ASSESSMENT 2 – CASE STUDY – STUDENT INFORMATION

1. Outline the mission statement for Bounce Fitness.

The company’s mission is to deliver innovative and top-notch health programs aimed at assisting
individuals in reaching their fitness objectives. The organization is committed to enhancing customer
satisfaction with the brand through the strategic utilization of technology and advancements.

2. Outline the vision statement for Bounce Fitness.

Bounce Fitness is all about encouraging health and fitness in Australia through its services. The
company's visions is to create programs and services that everyone interested in health and fitness will
like, and at the same time, empower its staff by making good use of resources.

3. Identify and describe the four (4) key values of Bounce Fitness.
Value Description
Integrity The company is responsible for building trust among its employees and maintaining
honesty in fulfilling work commitments.
Teamwork The company is highly dedicated to conducting internal and external assessments to
ensure effective teamwork.
Accountability The company remains responsible for both its own tasks and its workers, aiming to
mirror the behavior set by the organization.
Quality The company is committed to delivering high-quality services and providing an
excellent health and fitness program that will yield optimal results.

4. Identify at least five (5) business objectives of Bounce Fitness.

i. Achieve a 10% growth in sales by enhancing gym membership sales leads by the fiscal year's end.
ii. Expand market presence by 15% through the implementation of marketing strategies each quarter.
iii. Reduce customer acquisition costs by 4% every two quarters through the adoption of the Unique
Selling Proposition (USP) strategy.
iv. Ensure ongoing professional development for employees by conducting annual training sessions.
v. Improve customer experience and satisfaction through better service delivery, program quality, and
facilities.

5. Identify at least five (5) business strategies of Bounce Fitness. For Bounce Fitness, assume that
business strategies represent ‘plans and strategies’.
i. Within the next two (2) years, Bounce Fitness plans to launch a new Fitness Centre in Perth.
ii. Bounce Fitness is exploring the possibility of franchising or licensing as an option within the next five
years.
iii. The current Bounce Fitness Centres will consistently demonstrate above-market returns on
investment through excellent facility, staff, and operational management.
iv. Bounce Fitness will sustain its current standing by proactively reaching out to members who
discontinue attendance.
v. Position Bounce Fitness as a premium fitness provider by emphasizing the quality of facilities, staff
expertise, and operational management, maintaining a competitive edge in the market.

6. Identify at least five (5) policies that relate to providing leadership in the organisation for Bounce
Fitness.
  Leadership Development Policy: Implement a policy outlining the organization's commitment to
ongoing leadership development, including training programs, mentorship initiatives, and
opportunities for career advancement.
 Communication Policy: Establish guidelines for effective communication within the
organization, emphasizing transparency, regular updates, and open channels for feedback to
foster a positive leadership environment.
 Diversity and Inclusion Policy: Develop a policy that promotes diversity and inclusion at all
levels of leadership, ensuring fair and equal opportunities for all employees and leaders within
Bounce Fitness.
 Ethical Leadership Policy: Define and communicate ethical standards and expectations for
leaders, emphasizing integrity, honesty, and responsible decision-making in all aspects of the
organization.
 Succession Planning Policy: Implement a policy for identifying and developing future leaders
within the organization, ensuring a smooth transition of leadership and maintaining continuity in
leadership roles.

7. For the following two (2) policies identified below, outline the policy statement and list the
procedures associated with it.

