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16 views17 pages

Lecture 0

Uploaded by

Tường Trương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Entrepreneurship

Course Introduction
Tuan Nguyen, PhD
CONTENTS

Aims & Objectives


01
Intended learning outcomes
02
Learning and teaching strategies
03
Assessment criteria
04
Textbooks
05
Aims & Objectives
Aims & Objectives

• Reviews the significant economic and social contributions entrepreneurs provide to


society, the intense lifestyle commitment, and the skills necessary for
entrepreneurial success.
• Explores how to identify and develop solutions to the most common leadership and
personal challenges faced by entrepreneurs when starting new ventures or
launching new products.
• Promotes a deeper understanding of what is required to be a successful
entrepreneur, highlights the skills and tools necessary to start a new business and
explores alternatives to common pitfalls.
• Applies entrepreneurial marketing approaches used by successful entrepreneurs.
These include utilizing industry sector trends, identifying emerging customer niches,
developing new products/services
• Emphasizes the importance of managing cash flows, ratio analysis, pro forma
development, and the basics of deal structure and harvesting a business venture.
• Introducing the process of researching, writing, and presenting a business plan
Why entrepreneurship education Important?

• Collaborating and working with a team


• Speaking in public and prepare an effective presentation (digitally and in-person)
• Collecting, analysing, and using data
• Using social media for promotion and/or advocacy
• Handling real, complex problems that don’t have a definitive answer
• Using curiosity and creativity to find an innovative approach to difficult problems
• Benefits:
• Prepare your students for an uncertain future: The recent COVID-19 pandemic
has taught all of us an important lesson: Our lives can dramatically change at
any time. Some economic experts predicted many people’s jobs would become
automated during the next few decades, even before the global pandemic.
Why entrepreneurship education Important?

• Students develop their creativity and collaboration skills: Entrepreneurship


education supports creativity, innovation, and collaboration.
• These skills are highly valued by the top colleges and most businesses in the
world and will be used by your students well beyond their middle school
and high school years.
• Businesses are often rewarded for creating products and services that seem
new and different.
• The best new ideas are usually a result of two or more people working well
together.
• Teach students how to identify and recognize problems.
• must know how to identify problems before learning how to solve them.
• Traditionally, problem-solving is taught by presenting students with issues
that are already clearly defined by someone else.
• In the real world, problems can only be solved when they have been
properly identified and described.
• Entrepreneurship education helps students learn how to identify problems
they have never dealt with before. This skill is much needed now and will
continue to be needed in the future.
Why entrepreneurship education Important?

• Help students become resilient: Sometimes grades, socioeconomic status,


and intelligence don’t accurately predict a student’s chances of having long-
term success.
• Becoming an entrepreneur is an ongoing journey filled with ups and
downs, even when the economy is thriving.
• Teaching entrepreneurship encourages students to figure out their
passions and how to be persistent when pursuing their interests.
• Students also learn how to stick with a business idea, or similar project,
especially when times are tough.
• Encourage students to make the world a better place: Entrepreneurs
constantly look to solve problems and meet the needs with the help of their
products and services.
• Entrepreneurship can start with a desire to make money and live a
better life
Intended learning
outcomes
Add some text to the title slide

• CLO 1. Understand entrepreneurial processes;


• CLO 2. Apply new technology to boost business performance;
• CLO 3. Manage marketing strategy and financial statements in a enterprise;

Competency level Course learning outcome (CLO)


Knowledge 1, 2, 3
Skill 1, 3
Attitude 3
Learning and
teaching strategies
Learning & Teaching strategies

Topic Weight Level


Entrepreneurship, Creativity and Innovation; 3 I, T
Creative Problem Solving Model; 3 T, U
Develop a Product. Generate Ideas and Protect Inventions; 2 T
Marketing Strategies; 3 T, U
Finance and Accounting 4 T, U

Teaching levels: I (Introduce); T (Teach); U (Utilize)


Learning & Teaching strategies

• Teaching of basic terminology and concepts through the readings and


lecture discussions
• Critical thinking through case studies
• Generalise the process to an entrepreneurial mindset of turning problems
into opportunities
• Articulate a process for taking a technology/idea and finding a high
potential commercial opportunity
• Teamwork through the opportunity analysis and opportunity execution
projects
• Create and verify a plan for gathering resources
• Create and verify a business model for how to sell and market an
entrepreneurial idea
Assessment criteria
Assessment criteria

1. Exercises/ Quiz: 10%


2. Projects/Presentations/ Report: 25%
3. Mid term exam: 25%
4. Final exam: 40%

Examination forms: Multiple-choice questions, short-answer questions

Overall pass marks: 50%

Attendance: A minimum attendance of 80 percent is compulsory for the class


sessions. Students will be assessed on the basis of their class participation
Textbooks
Textbooks

Duening & Hisrich & Lechter, Technology


Entrepreneurship 3rd, 2020

• Any textbooks related to entrepreneurship


• Blog/News/Articles

➢ Lecture notes are NOT enough. Reading is essential


➢ Discussions are useful
THANK YOU

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