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Product Marketing Plan

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Republic of the Philippines

CATANDUANES STATE UNIVERSITY


COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

PRODUCT MARKETING PLAN

Prepared by:

Quenn Justine Arcilla

Renalyn Matienzo Gomez

Justin Ocray

Bjorn Pete Sarmiento

Janelle Taller

Nicole Triumfante

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

PRODUCT NAME: Rhanja Cakes & Pastries

BRIEF DESCRIPTION

Rhanja Cakes & Pastries is a proudly DTI-registered food business that has been delighting

customers since its establishment in March 2020. Specializing in a wide variety of sweet treats,

they offer an extensive range of products, including cakes, cupcakes, donuts, cheesecakes, and

an assortment of freshly baked bread. Their signature offerings go beyond just the usual—

Rhanja Cakes & Pastries also provides beautifully curated dessert tables for any special event

or celebration, making them a popular choice for weddings, birthdays, and other gatherings.

What truly sets Rhanja Cakes & Pastries apart from other local cake shops on the island is the

uniqueness of their menu. They are especially known for their distinct and creative flavors,

which customers truly love and keep coming back for. Their selection includes Coffee/Caramel

in Belgian Chocolate Moist Cake, Basque Burnt Cheesecake, Blueberry Cheesecake,

Strawberry Cheesecake, Special Mocha Biscoff, Biscoff Cheesecake, Mango Cheesecake, Ube

Crème Brûlée, and Special Banana Loaves, among many others. These delightful treats are

available in bento boxes, by the slice, or as whole cakes. Additionally, customized cakes are

offered, allowing customers to create something special for their occasions.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Although Rhanja Cakes & Pastries does not operate a physical store at the moment, customers

can easily place orders through pre-ordering. If you're craving something sweet or planning an

event, you can visit their Facebook page, Rhanja Cakes & Pastries, for updates on their

available products. Customers can also directly contact the seller by phone at 0969-246-8319 or

via email at rhanjaph@gmail.com to inquire or place orders.

With a focus on customer satisfaction and providing a personalized touch, Rhanja Cakes &

Pastries continues to be a trusted and beloved name in the local food scene, ensuring that each

bite is a memorable one.

MARKET RESEARCH

INDUSTRY ANALYSIS

The bakery and pastry industry are vibrant and evolving sector that has seen a growing demand

for artisanal and specialty baked goods. As consumers increasingly seek unique flavors and

healthier choices, businesses that adjust to these preferences can succeed. This change has

been influenced by recent events that have shifted how people shop for food, with many turning

to online options.

Several key trends are shaping the industry. One important trend is the rising demand for

healthier products. Customers are more mindful of their food choices, leading to an interest in

options like gluten-free and reduced-sugar baked goods. Bakeries that can offer these choices

not only cater to various dietary needs but also attract a wider range of customers. Another

trend is the growing desire for customization. Many consumers want personalized products that

reflect their tastes, especially when it comes to special occasions like birthdays and weddings.

This demand allows bakeries to stand out by offering unique and tailored items. Additionally,

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

having a strong online presence is crucial in today’s market. With more people using social

media and websites to find and order baked goods, bakeries must focus on digital marketing to

connect with their customers and promote their products.

In Catanduanes, there are numerous cake businesses that offer their products at low prices.

However, the critical question remains: is the quality of these products sufficient to encourage

repeat purchases? While affordable options may attract customers initially, the long-term

success of a bakery relies on the ability to deliver quality that keeps buyers coming back.

Consumers are increasingly discerning about the products they choose, and a focus on quality

will ultimately distinguish successful businesses from those that struggle.

Looking to the future, the bakery industry is expected to keep growing, with a significant

increase in demand for high-quality products. This growth presents many opportunities for

bakeries that are willing to adapt and innovate. By focusing on healthier options, customization,

sustainability, and online engagement, businesses can capture a larger share of the market and

thrive in this competitive field. Bakeries that recognize and respond to these trends, particularly

in terms of quality, will be well-positioned for success in the years to come.

