1

A
Project Report
On “SUPPLY CHAIN OF Vivo Communication Technology
Co. Ltd..”
Submitted to:
SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE
Submitted by:
MS. Jagtap Siddhika vikas
Roll no: 14 Seat no:
Under the Guidance of
Asst. prof. WABLEA.A.
(M. com.)
Though The Principal
VIDYAPRATISHTHAN’S SUPE,

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ART’S SCIENCE AND COMMERCE COLLEGE SUPE.

Academic year 2024-25

CERTIFICATE OF GUIDE

This is to certify that the Project Work titled “A SUPPLY CHAIN

OF SAMSUNG ELECTRONICS CO., LTD.” is a bonafide work
of MS.Jagtap Siddhika Vikas, Roll No. 01 Carried Out in part and
Partial fulfilment for the award of degree of in of BBA(IB) under the
Specialization of supply chain management under my guidance. This
project work is original and not submitted earlier for the award of any
degree / diploma or of any other University / Institution.

PLACE: SUPE Signature

Wable.A.A.
Date:-

Internal Examiner Signatur External Examiner

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DECLARATION

Ms. Jagtap Siddhika Vikas hereby declare that the project work
titled “SUPPLY CHAIN Of Vivo communication Technology.,
LTD.” is the original work done by me and submitted to the
“SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE” in partial
fulfilment of requirement for the award of BBA(IB) under the
specialization of SUPPLY CHAIN MANAGEMENT is a record of
original work done by me under the supervision of Asst. prof.
WABLE A.A.

PLACE : SUPA SIGNATURE

DATE: jagtap Siddhika Vikas

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ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and
organizations. I would like to express my sincere thanks to all of
them. I am highly indebted to the Principal Asst. prof. Shinde D.M.
sir, HOD Asst. Prof. Shinde D.M. sir and Guide Asst. Prof. Wable
A.A. mam for their guidance and constant supervision as well as for
providing necessary information regarding the project & also for their
support in completing the project. I would like to express my
gratitude towards my parents for their kind co-operation and
encouragement which help me in completion of this project. I would
like to express my special gratitude and thanks to industry persons for
giving me such attention and time. My thanks and appreciations also
go to my friends in developing the project and people who have
willingly helped me out with their abilities.

Place – SUPA.

Date -

Ms.jagtap Siddhika Vikas

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INDEX
Ch NAME OF CHAPTER PAG
No E NO

1 INTRODUCTION TO THE PROJECT 6-11

1.1 Introduction 6
1.2 Objectives 7
1.3 Hypothesis of study 7
1.4 Historical background 8
1.5 Research methodology 9
1.6 Scope of study 10
1.7 Limitation of study 11

2 STUDY OF SUPPLY CHAIN MANAGEMENT 12-25

2.1 Introduction of SCM 12
2.2 Meaning and definition of SCM 13-15
2.3 Manufacturing and warehousing 16-17
2.4 Logistic management and IT in SCM 18-19
2.5 Key operation in SCM 20
2.6 Analysis 21-22
2.7 Strategies 23-25

3 PROFILE OF SAMSUNG COMPANY 26-57

3.1 Profile of company 26-27
3.2 Product line 28-29
3.3 Manufacturing of Vivo products 30
3.4 Warehouses of Vivo 31
3.5 Logistics of Vivo company 32-38
3.6 Marketing mix 39-42
3.7 Employee benefits 43
3.8 Analysis 44-48
3.9 Distribution channels 49-50
3.10 Marketing strategy 51-54
55-57
4 ANALYSIS AND INTERPRETATION OF DATA
4.1 Market shere of vivo 58
4.2 Operating profit of vivo 59
4.3 Components of Vivo 60
4.4 Market captured by Vivo 61
5 FINDINGS SUGGESTIONS AND CONCLUSION 62
5.1 Finding 63
5.2 Suggestion 64
5.3 Conclusion 65
5.4 Bibliography 66

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CHAPTER - 1
INTRODUCTION TO THE PROJECT

1.1 INTRODUCTION
Vivo is a Chinese multinational technology company that designs and
sells smartphones, software, and accessories. Here is some
information about Vivo
Founding: Shen Wei founded Vivo in 2009.
Headquarters: Vivo is headquartered in Dongguan, China.
R&D centers: Vivo has R&D centers in China, India, Indonesia, and
the United States.
Products: Vivo’s products include smartphones, software, and
accessories.
Operating systems: Vivo’s phones use Origin OS in Mainland China
and Funtouch OS elsewhere.
Presence: Vivo sells its phones in China, India, Southeast Asia,
Europe, and a few non-Eurasian countries.
Manufacturing: Vivo has an annual production capacity of nearly 200
million smartphones.
Design: Vivo’s designers use color, material, and finishing (CMF)
designs to convey ideas and influence mood.
Innovation: Vivo’s innovation includes developing a color-changing
surface for a smartphone’s rear glass panel.
Affiliation: Vivo is affiliated with BBK Electronics, along with
Realme, Oppo, and OnePlu

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1.2 OBJECTIVES

Vivo’s objectives include:

1. Creating great products
Vivo’s mission is to create great products for users, with a focus on
smartphones that offer a superior mobile photography and Hi-Fi audio
experience.
2.Creating a positive work environment
Vivo aims to create a harmonious and respectful work environment
for its employees.
3.Creating win-win partnerships
Vivo’s goal is to create fair and equal cooperative platforms with
mutual benefits for its business partners.
4.Delivering returns to shareholders
Vivo aims to provide above-average returns on investment for its
shareholders.
5.Becoming a sustainable corporation
Vivo’s vision is to develop into a healthier and more sustainable
world-class corporation.
6.Connecting people and the digital world
Vivo’s goal is to connect people with the digital world and provide a
more convenient digital life.
Vivo’s technologies include 5G, artificial intelligence, industrial
design, and photography.

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1.2 HYPOTHESIS OF REPORT

H0) Vivo electronics are not good.

H1) Vivo electronics is are very good.

1.4 HISTORICAL BACKGROUND –

There are multiple matches for Vivo, including a Chinese smartphone
manufacturer and a Brazilian telecommunications company:
 Vivo, the Chinese smartphone manufacturer
Founded in 2009, Vivo is a global smartphone manufacturer that has
expanded its market to over 60 countries and regions. Here are some
of the company’s highlights:
 Technology innovations:
Vivo was the first smartphone manufacturer to introduce an in-
display fingerprint sensor and a motorized pop-up camera.
 Global sponsorships:
Vivo has sponsored global sports events, including the Indian
Premier League (IPL) and the FIFA World Cups.
 Production and R&D centers:
Vivo has production facilities and R&D centers in China, India,
Indonesia, and the United States.

1.5 RESEARCH METHODOLOGY -

• Understanding user needs: Vivo’s product design approach is based
on a long-term process of understanding user needs, which has led to
products that exceed expectations.

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• Market research tools and techniques: Vivo uses scientifically

adopted market research tools and techniques to derive findings.
• Random sampling: Vivo uses random sampling techniques to
collect data across different regions.
• Structured questionnaires: Vivo uses structured questionnaires to
collect primary data.
• Microsoft Excel: Vivo uses Microsoft Excel to study data using
various types of graphs.
• Chi-square test: Vivo uses the chi-square statistical test to examine
the differences between categorical variables.

1.6 SCOPE OF STUDY-

• Design

Vivo strives to break the boundaries of smartphone design and

make devices an extension of the human body. They also focus
on product industrial design, software, and camera as key
components.

•Research and development

Vivo has an R&D network in several cities, including Shenzhen,

Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, and Xi’an.
They focus on developing consumer technologies like 5G,
artificial intelligence, industrial design, and photography.

•Manufacturing

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Vivo has an intelligent manufacturing network with an annual

production capacity of nearly 200 million smartphones.

•Marketing

Vivo has marketing strategies that focus on connecting users

around the world.

•Sustainability

Vivo has a sustainable development strategy that focuses on

innovation, consumer orientation, and benfen

1.7 LIMITATIONS OF STUDY –

• Time constraints :- Some studies may have been limited by

time constraints, making it difficult to conduct a more extensive
study.

