S.S., Bhatnagar, S.P. (2011). The Embryology of Angiosperms, 5th edition. New Delhi,
Delhi: Vikas Publication House Pvt. Ltd.
2. Bhojwani, S.S., Razdan, M.K., (1996). Plant Tissue Culture: Theory and Practice. Amsterdam,
Netherlands: Elsevier Science.
2. Glick, B.R., Pasternak, J..J.(2010). Molecular Biotechnology: Principles and Applications.
Washington, U.S.: ASM Press.
4. Snustad, D.P.,Simmons, M.J. (2010). Principles of Genetics, 5th edition. Chichester, England: John
Wiley and Sons.
96
5.. Stewart, C.N. Jr. (2008). Plant Biotechnology and Genetics: Principles, Techniques and
Applications. New Jearsey, U.S.: John Wiley & Sons Inc.
DEPARTMENT : MICROBIOLOGY
Microbiome and Human Health

Microbiome – definition –History of microbiome perspective, environmental genomics-microbiomes
of oceans, lakhs and terrestrial ecosystems, Microbiome ecology, the fungal and viral microbiomes,
Microbiome evolution. Earth Microbiome project.
Human microbiome: biodiversity and major genera of human-microbiome, humanmicrobiome
system as a "holobiont" or "superorganism‖, microbiome distributions in healthy individuals;
composition of specific body sites‘ microbiome (nose, skin, oral, urogenital, etc.) - fecal transplants-
designer probiotics, Symbiosis- Dysbiosis -Rebiosis,
Dynamics microbiome changes from birth to death; pregnancy and the microbiome; personnel
microbiome concepts.
Microbiome and disease biology: gut-brain conversation, obesity and gut microbiome, infectious
diseases and gut microbiome, non-infectious diseases and gut microbiome,
Phylogeography of epidemics, microbiome‘s role in diseases such as Inflammatory bowel disease
(IBD), colitis, obesity, diabetes; effects of diet on microbiome; interactions with the immune system
and resistance to pathogens;
Drug delivery using microbes engineered to secrete peptides, Microbes as neuromodulators, Microbes
as cancer therapeutics, impacts of antibiotics on the development of resistomes.
References
1. Angela E. Douglas (2018). Fundamentals of Microbiome Science – how microbes
shape
2. animal biology, Princeton University Press, New Jersey, United States.
3. Rob DeSalle and Susan L. Perkins (2015). Welcome to the microbiome. getting to
know the
4. trillions of bacteria and other microbes in, on, and around you. Yale University Press.
5. Suggested Readings
6. Rodney Dietert (2016). The Human Super organism: how the microbiome is
revolutionizing
7. the pursuit of a healthy life. Dutton Books.
8. Justin Sonnenburg and Erica Sonnenburg (2014). The good gut: taking control of your
9. weight, your mood, and your long-term health. Penguin Press.
97
10. Emeran Mayer (2016). The Mind-Gut Connection: How the Astonishing Dialogue
Taking
11. Place in Our Bodies Impacts Health, Weight, and Mood. eBook, Harper Wave Books.
12. Martin J. Blaser (2014). Missing Microbes: How the Overuse of Antibiotics Is
Fuelling Our
13. Modern Plagues. Harper Collins Publishers. Toronto.
14. Diana Marco (2014). Metagenomics of the Microbial Nitrogen Cycle: Theory,
Methods and
15. Applications Book: 978-1-908230-48-5. ebook: 978-1-908230-60-7, Caister
Academic Press.
16. Pilar Francino, M (2012). Horizontal Gene Transfer in Book: 978-1-908230-10-2.
ebook:978-1-908230-72-0, Caister Academic Press.
DEPARTMENT: LIBRARY INFORMATION AND SCIENCE

PERSONALITY DEVELOPMENT AND SOFT SKILLS FOR PROFESSIONALS
BLOCK-1: Presentation and Interview Skills for Library and Information
Science Professionals
UNIT-1: Professional Skills, Communication Skills, Administrative, Managerial, Interpersonal,
Human Relation Skills, Soft Skills, Legal Skills, Decision Making Skills,
UNIT-2: Analytical Skills, Team Building, Time Management Skills, Motivation Skills,
Leadership Skills, Negotiation Skills, Problem Solving Skills, Information Technology
Skills, Computer and Network Literacy, Stress Management, Innovative and
Recreational Skills
UNIT-3: Presentation, Preparing Curricular Vitae , Online Application, Job Portals for
LIS,Interview Types, Preparation (Job based), Panel and Board, Group Discussion,
Personal Interview, General Awareness
UNIT-4: Extra-curricular activities, Personality Development, Positive Attitude, Body Language
BLOCK-2: Drafting Letters in LIS context and Writing Skills
UNIT-5: Types of Letter: Formal, Informal, Drafting Rules, Agenda, Minutes,Recommendations
UNIT-6: Confidential Reports of the Staff, Report Writing: Progress, Annual Reports, Budget,
User Statistics, Drafting Project Proposals, Writing Research Papers
UNIT-7: Files Records: Management and Maintenance, RTI Skills and Answering Queries
98
UNIT-8: E-learning Tools, Courseware, Software, Content Management Student Teacher
Relations, Student Performance, Feedback Mechanism, Curriculum Development, Innovative
Assessment Method, Use of Teaching Tools
DEPARTMENT: PUBLIC ADMINISTRATION
INTRODUCTION TO PUBLIC ADMINISTRATION
BLOCK – 1
UNIT – 1 Public Administration – Meaning, Definitions, Nature and Scope,
Whether Public Administration is a Science or an Art.
UNIT – 2 Significance of Public Administration. Public Administration and Private