COMPETITOR ANALYSIS

There are many cake and pastry businesses in Catanduanes, especially in Virac. Some of the

well-known bakeries, like JSV Bakery and Virac Jaja Bakery, offer products that are not

particularly innovative but remain popular in the market due to their affordability and strong

branding. These bakeries are recognized throughout Virac and other municipalities, making

their products accessible to a wide range of customers.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

For cake customization, Marems is notable for its fondant and frosting options. Additionally,

there are newer shops like Tina’s Cakes, Come and Bite Pizza Hub, Blue Café, Tandu Café,

Rojazz Café, Dakila, Oyana, Conteffi, and many others that provide unique and flavorful

products. These establishments represent strong competition for Rhanja Cakes & Pastries for

several reasons: first, they consistently offer cakes and pastries, and second, they have

physical storefronts. Here is analysis of chosen competitors.

Competitor 1 - JAJA BAKERY

STRENGTHS:

Broad Branch Network: Jaja Bakery is widely accessible throughout Catanduanes due to its

extensive presence.

Variety of Products: The bakery offers a wide range of breads, appealing to diverse tastes.

WEAKNESSES:

Lack of Customization: Limited options for customizable cakes restrict their ability to meet

individual customer needs.

Overly Sweet Offerings: While appealing to some, their excessively sweet cakes may deter

health-conscious customers.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Competitor 2 - TINA’S CAKE

STRENGTHS:

Outstanding Quality: Tina's cakes are known for their balanced sweetness and flavor, setting

them apart from overly sweet options.

Customization: Tina offers personalized cakes, catering to individual customer preferences and

dietary needs.

WEAKNESSES:

Limited Availability: As a student, Tina’s production capacity is inconsistent, leading to

occasional unavailability of cakes.

Higher Price Point: Some price-sensitive consumers may be deterred by the higher cost of her

cakes.

Competitor 3 - BLUE CAFE

STRENGTHS:

Prime Location: Located in Virac Town Center, Blue Cafe benefits from high foot traffic and

walk-in customers.

Pleasant Atmosphere: The cozy environment, along with reliable Wi-Fi, creates a welcoming

space for customers.

WEAKNESSES:

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Pricing Concerns: Some customers may find the prices a barrier, leading them to consider

alternatives.

Lack of Information: Insufficient details about the menu and pricing on their Facebook page may

confuse potential customers.

Competitor 4 - COME AND BITE PIZZA HUB

STRENGTHS:

Welcoming Atmosphere: The cozy environment and outdoor seating create a pleasant space for

customers to enjoy their pastries.

Online Ordering: The convenience of online orders ensures timely delivery of cakes.

WEAKNESSES:

Limited Product Range: A smaller selection of cakes compared to competitors may fail to attract

customers seeking variety.

Inconsistent Service Quality: Insufficient employee training may lead to varied customer service

experiences.

Despite this competition, Rhanja Cakes & Pastries has established a strong brand reputation

based on the quality of its products. Whenever they post their available items, they often sell out

quickly. Customers are eagerly awaiting updates on when Rhanja’s cakes will be available, as

they appreciate the unique flavors and quality. During peak seasons, the volume of pre-orders

and orders increases significantly.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

The key to success in this market lies in effective branding and maintaining product quality.

These factors help build a loyal customer base and attract new customers, leading to consistent

repeat purchases.

TARGET MARKET

Our target market includes people of all ages, from adults seeking premium cakes for special

occasions to children celebrating birthdays. This broad audience includes families, young

professionals, and health-conscious buyers, all of whom value quality, personalization, and

unique flavors. We also cater to individuals with egg or dairy allergies by offering allergen-free

cake options, ensuring everyone can enjoy our products.

Survey results show that younger consumers are a key market, with 52.9% of respondents aged

18-20. This group is drawn to cakes for events like birthdays and graduations and enjoys trying

new flavors and trends. The 21-23 age group, representing 38.2% of respondents, also seeks

cakes for milestone celebrations and social gatherings.

