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Android Case Study 2

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Tanishka Choudhary
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6 views

Android Case Study 2

Uploaded by

Tanishka Choudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case Study: Advantages of Android

Background:

Sarah is a tech entrepreneur who recently started a mobile app development company. She is
considering which platform to focus on for her first major project. After researching the
market, Sarah realizes that Android has a significant share of the global mobile operating
system market. She decides to dive deeper into understanding the advantages of developing
on the Android platform.

Exploring Android's Advantages:

1. Market Share and User Base: Sarah learns that Android has the largest share of the
global smartphone market, with billions of active users. This extensive reach offers
her app the potential to reach a vast and diverse audience, which is particularly
appealing for her business model.
2. Open-Source Nature: One of the key advantages Sarah discovers is that Android is
an open-source platform. This means that she and her development team have access
to the Android source code, allowing them to customize the operating system to meet
the specific needs of their app. The open-source nature also fosters a large community
of developers, providing numerous resources, tools, and libraries.
3. Wide Range of Devices: Android powers a wide variety of devices, from high-end
smartphones to budget-friendly models. This diversity in hardware allows Sarah's app
to cater to different segments of the market, making it accessible to a broader range of
users. Additionally, Android's compatibility with various device types, such as tablets,
wearables, and smart TVs, opens up opportunities for her app to be used in multiple
environments.
4. Flexible Development Environment: Sarah finds that Android development is
highly flexible, with Android Studio offering a robust development environment. It
supports multiple programming languages, including Java, Kotlin, and C++. This
flexibility allows her team to choose the language they are most comfortable with,
thereby increasing productivity.
5. Google Play Store: The Google Play Store, the official app distribution platform for
Android, offers a straightforward process for publishing apps. Sarah is impressed by
the relatively low barriers to entry, including lower app submission fees compared to
other platforms. Furthermore, the Play Store provides comprehensive analytics and
marketing tools that will help Sarah monitor her app’s performance and engage with
her user base effectively.
6. Integration with Google Services: Sarah also learns about the seamless integration
between Android apps and Google services like Google Maps, Google Drive, and
Google Assistant. This integration allows her to incorporate powerful features into her
app with minimal effort, enhancing the user experience.

Challenges Considered:

While Android offers many advantages, Sarah also considers the potential challenges, such as
the need to optimize her app for a wide range of devices and screen sizes. However, she
concludes that the benefits far outweigh the challenges, and decides to proceed with Android
as the primary platform for her app development.

Decision:

After careful consideration, Sarah decides to develop her company's first app on the Android
platform, leveraging its extensive market reach, open-source nature, flexible development
environment, and the powerful tools provided by Google Play Store.

Questions and Answers

Question 1: What is one of the key advantages of Android that Sarah discovered?

Question 2: Why is the wide range of devices that run on Android beneficial for Sarah's app
development?

Question 3: How does the Google Play Store advantage Sarah's business?

Question 4: What potential challenge did Sarah consider when deciding to develop for
Android, and what was her conclusion?

Question 5: How does Android's integration with Google services benefit Sarah's app
development?

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