Unit 1 Introduction
Unit 1 Introduction
Introduction
LH 7
Unit 1: Introduction
Business Ethics
Moral principles that guide the way a business behaves.
The principles and standards that determine acceptable conduct in business
organizations.
Defined as a subject of behavior that deals with the fair and unfair action of the
business.
Significance of Business Ethics
Questions:
1. Should Heinz have stolen the drug?
2. Would it change anything if Heinz did not love his wife?
3. What if the person dying was a stranger, would it make any difference?
4. Should the police arrest the chemist for murder if the woman died?
Based on given study, Kohlberg hoped to discover the ways in
which moral reasoning changes a people grew older.
Developed six-stage model of cognitive development and
concluded that people make different decisions with their
reasoning in similar ethical situations.
Kohlberg’s Six Stages
Level 1: Pre-conventional Morality 0-9 years
Stage 1 - Obedience and Punishment
▪ usually associated with young children, but adults are
capable of expressing this type of reasoning.
▪ At this stage, children see rules as fixed and absolute.
Obeys rules in order to avoid punishment.
Determines a sense of right and wrong by what is
punished and what is not punished.
Obeys superior authority and allows that authority to make
the rules, especially if that authority has the power to inflict
pain
Stage 2 – Self-interest orientation
Philosophy
literally, the term "philosophy" means, "love of wisdom.“
philosophy is a theory about something.
an activity that people seek to understand fundamental truths about
themselves, the world in which they live, and their relationships to the world and
to each other.
the study of the fundamental nature of knowledge, life, power, human nature,
reality, and existence, so considered as an academic discipline.
describes a certain way of human thinking about the universe, the world and
society; Such as religion, art, culture, ethics, human existence, etc.
Hence, it is an intellectual assumption on these subject matters.
Relationship Between Ethics and
Philosophy
Human behavior is largely associated with the philosophical ground.
Ethical theories describe such behavior.
The determinants of behavior such as values, beliefs, perceptions,
expectations, attitudes and assumptions are closely linked with the certain
school of thought or philosophies.
Therefore, existence of different ethical theories are rooted into the different
ground of philosophies.
Ethics and Morality
Ethics
ethics is the standards of “good and bad”
a branch of philosophy that deals with the principles of conduct of an individual or
group.
Rules provided by an external source such as the social, cultural and religious beliefs or
values which tells us what is right or wrong.
Normative, study of norms or standards by which behaviors are expected and
evaluated.
Morality
Morals refers to an individual’s own principles or conscience regarding right and
wrong.
A person or society's idea of what is right or wrong, especially in regard to a person's
behavior.
Descriptive, describes what people already believe they should do.
Comparison of Ethics and Morality
Benefits of Business Ethics
The reputation of the firm is closely related with the socially responsible
ethical conduct of business.
Ethical culture provides a foundation for efficiency, productivity, profits
and sustainable growth.
Investors are very conscious about transparency on standard of
conduct and how these are enforced in company.
Makes the comfortable capital market to the company.
‘ethical Investment’ is calculated in these days along with financial
calculations which means company following ethical values and
social and environmental considerations.
3. Customer Satisfaction and Trust
Be designed with consideration for your organization's values, the clients you
work with and the service you provide.
Be driven by the fact that your organization's reputation and work environment
are based on the actions and behaviors of your employees
Provide guidelines for acceptable behavior
Emphasize use of good judgment
Require compliance with all applicable legislation
Provide examples of prohibited actions or behavior that are regarded as
misconduct (and it may specify the consequences of violations),
Refer to other related policies (for example, handling of confidential information,
harassment, and conflict of interest)
Code of ethics and code of conducts
Corporate Social Responsibility (CSR)
A conception of doing business in a socially responsible manner as a
member of society.
The obligation of an organization to pursue social norms and rules within
which the organization is operating.
Involves the activities which are beyond direct economic benefits and
legal compliance.
Aims to address social expectation and build public image.
Based on notion that companies can no longer act being isolated from
broader society.
Corporate social responsibility is a business model by which companies
make a concerted effort to operate in a way that enhance rather than
degrade society and the environment.
