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    Brand Positioning

    Uploaded by

    tishamrouth7777
    This is a project which I made for IDCM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Positioning

    Uploaded by

    tishamrouth7777
    9 views11 pages
    This is a project which I made for IDCM.

    Original Title

    Brand Positioning PPT

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    © © All Rights Reserved

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    This is a project which I made for IDCM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views11 pages

    Brand Positioning

    Uploaded by

    tishamrouth7777
    This is a project which I made for IDCM.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    "Savor the Moment at Routh's Cafe"

    Cafe Business Plan

    Nimta Battala Kolkata-700049


    CONTENT
    Business Goals
    Google trends
    USP
    Brand name and Tagline
    Brand position
    SWOT Analysis
    Target Audience
    Buyer Persona
    Welcome to Routh’s Cafe

    Business goals Welcome to Routh Cafe

    At Routh Cafe, we extend a warm and heartfelt welcome


    to you! Our cafe is a place where the love for exceptional
    food and beverages meets a cozy, inviting atmosphere.
    Whether you're here to kick-start your day with our
    signature Java Coffee, enjoy a leisurely lunch with friends,
    or find a quiet corner to work or relax, we are delighted to
    have you.

    What We Offer:
    Delicious Coffee & Beverages: Enjoy our carefully crafted
    coffee, teas, and specialty drinks.
    Freshly Made Delights: From pastries to sandwiches, our
    menu is full of tasty options made with the finest
    ingredients.
    Comfortable Ambiance: Our cafe is designed to be your
    home away from home, with comfortable seating and a
    welcoming environment.
    Google Trends

    It is seen that trend of cafe is more in between November to February

    Established in 2022
    Unique Selling Proposition

    A stylish and comfortable environment ideal for relaxation, socializing, or


    work.

    Enjoy our exclusive combos at Routh's Cafe! Indulge in our signature Java
    coffee paired with a decadent mocha cupcake, alongside our special
    family pizza. Experience the perfect blend of flavors and savings with
    every visit.

    These combos offer not only great taste but also value for money
    Brand Name and Tagline

    Established in 2022
    Routh's Cafe, established in 2022.Our commitment to quality, creativity, and
    community sets us apart,every visit to Routh's Cafe a delightful experience.

    “Savour Every Moment at Routh’s cafe”


    Brand Position

    Welcome to Routh's Cafe!


    Founded with a passion for creating a cozy and
    inviting space, Routh's Cafe is more than just a
    place to grab a coffee—it's a community hub where
    you can relax, connect, and enjoy delightful food
    and beverages crafted with love and the finest
    ingredients.

    What Makes Us Special


    Our Java Coffee is a standout,
    known for its rich, bold flavor and
    smooth finish.

    Target Audience
    Coffee lovers, food enthusiasts, families,
    professionals, individuals seeking a
    comfortable and inviting space.
    Strengths Weaknesses
    Unique Cafe Experience Less market share
    High quality product Highly Competitive
    High quality service Operational challenges

    Opportunities Threats
    Expansion of Menu Competition
    Hosting Special Events Economic Factors

    Partnership with local Changing Consumer


    busiinesses Preferences
    Target Audience

    Students

    Young Professionals

    Families

    Coffee Enthusiasts
    Buyer Persona
    Thank You
    This is a Project which I have made for
    https://www.myidcm.com/

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