Module 7 Handouts
Module 7 Handouts
B. CONTENT
Definition: There are several Theories of Motivation that are developed to explain the concept of
“Motivation”. The motivation is a drive that forces an individual to work in a certain way. It is
the energy that pushes us to work hard to accomplish the goals, even if the conditions are not
going our way.
With the establishment of human organizations, people tried to find out the answer to, what
motivates an employee in the organization the most. This gave birth to several content theories
and process theories of motivation.
The content theories deal with “what” motivates people, whereas the process theories deal
with, “How” motivation occurs. Thus, theories of motivation can be broadly classified as:
Content Theories: The content theories find the answer to what motivates an individual and is
concerned with individual needs and wants. Following theorists have given their theories of
motivation in content perspective:
Maslow’s need Hierarchy
Herzberg’s Motivation-Hygiene Theory
McClelland’s Needs Theory
Alderfer’s ERG Theory
Process Theories: The process theories deal with “How” the motivation occurs, i.e. the process
of motivation and following theories were given in this context:
Vroom’s Expectancy Theory
Adam’s Equity Theory
Reinforcement Theory
Carrot and Stick Approach to Motivation
Content. Process. What’s the difference between these two theories of motivation? Well, one is a
theory about what motivation is, and the other explains how it works.
Both theories of motivation seek to explain why and how we do what we do.
Content theories of motivation define our motives and needs that drive our behaviour, and
process theories of motivation show us what we might do to meet those needs. You can learn
more about both here.
First, we will explore the content theories of motivation to give you a framework for the why of
our motivations.
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Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
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Content theories of motivation – what motivates people?
If you remember, within Maslow’s theories of motivation, you couldn’t move on to the upper
tiers until you had the lower tiers completed. Alderfer would disagree. He believed you could
learn and grow towards self-actualisation while working a part-time job to meet your basic safety
and physical needs.
He famously gives the example of the starving artist giving up basic comforts for their art. Plus,
he noted that humans may see their needs as fulfilled when others might not, even if they have
more. Or how feeling like progress is being made is a strong motivator, while feelings of futility
are demotivating.
If you think you’re not making social connections, you might put your effort elsewhere into
learning a new skill.
The ERG model in the world of work
As a result of these theories of motivation, we now believe our needs are more balanced than
Maslow’s postulated. And that’s a good thing.
It means we don’t need to ensure our team members have satisfied their basic needs before
helping them self-actualise or build relationships. When we apply this to gamification, we’re
looking to add a range of motivators across the whole ERG spectrum.
If Alderfer is correct, this will provide a more significant driver towards the actions we want by
allowing our teams to satisfy the needs that appeal to them most. Maybe they might even want to
strive towards a few blended needs. Lastly, we should – as leaders- expect these needs to change
over time and, therefore encourage our teams to seek a ‘pick and mix’ of motivations.
Inputs
What you put in that you view as worthy of a reward or disbenefit is called an input under Equity
Theory. These could be relevant inputs like human capital and manual labour but they might also
include traits like kindness and beauty which reap social rewards or cruelty and selfishness
which have social costs. When considering inputs, you’ll want to look at a range of factors
including loyalty, experience, education, time, effort, hard work, adaptability, ability, flexibility,
determination, tolerance, enthusiasm, sacrifice, trust in leadership, skill and support from
colleagues.
Outcomes
Once you look at all the inputs, you need to consider the ratio. Is one side giving more than the
other? If so, someone will experience a negative outcome. However, when the ratios are close,
both parties should be satisfied. To explore outputs, you’ll want to consider salary, job security,
benefits, expenses, recognition, reputation, stimulus, thanks & praise and a sense of achievement.
These are the rewards calculated for not just Equity Theory but many other process theories of
motivation.
Republic of the Philippines
Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
G. Alban Street Iraya, Guinobatan, Albay
Equity theory in business
When applying Equity Theory in a business setting, you need to keep these 3 things in mind:
Employees expect an equity norm or to get a fair return for their inputs.
They gauge what’s fair by comparing against their coworkers a.k.a social comparison.
If they feel they are not achieving equity, they will practice cognitive distortion, alter their inputs
and outputs or leave.
What that means for management
Since your team will be measuring the balance of input and outcomes against their own rubric,
you need to consider the individual. Employees will value outcomes and inputs differently even
if all other elements (like experience, job title and qualification) are the same. A single mom
might value flexible hours more while a working student might love an education bursary. This
includes accounting for local economies and how far their salaries will go. If you live in Central
London, you’ll expect a higher recompense than if you live in a Scottish fishing village. Also,
while teams understand that you get more as you move up the ladder, excessive C-suite pay can
be demotivating under Equity Theory. Lastly, employees who feel overcompensated may work
harder or they could conversely develop a sense of entitlement & superiority instead. For
management, you’ll need to correct any misaligned perceptions of inputs and outcomes through
effective strategies to prevent dissatisfaction from brewing under Adams’s process theories of
motivation.
