SFM INSIGHTS

NEWSLETTER FOR THE QUARTER APRIL - JUNE 2023 VOL. 5

SFM Star Dealer Product

Conference @ Goa Launches

Project Chhatrapati Schemes

- Acceleration Drive & Offers
MESSAGE FROM THE CEO

“ Greetings!

It gives me immense pleasure to address

my team through the fifth edition of VST
Insights. This quarterly periodical has
successfully completed one year (four
editions) and now we are entering into the
second financial year with detailed
presentation of all the on-ground
activities. I appreciate the members of
both field and editorial teams for their
incessant efforts in keeping this medium
of communication going strong.

In the last edition I had mentioned about

our vision of capturing 30-40% CAGR for
SFM products in FY24 and through this
medium, I once again reinforce the need
to grow in this category for the
achievement of our overall business goal.

I encourage my team to plan, strategize and implement all the activities that will
synchronize into a collective success of brand VST.

I look forward for many more activities and achievements in the coming quarters
and assure the best support and guidance.

Regards,

”
Antony Cherukara
Chief Executive Officer
STAR DEALER CONFERENCE
The 'Star Dealer Conference' was organized in the month of May 2023 at Goa Marriot Resort & Spa
which was attended by the highest achieving dealers in FY 2022-23.

The 2 day event started with the lighting of the lamp by senior management & our dealers. A
consolidated business overview was presented by our PC Head after the welcome note, followed by
an enlightening brief on context setting way forward by our respected CEO.
 The highest performing dealers have shared their success stories through presentations, few new
schemes were unveiled, new products launched followed by award ceremony & recreational Gala
night.

This activity motivated out star dealers and concluded with a vision and commitment for FY 2023-
24.
New Products Launched: 165 DI ES, the most admired Power Tiller now with Electric Start, FT 35 GE
& FT 80, the new age Power Weeders and 55 DLX Multi-Crop Power Reaper.
Award ceremony & Gala night
SENIOR MANAGEMENT
FIELD VISIT
Our respected Managing Director, Mr. V. T. Ravindra along with our PC Head, Mr. Bheem Reddy made
a field visit in Andhra Pradesh. They have interacted with the farmers owning our 16HP Power Tillers
in Rajahmundry to get first hand feedback and inputs from them. The farmers were very happy to see
that our company’s MD had visited their farm, talked to them and guided them about our products.
They were overjoyed and shared their feedback enthusiastically.
SCHEMES & OFFERS
A Unique Membership scheme was floated exclusively for
Power Weeder sales in the states of Karnataka,
Maharashtra & Gujarat. Dealers from these states have
joined as members of this special club with commitment.
Certain targets were fixed for our member dealers to take it
as a challenge and attractive trips were announced for the
achieving members.

This special scheme will run up to the 3rd Quarter of FY 23-24

and we are looking for a tremendous mileage in terms of
sales volume of our Power Weeders.

FARM MECHANIZATION
EXHIBITIONS - KERALA
Our dealer M/s. KP Enterprises had participated in Farm Mechanization Exhibitions conducted by
District Agriculture Department in Mallappuram, Alappuzha & Wayanad districts of Kerala.

This activity helped us to showcase our Power Tillers, Brush Cutters and Power Weeders increasing
the brand visibility in these districts. The farmers were very happy to see our range of SFM products
and have shown interest in them.
KISSAN MELA - ANDHRA PRADESH
Our dealer had participated in Kissan Mela held in Andhra
Pradesh in the first quarter of FY 23-24. The event was
graced with maximum footfall of the farmers, who have
appreciated our award winning products. The general
brand awareness was enhanced through this event.

In line with the above promotional program, we have

conducted more than 15 product demonstrations, which
resulted in more than 30 deliveries.