Policy 1: Budget Policy

Outline of Policy Bounce Fitness is committed to sound financial management and accountability
statement through the implementation of a comprehensive budget policy. This policy aims to
ensure the effective allocation of resources, financial transparency, and the
achievement of strategic business goals.
List of Budget Development: Establish a standardized process for the development of
procedures annual budgets, involving relevant departments and leadership to ensure alignment
associated with with organizational goals.
the policy Budget Approval: Clearly define the approval process for budgets, specifying the
roles and responsibilities of key stakeholders in the review and approval stages.
Expense Tracking: Implement procedures for regular monitoring and tracking of
expenses against the approved budget to identify any variances and take corrective
actions as necessary.
Budget Reporting: Establish a consistent reporting framework for communicating
budget performance to relevant stakeholders, providing insights into financial health
and adherence to financial goals.
Budget Revision: Define a protocol for budget revision when necessary, ensuring
that changes are documented, justified, and communicated appropriately to all
relevant parties.
Policy 2: Continuous improvement policy

Outline of Policy Bounce Fitness is dedicated to fostering a culture of continuous improvement across
statement all aspects of its operations. This policy is designed to encourage innovation,
efficiency, and ongoing enhancement of processes to achieve excellence and meet
the evolving needs of our members and stakeholders.
List of Performance Evaluation: Regularly assess organizational performance through key
procedures performance indicators (KPIs) and solicit feedback from employees and members to
associated with identify areas for improvement.
the policy Innovation Initiatives: Encourage and support employees to propose and implement
innovative ideas that contribute to the improvement of services, operations, and
customer experiences.
Process Optimization: Establish procedures for systematically reviewing and
optimizing operational processes to enhance efficiency, reduce waste, and improve
overall effectiveness.
Training and Development: Provide ongoing training opportunities for employees to
enhance their skills and stay abreast of industry best practices, aligning with the
organization's commitment to continuous improvement.
Feedback Mechanism: Implement a structured feedback mechanism, both internally
and externally, to gather insights on areas that require improvement, and use this
information to drive positive change within the organization.

APPENDIX ONE: ORGANISATION GOALS REPORT TEMPLATE

ORGANISATIONAL GOALS REPORT

Alekya Mohan
Learner Name
Bounce Fitness
Workplace/Organisation
Victoria / Melbourne
State/Territory
Mar 22, 2023
Date Prepared

1. Outline business objectives, business values, business standards and strategic

direction

Outline business objectives of the organisation.

 Delivering services that integrate wellness to fulfill the needs of our customers.
 Continuously strengthening relationships with customers.

Outline business values of the organisation.

 Partnership: Our commitment is to furnish our internal teams and external members with the necessary
resources for achieving our common objectives effectively.
 Excellence: We are dedicated to maintaining our position as a leader in the fitness industry by providing top-
quality services, programming, and fostering strong community relations with our members.
 Outline business standards.
Our commitment is to consistently lead the fitness industry, ensuring our members receive the highest standards of
quality through our services, programs, and community relations.

Outline the strategic direction of the organisation.

• Bounce Fitness is determined to deliver returns on investment surpassing the market norm through excellence in
facility management, personnel, and operational practices.
• Bounce Fitness plans to increase focus on customer relationship management and uphold high standards in service
and equipment across its centers.

List and briefly describe the operational plans relevant to the assigned individuals
and groups.
• Bounce Fitness is set to launch a new fitness center in Perth within the next two years.
• Prioritize customer-centric services, emphasizing the satisfaction of clients through high-quality wellness programs.
• Enhance employee skills to elevate the standard of customer service provided.

2. Confirm that business objectives, business values and business standards are aligned
with the organisation’s strategic direction

Discuss how business objectives are aligned with the strategic direction.
A well-defined vision ensures that every employee understands the company's purpose and goals. Strategies and
tactics clarify each worker's role in contributing to the realization of the vision and objectives.

Discuss how business values are aligned with the strategic direction.
The strategic direction will serve as the roadmap to achieve a 10% increase in sales and quarterly improvements in
market penetration.

Discuss how business standards are aligned with the strategic direction.
In alignment with Bounce Fitness's goals, principles, and standards, this strategic orientation stands out as a crucial
driving force in the Bounce Fitness business. It establishes the framework for the internal responsibilities undertaken
by each department and employee.