Only 8.8% of respondents were 24 or older, suggesting they may prioritize health-conscious or

premium options. Additionally, 88.6% of respondents were students, indicating strong demand

for affordable and customizable cakes for their various celebrations, while 11.4% were

employed, showing less engagement with cake products.

This data highlights our primary audience: younger individuals and students who celebrate with

cakes and seek unique and personalized options.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY

w
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

SWOT ANALYSIS:

• Rhanja Cakes & Pastries takes pride in using controlled

sugar levels, ensuring healthier dessert options with homemade

frosting and fillings, all crafted with care to meet customer

preferences.

• The bakery focuses on using fresh, high-quality

s
ingredients, setting a standard for consistent, delicious products

that customers can trust.

• One of the main selling points is that the cakes and

STRENGTHS pastries are not too sweet, which caters to a growing number of

health-conscious customers who prefer balanced flavors.

• Rhanja Cakes & Pastries offers flexibility with a 2–3-day

lead time for taking orders, while also staying current with the

latest trends in the cake and pastry industry.

• Managing time for large or bulk orders can be difficult, as

balancing business responsibilities with the demands of caring

for a toddler can limit availability.

• There is a need for setting order cut-offs when demand

WEAKNESSES exceeds manageable limits, which sometimes requires

rescheduling clients a day before their pickup date.

• Sourcing ingredients is often a challenge, as the bakery

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

relies on trusted, high-quality supplies that are not always readily

available, sometimes taking up to a week to restock.

• Careful scheduling is necessary to balance baking,

grocery shopping, and restocking activities, which can add

complexity to daily operations.

• With an already established online presence through the

Facebook page, the business has a solid foundation for attracting

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more customers and expanding its reach.

• While partnerships with cafes have been previously

declined due to resource limitations, there remains potential for


OPPORTUNITY
future collaborations when capacity allows, offering room for

business growth.

• There is an opportunity to explore creating vegan-friendly

cakes and pastries or toddler-safe products with less sugar,

appealing to health-conscious and family-oriented customers.

• Participating in local store events provides a great

opportunity to increase visibility and connect with a broader

audience, potentially leading to increased sales and new

partnerships.

T
• The rising prices of key ingredients present a significant

threat to maintaining affordable product pricing without sacrificing

profit margins.

• To stay competitive, continuous efforts are required to

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

THREATS ensure that Rhanja Cakes & Pastries maintain its reputation for

producing the best cakes, with constant improvements to stay

ahead in the market.

• Since there is only one major store of baking ingredients

in Virac, the limited availability and higher costs of ingredients

make it challenging to keep prices stable, which could affect

profitability.

• Maintaining high-quality customer service and promptly

responding to orders and inquiries is crucial to retaining customer

loyalty in a competitive environment.

SMART CRITERIA

(Specific, Measurable, Achievable, Relevant and Time-bound)

1. Increase Specific: Boost the number of pre-orders placed through Facebook and

Online Sales other online platforms.

by 20% in 6 Measurable: Achieve a 20% increase in monthly online orders.

Months Achievable: Leverage the established online presence and social media

promotions to engage more customers.

Relevant: As Rhanja Cakes & Pastries doesn’t have a physical store,

focusing on online orders will enhance revenue streams.

Time-bound: Set this target within the next 6 months.

2. Partner Specific: Establish partnerships with local cafes to supply a variety of cakes

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

with 3 Local and pastries, including croissants, pies, and donuts.

Cafes by June Measurable: Secure partnerships with at least three cafes in the area.

2024 Achievable: Start small, focusing on managing existing resources to

maintain quality and meet demand.

Relevant: Many local cafes do not have a pastry section on their menu,

making this collaboration a perfect combination for coffee or dessert

offerings. This partnership will increase exposure and generate steady

demand for the products.

Time-bound: Finalize these partnerships by June 2024.

3. Launch Specific: Create cakes with reduced sugar and toddler-safe ingredients,

Toddler- perfect for family celebrations.