Administration, Similarities and Dissimilarities.
UNIT – 3 Growth of Public Administration and its Relationship with other Social Sciences.
UNIT – 4 New Public Administration – Meaning and Features Development Administration –

Meaning and Features.
BLOCK – 2
UNIT – 5 New Public Management – Perspective and Public Choice Approach.
UNIT – 6 Comparative Public Administrations.

Concept of Good Governance and its Application.
UNIT – 7 Public Financial Administration – Meaning, Nature, Objectives, Principles, Scope

and Importance.
UNIT – 8 Public and Private Finance – Differences and Similarities Agencies involved in
Financial Administration in India.
The Principles of Maximum Social Advantage, Values and Limitations.
DEPARTMENT OF COMMERCE
ELBCO1: Fundamentals of Accountancy Credits: 2

Objective: To make the students to acquaint with the fundamental concepts of Accountancy which
assist them to develop proficiency in the field of Accounting.
Pedagogy: A Combination of Lectures, Group Discussion, Assignments.
Examination Duration: 2 and Maximum Marks: 50
(Internal Assessment Marks = 10 and Semester-end Examination =40)
Block-I: Introduction to Financial Accounting:
Unit-1: Introduction to Accounting : Meaning & Definition – Need and Scope for Accounting;
Importance and objectives of accounting. Differences between book keeping and accounting.
Accounting systems-cash and mercantile.
99
Unit-2: Accounting concepts and conventions: Introduction, Accounting concepts, Accounting
Conventions, Important Accounting Terms, Transaction, Goods, Capital and Drawings, Debtors and
Creditors, Expenses and Income, Assets and Liabilities, Debt and Credit, Types of Accounts, Books
of Accounts, Rules for Recording of Transaction.
Unit-3: Journal: Meaning and Definitions, Features of Journal, Need for Journal, Importance,
Journalizing, Points to be noted while passing Journal Entries, Illustrations.
Unit-4: Ledger: Meaning and Definitions, Features, Need and Importance, Differences between
Journal & Ledger, Format of Ledger, Ledger Posting, Balancing of Ledger Accounts, Procedure for
Balancing of an Account, Illustrations.
Block-II: Accounting Process:
Unit-5: Subsidiary Books: Introduction, Meaning, Features, Advantages, Usual Subsidiary Books,
Journal Proper.
Unit-6 Trial Balance: Introduction, Meaning and Definitions, Features, Objectives, Advantages,
Methods of Preparing Trail Balance, Format of a Trial Balance, Steps in the Preparation of a Trial
Balance, Specimen of a Trial Balance.
Unit-7: Profit and Loss Account: Introduction, Meaning, Format, and Explanation to format of
Profit and Loss Account, Illustrations.
Unit-8: Balance Sheet: Introduction, Meaning, Preparation of Balance Sheet, Marshalling or
Grouping of Assets and Liabilities, Table Showing Treatment of Certain Ledger Balances appearing
in Trail Balance, Table Showing Treatment of Some Adjustment Items given in Trial Balance.
Treatment of Adjustment Item given in the Problem, Illustration.
Books for References:
1. Maheshwari S.N. – Advanced Accountancy –Vikas Publishing House Pvt. Ltd. – New
Delhi – 9th Edition – Vol.II – 2007.
2. Jain S.P. and Narang K.L. - Practical Problems in Advanced Accountancy – Kalyani
Publishers – Ludhiyana – New Delhi.
3. Arulanandam M.A and Raman K.S. – Advanced Accounting (Financial Accounting)
– HPH – 2012.
4. Arulanandam M.A and Raman K.S. – Advanced Accounting (Corporate Accounting)
– HPH – 2012.
5. Mukherjee A and Hanif M – Modern accountancy – Tata McGraw Hill – New Delhi –
Vol.II - 2012
DEPARTMENT OF COMPUTER SCIENCE
100
BCAGE-1 Android APP Development
Block – I
Unit-1 Introduction to Android: The Android Platform, Android SDK, Eclipse Installation, Android
Installation, Building you First Android application,
Unit-2 Understanding Anatomy of Android Application, Android Manifest file. Android Application
Design Essentials: Anatomy of an Android applications, Android terminologies,
Unit-3 Application Context, Activities, Services, Intents, Receiving and Broadcasting Intents,
Android Manifest File and its common settings, Using Intent Filter, Permissions.
Unit-4 Android User Interface Design Essentials: User Interface Screen elements, Designing User
Interfaces with Layouts, Drawing and Working with Animation.
Block-2
Unit-5: Testing Android applications, Publishing Android application, Using Android preferences,
Managing Application resources in a hierarchy, working with different types of resources.
Unit-6: Using Common Android APIs: Using Android Data and Storage APIs, Managing data using
Sqlite,
Unit-7 Sharing Data between Applications with Content Providers, Using Android Networking APIs,
Unit-8: Using Android Web APIs, Using Android Telephony APIs, Deploying Android Application
to the World.
TEXT BOOKS:
1. T1. Lauren Darcey and Shane Conder, “Android Wireless Application Development”,
Pearson Education, 2nd ed. (2011)
REFERENCE BOOKS:
1. R1. Reto Meier, “Professional Android
2. Application Development”, Wiley India Pvt Ltd 2. R2. Mark L Murphy, “Beginning
Android”, Wiley India Pvt Ltd
3. Android Application Development All in one for Dummies by Barry Burd, Edition: I
DEPARTMENT: MATHEMATICES
Objective mathematics-1
Block-I Number Theory and Progressions
Unit-1 Number System, Types of Numbers, series (AP ,GP and HP)
101
Unit-2 Algebraic operations BODMAS
Unit-3 Divisibility, LCM and HCF
Unit-4 Fraction, Simplification.
Reference Books:
1. R.S. Aggarwal, “Quantitative Aptitude for Competitive Examinations”, Revised

