Business Proposal 2.0

BUN ON THE RUN
SA AMOY AY LASAP, LILIPAD KA SA SARAP
PROPONENT
Chentes, Ronalyn A.
Magadia, Jedidia Shalom A.
PROFESSOR
Ms. Ellen Joy Recelestino
0
UNIVERSITY OF NUEVA CACERES
College of Business and Accountancy
International Business and Trade | Code 2013
BS Business Administration Major Marketing Management
TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………………page 2
BUSINESS OVERVIEW……………………………………………………………….…..page 3
BUSINESS ORGANIZATION…………………………………………………….……….page 4
PRODUCT LINE……………………………………………………………………..…….page 5
TIMELINE………………………………………………………………………….………page 5
DEMO OR FACILITY SLAY-OUT, MENU……………………………………….………page 5-8
MARKETING PLAN……………………………………………………………….………page 9
4P’S…………………………………………………………………………………...……..page 9
TARGET MARKET ANALYSIS……………………………………………………………page 10
MARKET SIZE AND SEGMENT…………………………………………………………..page 10
COMPETITIVE ANALYSIS…………………………………………………...……………page 11-12
COMPARATIVE ADVANTAGES…………………………………………..………………page 12
FINANCE AND FINANCIAL PROJECTION………………………………………………page 12-19
LEGAL FORM OF BUSINESS………………………………………………….………….page 20
IMPLEMENTATION……………………………………………………………..…………..page 20
CONCLUSION…………………………………………………………………….…………page 21
1
EXECUTIVE SUMMARY
Bun on the run is a shredded chicken burger where it is an innovation of the shredded chicken with rice
that is known to the students and people who are searching for a budget friendly meal. Shredded chicken
with rice was previously known on the social media platform called TikTok. With this idea, there are
many people who are trying and copying the product for their own business. With that, we arrived at the
idea of having a twist to the product, which we concluded that it can be sold in a form similar to burgers.
Our business is to target the market who are in the rush for foods or snacks. And then having the freedom
to choose what they want to have on their buns. This product aims to be more convenient snacks and a
budget friendly to those people who are not well-off, however, giving them a quality and satisfaction. This
product also may be a source of protein and carbs that are needed daily.
Promoting the business through social media platforms, and through word of mouth marketing with the
help of the customers who purchased the product. Sharing the products’ benefits and the things that are
unique that the consumer may find intriguing. The proposed business also may offer a combo meal which
may have fruit drinks, double shredded chicken breast, buy 1 take 1 bun on the run.
Our main competitive advantage is that no one has ever done the product around Naga City. Although we
have competitors in the burger industry, we tend to have the advantage of a unique way in the filling of
our burger. Other businesses offer a burger that are beef or pork based, however, the bun on the run uses a
shredded chicken breast on our burger which may have the customer to be more intrigued and hooked to
the product.
VISION
We envision our business to be known in the food industry and be able to gain profit at the same time be
able to serve our customers with what they deserve according to what they pay. The business aims to have
an efficient way of snacking for the students and citizens where they will experience a new type of
delicacy. Consumers may have the right to choose and suggest what they want to be served for them to
have an enjoyable experience in consuming the menu that we are serving.
2
MISSION
Our mission is for the business to have quality raw ingredients for the purpose of serving the consumer
the right quality of food in exchange for what they pay. Ensuring that the product and people that are
serving the customer are clean and safe, having the right measures both in hygiene and product quality.
OBJECTIVE
● Increase our profit at least 20% in the next year
● Our innovative product to be known
● Our Customers to be hooked in the product that we will introduce
● To have a unique and fun way of selecting an order
BUSINESS OVERVIEW
Bun on the run is a shredded chicken burger where it is an innovation of the shredded chicken with rice
that is known to the students and people who are searching for a budget friendly meal. Shredded chicken
with rice was previously known on the social media platform called TikTok. With this idea, there are
many people who are trying and copying the product for their own business. With that, we arrived at the
idea of having a twist to the product, which we concluded that it can be sold in a form similar to burgers.
3
BUSINESS ORGANIZATION
· OWNER - The founder of the business. Created the ideas, vision, mission, objectives, and the rules
and business policy that are needed for the business to run smoothly.
· MARKETING – The person who is in charge of promoting the business, the one who manages the
page. The key personnel in advertising the business menu and how they may creatively come up with an
idea to describe the business products.
· FINANCE – In charge of the finance of the business, this person is the one who keeps the business’
profit and capital. They are involved in the internal part of how the business works by giving the finance
to whoever it may be needed that involves the well-being of the business.
· COOK – The one who is tasked with the product’s quality, preparation of the product, making sure it
is prepared in a careful and hygienic way.
· CREW – People who take orders, serve the orders that are prepared by the cook. They are also the
one who takes the errands that are needed in the business.
4
PRODUCT LINE
The product of the bun on the run is a burger type product which has the main ingredient of shredded
chicken breast with the appearance of a burger. It mostly has the ingredients of a burger; lettuce, cheese,
egg, tomatoes, white onion, and buns. The main menu of the bun on the run has a spicy and a classic
burger. The customer also may have the choice of their own add-ons on their order, they may also have
the freedom to choose just like a mix-and-match burger. This may be sold online or in physical visits to
our business location. The business also offers fruit drink/juice, water, and soft drinks. The business
promotes a healthy product that may help the consumer to have their day be more convenient because of
the ingredients that are put on the burger and juice.
TIMELINE
The Bun on the run has a timeline which may start 6 months from May 2024, which can be conducted in
August 2024. The development of the business can be determined within 6 months to 1 year from the
month it was started. The planning and the detailed process of the business will be thoroughly studied
during the 6 month duration from may 2024 to August 2024, from the process, operation, preparations,
and the product making and improvements to be made if there are necessary adjustments. Also, the hiring
of people that are needed, and the promotions and advertisements that are needed for the business to be
known by the consumers that will possibly be interested in the product that we will be making.
DEMO OR FACILITY SLAY-OUT, MENU
What Product? Burger Business
Who are the customers? Students, workers, and people who are interested
in buying the product.
Why will they buy the product? Their interest, unique product, curiosity, cravings,
and a budget friendly meal.
How to provide the Product? The product will be available through online and
physical stores.
5
6
7
VIEW 1
VIEW 2
8
MARKETING PLAN
The business will create a Facebook page that has the details of its location, product menu, and the time of
the opening and closing of the business. With this contact information, they may have the chance to
inquire about the product that we are selling. The business may also be promoted through Facebook
friend’s connection by sharing the newly launched products, to have a wide range of views. Bun on the
run may also use the marketing strategy of word of mouth through the customers who will purchase the
product first because of their interest in the product.
4P’S
PRODUCT Bun on the Run Provide a food product which is a

