4/5/23, 8:25 PM 1st Module Assessment

Dashboard / My courses / 2_Sem 2_MGMT603 / "Module 1: Nature & Scope of Research Methodology "

/ 1st Module Assessment

Question 1

Not yet answered

Marked out of 1.00

…................. research uses statistical tools and techniques to derive conclusions to research problem

Select one:
a. Qualitative
b. Quantitative
c. Pure
d. Fundamental
Clear my choice

Question 2

Not yet answered

Marked out of 1.00

1st step of reesrach process is

Select one:
a. Literature review
b. Problem Identification
c. Research Question
d. Hypothesis Formulation
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 1/7
4/5/23, 8:25 PM 1st Module Assessment

Question 3

Not yet answered

Marked out of 1.00

…………...in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs,
attitudes, and feelings on a topic.

Select one:
a. Focus Groups
b. Blind interview
c. Judgement interview
d. In-depth interview
Clear my choice

Question 4

Not yet answered

Marked out of 1.00

Resrach which starts with development of hypothesis based on existing theory is called

Select one:
a. Inductive
b. Deductive
c. Abductive
d. Exploratory
Clear my choice

Question 5

Not yet answered

Marked out of 1.00

Secondary data collection methods include:

Select one:
a. Census reports
b. Focus groups
c. Observation
d. All of the above
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 2/7
4/5/23, 8:25 PM 1st Module Assessment

Question 6

Not yet answered

Marked out of 1.00

Research which starts with observations and theories is called

Select one:
a. Inductive
b. Deductive
c. Abductive
d. Exploratory
Clear my choice

Question 7

Not yet answered

Marked out of 1.00

……….. design involving a fixed sample of population elements that is measured repeatedly.

Select one:
a. Cross-Sectional
b. Basic
c. Fundamental
d. Longitudinal
Clear my choice

Question 8

Not yet answered

Marked out of 1.00

……...research focuses on the description of something-usually market characteristics or functions.

Select one:
a. Exploratory
b. Conclusive
c. Descriptive
d. Causal
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 3/7
4/5/23, 8:25 PM 1st Module Assessment

Question 9

Not yet answered

Marked out of 1.00

Research Method means

Select one:
a. All tools and techniques used in research
b. A specific tool or technique related to identified problem
c. Both A and B
d. None of the above
Clear my choice

Question 10

Not yet answered

Marked out of 1.00

……………. design is a type of research design involving the collection of information from any given sample of population
elements only once.

Select one:
a. Longitudinal
b. Exploratory
c. Basic
d. Cross-sectional
Clear my choice

Question 11

Not yet answered

Marked out of 2.00

Respondent Error includes

Select one:
a. Unwillingness to respond
b. Inability to respond
c. Both A and B
d. None of the above
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 4/7
4/5/23, 8:25 PM 1st Module Assessment

Question 12

Not yet answered

Marked out of 2.00

………. is a framework or blueprint for conducting the research project.

Select one:
a. Marketing research
b. Research methodology
c. Research procedure
d. Research design
Clear my choice

Question 13

Not yet answered

Marked out of 2.00

Marketing research helps in knowing the probability of acceptance of the products in its present form. This is termed as

Select one:
a. Assessing market positioning
b. Assessing target audience
c. Assessing Market Acceptance
d. Assessing Product Acceptance
Clear my choice

Question 14

Not yet answered

Marked out of 2.00

Marketing research has limitations like:

Select one:
a. Unpredictable behavior
b. Data Collection Bias
c. Both A and B
d. Business Direction
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 5/7
4/5/23, 8:25 PM 1st Module Assessment

Question 15

Not yet answered

Marked out of 4.00

In ….........., research is used to evaluate employments trends and best practices

Select one:
a. Finance
b. Marketing
c. HRM
d. Operations
Clear my choice

Question 16

Not yet answered

Marked out of 4.00

A study on the role of digital marketing for an organisation is an example of

Select one:
a. Experimental research
b. Descriptive research
c. Non-experimental research
d. Explorartory research
Clear my choice

Question 17

Not yet answered

Marked out of 4.00

A group of market researchers aims at identifying the impulse buying trends among various households pan India. It is
an example of

Select one:
a. Experimental research
b. Descriptive research
c. Non-experimental research
d. Inductive research
Clear my choice

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 6/7
4/5/23, 8:25 PM 1st Module Assessment

◄ Announcements

Jump to...

Module 1 Feedback Form ►

https://amigo.amityonline.com/mod/quiz/attempt.php?attempt=6773977&cmid=143340 7/7