Edition, S. Chand and Co. Ltd, New Delhi, 2018.
2. Quantitative Aptitude and Reasoning by R V Praveen, PHI publishers.
3. Quantitative Aptitude : Numerical Ability (Fully Solved) Objective Questions,
Kiran Prakashan,
Pratogita prakasan, Kic X, Kiran Prakasan publishers.
4. Quantitative Aptitude for Competitive Examination by Abhijit Guha, Tata Mc
Graw hill
publications.
Block-II Number Theory and Progressions Page

No
Unit-1 Time and Distance
Unit-2 Problems based on Trains
Unit-3 Time, work and wages, Pipes and Cistern
Unit-4 Problems on Clock, Problems on Calendar.
Reference Books:
1. R.S. Aggarwal, “Quantitative Aptitude for Competitive Examinations”, Revised

Edition, S. Chand and Co. Ltd, New Delhi, 2018.
2. Quantitative Aptitude and Reasoning by R V Praveen, PHI publishers.
102
3. Quantitative Aptitude : Numerical Ability (Fully Solved) Objective Questions,
Kiran Prakashan,
Pratogitaprakasan, Kic X, Kiran Prakasan publishers.
4. Quantitative Aptitude for Competitive Examination by Abhijit Guha, Tata Mc
Graw hill
Publications
DEPARTMENT : MANAGEMENT
COURSE NAME : OFFICE MANAGEMENT
COURSE CODE: BMG-01

CREDITS: 2
Course Objectives

1. To provide basic orientation about maintenance of front office
2. To develop skills require to manage a front office
Course Outcomes
1. Manage a front office of 4-5 people

2. Utilize the skills of managing a front office
Course Contents
BLOCK-I INTRODUCTION TO OFFICE MANAGEMENT
Unit-1 Office Management, meaning and definition, nature, scope of

office, Requisites of a good office, Office building, size, layout,
safety and security measures, Management skills – Planning,
organizing, staffing, motivating and controlling
Unit-2 Reception - Importance, shape and size, control, Arrangement and

adjustment of Furniture, allotment of seats, chambers, cabins
rooms etc. Handling of correspondence and market registers, filling
forms and stationery, File management, Record maintenance
103
Unit-3 Office Machines, manuals, charts and reports, Kind of office
machines, Objectives and advantages of various machines,
Objectives and advantages of various machines, stores
management
Unit-4 Personnel Management, Supervision, Control and coordination,

companies – Personnel Management, Supervision, Control and
coordination, Personnel Management, Supervision, Control and
coordination, Personnel Management, Supervision, Control and
coordination, Managing difficult people, Office Politics Online
Office Management
BLOCK-II SKILLS FOR OFFICE MANAGEMENT
Unit-5 Secretary - Definition, need and importance, appointment and

dismissal, work, duties, rights and liabilities, memorandum of
association and secretary, articles of association and secretary,
prospectus and secretary. Banking skills
Unit-6 Company- Definition, nature and kinds, Company formation and

incorporation, promoter, capital subscription, company and
association, memorandum and articles, prospectus and statements,
meetings and Company Act.
Unit-7 MS OFFICE- Word for letter correspondence, Excel for salary

management, power point for business presentation, Email,
Information systems and software, project management, tally
Unit-8 Communication, verbal and non-verbal communication, telephone

and email etiquette, body language,
Reference
1. Office Management , Dr. R.K. Chopra, Priyank Gauri, Himalaya

Publications
2. Office Management , M. Thatheya, Charulatha Publications
3. Office Management , RSN Pillai, Bhagavathi. S. Chand Publications
4. Administrative Office Management, patte Gibson
5.
DEPARTMENT : INFORMATION TECHNOLOGY

104
BITGE-1 Fundamentals of IT
Block 1:Fundamentals of Computer
Unit 1 : Introduction to Computers : Introduction, Definition,

