Ef

fect
ive&I
nef
fect
iveCommuni
cat
ion
Communi cati
oni
st heessenceofl i
fe.Everyday,mi l
li
onsofmessagesar esentand
receivedbot hver
bal l
yandnonver bal l
y.Whetheritisthepresidentmakingaspeech,
abi l
lboar dpromoti
ngapr oductorapr of
essorlecturingtoacl ass,communi cat
ion
hast hepowert o shapeand changecul ture,societyand thel i
vesofi ndi
viduals.
Effect i
ve communi cati
on gener at es a posi t
ive connect i
on bet ween peopl e.
Ineffective communicati
on can l ead to confusion,f r
ust
ration,confli
ctand l ow
mor ale.

Communi
cat
ionasaPr
ocess

Thef unctionofef fecti

vecommuni cationist orelayapar t
icularmessagei nsucha
wayt hatr esultsin a mut ualunderstanding.Ther eisa pr ocessofencodi ng and
decodingi nvolved.Encodingi nformationist het r
ansmi ssi
onf rom acommuni cator
anddecodi ngisthei nt
erpretati
onofar ecipient.Decodingi swher ecommuni cati
on
mostof tenbr eaksdown.I fcommuni cati
oni si neff
ectiveithast hepowert ohur t
,
confuse and mi sinform the li
stener.Under standing communi cati
on as a process
rat
her t han a si mpl e behavior is t he first step i n becomi ng an ef fecti
ve
communi cator
.

Communi
cat
ionChannel
s

Technologyhasexpandedt henumberofav ai
labl
ecommuni cationchannelsexponent ial
ly,
creati
ngev enmor eopportuniti
esforineffecti
vecommuni cation.Evenwitht hei ncreased
technology,therear eafewpr imarywayst ocommuni cate.Ver balcommunicat i
oni stheor al
useofwor dst osendamessage.Nonv erbalcommuni cationsar emessagest hatar esentand
recei
vedwi thoutt heuseofwor dssuchasgest ures,v ocalt one,eyecont actandf acial
expressions.Wr i
ttencommuni cat
ioni
stheuseofwr i
ttenwor dst ocommuni cate,suchasan
emailormemo.Communi cationchannelst hatprovider i
cherl evelsofinf
ormat ionhav ea
greatchanceofbei ngef
fectiv
e.Thisisther easonwhyaf acet ofaceconversati
oni smor e
memor ablet hananemai l.

Ef
fect
iveCommuni
cat
ion

Theef fectsofsuccessf ulcommuni cat

ionar eunderstanding,education,empower mentand
respect.Effecti
vecommuni cati
onpr ovi
despeopl ewi thinf ormati
ont heyneedt obecome
educatedandenl i
ghtened.Whenpeopl efeell i
ketheyarei nt heknow,t heyaremot i
vat edt o
perfor
m att heirbestl evelofpr oductivi
tyand per f
ormance.An ef fective communi cator
understandshow t ocommuni catewi t
ht heiraudienceandhow t ouseacommuni cati
on
channelt omakeameani ngfulimpact .Ifyouhav eev erlookedaty ourf r
iendandreadher
expressionwi t
houtsay i
ngawor d,thatisanexampl eofef fectiv
enonv erbalcommuni cation.
Tell
ingst or
iescanbeapower fulwayt oef fecti
vel
ycommuni catewit
hanaudi enceyoumay

1
notknowaswel
lasy
ourf
ri
end.

Bar
ri
erst
oEf
fect
iveCommuni
cat
ion

Theprimar ymi sconcepti

onaboutef fecti
vecommuni cati
oni sthati
tissimplysayi
ngwhata
personfeels.Simplyexpressingi deas,thoughtsandemot i
onsdoesnotmakecommuni cat
ion
eff
ecti
ve.Communi cat
ioncanonl ybeconsideredef fectiv
ewhent hel
ist
enerunderstandsthe
messaget hei ndivi
dualisat tempt i
ngt osend.Usi ngt hewr ongcommuni cati
onchannelor
conveyi
ngnonv erbalcommuni cati
ont hatcontradictst hev er
balmessagear eallbarri
ersto
eff
ecti
vecommuni cati
on.Forexampl e,givi
ngast r
onglywor dedspeechwhi leusingbody
l
anguaget hatlacksconf i
dencewi l
lcausepeoplet odoubtt heent i
remessage.