Vroom’s 3 Variables
Expectancy
Increased effort = increased performance. That’s the core of expectancy. It’s the idea that you’ll
perform better if you just work harder. However, it’s influenced by access to the right skills,
resources and support. Management should set you up for success.
Instrumentality
Better performance = desired outcomes. Here we believe we’ll hit our goals if we perform better.
But this is impacted by our understanding of the relationship between performance and the
outcome we’ll get, whether we trust the decision makers and how transparent that reward process
is.
Valence
Better rewards = better satisfaction. That’s assuming the employee values the reward at all.
These exist in three categories:
-1 Avoiding the outcome/reward
0 Indifferent about the outcome/reward
+1 Wanting the outcome/reward
Republic of the Philippines
Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
G. Alban Street Iraya, Guinobatan, Albay
Obviously, valence is only motivation if your employee wants the outcome. Gamification can
help to ensure that effort is rewarded with clear and desirable outcomes while showing them that
expectancy and instrumentality are also factored in.
The mathematical presentation for Vroom’s Expectancy Theory is:
Motivational Force (MF) = Expectancy (E) x Instrumentality (I) x Valence (V)
Remember, if any of the factors are zero, then there will be no or low motivation. For example, if
the employee can’t see how their increased effort will be rewarded (I) then they will not apply
increased effort. As a result, MF is zero because I is zero.
Applying Expectancy Theory to boost motivation
Let’s say you want a sales team member to increase closed-won opportunities by 10% this
quarter. Maybe you offered an incentive of one additional paid day off if this was achieved. If
the employee thinks this is doable, they will likely apply more effort (E). If they trust their
manager to reward them fairly and can see how increased effort leads to that goal, they’ll be
motivated (I). And lastly, if they like the idea of an extra day’s holiday, they’ll work towards it
(V). With all these elements aligned, the employee strives for the sales target, achieves it and is
rightly rewarded.
The former University of Maryland Dean’s Professor of Motivation and Leadership at the Robert
H. Smith School of Business is an accomplished American psychologist. He pioneered his goal-
setting process theories of motivation in 1968 to explain workplace behaviour.
Locke’s article “Toward a Theory of Task Motivation and Incentives” from 1968 is the template
for modern goal-setting. It explains that when you create clear goals and give relevant feedback
then your teams will be motivated. He also felt that other process theories of motivation
overlooked the value of working towards a goal as a big source of motivation and performance
improvement. This is doubly true for specific and challenging goals. Telling someone to just do
their best is far less effective than telling them to beat their best score. Several years later, Dr
Gary Latham would do studies which supported Locke’s work and they’d collaborate on the
1990 influential book, “A Theory of Goal Setting & Task Performance.” This is the foundation
for most goal-based management techniques today.
To improve your chances of a good outcome you need a challenge, clarity, commitment,
feedback and complexity. Here’s what those mean:
Clarity – when you know what you want to get to, you can set accurate measurements
and rewards. Think of the SMART mnemonic. Your goal setting needs to be specific,
measurable, attainable, relevant and time-bound.
Challenging – Use the inverted U model to create a balance between pressure and
performance. Think about how you might use gamification to create healthy competition
and how to scale the rewards so they are relevant.
Republic of the Philippines
Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
G. Alban Street Iraya, Guinobatan, Albay
Commitment – Make sure everyone has bought into the goals. This is easier if they help
to set them. You might use MBO or Amabile and Kramer’s Progress Theory to help
everyone get on board.
Feedback – Are you listening? Measuring your own progress and checking with your
team helps you manage expectations and tweak the milestones in real-time. Try the stop,
start and continue method to give and receive relevant feedback.
Complexity – Are there too many moving parts? Try breaking the goal down into sub-
goals or milestones so it’s not too overwhelming for your team. Check-in regularly to see
how they’re doing. You can always make more sub-goals to give them positive
reinforcement as they accomplish each step towards the main goal.
4. Skinner’s Reinforcement Theory
Who was Buuhus Frederick Skinner?
A former professor of psychology at Harvard, American behaviourist and social philosopher,
Buuhus Frederick Skinner was a proponent of process theories of motivation around Operant
Conditioning and the principle of reinforcement. This was all outlined in the groundbreaking
book – “Schedules of Reinforcement”- published in 1957.
What is Skinner’s Reinforcement Theory?
His Reinforcement Theory boils down to a fairly simple construct: If we get bad results from an
action, we’ll stop doing it. Likewise, if we get a good outcome, we’ll probably do it more. With
the Skinner box, he measured the rate of response to this conditioning – a practice which would
then birth behaviour analysis.