Characteristics, Block Diagram of a Computer, Generations of Computers,
Classification of Computers, Applications of Computers
Unit 2 : Input/Output Devices : Significance of I/O devices, Input Devices ,

Output devices
Unit 3 : Computer Memory : Memory and storage concept in Computer,

Types of Primary Memory, Need and benefits of Secondary storage devices,
Classification of secondary storage devices
Unit 4 : Software : Introduction, Classification of Software, Programming

languages, Types of programming languages, Need for language translators,
Types of language translators.
Block 2: Essentials of Information Technology

Unit 5: Operating System: History and Evolution of Operating System, Types
of Operating System, Overview of Dos, Linux and Windows Operating
Systems
Unit 6: Computer Networks and Internet: Basics of Data Communication,

Computer Networks, Types of Networks, Topologies, Evolution of Internet,
WWW, Browsers, Search Engines
Unit 7: Computer and Network Security: Need for Security, Threats and
Vulnerabilities, Virus, Types of Virus, Preventive measures, Antivirus,
Firewalls
Unit 8: Emerging Computing Environments: Existing computing scenario,

Peer to peer computing, Grid computing, Cloud Computing
105
Annexure VII
Open Elective: 2nd semester
DEPARTMENT :PHYSICS
Energy Resources
Block-1
Unit-1: Introduction to Non-renewable energy sources: Energy concept-sources in

general, its significance & necessity. Classification of energy sources: Primary and
Secondary energy, Commercial and Non-commercial energy, Renewable and Non-
renewable energy, Conventional and Non-conventional energy, Based on Origin-
Examples and limitations. Importance of Non-commercial energy resources.
Unit-2: Conventional energy sources: Fossil fuels & Nuclear energy- production &
106
extraction, usage rate and limitations. Impact on environment and their issues&
challenges. Overview of Indian & world energy scenario with latest statistics-
consumption & necessity. Need of eco-friendly & green energy & their related
technology.
Block-2
Unit-3: Introduction to Renewable energy sources: Need of renewable energy,

non-conventional energy sources. An overview of developments in Offshore Wind
Energy, Tidal Energy, Wave energy systems, Ocean Thermal Energy Conversion,
solar energy, biomass, biochemical conversion, biogas generation, geothermal energy
tidal energy, Hydroelectricity.
Unit-4: Solar energy: Solar Energy-Key features, its importance, Merits & demerits of
solar energy, Applications of solar energy. Solar water heater, flat plate collector, solar
distillation, solar cooker, solar green houses, solar cell -brief discussion of each. Need
and characteristics of photovoltaic (PV) systems, PV models and equivalent circuits, and
sun tracking systems.
Block-3
Unit-5: Wind and Tidal Energy harvesting: Fundamentals of Wind energy, Wind
Turbines and different electrical machines in wind turbines, Power electronic interfaces,
and grid interconnection topologies. Ocean Energy Potential against Wind and Solar,
Wave Characteristics and Statistics, Wave Energy Devices. Tide characteristics and
Statistics, Tide Energy Technologies, Ocean Thermal Energy.
Unit-6: Geothermal and hydro energy: Geothermal Resources, Geothermal

Technologies. Hydropower resources, hydropower technologies, environmental impact of
hydro power sources. Carbon captured technologies, cell, batteries, power consumption
DEPARTMENT OF FOOD AND NUTRITION

FOOD AND SOCIETY
BLOCK I: Role of Food in Society
Unit 1: Introduction to food and food ways

Unit 2: Food biographies and sociality
107
Unit 3: Food, culture & society in India.
Unit 4: Social stratification, food production, and culinary practices
BLOCK II: Applications of Food in Nutrition and Society