Friendly Measurable: Offer at least 2 new holiday-themed cakes specifically

Cakes for the designed for toddlers.

Holiday Achievable: Develop recipes with less sugar and safe, natural ingredients

Season by that are suitable for young children.

December Relevant: Since the owner is a mother of a toddler, this product line is ideal

2024 for mommies who want cakes their toddlers can enjoy without compromising

health. It’s a great way to make toddlers feel included in family holiday

feasts.

Time-bound: Make these toddler-friendly cakes available by December

2024.

4. Launch Specific: Introduce cakes made with alternative ingredients suitable for

Allergy- people with allergies, such as egg-free or dairy-free options.

Friendly Measurable: Offer at least 2 new holiday or non-holiday-themed, allergy-

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Holiday friendly cakes.

Cakes by Achievable: Develop recipes that replace common allergens while

December maintaining the delicious taste and quality of the cakes.

2024 Relevant: This caters to customers with dietary restrictions, ensuring

everyone can enjoy treats during the holidays.

Time-bound: Launch these allergy-friendly cakes by the first week of

December 2024.

5. Hire an Specific: Find and hire an assistant to help with baking and fulfilling orders,

Assistant to especially during busy periods.

Support Measurable: Successfully onboard one assistant by the end of the year to

Increased increase production capacity.

Production by Achievable: Allocate time and resources for training the assistant to ensure

December they can handle the bakery’s processes effectively.

2024 Relevant: With an assistant, Rhanja Cakes & Pastries can handle more

orders, not just for the holiday season but all year round, allowing for

consistent growth and customer satisfaction.

Time-bound: Complete the hiring process and have the assistant fully

integrated into daily operations by December 2024.

6. Establish a Specific: Open a physical bakery store to cater to walk-in customers and

Physical expand business operations.

Store by Measurable: Secure a location and set up a fully operational store by the

December end of 2025.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

2025 Achievable: Plan and save profits throughout 2024 to allocate funds for rent,

equipment, and renovation costs.

Relevant: Having a physical location will increase visibility and provide

customers with a convenient place to purchase cakes and pastries,

enhancing brand presence in the local market.

Time-bound: Complete the store opening process by December 2025.

MARKETING STRATEGY

Product Strategy:

Features:

Rhanja Cakes & Pastries offers a wide variety of products, including signature cakes like

Coffee/Caramel Belgian Chocolate Moist Cake, Basque Burnt Cheesecake, and Ube Crème

Brûlée, alongside cupcakes, donuts, cheesecakes, and freshly baked bread. Customers can

enjoy customized cakes tailored to specific occasions, with the flexibility to choose designs,

flavors, and dietary preferences, such as allergen-free options. The bakery uses high-quality,

fresh ingredients, ensuring healthier alternatives through controlled sugar levels, while also

incorporating specialty ingredients for allergen-free and toddler-friendly cakes. Rhanja stands

out with its creative and innovative flavor combinations, as well as beautifully curated dessert

tables that enhance the visual appeal of any event.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Benefits:

Customers benefit from Rhanja's commitment to quality, knowing each product is crafted with

premium ingredients and attention to detail. Health-conscious options, such as cakes with

reduced sweetness and allergen-free choices, cater to a variety of dietary needs. The

personalized experience offered by customized cakes and curated dessert tables makes every

celebration special and memorable. Additionally, the convenient online ordering process

accommodates busy lifestyles, ensuring accessibility and ease. With a strong focus on

customer satisfaction, Rhanja provides personalized service and responsiveness, fostering

loyalty and repeat business.

Unique Selling Proposition (USP)

Rhanja Cakes & Pastries sets itself apart by offering premium, high-quality cakes and pastries

with unique flavor profiles and customization options that cater to health-conscious customers.

Our commitment to using fresh ingredients and controlled sugar levels ensures that our

products are not only delicious but also suitable for a variety of dietary needs, making every

celebration memorable and inclusive. Unlike mass-produced bakery goods, we provide an

affordable luxury experience, where quality meets personalization, ensuring that each cake is a

true reflection of our customer's vision for their special moments.