Benef
it
sofEf
fect
iveCommuni
cat
ion

Thebenef it
sofef fecti
vecommuni cati
onar esuccessfulbusi ness,r
ichr el
ati
onshi psandt he
abi
lit
yt oaccur atel
yandcompr ehensivel
yexpresst hought s,feeli
ngsandi deas.Ef fect
ive
communi cation all
owscor poratepol i
cyt o beeasilyunder stood,husbandsand wi vest o
develop inti
macy and empl oyees to know t he common mi ssion and goal .Ef fect
ive
communi cationisatt hef oundationofev er
ysuccessf ulact i
on.Thef unct
ionofef fect
ive
communi cationcanbebestseeni nt hebusinesswor ld.Ifacompanyi sabletoef f
ectiv
ely
communi catewi thitsworkers,theywi l
lfeelempower ed,informedandappr eciat ed.Those
companiesar ethenabletoexpandi nt
onewmar ketsandgr owt heirvir
tualworkf
or ces.

TheGoal
ofEf
fect
iveCommuni
cat
ion
Communi cati
onhappensev er
ydayinv ar
iousway s.Communi cationcanbeabi l
lboar d,a
passi
nghandshakeont hewayt owor
koragest ur
eintheel evatorlett
ingthepeopleknowt he
doorhasopened.Communi cati
onisacomplexprocessthatinvol v
esasenderandar eceiver.
Theintenti
onofcommuni cati
onistosendmessagest oi nform,di r
ectoreducate.Ef fecti
ve
communi cat
ion pr
oduces eff
ici
entbusi
nesses,producti
v er elati
onships and sat
isfact i
on
betweenpeople.

Def
ini
ti
on

Eff
ect
ivecommunicati
onissendi
ngmessagesi nsuchawayt hatthereci
pienti
sabletofull
y
comprehendwhatarebei
ngsent.Eff
ect
ivecommuni cat
ioni
sadi al
oguemuchl ikeatwo-way
str
eet
.Ther ei
s a const
antcomi ng i
n and goi
ng outofi nformat
ion in or
dertor each
under
standi
ng.

Goal

2
Thegoalofef
fecti
vecommunicat
ionistosendamessagewi ththeintenti
onofi
nfor
ming,
i
nspi
ri
ngorquesti
oning,
wit
hthemessageful
lyunder
stoodbyt
hereci
pient.

Medi
a

Communicati
ont r
avelsthroughdiff
erentmedi a.Acommonmedi ai sspokenwor dsoror al
communicati
on.Oralcommuni cat
ionuseswor dst osendmessagesandpr ovi
deexpl anat
ions.
Othermediausedincommuni cati
onarenonv erbalcuessuchasvocaltone,f
acialexpressi
ons
andbodylanguage.Sendingane- mail
,tal
kingont hephoneorupdatingasoci alnetworkare
al
lexamplesofdif
ferentmediausedtosendmessages.

Out
come

Communi cati
onisusedtomakepr ocessesandor gani
zati
onalfl
ow mor eproducti
ve.When
peopleknowwhatisexpectedofthem andhowt oaccompl i
shthetaskathand,theyaremor e
l
ikelytobemor eproducti
ve.Peoplefeelsat i
sfi
edwhent heyareablet or
eacht hegoalof
communi cat
ingeff
ecti
vel
y.Thiscanbesat i
sfact
ionwi t
haj ob,rel
ati
onshi
psorsoci all
i
fe.
Trustisbuiltini
nter
personalandor ganizati
onalrelat
ionshi
pswhent hegoalofef fect
ive
communi cat
ionismet.Whenaper sondoeswhathesay shewi l
ldo,itfoster
st r
ustand
dependabil
it
y.

Bar
ri
ers

Communicat
ion barr
iers exi
stt hatprohibiteffect
ive communi cati
on.These bar r
ier
s can
i
nclude a person’
s backgr ound, beli
ef sy st
em, cul t
ural diff
erences, upbri
nging and
pr
econcei
vedideas.Communi cati
onbarri
ersf i
lt
erthecommuni cati
onanddi stor
titsori
ginal
messagesothatthereci
pientdoesn’tunderstandthemessage.

Consi
der
ati
ons

Noonehasper f
ect
edthegoalofeff
ect
ivecommunication.Aper
sonshoul
dpart
ici
patein
maint
aini
ng a heal
thysel
f-
awar
eness t
hatassesses hercurr
entrat
e ofcommunicat
ion
ef
fect
iveness.