1. 1INTROUDCTION Today communication is the most important gift self-gifted by man. It acts as a Fepasitory of wisdom, a propeller for the advancement of knowledge and the telescope to view the vision of the future. A mobile phone is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. India’s mobile phone Industry is one of the fastest growing Industries in the world. Mobile phones have become Ubiquitous in our society In fact they have been around for several decades in some form or another. ‘Smart phone has changed the way we do things; the role smart phones play in today's society is phenomenal. Today, Smart phones is been substituted the role of computer, making it possible to do a lot of functions with this small handheld device. A Smartphone is a Mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone. Number of Brands in the Smartphone market is increasing rapidly and this has led to various innovations in the field and a very stiff competition among the Players, The Leading Smartphone brands in the market are Xiaomi, Samsung, Nokia, Apple, Lenovo, Asus, and Motorola. Redmi is a sub brand owners by the Chinese electronics company Xiaomi. It was introduced as a budget smart phone line manufactured by Xiaomi, that was first announced in July 2013.Redmi phones use the Xiaomi MIUI user interface on top of android. Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is often part of a balanced scorecard. In a competitive marketplace where business competes for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. India being an emerging market is the target of many existing and emerging Smartphone companies and they are competing to capture the market with improved quality and features at fair prices. Thus thestudy on customer satisfaction of Redmi Smartphone helps to get an idea about the level of satisfaction of Redmi Customers. 1.2: SATEMENT OF THE PROBLEM Technology is very much dynamic. It is always evolving and changing. The companies have to identify the needs and wants of their existing and also Prospective consumers. Redmi has a good share in the market because of its performance. It is very important to study the customer satisfaction for providing better experience. 1.3 SCOPE OF THE STUDY ‘The scope of the study is confined to evaluating satisfaction of Redmi mobile Phone users. It is mainly concentrated to Thrissur city. It is a preliminary study of Redmi mobile phone to examine the customer's satisfaction. This project can be useful to top management to take appropriate decision for improvement of the features or updates 1.4 SIGNIFICANCE OF THE STUDY ‘The last decade has witnessed a major breakthrough in the mobile phone industry with arrival of smart phones. Today's smart phones possess such improved technology and features that it has become almost a substitute for personal computers. Today smart phone market is one of the fastest growing markets and there are vast numbers of players in the market and also competition is very high. Smartphone companies are making new and new innovations in various aspects of the phone to succeed in this highly competitive market. Each and every new models introduced in the market has improved and differentiated features than the old ones, The Chinese smart phone company Redmi has become firm favorite with the Indian consumer base. The growing share of Redmi in India is a testimony of increasing influence over the people. India is an extremely important market in Redmi mobilization strategy and one of their largest marketsoutside of mainland China. Thus it is important to study on the customer satisfaction of Redmi smart phone. 1.5 OBJECTIVES OF THE STUDY The important objectives of the study include * To identify the factors which influence the customer to purchase Redmi mobile phones * To analyze the level of customer satisfaction based on gender respect to Redmi mobile phone features. © To analyze the factors that influences the level of satisfaction of customers. 1.6 HYPOTH H_, There is significant difference in factors influencing the satisfaction of male and female customer Hz There is significant difference in factors influencing the purchase decision of male and female customers. 1.7 RESEARCH METHODOLOGY Both primary and secondary data will be used for the study. Primary data will be collected through questionnaire. § data will be collected from internet, journals, magazines and books. A sample of 100 people, who uses Redmi Smartphone’s, was selected by convenience sampling from the population and the questionnaires were distributed to them in order to collect information. 1.8 LIMITATIONS OF THE STUDY This study is not free from limitations, Some of the limitations of the study are as follows:-© The response of respondents may or may not be bias. The study is about Redmi mobile phones only and finding cannot be generalized. 1.9 CHAPTER SCHEME ‘The present study is consists of five chapters, The first chapter is the introduction. The second chapter deals with the review of literature. Conceptual framework is the third chapter. Analysis and interpretation are made in the fourth chapter, And the fifth chapter is the findings, suggestions, and conclusionREVIEW OF LITERATURE In order to have better understanding about the present study in its proper perspective, it has undertaken to present the corresponding studies through review of what has already been done in the field. 1. Shakir Hafeez and S.A.F. Hasnu (2010) in their article titled, “Customer satisfaction for cellular Phones in Pakistan: A Case Study of Mobil ink” have studied that Customer satisfaction is a crucial element for the success of all businesses. One of the biggest challenges for a market is how to satisfy and retain the customers. Overall customer satisfaction and customer loyalty is comparatively low among the consumers, The customer loyalty in mobile sector is relatively low because it is an emerging industry 2, T.Kavipriya and P.Renugarajan (2012) in their article, “User's Level of Satisfaction with mobile phone service providers- with Special Reference to Tirupur District, Tamil Nadu” has point out in recent the demand for mobile phone is increasing. Though cell phone industry has its origin in the recent past and growth has been excellent. And the market for cell phone has become very competitive. The finding of the study to market their services, every company is adding many new features. Day by-day, many new competitors enter the market with new attractive schemes, provide additional facilities, adding new features to existing ones, reduce the charges of incoming and outgoing calls, introduce varieties of handsets, models a healthy competition that benefits the subscribers. 