Pricing Strategy:

PRICING MODEL: COST-PLUS PRICING

At Rhanja Cakes and Pastries, we utilize a cost-plus pricing strategy to ensure that our pricing is

both fair and sustainable. This model involves calculating the total cost of producing each

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

product, including ingredients, labor, and overhead, and then adding a markup percentage to

achieve a profit margin. Here’s how it works:

1. Cost Calculation:

Ingredients: We track the costs of all ingredients used, including any specialty items for

allergen-free or custom cakes.

Labor: We consider the time spent on baking, decorating, and fulfilling orders.

Overhead: This includes utilities, equipment maintenance, and any other business operational

costs.

2. Markup Percentage:

After calculating the total costs, we apply a markup to ensure profitability. This markup reflects

our quality and service levels while remaining competitive within the market.

Rationale:

The cost-plus pricing model allows us to maintain transparency in our pricing while ensuring that

we cover all expenses and achieve a profit margin. This approach enables us to set prices that

accurately reflect the quality of our products and the craftsmanship involved in creating them.

By adhering to this model, we can also adjust prices as ingredient costs fluctuate, ensuring our

pricing remains aligned with our commitment to quality. This not only reinforces our positioning

as an affordable luxury but also builds trust with our customers, who can appreciate the value

behind the price.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Distribution Strategy:

1. Online Sales

Social Media Platforms:

• Utilize Facebook and Instagram for direct sales, showcasing products, and engaging

with customers through posts, and stories.

• Implement online ordering features via social media platforms for easy customer access.

Official Website:

• Create a user-friendly website with an online shop where customers can browse

products, read descriptions, and place orders directly.

• Include an easy checkout process and secure payment options to enhance customer

convenience.

2. Local Cafes and Restaurants

Partnerships:

• Collaborate with local cafes to supply a selection of cakes and pastries, increasing

visibility and sales opportunities.

• Provide exclusive offerings, such as seasonal or unique flavors, to differentiate their

menu and attract customers.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Cross-Promotion:

• Implement joint marketing efforts with partnered cafes, such as social media promotions

or special discounts, to draw customers to both businesses.

3. Event Catering

Custom Orders for Events:

• Offer catering services for special occasions such as weddings, birthdays, and corporate

events, allowing customers to order large quantities of cakes and pastries.

• Create packages that include personalized cakes, dessert tables, and themed

assortments tailored to customer needs.

Pop-Up Events:

• Participate in local markets, fairs, or community events with a pop-up booth to sell

products directly and gain exposure to new customers.

4. Delivery Services

In-House Delivery:

• Implement an in-house delivery system for local orders, ensuring timely delivery and

maintaining product quality.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

Third-Party Delivery Services:

• Partner with established delivery platforms (Food Panda, DeliVirac) to reach a wider

audience and offer convenient delivery options for customers who prefer home delivery.

Promotional Strategy

Since Rhanja Cakes &Pastries started as an online business, product promotion primarily

involves posting on social media and keeping customers and potential customers updated about

product availability. Social media platforms serve as an excellent marketing choice, as nearly

everyone has access to a phone in this modern era.

Seasonal Promotions:

• Rhanja Cakes & Pastries will create themed promotions around holidays or special

events (e.g., Mother's Day, Christmas) to encourage timely orders and boost sales.

Local Print Advertising:

• Consider placing ads in local newspapers, community bulletins, or magazines to reach a

broader audience in the area.

• To secure an inclusive business presence, Rhanja Cakes & Pastries recognizes that

many people in Virac listen to the radio and read newspapers. Utilizing these traditional media

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

channels will help inform a wider audience about the business and encourage them to try the

products.

Other Promotional Tactics:

Sampling Events:

• Rhanja Cakes & Pastries will host tasting events at local fairs, markets, or partnered

cafes to allow potential customers to sample products before making a purchase. Offering

samples at community events will generate interest and encourage future orders.