AFRICAN DELEGATES’ VISIT - KARNATAKA

Our Dealer, M/s. Sri Siddeshwara Enterprises had a momentous day when a team from Agricultural
Department from Africa paid a visit. The team studied in detail about our SFM products and also
gathered information on our operations across the globe proclaiming the global reach of VST brand
and products.
DEALER VISITS - ANDHRA PRADESH
Our Andhra Pradesh team has visited all the dealers across the
state to address operational issues, expain benefits to dealers on
profitability in dealing with VST SFM products and also to
implement Project Chhatrapati. The one-on-one meetings were
very productive in laying out the plans for increasing retail finance,
manpower requirements, sales volume and overall performance.

DEALER VISITS – TAMIL NADU

We have conducted several cluster wise meetings with the dealers at Madurai, Trichy & Salem
locations in the month of June. All Tamil Nadu dealers participated in these meetings spearheaded by
our VP - Mr. Bheem Reddy.

Many important decisions have been taken in these meetings including implementation of Project
Chhatrapati in all the districts of Tamil Nadu and subsidy allotments in the state.
FARMER MEETS - TAMIL NADU
District level farmer meets were organized with the help of
the officials of Agricultural Engineering Department in
various districts of Tamil Nadu to improve the number of
customers availing subsidy offers.

Impressive footfall was seen in all these meets making the

activity a grand success.

PRODUCT TRAINING FOR DSPs

- KARNATAKA
We have organized a product training program for the Dealer Sales Persons of M/s. SLN Agri Tech in
Mysore, Karnataka. This program has helped in empowering our dealer sales team with more
product knowledge and sales skills for their field activities.

EXPLORING NEW MARKETS

- HIMACHAL PRADESH
Penetrating into new markets is one of the best initiatives to increase brand awareness, market share,
sales and revenue. In line with this, VST has forayed into Himachal Pradesh with its Smart Farm
Machines. VST conducted various activities by initiating an alliance with District Agricultural Director
for brand awareness and positioning the brand with a village drive in the districts of Kulu & Manali by
visits and demos along with our dealer M/s. Maa Enterprises.
A total no. of 21 villages
covered by demonstrating
our Power Weeders FT 35
GE & FT 50 GE generating
more than 300 enquiries.
We have also delivered 8
power weeders through
these activities.

RETAIL FINANCE DRIVE – TAMIL NADU

Our Tamil Nadu team continues its aggressive efforts in this domain driving deliveries through Retail
Finance in the first quarter of FY 23-24. In association with M/s. Shriram Finance our team has
conducted various retail finance melas for farmers and also organized meetings with district level
officers in almost all the districts of Tamil Nadu.

More than 25 dealers are enrolled in the scheme and about 100 Power Tillers & Power Weeders were
delivered to the farmers under this scheme.
PRODUCT DEMO & TRAINING - KERALA
VST along with its dealer M/s. KP Enterprise, Mallapuram,
Kottayam has successfully conducted product demos in various
locations in Vengara & Mongam blocks of Kerala. FT 35 GE,
Maestro & RT70 Power Weeders were demonstrated for
detailed product awareness and training.
POWER WEEDER DEMOS - KARNATAKA
Demo activities of the SFM products have been carried out in various parts of Karnataka educating
farmers on the farm mechanization and empowering them for the future of farming.

POWER WEEDER DEMOS – TAMIL NADU

More than 60 product demonstrations of our Power
Weeders have been conducted in the first quarter of
FY23-24 in various districts of Tamil Nadu. These demos
were purely to educate farmers on the functioning of our
power weeders with different types of attachments on
different types of soils effectively. We have also
demonstrated the suitability of our Power Weeders for
various crops like vegetables, cotton, sugarcane etc..

These activities resulted in more than 75 Power Weeder

deliveries in these territories.
95 DI IGNITO DEMO DRIVE – TAMIL NADU
A magnanimous delivery target of 100 no. of 95 DI IGNITO Power Tillers has been achieved in the first
quarter of FY 23-24. This achievement is the result of conducting more than 50 product
demonstrations in the key districts of the state of Tamil Nadu.
PRODUCT DEMOS - TELANGANA
In the process of enhancing brand awareness and sales volume in the state, VST has conducted
various demos for both Power Tillers and Power Weeders in various districts of Telangana State.

Farmers participated in these demos and appreciated our product performance in sugarcane fields
and puddling work.