MOTIVATION-THE CONCEPT
According to Webster's New Collegiate Dictionary, a motive is "something (a need or desire)
that causes a person to act." Motivate, in turn, means "to provide with a motive," and motivation
is defined as "the act or process of motivating." Thus, motivation is the act or process of
providing a mo- tive that causes a person to take some action. In most cases motivation comes
from some need that leads to behavior that results in some type of reward when the need is
fulfilled. This definition raises a couple of basic questions.
What are Rewards?
Rewards can take two forms. They can be either intrinsic/internal rewards or extrinsic/external
ones. Intrinsic rewards are derived from within the individual. For a healthcare employee this
could mean taking pride and feeling good about a job well done (e.g., providing excellent patient
care). Extrinsic rewards pertain to rewards that are given by another person, such as a healthcare
organization giving bonuses to teams of workers when quality and patient satisfaction are
demonstrated to be exceptional.
Who Motivates Employees?
Republic of the Philippines
Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
G. Alban Street Iraya, Guinobatan, Albay
While rewards may serve as incentives and those who bestow rewards may seek to use them as
motivators, the real motivation to act comes from within the individual. Managers do exert a
significant amount of influence over their employees, but they do not have the power to force a
person to act. They can work to provide various types of incentives in an effort to in- fluence an
employee in any number of ways, such as by changing job de- scriptions, rearranging work
schedules, improving working conditions, reconfiguring teams, and a host of other activities, as
will be discussed later in this chapter. While these may have an impact on an employee's level of
motivation and willingness to act, when all is said and done, it is the employee's decision to take
action or not. In discussing management and mo- tivation, it will be important to continually
remember the roles of both managers and employees in the process of motivation.
Is Everybody Motivated?
As managers, we often assume that employees are motivated or will re- spond to inducements
from managers. While this is perhaps a logical and rational approach from the manager's
perspective, it is critical to under- stand that this is not always the case. While the majority of
employees do, in fact, want to do a good job and are motivated by any number of factors, others
may not share that same drive or high level of motivation. Those folks may merely be putting in
time and may be more motivated by other things, such as family, school, hobbies, or other
interests. Keeping this in mind is useful in helping managers understand employee behaviors that
seem to be counter-productive.
3. REFERENCES
https://businessjargons.com/theories-of-motivation.html
https://mambo.io/gamification-guide/content-theories-of-motivation
https://mambo.io/gamification-guide/process-theories-of-motivation-and-business-applications
Management and Motivation Nancy H. Shanks pp. 1-23
Adams, J. S. (1963, November). Towards an understanding of inequity. Journal of Ab- normal
and Social Psychology, 67(5), 422-436.
Alderfer, C. P. (1972). Existence, relatedness and growth: human needs in organizational
settings. New York: Free Press.
Atchison, T. A. (2003, May/June). Exposing the myths of employee satisfaction. Healthcare
Executive, 17(3), 20.
Buckingham, M. (2005, March). What great managers do. Harvard Business Review, 3(3), 70-
79.
Hallowell, E. M. (2005, January). Overloaded circuits: why smart people underper- form.
Harvard Business Review, 83, 54-62.
Herzberg, F. (2003, January). One more time: how do you motivate employees? Har- vard
Business Review, 81, 86-96.
Locke, E. A., & Latham, G. P. (1990). A theory of goal setting and task performance.
Englewood Cliffs, NJ: Prentice-Hall.
Manion, J. (2005). From management to leadership. San Francisco: Jossey-Bass.
Maslow, A. H. (1954). Motivation and personality. New York: Harper & Row.
McClelland, D. C. (1985). Human motivation. Glenview, IL: Scott, Foresman. Morse, G. (2003,
January). Why we misread motives. Harvard Business Review, 81(1), 18.
Nicholson, N. (2003, January). How to motivate your problem people. Harvard Business
Review, 81(1), 57-65.
Ouchi, W. G. (1981). Theory Z. Reading, MA: Addison-Wesley Publishing Company.
Skinner, B. F. (1953). Science and human behavior. New York: Macmillan. Vroom, V. H.
(1964). Work and motivation. New York: Wiley.
4. REFLECTION QUESTIONS
1. What is the main difference between process and content theories of motivation?
2. Determine the 5 principles of Goal-setting theory?
3. Is it possible to create a work environment that fosters both intrinsic and extrinsic motivation?
If so, how?
Republic of the Philippines
Commission on Higher Education
Region V (Bicol
REPUBLIC COLLEGES OF GUINOBATAN, INC.
GRADUATE SCHOOL
G. Alban Street Iraya, Guinobatan, Albay