burger that the patty is chicken-based. A shredded
chicken that has spices to complement the bun.
Bun on the Run offers a mix and match where you
can choose your preferred filling of your bun. It
has a regular burger, mix and match, and a Special
burger where all filling will be added in the bun.
PRICE The pricing of the products may vary depending

on the product you will get. In burger, Bun on the
Run has two choices and the mix and match and
the special burger. In beverages, the business will
also offer soft drinks and water.
PLACE Bun on the run will have a physical store where

the customers will buy the products. Bun on the
run physical store will be Kiosk where customers
can run on. This store may be inside of the mall
food court or outside near a school or park.
PROMOTION The promotion will be through an online,

facebook business page that will be handled by the
marketing team that will be in charge of the
advertising, and posting of the business’ menus,
prices, and promos that the business will be doing.
9
TARGET MARKET ANALYSIS

Bun on the run aims to serve those people who lack time preparing their food daily. Busy bodies who are
in a rush when it comes to their time and schedule every day. Most especially the students and workers
who are in their early and rushed schedule. The business aims to be more attractive to students, workers,
and crews who are tight on their time and budget, and budget friendly snacks that satisfy the hunger and
cravings and continue their day at ease. Although there are competitors that might be a threat to the
business, like the companies who are already has an avid customer supporting them, the business is also
have the goal to supply the expectation of a price worth meal, a short time preparation and waiting of the
customer, and of course the meal that is suited to the people who will buy the product that the company is
offering. The bun on the run also targets the market who are finding a unique meal that satisfies the
cravings and hunger, since our product is a chicken-based burger, we also target the people who are fond
of chicken meals.
MARKET SIZE AND SEGMENT

The market size of the business will be the students of the schools and university, people who are workers
and in the service industry, public or in private company, and the goal number of people will be around
five-hundred to a thousand people a day, for eight hours per day working hours. The segmentation of this
will be any male or female biologically, with the age range of 15 years old up to 40 years old. However,
this age range may vary depending on the consumers who also want to purchase the product; online or
walk in.
10
COMPETITIVE ANALYSIS
Competitors Strengths Weaknesses Opportuniti Threats

es
The Angel’s The price is Cheap price, Can add Competition
Burger affordable. the serving more menus. s through
Bigmak Fast service. of the Supported products.
The South Have a lot of burgers is by Competition
Corner franchises. less. customers s based on
Burger Loyal The hygiene and more the prices of
Street customers. of the place profit in the competitors.
Burger Buy 1 take 1 is visible long run. The less
(Face the menus and it is not The serving may
wall, second (Promos) that clean. franchise drive the
gate of The space stall in the customer
UNC) of the place long run can into
is limited. be a bigger switching to
Unhealthy franchise other
with more competitors.
space for Same menus
their and promos
customers. that they are
Can add offering.
more The space is
promos for limited, it
their may drive
advertiseme the
nts and customer to
11
promotions choose a
of the more
business. spacious
Can offer an place for
online based them to eat.
ordering for
customers;
foodpanda
and grab
delivery.
COMPARATIVE ADVANTAGES
The bun on the run is more healthy, affordable, and the serving is much more than the other competitors.
This can guarantee the consumers price worthy purchases. The packaging is more presentable and easier
to carry. The business also has a unique way of filling or patty. It is the only burger that has a shredded
chicken-based filling in Naga City, it can help attract the customers that are chicken lovers, and those who
have already had enough of the competitors’ products.
FUNDING AND SOURCE FUND

