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Research Techniques - Session05 - Sources of Data PDF

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19 views11 pages

Research Techniques - Session05 - Sources of Data PDF

Uploaded by

yearbook1992
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Research Techniques

Overall Course Coverage

• Introduction and role of Business Research


• Research processes
• Sources of data
• Survey Design and Observation
• Secondary research methods
• Introduction to Hypothesis testing
• Analysis of data
• Report Writing
Source of data
Agenda

• Different Data types

• Primary and Secondary Data

• Advantages and Disadvantages

• How to chose the type and source


Type of data

Data

Categorical/Qualitative Numerical/
appear as categories Quantitative
Tick boxes on questionnaires
Measurements/ Numerical/ count
data
Type of data

Data Variables

Categorical Numerical

Nominal: Interval Ratio


Ordinal:
no meaningful Proportionate True Measurement
obvious order Interval
order with absolute zero

No order or Ordered Interval Measurement


direction category without with absolute
absolute zero zero
Type of Data
What data types relate to following questions?
➢Q1: What is your favourite subject?
Maths English Science Art French Nominal

• Q2: Temperature range:


80-100 100-120 Interval

• Q3: I consider myself to be good at mathematics:


Strongly Disagree Not Sure Agree Strongly
Ordinal
Disagree Agree

➢Q4: Score in a recent mock maths exam:


Score 60%, 75%, 90% Ratio
Primary Data Vs. Secondary Data
Primary Data Secondary Data

Collected by researchers directly from main source Already being collected by others and researcher
through Survey, questionnaire, observation etc. can use it for their purpose

More reliable, authentic and objective as it is Researcher may need to further verify the
collected for the specific purpose authenticity and use the relevant portion of it

Collection of data may be costly and time Can be accessed quickly from multiple platform
consuming almost at no cost

The data is usually up to date as it is collected real The data source can be sometimes outdated
time and not from old sources without any replacement of new data

Example: Survey, Questionnaire based interview, Example: Journals, Paper Articles, Published data,
observation or experiments Organizational record
Advantages and Disadvantages

Primary Data Secondary data

• Unique and original insight • Readily available quickly


Advantages from multiple sources
• Most current information
• Tailored to the specific • Free or low cost
research question • Geographical limitation can
be addressed

Disadvantages • High cost and time • Not always authentic


commitment • Latest information may not
• Geographical limitations be available
• Data collector’s bias may • May not aligned to the exact
have negative impact need
How to Chose the type and source
The decision to chose the data type and source is governed by the following :

• Research Objective

• Research question

• Budget, timeline, resources

• Availability, reliability, validity and relevance


Group Activity

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