•Sample size

Some studies may have had a limited sample size, such as 100
respondents from Coimbatore district.

•Respondent

biasSome studies may have been affected by respondent bias,

such as when respondents recorded what they thought was right
instead of what they actually did.

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CHAPTER - 2

STUDY OF SUPPLY CHAIN MANAGEMENT

2.1 INTRODUCTION -
Here’s some information about Vivo’s supply chain
management:

• Chipset supply chain

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Vivo has been able to maintain a consistent supply of chipsets

for its Y and S series smartphones, even during the COVID-19
pandemic when there was a global shortage of chips. This was
due to the BBK group’s strong supply chain.
•Supply chain challenges
The smartphone industry faces several supply chain challenges,
including short product lifecycles, rapidly changing technology,
and high demand and supply volatility.
•Logistics
Vivo Life faced challenges with their logistics partner, who was
unable to meet their needs for customized boxing and
sustainability.
Supply chain management (SCM) is the process of managing
the flow of supplies throughout a production cycle. The primary
goal of SCM is to maximize profitability by balancing the cost
of production and delivery with what the customer pays

2.2 MEANING OF SUPPLY CHAIN MANAGEMENT -

Supply chain management (SCM) is the process of managing
the movement of raw materials, production, and distribution of
products and services from the source to the end consumer. It
involves many activities, including:
•Sourcing raw materials
•Processing materials into finished goods
•Delivering the final product to the consumer
•Managing inventory
SCM is important because it helps companies:
• Improve customer service
By responding to customer feedback and trends, companies can
personalize and scale their offerings
• Improve sustainability

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By working with suppliers and other vendors, companies can

reduce their environmental footprint
• Improve product quality
By linking customer feedback to R&D teams, companies can
design and develop products that meet customer needs .
A PUSH-PULL view of supply chain

A global perspective of supply chain management

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2.3 MANUFACTURING AND WAREHOUSING –

Manufacturing:
Collin’s dictionary: processing or making (x product) from raw
materials, especially as a large scale operation using machinery.

Receipt of raw Inspection of

Primary process
material from on the raw
raw material
store material

Trail run, Mould grounding

Parameter and mould
inspection settings holding

Batch Assembly and

production final inspection Warehouse

Customs

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Warehousing:
• Vivo Logistics Services Reliable Warehousing Solutions for
Efficient Supply Chain Management :-
Vivo Logistics Services offers comprehensive warehousing solutions
to businesses, providing reliable storage and distribution services for
their goods. With strategically located warehouses, advanced
inventory management systems, and a commitment to excellence,
Vivo Logistics Services ensures the smooth operation of your supply
chain. In this document, we will explore the warehousing services
provided by Vivo Logistics Services and the key benefits of
partnering with the company for your storage needs.
• State-of-the-Art Warehousing Facilities
Vivo Logistics Services maintains modern and secure warehousing
facilities equipped with the latest infrastructure and technology. N.
• Flexible Storage Options
Vivo Logistics Services understands that businesses have varying
warehousing needs. Whether you require short-term storage, long-
term storage, or seasonal warehousing solutions.
• Inventory Management and Control
Efficient inventory management is crucial for optimizing supply
chain operations. Vivo Logistics Services employs advanced
inventory management systems that enable real-time monitoring and
control of stock levels.
• Value-Added Services:
In addition to secure storage, Vivo Logistics Services offers value-
added services to enhance the efficiency of Vivo Logistics Services
offers reliable warehousing solutions that contribute to the efficiency
of your supply chain management. With state-of-the-art facilities,
advanced inventory management systems, flexible storage options,
value-added services, cross- docking and transloading capabilities,
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supply chain integration, warehouse management systems, and

exceptional customer service, Vivo Logistics Services is your trusted
partner for secure and efficient warehousing.
• Main Services • Air Freight
• Sea Freight. • Pre-Move Surveys
• Road Transportation. • Supply Chain Management
• Custom Clearence. • Household Movement
• Door to Door Service. • Afghan Transit
2.4 LOGISTICS MANAGEMENT-
Definition:
Logistics management is the process of planning, implementing, and
controlling the flow of goods and services from the point of origin to
the point of consumption. It’s a key part of supply chain management,
but it has its own distinct role.
Logistics management includes
1 Transportation: Inbound and outbound transportation management,
fleet management
2 Warehousing: Storage, including third-party products and services
3 Inventory: Inventory control, including ordering, storing, and
tracking
4 Order fulfillment: Order management
5 Supply and demand: Supply and demand planning
COMPONENTS OF LOGISTICS MANAGEMENT

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Some components of logistics management include:

1.Warehouses
A key component of logistics and supply chain management,
warehouses are used for assembling, packaging, and distributing
products.
2.Transportation
A central part of logistics, transportation management software can
help minimize costs and maximize efficiency. Logistics companies
use a variety of transportation modes, such as air, sea, or ground, to
ensure that shipments arrive on time and at a reasonable cost.
3. Order fulfillment
The process of picking, packaging, labeling, and shipping items to
customers.
4.Fleet management
Uses technology to provide fleet owners with real-time updates and
insights, which can help increase driver and fleet productivity.
5.Information management
Maintaining the flow of information is important for making better
decisions and gaining meaningful insights.

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6.Material sourcing
Involves finding suppliers and vendors, and procuring the goods and
services needed for manufacturing.
7.Order processing
Involves the selection, packaging, and delivery of items, and usually
comes first in logistics operations.

2.5 KEY OPRATIONS IN SCM

Here are some of vivo’s key supply chain management (SCM)
operations:
1.Responsible mineral procurement
Vivo requires suppliers to ensure that their products are free from
minerals that fund armed groups, and to source minerals responsibly.
2.Sustainability
Vivo’s sustainability vision is to create a healthier and more
sustainable world, and they collaborate with partners to achieve this.
3.R&D
Vivo has an R&D network in many cities, including Shenzhen,
Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, and Xi’an. They
focus on developing consumer technologies like 5G, artificial
intelligence, industrial design, and photography.
4.Manufacturing
Vivo has an intelligent manufacturing network that can produce
nearly 200 million smartphones annually.
5.Local market
Vivo is developing a design in India strategy to support the local
market and export ambitions.

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2.6 DISTRIBUTION STRATEGY -

Distribution Strategy:
Vivo’s distribution strategy includes both online and offline channels,
and is designed to make their products available to customers across
the world:
1.Offline Distribution:
Vivo sells their products through a network of distributors,
wholesalers, and retailers in many countries. They believe that offline
sales are more effective because customers can experience the product
before buying it. Vivo’s goal is to make their products available in
electronics outlets and mega stores
2.Online Distribution
Vivo sells their products online through e-commerce platforms
3.Marketing
Vivo uses a multi-channel integrated marketing communication
strategy that includes social media and other channels. They also
sponsor sports events, music activities, and television to enhance
brand exposure.

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4. Localization
Vivo has restructured their distribution networks in India to comply
with local regulations. They are appointing Indian distributors in each
state to minimize reliance on Chinese-owned intermediaries.
5.Design in India
Vivo is planning to expand their design capabilities in India to serve
local consumers and have a global approach. They have established
an industrial design center in Gurgaon, which localizes the color and
look of the smartphone.

2.7 ANALYSIS –
Vivo SWOT Analysis
• Vivo Strengths
1.Vivo has established itself very well in the global smartphone
market
2.Vivo offers various mobile phone models in different price ranges
but still keeping its affordable image intact
3.Vivo has entered various markets with good success with
sponsorship and visibility
4.It comes from the stable of BBK electronics, its parent company,
which also owns brands like Oppo
5.Vivo has been associating with big sporting events like the FIFA
world cup, IPL cricket etc.
6.Vivo is seen as an innovative brand and has constantly invested in
R&D
7.It was one of the first to launch a phone with HiFi Chip
8.Vivo has stores in several countries and a good presence of all
leading ecommerce platforms

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9.It is present in several overseas market

10.Vivo annually ships more than 130 million units
11.Vivo has product facilities in China, Indonesia and

1.Vivo Weaknesses
Intense competition and constant need for innovation means limited
market share growth
Vivo is seen similar to other brands with limited differentiation and
hence high brand switching
2.Vivo Opportunities
•Vivo can come up with high end smartphones which competes
directly with likes of Apple, Samsung
•Vivo Competitors
Vivo Threats
1.Price sensitive competition in the mobile handset segment can
impact business
2.Local government regulations and economic recession can reduce
business
3.Fake imitations can hurt the brand image of the brand globally
The threats in the SWOT Analysis of Vivo are as mentioned above.
Hence this concludes the Vivo SWOT analysis.