Bun on the run’s fund requirements should be at least Php 170,000. This includes the salary of the
possible employees, utilities, ingredients, and location rent. The startup capital of 170,000 pesos is
applicable for a month to three months of the business, to sustain its employees and business’ needs. The
source of funds is in the loan and savings of both parties. This fund may also be getting to the investors
that are willing and interested enough to the idea of the business, this will be open to the family,
family-friend, or friends of the said parties. Also, the business may also receive additional help or
sponsorship in the start of the business.
12
The following will be the breakdown of the startup capital of the business with an estimated 170,000
pesos capital.
- The utilities that include the power bill and the water supply is estimated to be 1,200 pesos. 1,000
pesos for the electric bill, and 200 pesos for the water supply per month.
- The employee’s salary will be 4,500 pesos per month.
- The renovation of the place that the business might find suitable is estimated to be 50,000 pesos
worth of renovation.
- The rent of the business is also considered and estimated to be 15,000 pesos per month.
- The business’ cooking ware or appliances and cooking supplies has a fixed estimated value of
87,670. With the budget of 8,000 pesos on the cooking appliances, and the 59,582 pesos for the
cooking supplies.
- The Marketing Advertising would be 5,000
BUN ON THE RUN
Income Statement
1 month ended before december 2023
Revenue
Service Revenue ₱4,500
Expenses
Utilities and Bills ₱1,200.00

expenses
renovation expenses ₱50,000.00
Space rent expenses ₱15,000.00
Product expenses ₱59,582.00
Appliances expenses ₱8,000.00
Marketing and ₱5,000.00

Advertising
13
₱132,782.00
Less: Total expenses ₱134,282.00
Owner’s Equity Statement
1 month ended before december 31,2023
Particulars Amount
Owner’s Capital ₱170,000.00
Add: Net Income ₱134,282.00
Net Owner’s Equity ₱35,718.00
BUN ON THE RUN
Direct Material Cost
Startup Expenses Estimated Cost Description

(PHP)
Product expenses ₱59,582.00 This will include the buns, chicken breast, oyster
sauce, black pepper, salt, lettuce, onion, garlic,
ginger, soy sauce, vinegar, water, softdrinks, gas,
tomatoes, cheese, eggs, white onions.
14
Appliances expenses ₱8,000.00 Packaging, logo stickers, cooking thong, bun grill,
jars, plastic cups, plastics
Less: Total expenses ₱67,582.00
BUN ON THE RUN
Direct Labor Cost
Salaries Amount
Cook ₱4,500.00
Total amount ₱4,500.00
BUN ON THE RUN
Indirect Material Cost
Startup Expenses Estimated Cost Description

(PHP)
Utilities and Bills ₱1,200.00 Electric and water bills.

expenses
renovation expenses ₱50,000.00 Bulbs, paints, and others.
15
Space rent expenses ₱15,000.00 Renting space of the location.
Marketing and ₱5,000.00 Salary of the person in charge of promotion of the

Advertising product online and making fliers.
Total ₱71,200.00
Bun on the Run
Business Cost (First Month of Operating the Business)
Direct Material Cost ₱67,582.00
Direct Labor Cost ₱4,500.00
Indirect Cost ₱71,200.00
Total ₱143,282.00
FINANCIAL PROJECTION
Income Statement: Year 2025
Product Estimated Sold ₱2,343,600.00
Total Revenue ₱2,343,600.00
16
(The given revenue is only an estimation of the total sales in 1 year. The ₱2,083,200.00
Projection is calculated if the customer who will buy our products would be 50 persons for each product
daily. We calculated it daily, monthly, and yearly. The computation are as follows:
BURGER
Daily 99x50=₱4,950
Monthly ₱153,450
Yearly ₱1,841,400
WATER
Daily ₱600
Monthly ₱18,600
Yearly ₱223,200
SOFTDRINKS
17
Daily ₱750
Monthly ₱23,250
Yearly ₱279,000
To summarize, ₱1,841,400+₱223,200+₱279,000 would be ₱2,343,600.00.
Expenses
Product expenses ₱714,984.00
Appliances expenses ₱8,000.00
Utilities and Bills expenses ₱14,400.00
Renovation Expenses ₱50,000.00
Space rent expenses ₱180,000.00
Marketing and Advertising ₱5,000.00
Total Expenses ₱972,384.00
Net Income
Total Revenue ₱2,343,600.00
Total Expense ₱972,384.00
Net Income ₱1,371,216.00
18
Given the provided data:
Revenue = ₱2,343,600.00
Cost of Investment = ₱972,384.00
Profit = ₱1,371,216.00
Here's the table showing the ROI
REVENUE COST OF ROI