3. Vipan Bansal and Bindu Bansal (2013) have studied the customer satisfaction of Mobile phone service users operating in Malwa Punjab”. This paper is used to trace the reason for purchasing mobile phones and usages of mobile phone applications. This study revealed that SMS is the most widely used Valued Added Service. The results revealed that most of the respondents were satisfied with their current service provider, show maximum willingness for shifting to Airtel4. DrT.N.R.Kavitha and Mr.R Mohana Sundaram (2014) in their study entitled “A Study on Customer Satisfaction towards Samsung Mobile Phone in Erode City”. This paper carried out with an objective to determine the consumer preference and satisfaction, This paper concentrated on one particular mobile phone brand called Samsung and its Price, quality, color and satisfaction level. The findings of the study are all customers are satisfied with after sale services of Samsung mobile brand. 5. Singh (2011) conducted a mobile phone satisfaction survey in Punjab with a sample of size of 1000 respondents, The seven major parameters Viz. convenience, responsiveness, reliability, tangible, assurance, network quality and economy were studied, Findings of the study are 9 availability of modern equipment, timely delivery of bills, fulfilling the needs of the customer, ease of understanding of schemes and offering. 6. Mandan, Bahran, &Maasomeh (2003) customer satisfaction is considered to be one of the most important competitive factors and will be the best indicator of a company’s profit ability in addition, customer's satisfaction will drive company to improve their reputation and image, to reduce customer's tumover, and to increase attention to customers’ needs, Such actions will help company create barriers to switching and improve business relationships with their customers. Customer's satisfaction is a measure of how products and services supplied by a company meets oF surpass customer's expectation. 7. Oliver (1987) defined Customer satisfaction as an outcome of a purchase/usage experience would appear to be an important variable in the chain of purchase experience linking product selection with other post purchase phenomena including favorable word- of mouth and customer loyalty. 8. S.Namasivayam, M.Prakash and M.Krishnakumar (2014) Customer Satisfaction should be the main aim of a business. It is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. The importance of customer satisfaction 6diminishes when a firm has increased bargaining power the researcher has conducted this study to find out the level of customer satisfaction towards Samsung smart phones. The target respondent includes those customers who are using the Samsung smart phones. The collected data was edited, coded and tabulated by using some statistical tools. 9, SanySanuriMohd, Mokhtar, Ahmed AuduMaiyaki, NorzainibtMohd Noor (201 explores the relationship between service quality and customer satisfaction on customer loyalty with regards to mobile phone usage among the postgraduate students of a university in Northern Malaysia. The results show that both service quality and customer satisfaction significantly affect the level of customer loyalty of mobile phone users in Malaysia. It was therefore, recommended that mobile service providers should pay special attention to their service quality and the factors that drive customer satisfaction, 10, Liang, Wei, (2004)Linked with old-fashioned physical store businesses, mobile frequencies offer customers sufficiently of unique value, such as no time based and longitudinal limitation, and accessibility of information. These Smartphone structures bring us different stages of suitability, and this device has arisen as an important statement tool in our lives. Concerning the rapid extension of smart phone apps service, m-commerce is estimated to be the next trend of Internet business after e- commerce. LI. Sharma and Patterson (2000) If the customers are more engaged with the company, there are chances that they will remain loyal for the company. An engaged customer will first try to resolve the problem with the service provider instead of moving to other service provider, Another strong enabler to strengthen the bond between customer and the company is an effective communication and timely sharing of information between the customer and the client. 12. According to Pontell (2000) the customer's satisfaction is capable of stimulating repeat purchases as well as ‘word of mouth’ advertising, which leads marketing 7professionals to seek not just to satisfy, but moreover to “delight” the customer, by offering attributes or qualities that not even the customer would have hoped to find in the product or service. de Almeida corroborates this, emphasizing that is no longer enough to speak of satisfying customers; rather, it is essential to seek to ‘delight’ them, which is achieved when what is offered exceeds their expectations,” that is, when “their desires and wishes are exceeded.” 13, According to Nanda (2008) aesthetic design has to do with users’ emotional reactions. Emotional information affects human choices and preferences. Aesthetically pleasing designs influence the key human sensory organ, the eyes, and therefore users get emotionally attached to the device. Smart phones in different colors and sizes provide users with personalized options. Nanda (2008), agree that “better aesthetics lead to users’ perception of increased usability”. 