Market Information System
Market Information System
What managers think they need. What managers really need. What is economically feasible.
A Marketing Intelligence System is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.
Marketing Research It is the systematic design,collection,analysis,and reporting of data and findings relevant to a specific marketing situation facing the company. Suppliers of Marketing Research
Engaging students or professors to design and carry out projects Using the Internet Checking out rivals Syndicated-service research firms Custom marketing research firms Specialty-line marketing research firms
Research Instruments
Questionnaires Mechanical devices
Demand Measurement
Market Demand
Market share Market penetration index Share penetration index
Market-Test Method