INVESTMENT
₱2,343,600.00 ₱972,384.00 141.02%
19
LEGAL FORM OF BUSINESS

Bun on the run is a partnership form of business with two partners. We choose this form of business
because of its benefit and at the same time the risk that we might share in case that the business may take
a turn that we do not want to. One of the benefits that we may have is in terms of the planning and goal of
the business, we can brainstorm in a more comfortable and effective way. By allowing one’s ideas and
listening to the other, either combining the said idea or choosing what’s the best idea to be implied in the
business. Secondly, the business may have a smooth run during the time that it is still beginning in the
industry, with the two people handling it, we may easily find faults and solutions that have to be done
when needed. Finally, dividing the capital, profit, loss, and the work for the business is more efficient and
may have the two partners to equally have the rights on it. On the other hand, the risk that this partnership
of business may have is also within the decision making, there are opinions that may collide with the
other that may be both the best for the business, and won’t be able to make the decision easily and may
lead to some misunderstanding. Second risk that may have the partnership is through workload. The other
partner may choose the easier task, or sometimes, if the person is a procrastinator, they may tend to do
their work rushed and may result in an unsatisfactory result. Lastly, there is a tendency to have corruption,
though it is not noticeable at first, in the long run, it may damage the business’ operations. The trust in
your partner is the other thing that will be affected. You can not do business with the person who breaks
your business policy and ethics.
IMPLEMENTATION
The implementation of the business, if possible; will be in August 2024. This implementation will be
possible through online and onsite location.This will also be needing a manpower of 5 people who are in
charge in promotion or advertising, managing, cooking, preparation, and the crew. The goal will be to
have a profit of 20% to 50% from the startup capital within the span of 1 year. And also to have additional
menu in the long run based on the customer preferences and suggestion, having customers who will
patronage our products. There will also be a supplier that will supply from raw materials, apparatus, and
the needs of the products’ packaging and stickers of the logos. A monthly report of our financial status
and operation of the business will be needed for the partners to know the needed improvements whether
in manpower or the operation and the product itself. Monitoring the wellbeing of people that are involved
in the internal and external process of the business is a must, for the business to have a more at ease
process, whether it is physically, emotionally, and financially if the people and the business.
20
CONCLUSION
Our business; “Bun on the Run” will be the first ever shredded chicken breast base burger product in
Naga City. This business aims to capture the curiosity, interest, and the cravings of the people that have
the passion in trying to taste a unique type of food constantly. This business also makes sure that with the
money you offer, the consumer will be satisfied and crave for more from the first time they tasted and
tried the product. It will also satisfy the customers hunger and the budget friendly meal that they want
every day. With the product that produces 3% profit in every single purchase of the consumer, the
business can guarantee that it is a highly profitable product that is fitted to the product growth needed for
the product of the business. This will guarantee the return on the capital from tools that are needed, rent
space, utilities, salaries, and the operation of the business. To conclude, this business’ aim to have a 30%
to 50% profit within the year is possible based on the thorough study on our financing. It is also highly
possible for the business to run constantly for years, and the improvement that may come can help the
business to have more customers that supports the business goals to be more wide and high.
21

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BUN ON THE RUN

SA AMOY AY LASAP, LILIPAD KA SA SARAP

Magadia, Jedidia Shalom A.

Ms. Ellen Joy Recelestino

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

DEMO OR FACILITY SLAY-OUT, MENU……………………………………….………page 5-8

TARGET MARKET ANALYSIS……………………………………………………………page 10

MARKET SIZE AND SEGMENT…………………………………………………………..page 10

COMPETITIVE ANALYSIS…………………………………………………...……………page 11-12

FINANCE AND FINANCIAL PROJECTION………………………………………………page 12-19

LEGAL FORM OF BUSINESS………………………………………………….………….page 20

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

DEMO OR FACILITY SLAY-OUT, MENU

What Product? Burger Business

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

PRODUCT Bun on the Run Provide a food product which is a

PRICE The pricing of the products may vary depending

PLACE Bun on the run will have a physical store where

PROMOTION The promotion will be through an online,

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

TARGET MARKET ANALYSIS

MARKET SIZE AND SEGMENT

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

Competitors Strengths Weaknesses Opportuniti Threats

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management

FUNDING AND SOURCE FUND

College of Business and Accountancy

International Business and Trade | Code 2013

BS Business Administration Major Marketing Management