14. Kimiloglu (2010) Buyers compare different smart phone brands regarding models and attributes when it comes to making a purchase. The decisive factors however, vary for each potential buyer. Some may focus on the price of a smart phone. Overall, these devices are expensive due the applications they contain. Hence, a potential buyer will balance the price with the attributes and then end up with a decision. 15. Farris (2010) defined customer satisfaction as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer satisfaction in total is equal to the emotional perception. 16, Lynda Andrews, Judy Drennan, Rebekah Russell-Bennett, (2012) examine the nature of consumers’ perceptions of the value they derive from the everyday experiential consumption of mobile phones and how mobile marketing (m- marketing) can potentially enhance these value perceptions. The findings highlight ways to tailor m-marketing strategies to complement consumers' perceptions of the value offered through their mobile phones.17. Ajax Persaud, Irfan Azhar, (2012) concludes that consumers’ shopping style, brand trust and value are key motivations for engaging in mobile marketing through their smart phones. Further research should focus on specific tactics marketers use to engage customers beyond marketing messages, that is, how they engage customers in dialogue to build relationships, encourage purchases and build loyalty. This could reveal how customers really want to engage in mobile marketing. 18, Ahmed Alamro, Jennifer Rowley, (2011) explored that there are 1] antecedents of brand preference; these can be theoretically clustered into three groups: awareness antecedents (controlled = communication —_ (advertising), and uncontrolled communication (publicity, word of mouth) image antecedents (service value attributes (price, quality), provider attributes (brand personality, country of origin, service (employee + location), and corporate status (corporate image, corporate reputation) and customer attribute antecedents (satisfaction, perceived risk, and reference group), Multiple regressions showed the contribution of each of these antecedents to brand preference. 19, HandeKimiloglu, V, Aslihan Nasir, Siiphan Nasir, (2010), aims to discover consumer segments with different behavioral profiles in the mobile phone market. Pragmatic consumers are found to give high importance to the functional, physical and convenience-based attributes of the product. The abstemious group also gives importance to functionality along with design. While value-conscious consumers focus strongly on price, the charismatic segment represents the want-it-all group valuing many attributes such as technological superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles. 20. Luca Petruzzellis (2010) referred and concluded that technology nowadays is overcome by customer preferences and needs. In particular, the role of the brand is to be analyzed with respect to its influence in shifting customer preferences from the technical performances (tangible elements) to the emotional/symbolic ones(intangible elements). The researchers had provided an analysis of the brand attitude and perception tested and viewed through user eyes 21. Chu-Mei Liu (2002) inferred that Branding is important to. manufacturers, retailers and consumers. Brands with higher brand equity have higher sales. The growth of mobile phone subscriptions is considerably faster in the Philippines. Advertising and promotion are undertaken through cooperation between the service providers and mobile phone manufacturers, The study tries to find out the effects of the different activities on consumer choice of mobile phone brands. 22. Arvind Sahay and Nivedita Sharma (2010) focused on brand relationships are indeed important for different categories of young consumers; second, to investigate the effect of peer influence, family influence, and brand relationships on switching intentions amongst young consumers; and third, to look at the impact of price changes on switching intentions in the context of brand relationships. Researcher's results suggest that young consumers develop relationships on all brand relationship dimensions. 23, Ramakrishnan Venkatesakumar, D, Ramkumar and P, ThillaiRajan, (2008), confirms that Brand loyalty and brand switching behavior of the consumers are evergreen issues of research and strategic importance to the marketers and academic researchers. The current research aims to address the significance of product attributes in brand switching behavior through multi-dimensional scaling and results suggest that a set of product attributes trigger the intention to switch the current brand. 24, Shibashish, Chakraborty and Kalyan Sengupta (2008) endeavors to make a detailed study on important demographic variables of customers affecting brand switching of customers. This study will highlight pertinent aspects of prediction of switching proclivity of customers from one service provider to another.25. Harsha de Silva (2011) generally shows that adoption of (primarily) mobile telephones has significant benefits not just to the adopter, but to the community at large. In this context, the objective of the current article is to examine, from a user perspective, the influences (as well as the interplay of these influences) on mobile phone adoption by the poor in a selected set of countries in the emerging Asian region. REFERENCES 1. Shakir Hafeez and S.A.F Hansu (2010) "customer satisfaction for cellular phones in Pakistan. . T.Kavipriya and P.Renugarajan (2012) “user's level of satisfaction with mobile phonesservice providers " . Vipan Bansal and Bindu Bansal (2013) "customersatisfaction of Mobile phone serviceusers operating in Malwa Punjab" . Dr.T.N.R.Kavitha and Mr.R.Mohana Sundaram (2014) "A Study on customersatisfaction towards Samsung towards Samsung Mobile Phone InErode City . Singh (2011) “mobile phone satisfaction survey in Punjab”, . 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