Importance of CSR
It encourages customer loyalty
It gives businesses a competitive edge
It makes employees happier and more fulfilled
It makes a business more sustainable
Customers are willing to pay more
It attracts more investors
It attracts more employees
It makes the world a better place
Evolution of CSR
Religions have been caretaker of moral values in the society from the start of
human civilization.
Charity and Philanthropy were the first-phase activities in evolution of CSR.
Charitable activities such as making temple, mosques, churches, funding
orphanage, educational institutes etc. were persuade as individuals but not on
behalf of business entities.
Johnson and Johnson (1943) introduced the term ‘corporate social responsibility’ at
first.
Modern era begun in 1950s, marked by Howard R. Bowen,s in the publication of
‘Social responsibilities of the Businessman’.
Defined CSR as “the obligation of businessmen to pursue those policies and decisions, or to
follow those lines of action which are desirable in terms of objectives and value of society.”
Carroll argued Bowen Should be Father of CSR.
Cont…
In 1960s Keith Davis make the notable contribution in CSR through publishing ‘ Iron
Law of Responsibility’.
He argued that Corporate power must be check by social responsibility in order for it
to be maintained.
In contrary of this, Milton Friedman (1962) advocate social responsibility of business as
to maximizing shareholders’ profit.
Committee for Economic Development (CED) in 1971 and Archie B. Carroll’s (1979)
defined social responsibility as aggregates of four-part economic, legal, ethical and
discretionary responsibilities.
Remarkable contribution made by R. Edward Freeman in 1980s in his shareholder’s
theory that created a new approach to discuss CSR.
Sensitization in the world community towards environmental safety and security
rapidly increased during this decade.
Cont…
Sustainable development was emphasized, which focus not only to meet present
needs but also to develop ability to meet future generation needs.
World Business Council for Sustainable development (WBCSD)was established in
1995 with slogan of “Business solution for a sustainable world.”
Most influential forums for companies on CSR.
Declarations of 10 principles of United Nations Global Compact (UNGC) lays out a
pathway for following CSR in the beginning of the 21st century.
Evolution of CSR concept.
A Moral Argument of CSR.
Based on
Shareholder’s
Wealth
Based on Based on
corporate symbiotic
power relationship
Moral with society
Argument
Based on Based on
negative concerned of
externalities. future generations
1. Arguments Based on Shareholder’s
Wealth
Social responsibility
The obligation of an organization to pursue social norms and rules within which
the organization is operating.
Involves the activities which are beyond direct economic benefits and legal
compliance.
Refers to businesses doing what they can to benefit their communities.
Social responsibility is an ethical theory in which individuals are accountable for
fulfilling their civic duty, and the actions of an individual must benefit the whole
of society.
Cont…
Ethics
Ethics means knowing the difference between right and wrong and
continuing to do the right thing.
ethics is the standards of “good and bad”
Ethics can be defined as standards of right and wrong, and they dictate
what human beings should do regarding their rights, obligation, fairness,
and societal benefit.
Ethical business decisions can be based on one’s conscience or based on
principle.
Social Responsibility and Ethics
Business Ethics is more business-related and inclined towards duties regarding
business, whereas social responsibility is related to the duties of an individual
and business towards his community.
Business ethics are more conscience-based, while social responsibilities are
obligations.
Business ethics aims to profit its employees and company, while social
responsibility makes sure the norms of a community are being followed.
Business ethics are for a company and its employees, while social
responsibility is for everyone living in a community.
CSR Domains
Four Domains By Carroll (1979, 1991)
1. Economic Responsibility
This level is all about giving back to the community, exceeding the
expectations of shareholders and stakeholders.
Main orientation is ‘be a good corporate citizen.’
It goes beyond doing what’s right; it’s about standing by your
values and principles as a company and giving back something of
value to society.
Might be in the form of donations, volunteer work, or community
development, among other philanthropic initiatives.
In summary,
Triple Bottom Line (TBL), Elkington, 1997
the triple bottom line (TBL) suggest that companies should pay commitment
towards social and environmental concerns as they do pay for earning
profits.
An Accounting framework with three parts i.e. social, environmental (or
ecological) and financial.