Module 2

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Module 1:

Identifying Purpose, Key Structure and Language Feature of Various Types of Informational or Factual Texts

Read the paragraph carefully and take note of the writer’s purpose, text structure and how expressions are used.

1.

1. What do you think is the purpose of the author in writing the text?

A. To describe the chimpanzees

B. To inform about the problem on the disappearance of chimpanzees can

be solved

C. To make the readers laugh on the disappearance of chimpanzees

D. To explain the nature of wild chimpanzees

2. What does the phrase will take the whole planet in the text mean?

A. The planet itself will save the chimpanzees.

B. The chimpanzees will take over the planet.

C. The cooperation of everyone is needed.

D. Everyone will find the chimpanzees and bring them back.

3. What is the structure of the text presented?

a. Description C. Sequence

b. Compare and contrast D. Problem and solution


2.

1. What is the purpose of this text?

A. To give similarities and differences

B. To provide solution to a problem

C. To describe a person in the text

D. To discuss reasons why something happened

2. What is the text structure of the text?

A. Compare and contrast C. Description

B. Problem and solution D. Cause and effect

3. What does the idiomatic expression to eat his heart out mean?

A. In sorrow C. In doubt

B. In love D. In so much fun

3.

1. What informational structure is presented by the text above?

A. Description C. Sequence

B. Compare and contrast D. cause and effect

2. What figurative language is used in this sentence?

Jose was very hungry that he could eat a whole cow.

A. Simile C. Personification

B. Hyperbole D. Metaphor

3. Which of the sentences below uses metaphor?

A. The sun angrily shines that the plants wither immediately.

B. Lorna’s shirt is as white as the snow.

C. Marlo is a turtle because he moves slowly.

D. The optically-challenged children are constantly guided by their teacher.

4. What is the purpose of this text?

A. To give similarities and difference of the two persons B. To describe the two characters

C. To provide sequence of events

D. To justify an opinion of an issue


Module 2: Recognizing Evaluative Word Choices to Detect Biases and Propaganda Devices used
by Speakers
Read it...to believe it!
Advertisements in media, be it in print or in broadcast are meant to promote an idea, a cause or a
commercial product. They are intended to make something known to the public. Advertisements use
propaganda for this purpose. Propaganda techniques are methods, measures or devices for spreading beliefs or
actions. They are used for business, political, military or religious reasons. But, we should always remember
that not everything said in an advertisement is true or factual. Some are merely propagandas or those done with
false claims. Thus, it is better to ask or do research from reliable sources before believing.
A bias is a judgment based on as personal point of view. Propaganda techniques also refer to the
spreading of information, ideas or rumors. It is meant to make people accept them. The ideas are usually false or
misleading.
Biases and propaganda are used to influence people to believe, buy or do something.
Below are some common ways or means of propaganda:
1. Glittering Generality- Means giving something a good label so that it will be accepted without being
examined.
2. Transfer- Means transferring the authority and popularity of something respected over to something
else to make it acceptable.
3. Testimonial- Means associating a product or something to a famous person.
4. Plain Folks- Means making a person (ex. A politician) appear as just ordinary person rather than the
rich or powerful individual he- or she really is.
5. Card Stacking- Means presenting favorable facts about the product.
6. Bandwagon- Means you are attracted to use a product or join an activity because everyone else is
doing it.
7. Name Calling-This causes you to create a negative opinion about someone or something because of
bad opinions you hear of the person or thing. You make a conclusion without basis.

Task 1: Identify the kind of propaganda being described in each statement by arranging the jumbled letters.
Write your answers in your notebook.
A. Refresh your world!
Study each picture carefully. Determine if the picture shows Propaganda or
Advertisement. Write P if it is a propaganda and A if it is an advertisement. Write the
correct answer in your notebook.

Task 3: Analyze the following statements and identify the technique used in each
advertisement. Write the letter of the correct answer in your notebook.
1. The drink everybody knows.
A. Name Calling B. Bandwagon C. Testimonial
2. Make the right choice, baked or fried?
A. Card Stacking B. Transfer C. Name Calling
3. If my favorite actress used this brand, It must be good. I must try it too!
A. Transfer B. Testimonial C. Plain Folks
4. The best coffee for the best you.
A. Testimonial B. Glittering Generality C. Card Stacking
 A. Think Different! Matching Column A with Column B. Tell what propaganda is
being used in each picture by writing the letter of the correct answer in your
notebook.

B. It’s the real thing! Identify the kind of propaganda used in the following
statements. Choose your answer from the words listed inside box and write
your answers in your notebook

_______________ 6. Politicians have their picture taken visiting coffee


shops, riding on tractors and doing other things that are
usually done by ordinary people.

________________ 7. “Enjoy a levelled up white coffee at home!”

By: Kathryn Bernardo


________________ 8. How do you like your chicken noodle?
With MSG or with TLC?
________________ 9. The best just got better.
________________ 10. Trust the brand more dentists and hygienists use.
Example:
Module 3:
Compare and Contrast Content of Materials Viewed to Other Sources of
Information (Print, Online, and Broadcast)

The term Media refers to the groups that communicate information and news to people.
Most of us get information about government from the media because it would be
impossible to gather all the news by ourselves.
Media outlets have responded to the increasing reliance of human on television and the
internet by making the news even more readily available to people. There are three main
types of news media: print media, broadcast media, and the internet.
Print Media
The oldest media forms are newspapers, magazines, journals, newsletters, and other
printed materials. These publications are collectively known as the Print Media. Although
print media readership has declined in the last few decades, many people still read a
newspaper every day or a news magazine on a regular basis. The influence of print
media is therefore significant. Regular readers of print media tend to be more likely to be
politically active.
Broadcast Media
Broadcast Media are news reports broadcast via radio and television. Television news is
hugely important because most people get news from television broadcasts than from
any other source.
Online
The internet is slowly transforming the news media because people are relying on online
sources of news instead of traditional print and broadcast media. People surf the sites of
more traditional media outlets, such as ABS-CBN, GMA News, and CNN, but also turn to
unique online news sources such as weblogs.
The Importance of Comparing and Contrasting Content of Materials
With the information that you get from different sources discussed above, it is very
important that you know how to compare and contrast ideas to enable you to identify
conflicting and consistent information, and to critically evaluate sources. Likewise, it is
also very important to be able to think critically about information, and understand that
different sources are going to provide different versions.
The Difference Between Comparing and Contrasting
Comparing simply discusses elements that are similar, while contrasting discusses
elements that are different. For example, if we make a comparison between a cat and a
dog, we can say:
Cats and dogs are both domestic animals since they have been known to live alongside
humans. However, if we make a contrast between them, we can say:
Cats and dogs differ the way they sound; the dogs bark, howl, or growl, whereas cats
meow or snarl.

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