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• Read Similar SWOT analysis. • Samsung SWOT Analysis

• Oppo SWOT Analysis. • Apple SWOT Analysis
• Xiaomi SWOT Analysis. • HTC SWOT Analysis
3.About Vivo
Courses
SWOT Analysis › Mobile Handsets › Vivo SWOT Analysis
Vivo SWOT Analysis
Here is a detailed SWOT analysis of Vivo covering strengths,
weaknesses, opportunities and threats.
Published by MBA Skool Team in Mobile Handsets category
Last Updated: June 12, 2023Read time: 3 minutes
Vivo Strengths
Vivo has established itself very well in the global smartphone market
Vivo offers various mobile phone models in different price ranges but
still keeping its affordable image intact
4.Vivo Weaknesses
Intense competition and constant need for innovation means limited
market share growth Vivo is seen similar to other brands with limited
differentiation and hence high brand switching
5.Vivo Opportunities
Vivo can come up with high end smartphones which competes
directly with likes of Apple, Samsu
6.Read more about Vivo
• Vivo Marketing Mix & Strategy •Vivo PESTLE Analysis
Vivo Competitors. •Vivo Threats

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The threats in the SWOT Analysis of Vivo are as mentioned above.

The threats for any business can be external factors which can
negatively impact its business.
Hence this concludes the Vivo SWOT analysis.
• Read Similar SWOT analysis
1.Samsung SWOT Analysis. 2.Oppo SWOT Analysis
3.Apple SWOT Analysis. 4.Xiaomi SWOT Analysis
5.HTC SWOT Analysis. 6.Nokia SWOT Analysis
6.About Vivo
Browse marketing analysis of more brands and companies similar to
Vivo. This section covers SWOT Analysis along with Segmentation,
Target Market, Positioning & USP of more than 2000 brands from
over 20 industry sectors.
Important Brands:
• Adidas swot analysis. • bmw swot analysis
• Samsung Swot Analysis. • Nike Swot Analysis
• Coca Cola Swot Analysis. • FedEx Swot
Analysis
Sectors:
•Automobiles. • Banking
•Food & Beverages. • FMCG
• Retail. • More Sectors
The brand names and other brand information used in the swot
analysis section are properties of their respective companies. The
companies are not associated with MBA Skool in any way. Edit the
brand or add a new one to swot

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Weaknesses
• Tax evasion: In July 2022, the Directorate of Revenue Intelligence
of India (DRI) raided Vivo’s offices and accused the company of tax
evasion. The company allegedly remitted nearly half of its turnover
out of India.
Opportunities
Vivo Mobile Company Jobs Apply Online Now – Apply For The
Highest Paid Vivo Mobile Company Jobs In Your Area Now. Apply
For…166 500 Vivo Job Vacancies In Pune 500 Vivo jobs in Pune;
Executive Assistant – Business Development. HYT Engineering
rating-star 3.2; Specialist Institutional Business.
1800-208-3388 1800-102-3388 (24*7) 0120- 6283388 (Call charges
applicable) (24*7) 1800-
Threats
Vivo, the technology company, has faced a number of threats,
including: Tax evasion In July 2022, the Directorate of Revenue
Intelligence of India (DRI) raided Vivo’s offices and accused the
company of tax evasion.

PESTL Eanalysis
Courses PESTLE Analysis › Companies › Vivo PESTLE Analysis
Vivo PESTLE Analysis Detailed PESTLE analysis of Vivo
examining political, economic, social, technological, legal &
environmental factors. Published by MBA Skool Team in Companies
category Last Updated: March 27, 2024Read time: 5 minutes Political
Factors
Political
How the government intervenes in the economy, including policies,
stability, and trade restrictions. You can also assess laws, regulations,
and tariffs.
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Vivo does not pay or accept bribes.

This Policy applies to all individuals working at vivo at all levels and
grades, including directors, officers, senior managers, employees
(whether permanent, fixed-term or temporary).
Economic
Here’s some information about the economic performance of Vivo, a
Chinese smartphone company, in India: FY23 profit Vivo India
reported a net profit of ₹211 crore for the financial year 2022-23
(FY23), which is the company’s second-highest profit in recent years.
FY23 revenue Vivo India’s revenue for FY23 was ₹29,874.90 crore,
which is an increase from ₹26,971.11 crore in FY22.
The ED filed a chargesheet against Vivo alleging that the company
remitted ₹1 lakh crore outside India between 2014 and 2021 by
reporting losses to avoid paying income tax.
Socio-cultural
Vivo is a technology company that has a number of socio-cultural
values and initiatives, including Work culture
Vivo’s work culture is described as warm and welcoming, with a
focus on actions over hierarchy. Employees are given the space to
develop themselves.
Technological
Vivo is a Chinese multinational technology company that designs and
develops smartphones, software, and accessories. Some of the
technologies that Vivo uses include:
• 5G: Vivo is one of the top standalone smartphone brands for its
contribution to 5G standards.
• Color-changing glass: This glass reacts to sunlight and UV rays to
reflect a range of colors.

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•Gimbal stabilization: Vivo has gimbal stabilization technology in its

smartphones.
•Unibody hinge structure: Vivo smartphones have a unibody hinge
structure.
•Aerospace-grade hinge: Vivo smartphones have an aerospace-grade
hinge.
•3D ultrasonic dual-screen fingerprint scanning: Vivo smartphones
have 3D ultrasonic dual-screen fingerprint scanning.

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CHAPTER 3
PROFILE OF vivo COMPANY

3.1 COMPANY PROFILE

Here’s some information about Vivo and Samsung, two multinational

technology companies:
• Vivo A Chinese multinational company that designs and manufact
operating systems include Origin OS in Mainland China and
Funtouch OS Samsung global company that’s a major driving force
behind South Korea’s economic development, politics, media, and
culture. Samsung’s revenue in 2022 was 22.4% of South
Korea’ethical management includes training employees, operating
monitoring systems, and practicing fair and transparent corporate
management.
3.2 PRODUCT LINE –.
1] Vivo V Series

Explore vivo smartphones with cuttingedge features, stunning

designs, and excellent camera, Elevate your mobile experience with
Series X, Y, V, Z With advanced camera systems, immersive
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displays, and premium design aesthetics, the Vivo X series delivers an

unparalleled mobile experience.
2] LAPTOP

Blue Vivo Color Laptop Get Latest Price Call for Best Deal By:My
Computer, Indore Product Specifications Brand Vivo Color Blue
Condition New Cover Color Multi Color

3]TABLETS

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At the P2 Pro launch, Realme also announced its newest budget

tablet, the Realme Pad 2 Lite in India. It joins the company’s tablet
lineup and, as the name suggests, sits below the Realme Pad 2 that
was launched a couple of months ago.
4] BUDS

vivo TWS 3e buds up-to 30dB Active Noise Cancellation up-to 42

Hrs battery life Bluetooth Headset (Dark Indigo, True Wireless

5] MONITOR

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VIVO Dual Monitor Desk Mount, Heavy Duty Fully Adjustable

Steel…

7] TELEVISION

VIVO Mobile TV Cart for 32 to 70 inch Screens up to 77 lbs, LCD

LED OLED 4K Smart Flat and Curved Panels, Rolling Stand, Laptop
DVD Shelf, Locking Wheels, Max VESA 400x400, Black, STAND-
TV05L

3.3 MANUFACTURING OF SAMSUNG PRODUCTS -

Manufacturing process is one of the major aspects for producing a
new product. In the current paper, the manufacturing process of
Samsung Electronics has been discussed in an evaluated fashion. In
order to do that, the brief discussion of the Samsung Electronics has