Unit 5: Food and Health
Unit 6: Nutritional guidelines for health and fitness
Unit 7: Nutritional Problem of Community
Unit 8: Mapping food waste
DEPARTMENT OF BOTANY
Plant-Microbe Interactions
Overview of plant microbes interactions,
Introduction, beneficial microbes, Rhizobium bacterium and nitrogen fixation, mycorrhizal fungi.
Plant pathogens, Agrobacterium tumefaciens and crown gall disease,
Mechanisms of plant disease mechanism, some bacterial plant diseases,
Plant viruses and mechanism of plant against viruses attacks.
Fungal pathogen- mechanism of plant disease,
Oomycete pathogens, Fungal mediated plant.
General concept of plant immunity,
PAMP-triggered immunity (PTI) and effectors-triggered immunity (ETI).
Transcription activator like effector and their role in virulence and disease resistance.
References
1. Lautenberg, B. (2015). Principles of Plant-Microbes Interactions: Microbes for
sustainable Agriculture, Springer.
2. Stacey, G. and Keen, N. T. (1997). Plant-Microbes Interactions, Vol 4, . Springer.
3. Ramasamy, K, (2015). Plant Microbes Interactions, New India Publishing Agency.
4. Martin, F. and Kamoun, S. (2014). Effectors in Plant-Microbes Interactions 1st Edition, Wiley
Blackwell
DEPARTMENT: MICROBIOLOGY
Food Microbiology
i. Intrinsic and extrinsic factors that affect growth and survival of microbes in foods, natural
flora and source of contamination of foods in general.
ii. Principles, Spoilage of vegetables, fruits, meat, eggs, milk and butter, bread, canned
Foods.
108
iii. Principles of food preservation: temperature, canning, drying, irradiation, microwave
processing and aseptic packaging, chemical methods of food preservation: salt, sugar,
organic acids, SO2, citrates, benzoates, nitrite and nitrates etc.
i. Dairy starter cultures, fermented dairy products: yogurt, acidophilus milk, kumiss, kefir,
dahi and cheese, other fermented foods: dosa, sauerkraut, soy sauce and tampeh,
ii. Probiotics: Health benefits, types of microorganisms used, probiotic foods available in
market. Utilization and disposal of dairy by-product – whey.
i. Food borne diseases (causative agents, foods involved, symptoms and preventive
measures)- Food intoxications: Staphylococcus aureus, Clostridium botulinum and
mycotoxins;
ii. Food infections: Bacillus cereus, Vibrio parahaemolyticus, Escherichia coli,
Salmonellosis, Shigellosis, Yersinia enterocolitica, Listeria monocytogenes and
Campylobacter jejuni
i. Food sanitation and control; HACCP, Indices of food sanitary quality and sanitizers.
ii. Cultural and rapid detection methods of food borne pathogens in foods and introduction
to predictive microbiology.
iii. Genetically modified foods, Nutraceuticals, Biosensors in food, Applications of microbial
enzymes in dairy industry [Protease, Lipases].
References:
1. Stanbury, PF., Principles of Fermentation Technology. Whittaker, A and Hall, S.J 2nd Edition.
Pergamon Press (1995).
2. Banwart, GJ. Basic Food Microbiology. CBS Publishers and Distributors, Delhi. (1989).
3. Hobbs BC and Roberts D. Food poisoning and Food Hygiene. Edward Arnold (A division of
Hodder and Stoughton) London.
4. Joshi. Biotechnology: Food Fermentation Microbiology, Biochemistry and Technology. Volume 2.
5. John Garbult. Essentials of Food Microbiology. Arnold International.
6. John C. Ayres. J. Orwin Mundt. William E. Sandinee. Microbiology of Foods. W.H. Freeman and
Co.
7. D. J. Bagyaraj and G. Rangaswami.AGRICULTURAL MICROBIOLOGY. Prentice Hall of India
Pvt Ltd.2005
8. N S Subba Rao. Soil Microbiology. Oxford and IBH publishing Company 2009
9. Photis Papademas.Dairy Microbiology: A Practical Approach. CRC Press
10. Rao M.K..Food and Dairy Microbiology. Manglam Publishers
11. William Frazier. Food Microbiology. McGraw Hill Education
12.Jay, James M., Loessner, Martin J., Golden, David A. Modern Food Microbiology. Springer
109
DEPARTMENT OF LIBRARY SCIENCE
Electronic Sources And E-Publishing
Block-1: Electronic Sources
UNIT-1: Electronic Information: Concept, structure, features, Information industry. Role of librarian
in information industry.
UNIT-2: Electronic information products: e-books, e-journals, e-zines, e-reference sources,
ETDs.
UNIT-3: Electronic sources: Internet Information resources, Databases (Bibliographic,
Numeric and Full text). E-books, Open Access Resources. List servers, Subject
gateways. Mini Project: Study of the features and functionality of any one source (
E.g. Dictionary. com, Encyclopedia Britannica, Wikipedia, ACM digital Library,
IEEE / IEE Electronic Library Online (IEL), Emerald, EBSCO, PsycINFO,
Elsevier Science, PubMed Central, J-Gate , J-Store, Web of Science, SCOPUS,
SciFinder Scholar, PLOS, DOAJ, RePEc, etc.)
UNIT-4: Plagiarism: Social, legal issues and usability issues. Plagiarism detection software,
online plagiarism checkers
BLOCK-2: ELECTRONIC PUBLISHING

UNIT-5: Electronic Publishing: Concept, categories – commercial, open access, self e-
publishing, scholarly communication
UNIT-6: E-Publishing Process: peer reviewing, editing, proofreading, designing, typesetting, and
printing.
UNIT-7: E-publishing software: features and use. Study of select e-publishing software: MS
Publisher and OJS.
UNIT-8: IPR and Copyright issues in e-publishing
DEPARTMENT : PUBLIC ADMINISTRATION

LOCAL GOVERNMENTS OF INDIA
BLOCK – 1
UNIT - 1 Local Government – Meaning, Nature, Importance, Values and Limitations.
Distinction between Central and Local Government.
UNIT – 2 Evolution of Local Governments in India. Balawantroy Mehta, Ashok Mehta,
G.V.K. Rao and L.M. Singhvi Committees.
110
UNIT – 3 Panchayatraj Institutions and 73rd Constitutional Amendment Act of 1992.
UNIT – 4 Grama Panchayat – Composition, Organisation, Powers and Functions.
BLOCK – 2
UNIT - 5 Taluk Panchayats and Zilla Panchayats – Composition, Organisation, Powers
and Functions.
UNIT – 6 Urban Local Governments in India and 74th Constitutional Amendment Act of
1992.
UNIT – 7 Municipal Corporation – Composition, Organisation, Powers and Functions,
UNIT – 8 Municipal Council - Composition, Organisation, and Functions,
DEPARTMENT OF COMMERCE
ELBCO2: Fundamentals of Marketing

