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Preface

Special Issue on Smartphones

Nobuo Otani
Corporate Senior Vice President

Conventional mobile phones (feature phones) have evolved by sophisticating and func-
tionally enhancing communication. The emergence of the iPhone in 2007 was a turning point,
however, and since then companies have been innovating products from the aspect of informa-
tion and communication services. Internet services such as social networking services (SNS)
and video viewing, which people mainly did on PCs, have come to be readily available in mobile
environments. In line with this phenomenon, a rapid shift toward smartphones occurred also
in Japan, and the percentage of all mobile phones that was accounted for by smartphones rose
to 57% in FY 2011. Fujitsu was quick to respond to this change and, together with the effect of
integrating with the mobile phone division of Toshiba in FY 2010, successfully captured the top
share in the domestic mobile phone market for the first time in FY 2011. However, overseas
manufacturers such as Apple and Samsung are aggressively making inroads in the smartphone
market, which is a world of open services, and they had a market share of over 50% in FY 2011.
In such a market environment, Fujitsu is showing its strengths as a general ICT vendor
capable of providing a whole range of offerings from devices through to networks, services
and solutions. Fujitsu can offer services that enhance the value of customers as a total sys-
tem including cloud services and support for multiple devices, even in an increasingly open
environment.
In addition, in the context of “the realization of a Human Centric Intelligent Society,” which
is Fujitsu’s corporate vision, smartphones play a very important role as a ubiquitous front.
Meanwhile, Fujitsu has also developed its proprietary technologies with feature phones
such as Raku-Raku PHONE products and water-resistant mobile phones. In August 2012, we
released Raku-Raku SMART PHONE in Japan and we intend to roll out similar devices outside
Japan as well. We have developed a variety of devices for corporate applications and they are
showing promise in those applications by combining security and convenience.
This special issue presents Fujitsu’s smartphones. It describes the basic concept of de-
velopment, features of technologies, examples of a vertical integration system utilizing
smartphones, and approach to manufacturing innovation. Fujitsu is committed to creating new
customer value with the focus on quickly responding to changes in the business environment.

FUJITSU Sci. Tech. J., Vol. 49, No. 2, pp. 145 (April 2013) 145

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