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been depicted in a clear and precise manner. In the same context, the
paper also includes an acute concept of the manufacturing process
• Conceptualization:
Samsung Electronics continuously attempt to formulate a new
concept of products based on advanced technologies. It can be a new
product or development of variances of the existing products in the
market.
• Research:
There isn’t much information about Vivo manufacturing Samsung
products, but here’s some information about Vivo and Samsung in the
smartphone market:
• Q1 2024
Vivo became the top smartphone brand in India, surpassing Samsung,
in the January–March quarter of 2024. Vivo’s market share was 19%
by volume, while Samsung’s was 17.5%. Samsung’s higher-priced
phones helped it maintain its leadership in terms of volume share by
value.
Q2 2024
In Q2 2024, Xiaomi was the leading smartphone brand, followed by
Vivo and Samsung.
India’s smartphone shipments
In Q1 2024, India’s smartphone shipments grew 8% year-over-year in
terms of volume and 18% in terms of value.
5G smartphone shipments
In Q1 2024, 5G smartphone shipments captured their highest-ever
share of 71% in volume terms.
Premium segment
In Q1 2024, the premium segment (>INR 30,000) reached 20%
volume share, its highest ever.

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Circuit Design:
Consumers are set to have more choice in the super premium foldable
devices category with the new market leader Vivo entering the fray to
tap into high demand for the pricey devices that could push growth in
segment up 35% on-year in 2024, outpacing the broader
smartphone.Foldable smartphones, which incorporate a flexible
display allowing the phone to convert into a tablet screen currently
only contribute 1% in both volume and value to the overall
smartphone market, but is one of the fastest growing. The segment
grew at 82% on-year in 2023, with Samsung as the top player with
79% market share in Q1 2024, according to Counterpoint Research.
Follow us Last Updated: May 31, 2024, 07:44:00 AM IST
• ADVERTISEMENT
Foldable smartphones, which incorporate a flexible display allowing
the phone to convert into a tablet screen currently only contribute 1%
in both volume and value to the overall smartphone market, but is one
of the fastest growing. The segment grew at 82% on-year in 2023,
with Samsung as the top player with 79% market share in Q1 2024,
according to Counterpoint Research.
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ADVERTISEMENT But Vivo will not be up against just other
foldables in its first foray in the above-Rs 1 lakh price segment, which
grew 53% on-year in 2023. “The foldables face competition from
other premium smartphones especially, Apple iPhones in this price
segment,” Counterpoint’s Jain said, adding that the segment is still in
its developmental stage.
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Developing Prototype:
Mar 14, 2017 – Staff Reporter Bae, Okjin | [email protected]
Samsung Electronics and Samsung Display are currently working on
the final step of development of foldable Smartphone in order to
produce prototype in third quarter of this year. While Samsung is
working on this development, Chinese panel manufacturers are also
accelerating their process of development of prototype of foldable
displays. South Korean and Chinese companies are competing for
their sense of pride with a title of ‘world’s first foldable Smartphone’
on the line.
Design Review:
Vivo and Samsung have smartphones available for 2024. The
Samsung Galaxy S24 was released on January 31, 2024, and is said to
have Al- driven cameras, powerful processors, and smooth
performance. The Galaxy S24 lineup is expected to include a standard
flagship, a Galaxy S24 Plus, and a Galaxy S24 Ultra
Test Setup
Amazon sale banner Amazon Great Indian Festival Biggest Deals of
the Year! Shop Now ETLogin button Today’s News Quick Reads E-
Paper Stock Recos Stream Electronics Vivo set to open ₹3,000-cr
India facility in July Agencies Synopsis Chinese smartphone maker
Vivo is set to inaugurate one of India’s largest mobile phone
manufacturing facilities next month, with an annual capacity of 120
million device.
Documentation:
Here are some resources for VIVO documentation:
•VIVO documentation style guide
This guide provides tips for writing VIVO documentation, including
using a table of contents, using all heading levels, and using code
block macros.
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•VIVO documentation
This documentation is written by the VIVO community and covers
topics such as logging in, restoring VIVO, and adding user accounts.
•VIVO Technical Documentation
This documentation is available on the LYRASIS Wiki and contains
contributions from the VIVO community.
•Vivo Developers Account Registration & Login Guide
This guide explains how to register for and log in to the vivo
Developer Platform.
Vivo Developers Open API Service Documentation
This documentation covers topics such as CPM (cost-per-mille) and
CPT (cost-per-time)
• Agency Compliance:
Vivo, the smartphone company, has several compliance policies,
including:
•Anti-bribery and corruption
Vivo does not tolerate bribery, facilitation payments, or other forms
of corruption. Employees are required to complete anti-bribery and
corruption training every two years, and to submit an annual Conflict
of Interest declaration.
• GDPR compliance
Vivo collects and processes personal data only with consent and for
legitimate purposes. Vivo’s Privacy Policy outlines how it handles
data.
•Sustainability
Vivo’s sustainability vision is “Healthier and More Sustainable”.
Vivo has set four major directions for sustainable development,
including “technology sharing” and “green symbiosis”.

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• Legal notice
Vivo’s website states that users must read and agree to comply with
all applicable laws and regulations.
Vivo has also faced allegations of tax evasion and money laundering
in India:
In July 2022, the Directorate of Revenue Intelligence (DRI) raided
Vivo’s offices and accused the company of tax evasion.
The Enforcement Directorate (ED) blocked Vivo’s bank accounts to
prevent money laundering.
The ED also arrested Vivo India’s head of administration on money
laundering charges in October 2023.
Five operational performance of an organization is evaluated by
the following factors,
 Quality
 Speed
 Dependability
 Flexibility
 Cost
3.4 WAREHOUSING STORAGE OF SAMSUNG
COMPANY -
including logistics network design, warehouse layouts considering
automation, inventory placement strategies based on order and
shipment patterns, stocking/allocation, and picking/packing.
Additionally, we analyze vehicle and route information, along with
delivery performance, to establish the most effective delivery
strategies.
3D visualization
Mobile Phone Market Research Report – Segmented By Distribution
mode (Online and Offline), by Operating System (Android, iOS,
Nokia’s Symbian, Linux, Samsung’s Bada, and Others), by User

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interface (Touchscreen, Keypad, Touch and Type Phones) and by

RAM (Below 2GB, 2 – 4GB, 6 GB, 8 GB); and Region – Size, Share,
Growth Analysis | Forecast (2023 – 2030)
Video analytics
BOSTON—(BUSINESS WIRE)—According to new research from
Strategy Analytics, global smartphone shipments fell -11% YoY to
314 million units in Q1 2022. Samsung topped the global smartphone
market with a healthy 24% share in Q1 2022, the highest first quarter
performance over the past five years. Apple ranked the second place
with 18% share. Xiaomi, OPPO (including OnePlus) and vivo stayed
in the top five list.
Robotic Process Automation (ASRS)
ASRS System
ASRS is a fully automated storage system, which consists of storage
equipments, control systems and logistics systems. Compared with
traditional racking systems, ASRS is more
Cello Loading Optimizer
Let presume it under 30k – 35k or below than that; My
recommendation will definitely towards Vivo mobiles. Ellobrating it,
Vivo provides overall good output under 30k including
battery( considering charging speed), camera, Ul experience, design
and so on, however, w.r.t display samsung leads. Thus, under low-
tight budget, go for Vivo or realme.
Cello VMS (Virtual Warehouse System)
ASRS is a fully automated storage system, which consists of storage
equipments, control systems and logistics systems. Compared with
traditional racking systems, ASRS is more efficient, safer and
convenient. ASRS is one of the important development directions of
future warehousing systems.
Brightics AI

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The company’s new facility is part of a two- pronged

approach in India, where it is ramping up domestic
manufacturing, and focusing on “India-centric” products by
localising design, camera effects and overall product
experience. We have started designing phones that meet our
consumers’ local tastes and preferences under our ‘Design for
India’ initiative. Our manufacturing facility in Greater Noida
reached the milestone of producing over 150 million
smartphones till now,” said Jerome Chen, CEO, Vivo India, in
the company’s annual India Impact report.