 Objective: To facilitate understanding of the conceptual framework of Marketing and
its applications in decision making under various environmental situations.
 Pedagogy: A Combination of Lectures, Group Discussion, Assignments.
 Credits: 2 ; Examination Duration: 2 and Maximum Marks: 50 (Internal Assessment
Marks = 10 and Semester-end Examination =40)
Course Inputs
Block I
 Unit -1: Introduction: Definitions of Marketing - Various Concepts of Marketing -
Marketing as a Concept -Components of Marketing Concept - Implementation of
Marketing Concept - Marketing as a Process - Marketing as a Managerial Function-
Benefits of Marketing Concept
 Unit -2: Marketing Environment: Introduction - Definitions of Environment -
Approach to Environment Analysis -Meaning of Marketing Environment - Types of
Marketing Environment - Controllable and Uncontrollable Environment- Benefits of
Market Scanning.
 Unit -3: Marketing Mix: Introduction - Definitions of Marketing Mix - Concept of
Marketing Mix -Components of Marketing Mix - Classification of Products -Product
Concept Dimension - Product Mix -Price -Promotion - Place Sub-components of
four P’s - Market Segmentation - Bases of Market Segmentation - Benefits of
Market segments - Market Segmentation Strategies.
111
 Unit-4: Consumer Behaviour: Introduction - Definition of Consumer Behaviour
Scope of Consumer Behaviour - Buying Motives - Need to Study Consumer
Behaviour - Factors Influencing Consumer Behaviour.
Block II
 Unit -5: Product Mix: Introduction - Meaning of Product- Product is something
more than a Physical Commodity - Total Product Personality - Managing the Product
- Product Policy – Branding Decision - Decision on Packaging.
 Unit -6: New Product Development: Introduction - Need for New Product -
Classification of New Product - Stages in New Product Development - Definitions of
Product Life Cycle - Stages of Product Life Cycle - Factors affecting Product Life
Cycle.
 Unit -7: Branding and Packaging: Introduction - Meaning and Definitions of Brand
- Features or Characteristics of Brand - Merits or Utility of Branding - Classification
of Brands. Meaning and Definition of Packaging - Objectives of Packaging -
Policies and Strategies of Packaging - Branding Vs Packaging - Labelling
 Unit -8: Promotion Mix: Introduction - Meaning and Scope of Promotion-
Components of Promotion- Marketing Communications- Promotional Tool &
Consumer Response- Determining the Promotional Mix.
Books for Reference
01. S.A. Sherlekar and R Krishnamoorthy., Marketing Management Concepts and
Cases, Himalaya Publishing House, Mumbai.
02. V. S. Ramaswamy and S Namakumari, Marketing Management, Macmillan
Publishers.
03. David Jobber, John Fahy, Foundations of Marketing, TMH.
04. William D Perreault, E Jerome Mc Carthy, Basic Marketing - A Global
Managerial Approach, McGraw-Hill Publishers.
05. Anitha, “Marketing Management,” Current Publications, Agra.
DEPARTMENT OF COMPUTER SCIENCE

BCADSE-4 Cyber Security
Block-1
Unit-1: Overview of cyber security, Internet governance- challenges and constraints,
Unit-2: cyber threats, cyber warfare, cybercrime, cyberterrorism, cyber Espionage.
112
Unit-3: Need for a Comprehensive cyber security policy, need for a Nodal Authority, Need for an
International Convention on Cyberspace.
Unit-4: Cyber security vulnerabilities- Overview, vulnerabilities in software, system administration,
complex Network Architectures, Open access to Organizational Data, weak Authentication,
Block-2
Unit-5: Unprotected Broadband Communications, Poor cyber security awareness. Cyber security
safeguards Overview, Access control, Audit, Authentication, Biometrics, Cryptography,
Deception,
Unit-6: Denial of service Filters, ethical Hacking, Firewalls, Intrusion detection systems, Response,
scanning Security policy, Threat Management.
Unit-7: security web application introduction, basic security for HTTP application and services, basic
security for SOAP services, identity management and web services, Authorization patterns,
Security Considerations, Challenges.
Unit-8: Intrusion Physical Theft, abuse of privileges, unauthorized Access by Outsider, Malware
infection, Intrusion detection and Prevention Techniques, anti-Malware software, Network
based intrusion detection systems, Network based intrusion prevention systems, Host based
Intrusion prevention systems, Security information management, Network session Analysis,
system Integrity Validation
Text Books:
1. John R Vacca, “Computer and Information Security Handbook”, 3rd Edition
Elsevier,2013, ISBN:
2. William Stallings, “Cryptography and Network Security”, Pearson.
Reference Books:
1. George K Kostopoulus, “Cyber space and cyber Security”, second Edition, CRC
Group, Taylor and Francis,
2. Behrouz A Frouzan “Cryptography and Network Security”, Tata McGraw Hill
DEPARTMENT: MATHEMATICES
Objective Mathematices-2
Block-I Sets and Relations
Unit-1 Set theory
113
Unit-2 simple applications of Venn Diagram
Unit-3 Relations
Unit-4 Functions
Reference Books:
1. Basic Mathematics, Allel R.G.A, Macmillan, New Delhi.
2. Mathematics for Economics, Dowling, E.T. , Schaum’s Series, McGraw Hill,
Block-II Indices and Logarithms
Unit-1 Surds,indices,.
Unit-2 Logarithms
Unit-3 Permutations and combinations
Unit-4 Examples on commercial mathematics
Reference Books:
1. Basic Mathematics, Allel R.G.A, Macmillan, New Delhi.