3(a). For assigned individual 1:

James
Name of assigned individual
1:
Fitness Trainer
Work role of assigned
individual 1:

Discuss how organisational objectives, values and standards are linked to the
responsibilities of assigned individual 1, using operational plans of the organisation.
Bounce Fitness trainers strategically organize, guide, educate, and motivate clients in exercise routines to ensure that
the activities meet high-quality standards, fulfilling customer demands. This approach aims to enhance customer
satisfaction and trust in Bounce Fitness. Satisfied customers are likely to recommend and attract additional business
to Bounce Fitness.

Briefly describe expectations from assigned individual 2. Include expectations

that may not be mentioned in their job descriptions.
Bounce Fitness expects fitness trainers to organize, guide, educate, and inspire clients in exercise activities to ensure
that the high-quality workouts meet consumer demands, fostering customer happiness and trust in Bounce Fitness.
Satisfied customers are likely to recommend and attract additional business to Bounce Fitness.

3(b). For assigned individual 2:

Roger
Name of assigned individual 2:
Center Head
Work role of assigned
individual 2:

Discuss how organisational objectives, values and standards are linked to the
responsibilities of assigned individual 2, using operational plans of the organisation.
The Center Head will be responsible for formulating and supervising Bounce Fitness' corporate initiatives. These
initiatives aim to support expansion targets while reinforcing the company's core to establish and maintain a
competitive edge.

Briefly describe expectations from assigned individual 2. Include expectations

that may not be mentioned in their job descriptions.
Bounce Fitness will formally communicate its expectations for Centre Heads in written form for future reference.
Additionally, the strategic direction will be shared with all Centre Heads to guide them in establishing Fitness Centre
goals aligned with Bounce Fitness' overarching objective of becoming the leading provider of integrated wellness
services.

3(c). For assigned group 1:

Customers
Name of assigned group 1:
Customers
Work role of assigned group
1:
Discuss how organisational objectives, values and standards are linked to the
responsibilities of assigned group 1, using operational plans of the organisation.
The objectives, principles, and standards of Bounce Fitness shape the organization's overall direction, specifically
guiding how it delivers service excellence. This high-level plan communicates to customers how Bounce Fitness will
cultivate relationships to maximize satisfaction, foster loyalty, and attain business success.
 Briefly describe expectations from assigned group 1. Include expectations that
may not be mentioned in their job descriptions.
Bounce Fitness will employ a SMART and KISS approach in its social media communication with customers. This
approach aims to help customers comprehend Bounce Fitness' goals, enabling them to contribute to the success of
Bounce Fitness. Aligning customer expectations with Bounce Fitness' goals fosters mutual benefit, creating a positive
and lasting impact.

4. Confirm that media and language used for communicating the organisational mission
and goals meet needs of assigned individuals and groups

Discuss how media used for communicating the organisational mission and goals
meets needs of assigned individuals and groups.
Bounce Fitness will leverage social media to engage with its consumers, sharing similarities with other communication
methods like textual and two-way distant communication. Social media facilitates real-time feedback and preserves a
written record of interactions. It is effective for team collaboration, with instant messaging as an example. Platforms
like Facebook, LinkedIn, and Twitter fall under social media.

While recognizing the strength of face-to-face communication, Bounce Fitness plans to use a PowerPoint presentation
to verbally communicate its goals, beliefs, and standards to the management team. This approach enables quick
feedback, allowing adjustments to the message presentation as needed.

Discuss how language used for communicating the organisational mission and
goals meets needs of assigned individuals and groups.

The objectives, values and standards will be communicated with Fitness Trainers by written communication is any
type of communication involving both formal and informal communications. One of the major benefits of written
communication is that it can be used to document what has been said or agreed to. It also can be used to clarify ideas
to avoid misunderstandings. Fitness Trainers will receive letters, email, contracts, sms , reports and intranet content.

5. Resources used for this task

List resources used for this task, including sources of information (e.g.
organisational documents, organisational policies and procedures, regulations
etc.)
 Policies and Procedures for Meetings
 Communication Policy and Procedures
 Presentation Guide
 Fair Work Information Statement
 Information Management System
 Procedure for Engaging External Consultants