3.5 LOGISTIC MANAGEMENT OF SAMSUNG

COMPANY
Samsung SDS is a global logistics company that offers a range of
services to help customers with their logistics operations. Some of
their services include:
• Warehouse management
Samsung SDS uses automation facilities and the Warehouse
Management System (WMS) to improve the efficiency of automated
warehouse management.
•Transport planning
Samsung SDS develops transport plans that are tailored to the
customer’s needs. They also use AI analysis to track the travel history
of trucks and predict their arrival time.
•Logistics network
Samsung SDS has a logistics network that connects 36 countries, 56
branches, and over 300 sites.
•IT services

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Samsung SDS has been offering IT services for over 30 years and
uses the latest IT technologies to solve logistics issues.

DEMAND FORECASTING:
One study that used the fuzzy time series method to forecast Vivo’s
smartphone sales used 60 months of data from January 2014 to
December 2018. The study’s results were:
PACKAGING:
Vivo Packaging: Packaging Supplies Company Australia | Brand …
Vivo Packaging in Victoria, Australia, manufactures and supplies
wholesale and custom food grade bags made from high-quality
biodegradable materials
DATA ANALYSIS:
Here is some data and information about the Vivo company:
Financial results
For the first quarter of 2024, Vivo Bio Tech Limited reported the
following financial results:
Sales of INR 101.34 million, down from INR 115.82 million in the
same quarter a year ago
Revenue of INR 101.47 million, down from INR 115.82 million in
the same quarter a year ago
Net income of INR 1.66 million, up from INR 1.42 million in the
same quarter a year ago
Predictive analytics
Samsung uses predictive analytics to analyze historical data to make
predictions about future events. This can help identify risks and
opportunities for businesses, such as in financial analysis, quality
assurance, and predictive maintenance.

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Network analytics
6G network architecture Vivo’s 6G network architecture design
principles include keeping the advantages of 5G, meeting new 6G
requirements, and enhancing basic capabilities.
R&D network
Vivo has an R&D network in many cities, including Shenzhen,
Dongguan, Nanjing, Beijing, Hangzhou,Shanghai, and Xi’an. The
network focuses on the development of consumer technologies like
5G, artificial intelligence, industrial design, and photography.
Intelligent manufacturing network
Vivo has an intelligent manufacturing network that includes
authorized partners and has an annual production capacity of nearly
200 million smartphones.
Details Network mode interface
You can access the Network mode interface by inputting ##2288##
on the phone dial pad. Video call tips
If the other party sees your image as blurry, you can try switching to a
stable network, maintaining an appropriate distance from the front
camera, and conducting video calls in a well-lit environment.
Brightics Studio
Welcome to vivo Official Site. Explore our latest smartphone models
with stunning displays, high-quality cameras, and long-lasting battery.
Click now!
Free delivery
Memory solutions
•Extended RAM
The V25 Pro has Extended RAM 3.0, which can allocate up to 8 GB
of storage space as extended RAM. The amount of expandable
memory depends on the phone’s basic RAM size. To enable Extended

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RAM, go to Settings > RAM & Storage Space > RAM > Extended
RAM.
•Clearing app data and cache
To clear an app’s data and cache, you can:
Go to Settings > More settings > App manager > More > Show
system processes > find the app > Storage > Clear data/cache for
Funtouch OS 9
•Go to Settings > Applications and Permissions > App manager >
More > Show system > find the app > Internal storage > Clear
data/cache for Funtouch OS 9.2 to OS 10.5
Go to Settings > Apps & notifications (Apps) > find the app > Clear
data/cache for Funtouch OS 11 and higher
•Resetting the phone
You can reset your phone to factory settings or erase all data.
Resetting all settings restores your phone to factory settings, but
doesn’t delete your data. Erasing all data deletes all data from your
phone, except for data on an SD card.
•Using an SD card
You can move files from your phone to an SD card, but you can’t
install apps on an SD card.
DISTRIBUTION:
• Device Security
Best of Android Enterprise security, through Enterprise Mobility
Management (EMM) Solutions.
Supports Google Zero Touch out of the box, for Fast and Secure
device deployment.
Vivo iManager detect hidden security hazards like viruses and other
risky apps

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• After Sales Service

Unmatched after sales service through out the country
24x7 customer care support
Additional value added services – Protection from accidental damage
and liquid damage
Extended warranty and Screen replacement
DELIVERY SERVICE:
SHIPPING METHOD
• Delivery timelines
Vivo’s official e-store in India says delivery timelines vary by
pincode. You can check the estimated delivery time by entering your
pincode.
• Delivery attempts
If you aren’t there to receive your order, the courier will try to reach
you by phone or SMS. They will make a second attempt within 24
hours.
• Damaged orders
If you notice damage to the packaging or pilferage at the time of
delivery, you should refuse to accept the package.
• Free delivery
Vivo Pakistan offers a free delivery service for warranty mobile
phones that have had parts replaced.
• One-hour delivery
Vivo has partnered with JD Daojia (JDDJ) to offer one-hour delivery
for Vivo products in over 3,000 smartphone stores in 126 cities.
Above transit time and cost excludes home appliances and
television models over 65 inches.

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Features & details

•Counterbalance Pneumatic Spring – Adjusts to your TV’s weight for
easy screen placement. TV must weigh at least 17 lbs for
counterbalance to work. Installs to wood studs and concrete/brick
walls for regular and above fireplace placement
• Compatibility – Fits flat screens 40” to 70” in size, weighing
between 17 lbs and 66 lbs
• Full Articulation – Features +10 to -15 degree screen tilt, +90 to -90
degree swivel, and a 12.5” range of height adjustment for the best
viewing angles
• Fits VESA – 75x75mm, 100x100mm, 200x100mm, 200x200mm,
300x200mm, 300x300mm, 400x200mm, and 400x400mm
• We’ve Got You Covered – Sturdy steel design is backed with a 3
Year Manufacturer Warranty and friendly tech support to help with
any questions or concerns
Restrictions:
• Code of Conduct
Vivo’s Code of Conduct includes a commitment to not give or receive
bribes, and to respect human rights and modern slavery laws.
• Website Terms of Use
The website’s Terms of Use state that the content is copyrighted, and
cannot be reproduced, distributed, or transmitted without written
consent.
• End-User License and Service Agreement
The End-User License and Service Agreement states that users must
not steal or alter the website’s content without written permission.
• Privacy Statement
Vivo’s Privacy Statement covers how it collects, processes, stores,
shares, and transfers personal data.

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• Retention of personal data

Vivo retains personal data for different periods depending on the
reason, such as up to five years for device inspection and repair, and
up to 180 days for account login.
• Website changes
Vivo reserves the right to make changes to the website’s content
without notice.
HOME APPLIANCES DELIVERY
While purchasing your large home appliance (refrigerator, range, over
range microwave, dishwasher, washer, or dryer) you will be shown
the earliest available delivery date. You can schedule your delivery in
as little as 3 days depending on your location.
•SAMSUNG EXPERIENCE STORE PICK-UP.
• Samsung Experience Store in-store pickup
When your order is ready for pickup, you’ll receive an email
notification. Only the account holder can pick up the items in person.
You’ll need to bring your order number and a government-issued ID
that matches the pickup contact details.
• Vivo’s pick-up and drop service
Vivo offers a free pick-up and drop service for customers in India.
You can book an appointment by calling 1800 208 3388 or 1800 102
3388 (24/7). An engineer will pick up your device from your address,
repair it, and return it within 24–72 hours
RISK MANAGEMENT
• VivoAquatics
VivoAquatics offers a risk management program called
VivoAdvantage that helps reduce risk and litigation for property
owners. VivoAdvantage helps identify safety and compliance risks,
and helps minimize health department closures. VivoAquatics also