2. Mathematics for Economics, Dowling, E.T. Schaum’s Series, McGraw Hill
DEPARTMENT: MANAGEMENT
COURSE NAME : MANAGEMENT SKILLS
COURSE CODE: BMG-02

CREDITS: 2
Course Objectives
1. To orient students towards various functions of Management.

2. To develop basic management skills
Course Outcomes
1. Assist various functions of Management in an organization.

2. Utilize the basic management skills
Course Contents
114
BLOCK-I INTRODUCTION TO MANAGEMENT
UNIT-9 Management-meaning, nature and scope-characteristics of

management Functions of Management – Levels of Management.
UNIT-10 Contributions of select management thinkers F.W.Taylor – Henry

Fayol – Elton Mayo.
UNIT-11 Planning – meaning, nature and importance of planning; forms of

planning; types of plans; steps in planning; limitations of planning
UNIT-12 Decision making – meaning – types of decisions, steps in rational

decision making common difficulties in decision making
BLOCK-II STAFFING AND DIRECTING

UNIT-13 Organization – meaning – process of organizing – principles of
organizing, steps in organizing; types of organizing; organization
structure Staffing-meaning; process; delegation of authority and
responsibility
UNIT-14 Direction-Meaning, features of direction, principles of direction,

requirements of effective direction, supervision-concept of
supervision, functions of supervisor-qualities of a good supervisor.
UNIT-15 Leadership-meaning-significance; styles of leadership-qualities of

a good leader, motivation-meaning and importance – a brief study
of Maslow’s and Mc.Gregor
UNIT-16 Controlling- Nature, Definition; Need for control, Steps in

control process, types of controls, Essentials of effective control
system;
Reference:
7. Business Organization and Management – Y.K.Bhushan.

8. Modern Business Organization and Management – S.A.Sherlekar
9. Principles and Practice of Management – T.N.Chhabra.
10. Organization and Management – C.R.Babu
11. Principles of Management - P.C.Tripathi, P.N.Reddy.
12. Principles of Management - L.M.Prasad.
115
DEPARTMENT: INFORMATION TECHNOLOGY
BITGE-2 Basic Programming Skills using C

Block 1:Introduction to Problem Solving
Unit 1- Problem Solving concepts using C:Introduction to C language, C language

standards features of C, Program Concept, Characteristics of Programming, Structure
of C program, Introduction to C compilers, Creating and compiling C Programs, IDE
features of Turbo C compiler, Command line options to compile C program in TC
Unit 2- Fundamentals of C:Keywords, Identifiers, Variables, constants, Scope and life

of variables - local and global variable. Data types and sizes, C tokens, keywords and
identifiers, Constants, Variables, Data types, Declaration of variables, Assigning
values to variables, Defining symbolic constants
Unit 3- Input/Output statements:Basic input/output library functions: Single character

input/output i.e.getch(), getchar(), putchar(). Formatted input/output i.e. printf() and
scanf(),Library functions - concepts mathematical and character functions
Unit 4–Operators and Expressions: Introduction to Operators, Arithmetic operators,

Relational operators, Logical operators, Assignment operators, Increment and
decrement operators, Conditional operators, Bitwise operators, Special operators,
Arithmetic expressions, Evaluation of expressions. Precedence of arithmetic
operators, some computational problems, Type conversions in expressions, Operator
precedence and Associativity, Mathematical functions.
Block 2: Control Flow statement, Functions and Arrays
Unit 5 –Control Statements: Introduction to control flow, Statements and Block, If-
Else, Else-If, Nesting of If -Else Statement, Else If Ladder, The ?: Operator Switch
Statement, Compound Statement, Loop Controls – For, While, Do-While Loops,
Break Continue, Exit, Goto Statement and Labels
Unit 6- Storage Classes:Scope of variable, Global and Local variables, Automatic,

external, register and static variables
Unit 7- Functions in C:Introduction to functions, The Need of a Function, User