In conclusion, Rhanja Cakes & Pastries aims to use a mix of online and local marketing

strategies to reach more customers and build a strong community presence. By engaging with

customers both online and offline, Rhanja Cakes & Pastries hopes to share its delicious treats

with everyone.

EVALUATION AND CONTROL

EVALUATION AND CONTROL

I. KEY PERFORMANCE INDICATORS (KPIs)

SALES

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

The pre-order system has shown consistent interest from customers, with products frequently

selling out upon posting. However, managing bulk orders and meeting growing demand can be

challenging due to limited availability, especially during peak seasons. Monitoring the number of

pre-orders, seasonal spikes, and customer retention rates will help gauge business growth and

production capacity.

BRAND AWARENESS

Although Rhanja Cakes and Pastries is well-known for its unique flavors and quality, many

competitors have physical stores, which gives them an edge in visibility. Online engagement

through Facebook should be consistently tracked, focusing on follower growth, post interactions,

and customer reviews to improve brand recognition.

II. TRACKING AND REPORTING

1. Metrics

- Customer Satisfaction: Monitor feedback on social media and through direct customer

communication to assess satisfaction. This can be linked to how well the business handles

customizations, delivery timing, and product quality.

- Price Perception: Track customer responses on pricing, especially as the cost of ingredients

rises. If many customers perceive the prices as too high, evaluate the need for promotions or

bundled offers.

- Product Availability: Recording how often products sell out and customer complaints regarding

availability will help identify opportunities for production increases or better scheduling.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

- Delivery Performance: Track delivery times, customer feedback on delivery service, and any

issues encountered to ensure timely and efficient delivery.

2. Data Analysis

Key factors driving purchases include product quality and unique flavors. Analyzing the most

popular products based on sales data and customer preferences will guide which items should

be regularly offered and which flavors or options (like toddler-safe cakes) could be expanded.

III. EXTENDING ACTION PLAN TO COVER ALL ASPECTS

1.Addressing Potential Challenges

Product Availability: Managing the balance between business demands and personal

responsibilities has been challenging, which sometimes leads to rescheduling clients. To avoid

losing customers, clear communication on lead times and setting order limits during high-

demand periods is essential.

Ingredient Sourcing: The limited availability of key ingredients in Virac can lead to delays.

Exploring alternative suppliers or stocking up on essential ingredients could prevent shortages.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

2.Emerging Trends

Health-Conscious Choices: Given the rising demand for healthier options, Rhanja Cakes and

Pastries can introduce more low-sugar or allergy-friendly cakes. Keeping up with this trend

could open doors to new customer segments, such as families with dietary restrictions.

IV. RECOMMENDATIONS

1.Boost Online Engagement: Increase interaction on social media through more frequent posts,

customer testimonials, and behind-the-scenes content to maintain customer interest and attract

new followers.

2.Introduce Loyalty Programs: Offering a loyalty program for repeat customers could encourage

frequent purchases. Simple reward systems like discounts on the 5th order or during birthday

months would help retain regular customers.

3.Partnerships with Cafes: Consider collaborating with local cafes to expand visibility and

access to a wider customer base. This could also help reduce the need for customers to wait for

online availability. Also,Explore joint marketing campaigns with cafes, such as offering a special

"cake and coffee" combo or hosting tasting events.

4.Enhance Production Capacity: Hire an assistant to help meet growing demand, especially

during peak seasons, ensuring timely fulfillment of orders.

5.Communicate Clearly on Lead Times: Set clear expectations on order deadlines and pickup

schedules, especially during high-demand periods, to prevent customer dissatisfaction.

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Republic of the Philippines
CATANDUANES STATE UNIVERSITY
COLLEGE OF BUSINESS AND ACCOUNTANCY
Virac, Catanduanes

V. CONCLUSION

Rhanja Cakes and Pastries enjoys a strong reputation for unique flavors and high-quality

products, but addressing challenges like ingredient sourcing and managing bulk orders is

essential for continued growth. Focusing on healthier options, loyalty programs, and

partnerships will help maintain customer satisfaction and expand the business's market

presence.

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