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helps lower energy and water costs through energy and water efficient
practices.
• Vivo Bio Tech Limited
Vivo Bio Tech Limited has an Enterprise Risk Management (ERM)
program that identifies, assesses, monitors, and mitigates various risks
to the business.
3.6 KEY OPERATIONS OF SAMSUNG –
MARKETING MIX.
ViVO PRODUCT STRATEGY
• Pricing
Vivo and Oppo tend to focus on affordability and value, while
Samsung focuses on premium offerings. Samsung uses a price
skimming strategy, where they set a high price for new products and
gradually lower it over time. They also offer discounts and trade-in
deals.
• Promotion
Vivo uses a 360-degree marketing strategy, including television
commercials, print media, social media, celebrity endorsements, and
on-ground activities. They also sponsor big sporting events and work
with OOH companies to display their phones on billboards.
• Sales channels
Vivo has agreements with retailers, e-commerce platforms, and
telecommunications operators to promote and sell their products.
They also continuously monitor and evaluate their sales channels to
optimize their structure and strategy.
• Customer relationship management
Vivo uses customer relationship management (CRM) to understand
customer needs and provide personalized products and services. They

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also use CRM to optimize sales processes and improve sales team
efficiency.
SAMSUNG PRICE STRATEGY
• Samsung
Samsung uses a premium pricing strategy, which is based on its high-
quality products and brand reputation. Samsung also uses price
skimming when releasing new products with cutting-edge technology.
When competitors release similar products, Samsung lowers the price
of its product to increase sales and gain market share.
• Vivo
Vivo’s pricing strategy is based on affordability and value. Vivo’s
products are available in a range of price bands, including the price
bands that contribute the most to overall sales. Vivo’s phones are
priced higher than similar products from other brands, but many
customers are willing to pay the higher price for the features, design,
battery life, camera quality, and after-sales service
ViVO PLACE STRATEGY
• Offline sales
Vivo sells its products through a network of distributors, wholesalers,
and retailers in many countries. They believe that offline sales are
more effective than online sales because customers can experience the
product before purchasing it.
• Online sales
Vivo sells its products online through e-commerce platforms and
social media.
• Manufacturing
Vivo has a manufacturing facility in Greater Noida, Uttar Pradesh,
India. They also have an intelligent manufacturing network with an
annual production capacity of nearly 200 million smartphones.

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• Expansion
Vivo has expanded into over 100 countries, including Thailand,
Indonesia, Vietnam, Malaysia, Myanmar, the Philippines, and India.
They are also considering establishing an R&D team in India.
Vivo’s mission is to provide quality products and superior service to
consumers. They also aim to create a harmonious work environment
for employees and a fair, equal cooperative platform with business
partners.
SAMSUNG PROMOTION STRATEGY
Both Vivo and Samsung use a variety of strategies to promote their
products, including traditional and digital marketing, celebrity
endorsements, and social media:
• Vivo
Vivo uses a 360-degree marketing strategy that includes traditional
and digital media, celebrity endorsements, and on-ground activities.
Vivo sponsors major sporting events, such as the FIFA World Cup
and IPL cricket, and has tied up with OOH companies to display their
phones on billboards
•Samsung
Samsung uses a combination of print and digital advertisements,
events, and content marketing to promote their products. Samsung is
active on social media, using organic and paid marketing to connect
with customers. Samsung also uses celebrity endorsements and
influencer marketing in their campaigns. Some of Samsung’s
marketing campaigns include .
3.7 EMPLOYEE BENEFITS

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• Competitive pay and benefits: Vivo researches pay and benefits in

the industry to ensure its employees receive competitive benefits.
• Performance-based bonuses: Vivo offers a performance-based
bonus scheme for all employees, and a no-cap bonus system for
exceptional employees.
• Training and career development: Vivo offers comprehensive
training and a career development path for all employees.
• Insurance: Vivo offers disability insurance, health care and
insurance, and life insurance.

3.8 SWOT ANALYSIS -

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Before we dive deep into the SWOT analysis, let’s get the business
overview of Vivo. Vivo Communication Technology Co. Ltd.,
commonly known as Vivo, is a Chinese technology company that
designs and manufactures smartphones, smartphone accessories,
software, and online services.
Founded in 2009, Vivo is headquartered in Dongguan, Guangdong,
China, and operates in the highly competitive global smartphone
market. China’s BBK Electronics owns Vivo
STRENGTHS OF SAMSUNG –
 Quality
 Vivo phones are built for quality and durability, and are tested
for endurance.
 Target market
Vivo’s target market includes people between the ages of 18–44 who
are interested in smartphones, photography, and shopping
Technical mastery
Vivo is a technology company that creates great products based on a
design-driven value, with smart devices and intelligent services as its
core.
• Presence
Vivo has production facilities and R&D centers in China, India,
Indonesia, and the United States. Vivo has a manufacturing facility in
Greater Noida, Uttar Pradesh, India
• Values
Vivo’s core values include “Benfen”, which is a term that describes
the attitude of doing the right things and doing things right.
Wide product range
Smartphones: Vivo offers a range of smartphones, including the V40
5G, V40 Lite 5G, V40 SE 5G, Y28s 5G, Y28, X100 Pro, X90 Pro,
and V29. Accessories: Vivo offers a range of accessories for their

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phones, including protective cases, chargers and cables, earphones

and headsets, and screen protectors.

*X60 series
This series features a night algorithm that improves the night capture
effects of the wide-angle camera.
* X70 series
This series features a miniaturized Ultra-Sensing Gimbal Camera
that’s applied to the main cameras.
* X80 Series
This series features a Gimbal Camera system that’s moved to the
portrait camera.
* V27 series
This series features flagship-grade 4nm chipsets, LPDDR5 RAM, and
fast UFS 3.1 storage.
Financial performance
• Vivo India’s net profit
In the 2022-2023 fiscal year, Vivo India reported a net loss of ₹123
crore. However, in the 2023-2024 fiscal year, Vivo India reported a
net profit of ₹211 crore. This was due to a 9% increase in sales
compared to the previous fiscal year.
• Vivo Bio Tech’s profit and loss
In 2024, Vivo Bio Tech’s revenue was projected to be ₹45.45, and its
cost of revenue was projected to be ₹3.85. This would result in a
gross profit of ₹41.60.
•Vivo Bio Tech’s balance sheet
In 2024, Vivo Bio Tech’s total assets were projected to be ₹137.13,
its total liabilities were projected to be ₹82.73, and its total equity was
projected to be ₹54.40.
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Leadership in smartphones
•Shen Wei: The founder and CEO of Vivo
• Baishan Hu: The executive vice president and COO of Vivo
Spark Ni: The senior vice president and CMO of Vivo
• Yujian Shi: The senior vice president and CTO of Vivo
Vivo has been a leader in the smartphone market, especially in the 5G
sector:
•5G
Vivo has a strong presence in the 5G market, and its models like the
iQOO Pro 5G and NEX 3 5G have been popular.
•India
In the first quarter of 2024, Vivo led the smartphone market in India
with a 19% share, ahead of Xiaomi and Samsung.
•Concept phones
Vivo has launched concept phones like the APEX, which explore
future smartphone design. The APEX FullView was the first virtually
bezel-less smartphone, and the APEX 2019 had a “Super Unibody”
design and full 5G mobile network capacity.
Pricing
* Vivo Y28e 5G: Rs. 8,478 * Vivo T3 Lite 5G: Rs. 10,499
* Vivo Y28s 5G: Rs. 13,999 * Vivo Y58 5G: Rs. 18,499
* T3x 5G 4GB+128GB Crimson Bliss: Rs. 13,499
* V30 8GB+128GB Peacock Green: Rs. 33,999
* X100 Pro 16GB+512GB Asteroid Black: Rs. 89,999
* Y200 Pro 5G 8GB+128GB Silk Green: Rs. 24,999
* You can buy Vivo phones from the Vivo store, Flipkart, and
Amazon