POWER WEEDER DEMOS

– ASSAM & ARUNACHAL PRADESH
In association with M/s. RS Agro and M/s. Assam Auto Agency, VST
team has conducted field activities in Tipkai & Boribari villages in
Assam and Khonsa village in Arunachal Pradesh. Our RT 70 and PG 50
Power Weeder models were demonstrated in these villages and the
farmers were very much impressed with our products.

Through this activity, we have generated many enquiries and a few

Power Weeders were also delivered on spot booking.
95 DI IGNITO DEMO - ASSAM
VST team, along with our dealer M/s. Atma Engineering Works has successfully conducted product
demo program for 95DI IGNITO Power Tiller in different villages of Hojai, Assam.

The self start feature of the product attracted many farmers in the area generating many enquiries
and also a spot booking & delivery.
PRODUCT DEMO - MEGHALAYA
In the presence of the Assistant Director of Agriculture and other government officials, we have
carried out a demo activity of RT 70 Power Weeder and 95DI IGNITO Power Tiller in Meghalaya.

Our product performance was very well appreciated by all the officials and farmers.

PROJECT CHHATRAPATI - KARNATAKA

This quarter, we have introduced Project Chhatrapati in Shivamogga and Belagavi districts to create
more enquiries with our activities like combing operations, road shows, demos, farmer meets etc.
ROAD SHOWS - KARNATAKA
VST Tillers Tractors Ltd. along with our dealers started a massive Road Show campaign in Belagavi,
Mysore, Shivamogga, Mandya, Chamarajanagar and also in Uttara Kannada districts. These
campaigns helped in repositioning of SFM products in these districts and to improve sales.

MEGA VAN CAMPAIGN – TAMIL NADU

A mega Van Campaign Drive was organized in more than 15 districts of the state of Tamil Nadu to
enhance the brand awareness and generate enquiries.

More than 15 dealers and our retail finance partner have joined hands with us in the mega
campaign.
VAN CAMPAIGN, DEMO & DELIVERY
– UTTAR PRADESH
VST Uttar Pradesh team has conducted a massive campaign
with the objective to increase the brand awareness, bookings
and deliveries. The campaign was a unique mix of activities
starting with Van campaign followed by product
demonstrations at selected stops with dense farming
population like agricultural markets & cooperative societies and
delivery of our products in rural and agricultural communities.

Effective utilization of resources, thorough planning and

execution resulted in more than 10 Power Weeder deliveries in
these areas.
PRE-MONSOON SERVICE CAMPS
- KARNATAKA
More than three service camps were conducted in various parts of Karnataka to facilitate farmers
getting VST SFM products serviced before the monsoon season arrived. More than 70 Power Tillers
were serviced during these camps making them ready for the coming farming season.

DOOR-TO-DOOR SERVICE CAMP - ASSAM,

TRIPURA & ARUNACHAL PRADESH
We have conducted more than 35 door-to-door service camps in the states of
Assam, Tripura & Arunachal Pradesh. Our dealers M/s. JB Enterprise, M/s.
Tanuja Parts, M/s. Krishi Kendra, M/s. Mahabir Automobiles, M/s. Electric
House, M/s. Sneha Chand Enterprises & M/s. Das Krishi Bhandar have
actively participated in these camps.

During these camps we have received VST 130 DI, 165 DI Power Tillers &
Maestro Power Weeders for service and farmers were very happy with the
service of the products by our engineers.
POWER WEEDERS' MASS DELIVERY
- KARNATAKA
VST Karnataka team has shown a remarkable performance by delivering many Power Weeders
across the state in the first quarter of FY 23-24. A launch pad has been laid for delivering many
more SFM products in the coming quarters of the year.
 Regd. Office: Plot No- 1, Dyavasandra Indl. Layout, Whitefield Road, Mahadevapura Post,
Bengaluru-560048, Karnataka. INDIA. Phone: +91 - 80 - 67141111, e-mail: [email protected],
CIN: L34101KA1967PLC001706.

MISSED CALL
99832 32165 www.vsttractors.com