Defined and Library Function, Prototype of a Function, Calling of a function,
Function Argument, Passing arguments to function, Return Values, Nesting of
Function, main(),Command Line Argument, Recursion. Storage Class specifier –
Auto, Extern, Static, Register
116
Unit 8- Arrays and its types:Basis of Arrays, One-dimensional arrays, Two-
dimensional arrays, initializing two-dimensional arrays, Multidimensional arrays,
Array as function arguments
References
1. Balagurusamy E. programming in ANSI C. Tata McGraw-Hill Education; 2002..
2. Rajaraman V, ADABALA N. Fundamentals of computers. PHI Learning Pvt. Ltd.; 2014
Dec 15.
3. Wang PS. Standard C++: with Object-Oriented Programming. Brooks/Cole Publishing
Co.; 2001 Jan 1.
4. Ritchie DM, Kernighan BW, Lesk ME. The C programming language. Englewood Cliffs:
Prentice Hall; 1988.
Annexure VIII
QUESTION PAPER PATTERN

BBHC-103
117
I Semester B.B.A Degree Examination, January 2022
(CBCS)
Course – 3 : BUSINESS ORGANIZATION AND MANAGEMENT
(Compulsory)
Time: 3 Hours Max. Marks : 80

SECTION– A
1. Select correct option for the following. Each question sub-question carries 1 mark (5×1= 5)
a.
b.
c.
d.
e.
SECTION – B
Answer any four questions. Each question carries 5 marks. (5×4=20)
2.
3.
4.
5.
6.
7.
SECTION – C
Answer any four questions. Each question carries 10 marks. (4×10=40)
8.
9.
10.
11.
12.
13.
Section – D
14) Case (Compulsory) : (1×15=15)
118
119

FSTJX

Uploaded by

Document Informationclick to expand document informationVccvg

Document Informationclick to expand document information

Copyright:

Available Formats

FSTJX

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

FSTJX

Uploaded by

Copyright:

Available Formats

PROGRAMME GUIDE

Bachelors of Business Administration

KARNATAKA STATE OPEN UNIVERSITY

I wish you all the best in your academic endeavours.

It gives me immense pleasure to welcome you on the behalf of the Department of

Dr. H. Rajeshwari Prof. C. Mahadevamurthy

Dr. P. Savitha Dr. P.M. Chinnaiah

PROGRAMME COORDINATOR BBA

Sl.No. Description Page-

1. Department of Studies and Research in Management 8

2. Faculty Profiles 9-17

3. Programme: BBA- Marketing 18-25

4. Syllabus – BBA 25-84

Annexure -I Language syllabus for first semester 85-89

Annexure –II Language syllabus for second semester 90-94

Annexure –III Language syllabus for third semester 95-97

Annexure –IV Language syllabus for fourth semester 98-101

Annexure –V Common paper syllabus 102-104

Annexure –VI Open Elective syllabus for first semester 105-117

Annexure –VII Open Elective syllabus for second semester 118-129

Annexure –VIII Question Paper Pattern 130-131

Sl. Name of the Faculty Designati Qualification Specialization Expe- Mobile

Department of Studies and Research in Environmental Science

Department of Political Science

2. B.B.A. Programmes : B.B.A. MARKETING

D. Duration: The duration of this programme shall be 3 (THREE) years. Semester

BBSC-605B/ Promotion and Media 3 20 80 100

Open Elective Courses Offered

H. Delivery of Instructional System for B.B.A. Marketing

K. Evaluation of B.B.A. Marketing

M. GRADING AND DECLARATION OF RESULT

3. SYLLABUS B,B.A. CBCS –

COURSE NAME: BUSINESS ORGANIZATION AND MANAGEMENT

COURSE CODE: BBHC-103 CREDITS: 4

UNIT-2 Forms of Business Organization Sole proprietorship, features,

UNIT-3 Partnership – Characteristics, Kinds, partnership deed, registration of

BLOCK-II PUBLIC UTILITIES AND BUSINESS COMBINATION

BLOCK-III INTRODUCTION TO MANAGEMENT

BLOCK-IV STAFFING AND DIRECTING

COURSE NAME: BUSINESS DYNAMICS & DECISIONS

1. Explain Micro and Macro Economic variables;

BLOCK 2: BASIC ELEMENTS OF DEMAND AND SUPPLY

UNI- 5 Demand- Meaning, Demand Schedule, Individual and Market Demand

BLOCK4 ANALYSIS OF MARKETS

COUSE NAME: FINANCIAL ACCOUNTING

BLOCK - II: ACCOUNTING PROCESS AND PREPARATION OF FINAL

BLOCK – III: ACCOUNTING FOR NON-TRADING CONCERNS AND INCOMPLETE RECORDS

BLOCK–4 CONSIGNMENT, JOINT VENTURE AND ISSUE OF SHARES AND

COURSE NAME: BUSINESS ENVIRONMENT

BLOCK- 2 POLICY ISSUES

BLOCK-3 ECONOMIC REFORMS

BLOCK 4 LEGAL ENVIRONMENT

COURSE CODE: BBHC 204

UNIT-10 Introduction to Insurance - Definition of Insurance, Basic Characteristics of

UNIT-12 Health Insurance - Features and Importance of health insurance, health

BLOCK-4 NON LIFE INSURANCE

1. Principles of banking P N Varshney S L Gupta, T D Malhotra - Sultan Chand And