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Global strategy
Vivo’s global strategy is based on the “More Local, More Global”
principle, and includes:
• Expanding manufacturing: Vivo has established production bases in
Pakistan and Turkey, and has five production hubs across China,
South- and Southeast Asia.
• Building a global R&D network: Vivo has R&D centers in
Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an,
Taipei, Tokyo, and San Diego.
• Investing in R&D: Vivo invests heavily in R&D to develop new
technologies, including 5G, artificial intelligence, industrial design,
and photography.
• Focusing on user orientation: Vivo’s core values include design-
driven and user orientation.
• Promoting a “smart connection”: Vivo believes that mobile phones
can be used to control the Internet of Everything.
WEAKNESSES OF VIVO
Legal and competitive challenges
There isn’t much information about Vivo’s legal and competitive
challenges right now, but here’s some related information about Vivo:
• Production facilities
Vivo has production facilities and R&D centers in China, India,
Indonesia, and the United States.
• Operating system
Vivo’s V series of phones run on Funtouch OS, which is based on
Android.
• Sustainability
Vivo’s sustainability strategy is to create great products and work
with partners to build a sustainable ecosystem.
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• Mission
Vivo’s mission is to provide quality products and service to
consumers, create a respectful work environment for employees, and
create a fair and equal platform with business partners.
• IPL sponsorship
Vivo was the title sponsor of the Indian Premier League (IPL) in
2016, 2021, and 2022. Vivo terminated its agreement in 2019 due to
scrutiny by government agencies.
• Local assembly
Vivo started local assembly in India in 2015 and plans to double its
annual manufacturing capacity to 120 million units.
Regional reliance
• In April, Dixon announced that it would buy a majority stake in
Ismartu India, a manufacturing unit of Chinese phone maker
Transsion Holdings. Dixon would initially buy a 50.10% stake in
Ismartu India for ₹238.36 crore in cash and eventually raise its stake
to around 55%, it had said.
• The deal is expected to close in FY27. Sources at the Tata Group,
which is betting big on electronics manufacturing through Tata
Electronics, said the conglomerate was in talks with Vivo earlier this
year, but no discussions are happening currently as the group is
focussed on integrating the local unit of iPhone contract manufacturer
Wistron that it acquired last year.
Competition
• Vivo is a part of the BBK Electronics Corporation, which also
includes Oppo and BBK Education Electronics. Vivo’s sub-brand is
iQOO.
Dependence on Android

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1 Feb 2021 — Meanwhile, OriginOS is the latest Android-based

operating system developed by vivo. This intuitive software
repurposes familiar features with …
Profit decline
• Vivo’s India subsidiary, Vivo Mobile India, reported a net loss in
2022, but saw a profit in 2023:
* 2022
• Vivo Mobile India reported a net loss of ₹123 crore, after reporting
a net profit in 2021.
* 2023
•Vivo Mobile India reported a net profit of ₹211 crore, after
improving its inventory management.
•Vivo Mobile India’s profit and loss has been affected by a number
of factors, including:
* Tax evasion allegations
The Directorate of Revenue Intelligence (DRI) raided Vivo’s offices
in July 2022, accusing the company of tax evasion. The DRI alleged
that Vivo remitted almost half of its turnover out of India.
• Enforcement Directorate (ED) probe
The ED is investigating Vivo for alleged violations of the Prevention
of Money Laundering Act (PMLA). The ED alleges that Vivo
remitted ₹1 trillion outside India between 2014 and 2021 by showing
losses to avoid paying income tax.
OPPORTUNITIES FOR SAMSUNG
Online business
Vivo is a Chinese multinational technology company that offers
online services, software, smartphones, and smartphone accessories.
Some of their online services include:
• V-Appstore: A store that distributes software for Vivo phones
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• Vivo connect: A channel for partners to share feedback, queries,

and issues with the CEO’s office
5G
Vivo is a Chinese electronics brand that designs and sells 5G
smartphones and other products. Some of their 5G phones include:
• Vivo T2x 5G
This phone has a MediaTek Dimensity 6020 5G processor, 5000 mAh
battery, and up to 8 GB of RAM.
• Vivo Y100 5G
This phone has a 6.38-inch AMOLED display, 8 GB of RAM, and a
triple camera setup with a 64 MP main sensor.
• Vivo Y75 5G
This phone has a Dimensity 700 chip, and a maximum theoretical
downlink bandwidth of up to 2.74 Gbps on 5G networks.
• Vivo Y56 5G
This phone has 8 GB of extended RAM, 128 GB of ROM, and
supports up to 1 TB of expanded capacity.
Design innovations
Camera design
• Vivo’s camera design is known for being both functional and
aesthetically pleasing. Some of their camera design innovations
include:
• Dual-tone step design: Inspired by professional SLR cameras, this
design reduces the visual bump of the camera module.
• Gimbal camera system: This camera system moves like a human
eye and uses mechanical movement to achieve 3D stabilization.
• Cloud Window design: This design integrates the camera layout and
device body.

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• X80 series curved edge: This design achieves a slimmer look

without compromising structural integrity.
• V3 chip
This chip enables 4K cinema-quality portrait video with post-
processing functions.
• AI features
Vivo has partnered with Google to use AI tools to help users work
more efficiently and communicate better.
Emerging talent
Vivo Talent Solutions is a boutique recruitment firm with a global
audience, specialised in recruiting the best Talent.
THREATS TO SAMSUNG
• Growth
In the second quarter of 2023, Vivo was the only one of the top five
smartphone brands in India to record yearly growth in shipments.
• Market share
In the second quarter of 2024, Vivo had a 16.5% market share in
India’s smartphone market.
• Other challenges that Samsung faces include:
* Pricing: Samsung has had issues with pricing, which led to
inventory problems.
* Sales: Samsung’s sales and channel distribution have been
unsettled.
* Volumes: Samsung’s volumes haven’t grown since 2018, and
analysts expect volumes to drop again this year.
* Cyber security: Samsung suffered a cyber security breach in July
2022 that exposed the personal information of some customers in the
US

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Rapid technological advancements

• Gimbal camera
Vivo introduced the first gimbal camera system for smartphones,
which uses a double-ball suspension mount and mechanical
movement to stabilize images.
• V-series chips
Vivo’s V-series chips are designed to efficiently schedule which
algorithms run when and where. The V3 Plus chip is the third
iteration of the V-series and has a 6nm transistor size.
• AI features
Vivo has partnered with Google to include AI features in their
smartphones, such as the XFold3 Pro, which uses Google’s Gemini
tools to help users communicate and work more efficiently.
• 5G
Vivo is a top-ranked standalone smartphone brand in 3GPP for their
contribution to 5G standards.
• Fingerprint sensor
Vivo has evolved their fingerprint sensor to simplify the unlocking
experience.
Vivo also has ten R&D centers around the world, including in
Shenzhen, Dongguan, Nanjing, Beijing, Shanghai, Hangzhou, Xi’an,
Taipei, San Diego, and Tokyo. These centers focus on developing
new technologies for consumer electronics, including.
Global politics and trade
Vivo, a global smartphone manufacturer headquartered in China, has
a culture that supports employees’ personal growth and development
Intense market competition
Vivo faces competition from many other smartphone brands,
including:
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* OPPO: A competitor of Vivo. * Xiaomi: A competitor of Vivo

* HONOR: A competitor of Vivo. * Apple: A competitor of Vivo
* Samsung: A competitor of Vivo * Vivo has faced challenges in
the market, including:
• Tax evasion allegations
In July 2022, the Directorate of Revenue Intelligence of India (DRI)
raided Vivo’s offices and accused the company of tax evasion.
• Some of Vivo’s strategies to compete in the market include:
• Investing in distribution
Vivo has invested in trade marketing, promoters, and margin schemes
to build its offline distribution network.
Collaborating with other companies
Vivo has partnered with ZEISS to improve the quality of its photos
and with BMW to develop a new color scheme.

3.9 DISTRIBUTION CHANNEL –

• Online sales
Vivo sells products online, including through its own e-store.
• Exclusive stores
Vivo has exclusive stores in India, and plans to increase the
number of these stores.
• Experience centers
Vivo has experience centers in India that combine sales,
product experience, and a service center.

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Vivo has recently restructured its distribution network in

India to comply with local regulations and reduce reliance on
Chinese-owned intermediaries. The company is appointing
Indian distributors in each state to supply products to the
trade.

Retail stores
A .vivo & iQOO Authorized S… 27.9 km Baramati, Mahara…
Closed. Opens 10 am Fri In-store shopping In-store pick-up Delivery
CALL DIRECTIONS
B. GA Vivo mobile 54.7 km HW2G+W3V, Indr… Open 24 hours
Delivery CALL DECTIONS
C. vivo Flagship Store (Brigad… 687.7 km Bengaluru, Karn…
Closed Opens 10 am Fri In-store shopping In-store pick-up Delivery
Online marketplaces

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• Vivo India: The official Vivo India website has an e-store, and you
can also find the nearest vivo exclusive store.

• Vivo is a Chinese multinational technology company that designs

and develops smartphones, accessories, software, and online services.
Sales and service dealers
• Vivo service center 4.8 (37) Cell phone store
First floor, plot, shailaja smtuti apartment, no. 39|27, Delivery
Vivo & ¡QOO Authorized Service Center
• 4.1 (635) Mobile phone repair shop Unit No 1 to 5, The Jewel of
Pimpri B Wing, Kamala 3+ years in business
• Vivo service center
3.7 (105) Mobile phone repair shop Unit No. 5, Near Honda Bing
Wing Showroom, Pud… 5+ years in business
• VIVO Experience Center
4.4 (64) Cell phone store Thane, Maharashtra Closes soon 10 pm In-
store shopping In-store pick-up Delivery
DISTRIBUTION CHANNELS OF SAMSUNG

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3.10 MARKETING VIVO –

• Advertising
Vivo uses a 360-degree marketing strategy, including traditional and
conventional media like television commercials, print media, and
social media. Vivo also uses out-of-home advertising, such as
billboards.
• Celebrity endorsements
Vivo has celebrity brand ambassadors who appear in commercials and
discuss Vivo phones.
• Sponsorships
Vivo sponsors major sporting events, such as the FIFA World Cup,
IPL cricket, and the UEFA Euro. Vivo also sponsored the Pro
Kabaddi League in India and the NBA in China
Vivo Marketing Strategy - notable marketing campaigns
• SwitchOff

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This campaign encourages people to “switch off” their smartphones to

reconnect with their loved ones. The campaign was based on a study
that found that excessive smartphone use can create a divide between
parents and children.
• WhereJoyLives
This campaign was conceptualized by FCB India and directed by
Neeraj Ghaywan. The campaign is a montage of three stories that
show how joy comes from connecting with loved ones, even in
seemingly successful lives.
• Care With Joy
This campaign highlights Vivo’s commitment to providing a good
customer experience. The campaign features a customer service
executive who goes above and beyond to ensure a customer’s phone
is repaired and delivered on time.
• X60 Pro
This campaign was launched across YouTube, Google Display, and
Google Search Ads. The campaign included a warm up stage to
generate interest, a pre-order stage with a limited-time offer, and a
launch stage to encourage people to buy the phone in-store.

Social Media Marketing Strategy

• Define target audience
Understanding who the ideal customer is helps determine where to
find them and how to communicate with them.
• Choose the right platform Selecting a platform that actively
engages the target audience can help drive business growth.

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CHAPTER 4
ANALYSIS AND INTERPRETATION OF DATA

4.1 MARKET SHARE OF vivo

INTERPRETATION
Here’s some information about Vivo’s market share:
 Asia: In 2022, Vivo’s market share in Asia was 8.68%, which
was a slight increase from the previous year. In 2021, Vivo’s
market share in Asia was 8.15%, which was an increase of
almost seven percent from 2020.
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 Bhutan: In 2022, Vivo’s market share in Bhutan was

approximately 37.5%.
 Singapore: In 2022, Vivo’s market share in Singapore was just
over one percent.

4.2 OPERATAING PROFIT OF vivo

Here’s some information about Vivo’s market share and operating

profit:
 Market share
 In 2022, Vivo’s market share of smartphones in Asia was
8.68%, which was a slight increase from the previous year. In
September 2024, Vivo’s market share in Asia was 10.87%.

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• Operating profit
In FY23, Vivo India reported a net profit of ₹211 crore, which
was a turnaround from the net loss of ₹123 crore in FY22. Sales also
grew by 9% compared to the previous fiscal year.
• Vivo is a Chinese electronics brand that designs and sells
smartphones, software, and phone accessories. The company was
founded in 2009 by Shen Wei and is headquartered in Dongguan.
Vivo has a manufacturing facility in Greater Noida, India, which can
produce over 140,000 phones per day.
INTERPRETATION
 Asia
In 2022, Vivo’s market share in Asia was 8.68%, which was a slight
increase from the previous year. In 2021, Vivo’s market share in Asia
was 8.15%, which was an increase of almost seven percent from
2020.
• Bhutan
In 2022, Vivo’s market share of smartphones in Bhutan was
approximately 37.5%.
• Singapore
In 2022, Vivo’s market share of smartphones in Singapore was just
over one percen.
4.3 COMPONENTS OF vivo

Particular Percentage Total

Affordable price 25% 25
Innovative design 40% 40
Technology 20% 20
Applications 15% 15
Total 100% 100

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COMPONENTS OF vivo
 Market share
In Q1 2024, Vivo was the top smartphone brand in India with a 19%
share. In Q2 2024, Vivo led the market with a 16.5% share. In Asia,
Vivo’s market share was 8.68% in 2022, up from under 1% in 2020.
• Components
Vivo is working with over 30 local suppliers for components like
camera stabilization modules, OLED displays, and memory modules.
Vivo plans to source more high-value components locally in the
future.
• Manufacturing
Vivo has an intelligent manufacturing network with an annual
production capacity of almost 200 million smartphones. Vivo is
moving to a new manufacturing facility in Noida in 2024.
4.4 MARKET CAPTURE BY vivo

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INTERPRETATION
 India: In the first quarter of 2024, Vivo became the top
smartphone brand in India, with a 19% market share. This was a
rise from the previous year, when Vivo had a 17.5% share.
Vivo’s leadership was driven by its 5G technology.

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CHAPTER No – 5
FINDINGS SUGGESTIONS AND CONCLUSION

5.1 FINDINGS
• Tax evasion
In July 2022, the Directorate of Revenue Intelligence (DRI) of India
raided Vivo’s offices and accused the company of tax evasion. The
Enforcement Directorate (ED) also blocked the company’s bank
accounts and arrested the head of administration of Vivo India on
money laundering charges in October 2023.
• Profitability
In FY23, Vivo India reported a net profit of Rs 211 crore, a 9%
increase in sales compared to FY22. Vivo India is the third-largest
smartphone company in India in terms of sales.
•AI performance
In 2022, Vivo engineers predicted that AI performance in
smartphones would double. Vivo’s AI lab research covers areas such
as camera systems, natural language processing, and machine
learning.
• Responsible mineral procurement

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Vivo has a statement on responsible mineral procurement, which

refers to minerals such as tin, tantalum, tungsten, and gold that are
extracted from the Democratic Republic of Congo and its neighboring
countries.

5.2 SUGGESTIONSA
• Authorised vivo service centers are here to provide multiple handset
care service like free phone cleaning, software update, repair discount
and many more. Please contact nearest authorised service center for
more details.
• Monsoon Season Service Care Offer Unlock Exclusive Benefits
with vivo’s Monsoon Offer: Aug 16-Sep 16, 2024!
Experience Excellence on vivo Service Day Enjoy free services and
exclusive discounts every Month on vivo Service Day!
• X foldable screen handling guide Proper care tips for your x fold
device’s screen
5.3 Conclusion
When we reviewed the vivo X50 Pro, we came away really
impressed. That phone has a lot going for it, and most of the
complaints were nitpicks, aside from the issue with the price.
The vivo X50 is a similar story. There’s a lot to love here, including
the sleek, beautiful design, great display, relatively clean software
with a ton of features and customization, good performance and a
largely impressive set of cameras with one of the best low light per

5.4.BIBLIOGRAPHY
www.vivo.com

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www.google.com
www.wikipedia.com
www.slideshare.net

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